
It's a Good Life
It's a Good Life, the podcast for entrepreneurs. A podcast about growth - personal growth and growing your business. Inspirational and practical content that reflects the positivity it takes to be an entrepreneur. Presented by Brian Buffini founder of America’s biggest corporate coaching company. Entrepreneurship isn’t always an easy life, but with the right guidance, it can be a good one. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Feb 21, 2023 • 29min
S2E111 You Got This with Dr. Ivan Joseph
Self-confidence is one of the biggest factors differentiating success from failure, in business and in life. In this episode, Brian interviews Dr. Ivan Joseph to learn the traits of self-confident people and how anyone can develop more grit, resilience and self-belief. YOU WILL LEARN:· Why self-confidence is a skill you can learn. · How global self-confidence differs from specific self-confidence.· How you can build more self-confidence. MENTIONED IN THIS EPISODE: www.drivanjoseph.com “You Got This,” by Dr. Ivan Joseph REALStrengths Assessmentitsagoodlife.com“What to Say When You Talk to Yourself,” by Shad Helmstetter“Awaken the Giant Within,” by Anthony Robbins Seven Brides for Seven Brothers NOTEWORTHY QUOTES FROM THIS EPISODE: “Self-confidence is the genuine belief in your ability to accomplish the task at hand.” – Dr. Ivan Joseph “Confident people interpret feedback differently.” – Dr. Ivan Joseph “Confident people have to be willing to accept failure as part of the process and then ask themselves what are they here to learn.” – Dr. Ivan Joseph “The process of becoming great and becoming confident is filled and grounded in hope and optimism.” – Dr. Ivan Joseph “Live in the moment and let go of your mistakes.” – Dr. Ivan Joseph “The Good Life to me means living within your means surrounded by people who love you unconditionally and adding value to the world that you live in.” – Dr. Ivan Joseph Hosted on Acast. See acast.com/privacy for more information.

Feb 14, 2023 • 31min
S2E110 REAL Communication with Rachael Yeaman
Everyone has a unique communication style. In some interactions, you feel like you’re on the same page; in others, nothing clicks and you feel totally misunderstood. In this episode, REALStrengths expert Rachael Yeaman explores why so many people struggle to connect and reveals the secrets to high-level communication in business and in life. YOU WILL LEARN:· How most people communicate. · Why miscommunications can happen so easily.· How you can identify and use your natural communication style. MENTIONED IN THIS EPISODE: REALStrengths Assessmentitsagoodlife.com NOTEWORTHY QUOTES FROM THIS EPISODE: “The only way to have deep connection is to actually show someone who you are, which means you need to open yourself up.” – Rachael Yeaman “Our connection with others is only as strong and as deep as our connection with ourselves and the strengths that we have.” – Rachael Yeaman “Be mindful that who you are is not how the entire world is programmed.” – Rachael Yeaman “Be aware that not everybody is wired the exact same way. Ask questions to determine how they’re wired, and then adjust your style accordingly.” – Rachael Yeaman “Relationships are a two-way street. We don't need to have every problem solved in our heads before we open our mouth to actually speak. Allow it to be a reciprocal dynamic.” – Rachael Yeaman Hosted on Acast. See acast.com/privacy for more information.

15 snips
Feb 7, 2023 • 27min
S2E109 How to Delight Your Customers
In today’s transactional society, entrepreneurs who consistently exceed their customers’ expectations will stand out and achieve phenomenal success. In this episode, Brian teaches why a positive focus on providing exceptional customer service builds a strong business culture, forges long-lasting relationships and creates a tribe of loyal advocates who refer. YOU WILL LEARN:· Why you must fill the need.· How to go the extra mile.· How to make it extraordinary. MENTIONED IN THIS EPISODE:S1E87, The Unexpected Extras“The Emigrant Edge,” by Brian Buffini Branson, HBO docuseries “Raving Fans,” by Ken Blanchard NOTEWORTHY QUOTES FROM THIS EPISODE: “Delight your customers. That's the secret to success in business. No-one ever went out of business having millions of delighted customers.” – Warren Buffet “Poor customer service is the death knell for a business.” – Brian Buffini “One of the key ingredients to building trust is consistency.” – Brian Buffini “People don't get to talk much about great service, so give them something to talk about.” – Brian Buffini “It's easier today than ever before to get a fan. It's easier today to delight your customers, because so many people are just trying to meet the basic needs.” – Brian Buffini “Focus your mind on delighting your customers, and you'll have a delightful business.” – Brian Buffini Hosted on Acast. See acast.com/privacy for more information.

