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It's a Good Life
Quick Cut: S2E157 Do it N.O.W. for Your Business
Jan 9, 2024
In this podcast, Brian shares three core principles for achieving business success: working by referral, cultivating the database, and prioritizing relationships. He emphasizes the importance of lead generation, building trust, and asking for referrals. The strategies discussed include categorizing the database and implementing consistent marketing efforts.
12:12
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Quick takeaways
- Working by referral is a key principle for generating repeat business and referrals, emphasizing consistent contact and care for individuals in your database.
- Cultivating your database involves investing time, energy, and care into different categories of relationships, prioritizing the A category for best repeat customers and advocates.
Deep dives
Principles of Working by Referral
Working by referral is emphasized as a key principle to generate repeat business and referrals. It involves consistent contact and care for individuals in your database, treating your best customers exceptionally, and making lead generation a primary focus. The importance of lead generation is stressed, highlighting that more leads lead to more sales, more income, and more choice in selecting clients. The significance of quality in referrals is explored, with referred leads being more loyal and likely to refer you again, in contrast to co-leads who tend to be transactional and less loyal.
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