Letting & Estate Agent Podcast
Christopher Watkin
The Letting & Estate Agents Podcast
Having worked for some of the biggest names in the industry, Christopher now offers advice, actions and opinion in helping letting and estate agents grow their lettings and estate agency's. Christopher has proven methods on how to attract landlords and house sellers and helps many agents, using a technique that is designed (if implemented correctly) to grow any agency's turnover by at least 20% to 30% year on year. Its hard work and it requires buckets loads of patience though
Having worked for some of the biggest names in the industry, Christopher now offers advice, actions and opinion in helping letting and estate agents grow their lettings and estate agency's. Christopher has proven methods on how to attract landlords and house sellers and helps many agents, using a technique that is designed (if implemented correctly) to grow any agency's turnover by at least 20% to 30% year on year. Its hard work and it requires buckets loads of patience though
Episodes
Mentioned books

Dec 19, 2025 • 35min
UK Property Market Stats Show - Week 49 2025 - Ep.2422
UK Property Market Weekly Update - Week 49, 2025
I look at the UK property market in the ‘UK Property Market Stats Show“ for the week ending Sunday 14th December 2025 with the brilliant Adam Lawrence, the founder of Propenomix
YouTube
https://youtu.be/9vDevQx9wEY
✅ New Listings
* 16.2k new properties came to market this week, down as expected from 19.4k last week.
* 2025 weekly average: 34.1k.
* 9 year week 49 average : 19.5k
* Year-to-date (YTD): 1.669m new listings, 0.1% below than 2024 YTD (1.670m) and 7% above the 2017–19 average (1.559m)
✅ Price Reductions
* 9.1k reductions this week, lower than last week’s at 12.8k (Estate Agents seem to forget they can reduce houses prices after the first week in November!). 23.2k is the average weekly number of reductions for 2025.
* 8.8% of resi homes for sale were reduced in November. Compared to Oct 12.8%, Sept 14.1%, August 11.1%, July 14.1% in July and 14% in June.
* 2025 average still remains at 12.8%, versus the five-year long-term average of 10.74%.
✅ Sales Agreed
* 17.2k homes sold subject to contract this week, down expectedly from 18.5k last week.
* Week 49 average (for last 9 years) : 18.7k
* 2025 weekly average : 25.3k.
* YTD: 1.238m gross sales, which is 2.3% ahead of 2024 (1.211m) and 11.4% above the 2017–19 average (1.111m).
* Some will note Gross Sales in Q4 were higher - this was the first time buyers were buying homes to beat the March 2025 stamp duty deadline
✅ Price Diff between Listings & Sales
* Average Asking Price of listings last week £403k
* Average asking price of Sales Agreed (SSTC) last week was £352k
* A 14.6% difference (long term 9 year average is 16% to 17%).
✅ Sell-Through Rate
* 13.5% of homes on agents’ books went SSTC in November. Down from 15% in October, 14.1% in Sept, 14.5% in Aug, 15.4% in July, 15.3% in June, and 16.1% in May.
* Pre-Covid average: 15.5%.
✅ Fall-Throughs
* 4,783 fall-throughs last week (pipeline of 482k home Sold STC).
* Weekly average for 2025: 6,100.
* Fall-through rate: 25.8%, slightly up from 24.9% last week.
* Long-term average: 24.2% (post-Truss chaos saw levels exceed 40%).
✅ Net Sales
* 12.9k net sales this week, down expectedly from 13.7k last week.
* Nine-year Week 49 average: 13.9k.
* Weekly average for 2025: 19.2k.
* YTD: 942k, which is 1.9% ahead of 2024 (924k) and 8.4% above 2017–19 (868k).
✅ Probability of Selling (% that Exchange vs withdrawal)
* November Stats : 55.2% of homes that left agents’ books exchanged & completed in November. (Note this figure will change throughout the month as more November stats come in).
* October 53.3% / September: 53.1% / August :55.8% / July: 50.9% / June: 51.3% / May: 51.7% / April: 53.2%.
✅ Stock Levels
* 678k homes on the market on the 1st of December, down from 742k on 1st of November. December ’25 is identical to December ’24.
* 482k homes in sales pipeline on the 1st December, almost identical than 12 months ago.
✅ House Prices (£/sq.ft)
* November 2025 agreed sales averaged £342.27 per sq.ft. 0.7% higher than 12 months ago and 12.6% than 5 years ago. The £/sqft at sale agreed matches the HM Land Registry Index with a 98% accuracy, 5 months in advance. That is why it is so important. November figures will follow in next weeks show.
✅ UK Rental Market Overview
* Average Rent in November - £1,792 pcm - compared to £1,798 in Nov 2024 and £1,405 in Oct 2017.
* Available Rental Properties in November ’25 - 321k compared to 300k in November ’24.
* Notable increase of 22.8% more rental homes in Outer London than 12 months ago, yet a 3.7% decrease in Inner London - Not sure why
✅ Graphs
https://we.tl/t-i2gNxxE5mz

