The Digital Agency Growth Podcast Shash Singh on Effective Video Marketing and YouTube Ads
It is no secret that ads are not a one size fits all structure, but with YouTube, you can follow a core foundation and build upon it with your own unique spin of uniqueness and creativity. That’s why episode 106 of The Digital Agency Growth Podcast is about effective video marketing and YouTube ads!
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In this episode of The Digital Agency Growth Podcast, my guest Shash Singh shares the importance of using YouTube ads to increase your visibility and actionable steps you can take right now to create a unique and engaging ad that will perform well on YouTube.
Shash Singh has been in the online marketing space for 8 years and runs a 7-figure YouTube ads agency where he has been running YouTube ads at scale for the last 5 years. He has worked with clients and industry leaders in several niches in the digital space and continues to do so while also coaching clients to learn YouTube ads themselves.
In this episode, Shash and I discuss the following:
- What the process of a YouTube ad management service looks like.
- Successfully growing your business by growing your team with specialized skills.
- Streamlining your business by niching down and focusing on 1-2 services in 1-2 industries.
- The pros that outweigh the cons of being a remote business owner in an increasingly virtual world.
- Statistically, what ads perform best on YouTube, and how you can use Shash’s core structure to work for you.
- How both the structure and call to action of YouTube ads differ than other platforms such as Facebook
- Incorporating the “do with you” business framework in conjunction with the “do it for you” framework.
Although YouTube ads take more time, effort, and tweaking upfront, the payoff is well worth the wait.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
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