Letting & Estate Agent Podcast Self Employed Estate Agency Recruitment BS - Ep. 2421
Dec 18, 2025
Sharon Carter, an estate agent from East Anglia, shares unfiltered truths about self-employed estate agency. She critiques the glamorous portrayal in social media, emphasizing the hard work required to thrive. Sharon highlights the pressure of operating without a safety net and the skills gap among recruits who come from corporate backgrounds. They discuss the importance of accountability and mindset for success and ponder whether only top agents should be involved in recruitment, stressing the value of support and proper vetting in this competitive field.
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Glamour Masks The Hard Reality
- Self-employed estate agency is glamorised on social media but the reality is hard work and pressure without a safety net.
- Sharon Carter warns success requires being out in the market and giving 110% rather than waiting for leads to arrive.
Lower Entry Costs Are Double-Edged
- Lower barriers to entry mean more people can start without big capital, which is both opportunity and risk.
- Sharon says many recruits from corporates lack skills to generate their own appointments and underestimate running a full business.
Vet Recruits Before They Commit
- Spend time with recruits before they commit and explain what running your own agency actually involves.
- Avoid letting people sign up without clear expectations about marketing, accounts, and the pressure of self-employment.