Dec 18, 2025 • 10min
Self Employed Estate Agency Recruitment BS - Ep. 2421
Sharon Carter, an estate agent from East Anglia, shares unfiltered truths about self-employed estate agency. She critiques the glamorous portrayal in social media, emphasizing the hard work required to thrive. Sharon highlights the pressure of operating without a safety net and the skills gap among recruits who come from corporate backgrounds. They discuss the importance of accountability and mindset for success and ponder whether only top agents should be involved in recruitment, stressing the value of support and proper vetting in this competitive field.

Dec 17, 2025 • 17min
Capps and Icons - Ep. 2420
In this episode, Sam Cerrone, a top UK estate agent and eXp superstar, shares her journey to achieving 'capping' and 'icon' status, revealing their significance in the eXp model. She discusses how these milestones not only enhance agent earnings but also boost motivation and pride. Sam emphasizes the importance of authentic content in recruitment, arguing that addressing concerns is more compelling than income claims. The conversation also touches on the balance between recruitment and agency work, endorsing higher standards for sponsors to elevate industry success.

Dec 16, 2025 • 11min
Cheap fee Estate Agents - Ep: 2419
Simon King, estate agency commentator and advisor, dives into the pitfalls of low fees in the housing market. He reveals that 83% of vendors prefer value over the cheapest agent, challenging the myth that lower prices attract more clients. Simon explains how agents often misjudge vendor priorities and outlines the importance of effective communication and perceived worth. He provides practical advice for agents to enhance their fees while delivering superior service, emphasizing that strategic pricing can build trust and loyalty.

Dec 15, 2025 • 5min
Estate Agents - Do you know your numbers? - Ep. 2418
Patsy Day, an estate and letting agent with the Belvoir Network, shares her insights on enhancing agency profitability and efficiency. She highlights the crucial role of understanding financials in transforming business operations. Patsy reveals how she calculated a profitable hourly rate and began charging for previously free services. She also discusses the dangers of unprofitable tasks and emphasizes the importance of focusing on strategic growth with support from Belvoir’s Elevate programme, helping her view her business as a true money-making machine.

Dec 14, 2025 • 44min
Jamie Lester: My Estate Agency Story - Ep: 2417
In this episode, we chat with Jamie Lester, who rose from a Saturday boy to running an award winning London agency. Jamie discusses the work ethic, risks, and resilience that shaped his career, from overseas sales and the credit crunch to The Apprentice. Now transforming the self-employed agent model, he reveals why understanding buyers beats chasing listings and shares strategies you can use in your own business.

Dec 13, 2025 • 4min
The future of letting agent and supplier relationships - Ep. 2416
The UK property market is changing fast, and so should the way letting agents work with suppliers. In this episode, Siân Hemming Metcalfe, Operations Director at Inventory Base, discusses why moving beyond the traditional “service provider” model can boost professionalism, cut risk, and improve outcomes. Discover how stronger partnerships, clear SLAs, and better collaboration can raise industry standards and future proof your business. Listen now and join the conversation.