Jan 31, 2023 • 27min
S2E108 The Two Most Powerful Words in Business
In a world where a simple ‘thank you’ is often absent in interactions with other people, expressing gratitude is more important than ever before. In this episode, Brian shares why an attitude of gratitude changes everything and how it has formed the cornerstone of his business and his life for many decades. YOU WILL LEARN:· The best ways to express gratitude. · What happens when you let people know you appreciate their business.· How gratitude brings emotional glue to a relationship. MENTIONED IN THIS EPISODE:“How to Win Friends and Influence People,” by Dale CarnegieS1E027, Gratitude: My Secret Ingredient for Success NOTEWORTHY QUOTES FROM THIS EPISODE: “When you don't receive thanks, it makes it a transaction.” – Brian Buffini “A person's name is so important. It's the sweetest sound in their ears. We’ve got to make sure that we say thank you and use the person's name.” – Brian Buffini “An attitude of gratitude changes the heart.” – Brian Buffini “Nothing in my career has cost less money, taken less time and built a bigger fortune for me than the expression of gratitude, especially through personal notes.” – Brian Buffini “Gratitude is an essential in the good life.” – Brian Buffini Hosted on Acast. See acast.com/privacy for more information.

Jan 24, 2023 • 25min
S2E107 Invest Like a Billionaire with David Rubenstein
What do the most successful investors in the world have in common? In this episode, legendary cofounder of The Carlyle Group David Rubenstein shares the secrets of his own phenomenal success as well as some of the time-tested principles, wisdom and tools of the biggest names in finance. YOU WILL LEARN:· Why relationships are vital. · The 3 categories of investing. · How entrepreneurs should invest right now. MENTIONED IN THIS EPISODE:“How to Invest,” By David RubensteinThe Godfather It’s a Mad, Mad, Mad, Mad World NOTEWORTHY QUOTES FROM THIS EPISODE: “Nobody ever won a Nobel Prize hating what they do. You have to love what you're doing.” – David Rubenstein “The people that do well are people that go against conventional wisdom.” – David Rubenstein “You don't need to be at the bottom or the top of the market. You're making investments. You need to basically believe in what you're doing.” – David Rubenstein “Right now, I think is a good time to be buying, because I think the economy will come back.” – David Rubenstein “Give your money to people that know what they're doing, and let them do it.” – David Rubenstein “I try not to confuse my net worth with my self-worth.” – David Rubenstein Connect with Brian Buffinihttps://www.Itsagoodlife.comFacebook: https://www.facebook.com/brianbuffiniInstagram: https://www.instagram.com/brian_buffiniYoutube: https://www.youtube.com/@itsagoodlifepodcastLove what you heard? Share it with your friends! It’s a Good Life Hosted on Acast. See acast.com/privacy for more information.

Jan 17, 2023 • 36min
S2E106 Wake Up to Your REALStrengths
When you know your natural gifts and abilities, you can connect to who you truly are and live a life of greater meaning and purpose. In this episode, REALStrengths expert Rachael Yeaman shares why everything changes when you uncover and leverage your unique strengths. YOU WILL LEARN:· How your innate gifts can unlock success.· How you can maximize these strengths. · Why you must also learn to manage them. MENTIONED IN THIS EPISODE:REALStrengthsitsagoodlife.com MasterMind SummitThe Peak ExperienceMaster Class “Dare to Lead,” by Brené Brown Good Will Hunting NOTEWORTHY QUOTES FROM THIS EPISODE: “The magic of what REALStrengths allows is for people to know that who they are is more than enough to make their unique impact in this world.” – Rachael Yeaman “It’s a revelation when you find out what your strengths are, because they're so natural to you. They're like breathing.” – Brian Buffini “Once we're aware of our unique strengths, we become confident in who we’re innately designed to be.” – Rachael Yeaman “If we don't know our strengths, connect to them and consistently put them into action, there's a ceiling on everything that's possible.” – Rachael Yeaman “We are our own unique selling proposition, but we need to be able to unlock it to allow that to truly thrive.” – Rachael Yeaman Hosted on Acast. See acast.com/privacy for more information.

