Letting & Estate Agent Podcast Estate Agents - Do you know your numbers? - Ep. 2418
Dec 15, 2025
Patsy Day, an estate and letting agent with the Belvoir Network, shares her insights on enhancing agency profitability and efficiency. She highlights the crucial role of understanding financials in transforming business operations. Patsy reveals how she calculated a profitable hourly rate and began charging for previously free services. She also discusses the dangers of unprofitable tasks and emphasizes the importance of focusing on strategic growth with support from Belvoir’s Elevate programme, helping her view her business as a true money-making machine.
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Knowing Numbers Gives Business Direction
- Not tracking where and how you make money leaves your agency operating aimlessly.
- Patsy Day realized numbers give focus beyond basic profit and loss to reveal true business direction.
Price Services By Profitable Hourly Rate
- Calculate a profitable hourly rate and price every element of your service.
- Charge for time-consuming tasks (like waiting for contractors) rather than absorbing them free.
From Free Tasks To Optional Paid Services
- Patsy shares that her team used to wait all day for the gas man and perform ad-hoc tasks like moving washing machines.
- They now offer those services but present them as optional paid choices to landlords.