Dec 12, 2025 • 1h 14min
UK Property Market Stats Show - Week 48 2025 - Ep.2415
UK Property Market Weekly Update - Week 48, 2025
I look at the UK property market in the ‘UK Property Market Stats Show“ for the week ending Sunday 7th December 2025 with the brilliant Toby Martin from ‘We Are Unchained’
YouTube
https://youtu.be/yiu-A9bWAD4
✅ New Listings
* 19.4k new properties came to market this week, down as expected from 22.7k last week.
* 2025 weekly average: 34.4k.
* 9 year week 48 average : 22.8k
* Year-to-date (YTD): 1.652m new listings, 0.2% higher than 2024 YTD (1.649m) and 7.7% above the 2017–19 average (1.534m)
✅ Price Reductions
* 12.8k reductions this week, lower than last week’s at 13.2k (Estate Agents seem to forget they can reduce houses prices after the first week in November!). 23.2k is the average weekly number of reductions for 2025.
* 8.8% of resi homes for sale were reduced in November. Compared to Oct 12.8%, Sept 14.1%, August 11.1%, July 14.1% in July and 14% in June.
* 2025 average still remains at 12.8%, versus the five-year long-term average of 10.74%.
✅ Sales Agreed
* 18.5k homes sold subject to contract this week, down expectedly from 20.3k last week.
* Week 48 average (for last 9 years) : 20.6k
* 2025 weekly average : 25.4k.
* YTD: 1.221m gross sales, which is 2.6% ahead of 2024 (1.190m) and 11.6% above the 2017–19 average (1.094m).
* Some will note Gross Sales in Q4 were higher - this was the first time buyers were buying homes to beat the March 2025 stamp duty deadline
✅ Price Diff between Listings & Sales
* Average Asking Price of listings last week £406k
* Average asking price of Sales Agreed (SSTC) last week was £352k
* A 15.3% difference (long term 9 year average is 16% to 17%).
✅ Sell-Through Rate
* 13.5% of homes on agents’ books went SSTC in November. Down from 15% in October, 14.1% in Sept, 14.5% in Aug, 15.4% in July, 15.3% in June, and 16.1% in May.
* Pre-Covid average: 15.5%.
✅ Fall-Throughs
* 4,783 fall-throughs last week (pipeline of 482k home Sold STC).
* Weekly average for 2025: 6,100.
* Fall-through rate: 25.8%, slightly up from 24.9% last week.
* Long-term average: 24.2% (post-Truss chaos saw levels exceed 40%).
✅ Net Sales
* 13.7k net sales this week, down expectedly from 15.2k last week.
* Nine-year Week 48 average: 15.4k.
* Weekly average for 2025: 19.3k.
* YTD: 929k, which is 2.2% ahead of 2024 (909k) and 8.6% above 2017–19 (855k).
✅ Probability of Selling (% that Exchange vs withdrawal)
* November Stats : 54.3% of homes that left agents’ books exchanged & completed in November. (Note this figure will change throughout the month as more November stats come in). (65.3k exchanges & 55k withdrawals as at 8th Dec 2025)
* October 53.3% / September: 53.1% / August :55.8% / July: 50.9% / June: 51.3% / May: 51.7% / April: 53.2%.
✅ Stock Levels
* 678k homes on the market on the 1st of December, down from 742k on 1st of November. December ’25 is identical to December ’24.
* 482k homes in sales pipeline on the 1st December, almost identical than 12 months ago.
*
✅ House Prices (£/sq.ft)
* November 2025 agreed sales averaged £342.27 per sq.ft. 0.7% higher than 12 months ago and 12.6% than 5 years ago. The £/sqft at sale agreed matches the HM Land Registry Index with a 98% accuracy, 5 months in advance. That is why it is so important. November figures will follow in next weeks show.
✅ UK Rental Market Overview
* Average Rent in November - £1,791 pcm - compared to £1,785 in Nov 2024 and £1,557 in Oct 2017.
* Available Rental Properties in November ’25 - 321k compared to 300k in November ’24.
* Notable increase of 22.8% more rental homes in Outer London than 12 months ago, yet a 3.7% decrease in Inner London - Not sure why
✅ Graphs
https://we.tl/t-KxpRzfwuvw

Dec 11, 2025 • 11min
My biggest regret was selling my Letting Agency - Ep. 2414
Sharon Carter, an experienced estate agent from the East Midlands and East Anglia, shares her poignant journey after selling her letting agency. She discusses her regret over the impulsive decision made during a personal tragedy and reflects on the emotional turmoil that followed, such as feelings of guilt and loneliness. Sharon emphasizes the importance of taking time before major decisions in times of crisis and highlights the support she found in peer networks. Now back in the industry, she shares how partners have helped her regain her professional purpose.

Dec 10, 2025 • 28min
Sam Cerrone - My Estate Agency Story - Ep. 2413
In this episode of Estate Agent Stories, we chat with Sam Cerrone, who’s spent 25 years in the UK property market. From corporate beginnings to thriving as a self employed agent, Sam shares her journey of resilience, growth, and self belief. She opens up about loss, rebuilding her career, and finding freedom on her own terms. A powerful story for anyone ready to back themselves and take the leap in estate agency.