Jan 10, 2023 • 26min
S2E105 A Vision for a Rocking Business
As they face the challenges of the new year, many entrepreneurs can feel apprehensive and overwhelmed. In this episode, Brian teaches how small business owners can tackle any setback and get on track to phenomenal success, regardless of market conditions. YOU WILL LEARN:· How to create a clear business strategy.· Why tracking is vital to success.· Why you should pick a theme for the year. MENTIONED IN THIS EPISODE:itsagoodlife.com“Atomic Habits,” by James Clear S2E09, One Word to Change Your Life – an Interview with Jimmy Page S1E166, Discipline Equals Freedom with Jocko Willink Buffini & Company Referral Maker Free business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “An idea is not a strategy. An idea is an idea. And good ideas get better over time.” – Brian Buffini “There cannot be a crisis next week, my schedule is already full.” – Henry Kissinger “Set your goals, prioritize your calendar, focus on the day.” – Brian Buffini “Make tracking your friend.” – Brian Buffini “My focus is to grow: grow myself, so I can grow my business.” – Brian Buffini Hosted on Acast. See acast.com/privacy for more information.

Jan 3, 2023 • 27min
S2E104 The 3 Keys to a Great Year
If you want to succeed in 2023, you have to understand where you’re at right now and then learn how to unlock your untapped potential going forward. In this episode, Brian shares the steps you need to take to have a great year. YOU WILL LEARN:· How to make resolutions that really work.· How to get 5 Circle Fit.· How to build your best year ever. MENTIONED IN THIS EPISODE:itsagoodlife.comMasterMind SummitThe Peak ExperienceMaster Class S2E102, Reflections on a Good Year S2E103, How to Review Your Business S1E182, Breaking Bad “Atomic Habits,” by James Clear NOTEWORTHY QUOTES FROM THIS EPISODE: “The good life requires some resolve.” – Brian Buffini “You cannot unintentionally be successful.” – Brian Buffini“When you take the small steps and have the small wins, you’ve got to celebrate them.” – Brian Buffini “You need to write your principles in stone; you need to write your goals in pencil.” – Brian Buffini “If you want to have a great year, one of the keys is don't go it alone.” – Brian Buffini Hosted on Acast. See acast.com/privacy for more information.

Dec 29, 2022 • 25min
S2E103 How to Review Your Business
This is the perfect time of year to review your business so you can hit the ground running in 2023. In this episode, Brian teaches why it’s vital to take stock of your business now so you can avoid mistakes, overcome challenges and win next year, no matter what happens. YOU WILL LEARN:· How to evaluate what worked well this year.· How to look clinically at what needs improvement.· How to perform a SWOT analysis. MENTIONED IN THIS EPISODE: itsagoodlife.comS2E100, Opportunities Coming off my Bold Predictions The Peak Experience S2E66, The Magic Meeting S2E91, Play the Promotion Game to Win with Bill Hampton Master Class NOTEWORTHY QUOTES FROM THIS EPISODE: “This is the time of year to make hay for next year.” – Brian Buffini “Winners evaluate themselves in a positive manner and look for their strengths as they work to overcome their weaknesses.” – Zig Ziglar “When you track things, it's a story of what actually took place.” – Brian Buffini “Opportunity is missed by most people because it’s dressed in overalls and looks a lot like work.” – Thomas Edison “Whatever's going on in the world, we're going to outgrow it; we're going to outperform it.” – Brian Buffini Hosted on Acast. See acast.com/privacy for more information.

Dec 27, 2022 • 26min
S2E102 Reflections on a Good Year
The good life isn’t always easy, but there’s always something to be grateful for. In this episode, Brian reflects on the challenges and blessings of the past year and teaches how, even with pain and suffering, life is still good if you practice gratitude. YOU WILL LEARN:· How to evaluate what worked during the year.· How to decide what needs a tune-up.· How to create your own highlight reel for the year. MENTIONED IN THIS EPISODE:itsagoodlife.comMasterMind NOTEWORTHY QUOTES FROM THIS EPISODE: “In the midst of the tragedy, in the midst of the difficulty and in the midst of the heartache, life is still good.” – Brian Buffini “The difference between people who I consider successful, and people I don't consider successful, is gratitude.” – Brian Buffini “It's on the strength of observation and reflection that one finds a way, so we must dig and delve unceasingly.” – Claude Monet “There’s always something to be grateful for.” – Brian Buffini “The lessons you learn from this year, you will use for the years to come.” – Brian Buffini Hosted on Acast. See acast.com/privacy for more information.