Letting & Estate Agent Podcast Capps and Icons - Ep. 2420
Dec 17, 2025
In this episode, Sam Cerrone, a top UK estate agent and eXp superstar, shares her journey to achieving 'capping' and 'icon' status, revealing their significance in the eXp model. She discusses how these milestones not only enhance agent earnings but also boost motivation and pride. Sam emphasizes the importance of authentic content in recruitment, arguing that addressing concerns is more compelling than income claims. The conversation also touches on the balance between recruitment and agency work, endorsing higher standards for sponsors to elevate industry success.
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What 'Capping' Actually Means
- 'Capping' means an agent has earned enough commissions that the brokerage stops taking the standard percentage up to a set threshold each year.
- Sam explains the EXP threshold is about £84,000 after which the company charges a small fixed fee per transaction so agents keep much more income.
Visible Success Attracts Corporate Agents
- Public posts about capping can inspire corporate agents by showing what's possible in a self-employed model.
- Sam and Christopher note visible success makes non-EXP agents ask how quickly they could achieve similar results.
Use Separate Channels For Agents And Clients
- Separate agent-attraction content from client-facing content to avoid turning vendors off.
- Sam runs two social channels: one for recruiting agents and one for Serena State client marketing.