
It's a Good Life
It's a Good Life, the podcast for entrepreneurs. A podcast about growth - personal growth and growing your business. Inspirational and practical content that reflects the positivity it takes to be an entrepreneur. Presented by Brian Buffini founder of America’s biggest corporate coaching company. Entrepreneurship isn’t always an easy life, but with the right guidance, it can be a good one. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Jul 17, 2025 • 11min
Quick Cut: S2E313 Lessons from the Coaching Floor
Dave McGhee, Vice President of the Buffini Coaching Institute, dives into the transformative power of coaching. He highlights why everyone needs a coach to clarify aspirations and unlock untapped potential. McGhee shares insightful perspectives on overcoming self-doubt and emphasizes the importance of setting clear goals and taking small steps to achieve greatness. With his belief that coaching helps people live fully, he inspires listeners to explore their unique abilities and strive for success.

8 snips
Jul 15, 2025 • 30min
S2E312 What I Learned from Jim Rohn
Explore the transformative wisdom of Jim Rohn, a pivotal figure in personal development. Discover how self-education can lead to financial success and why developing a personal philosophy is essential. Learn the importance of consistent action and disciplined practices in achieving goals. The conversation critiques traditional education, advocating for a self-directed approach to learning. Enjoy personal anecdotes that emphasize financial awareness and the value of supportive relationships in personal growth.

Jul 10, 2025 • 10min
Quick Cut: S2E311 The Stories We Tell Ourselves
Click here to listen to the full episodeWe all have a story we tell ourselves about where we are in life. Intentionally or not, sometimes that story can get stuck on repeat and become just an excuse for the state of our relationships, health, finances and business. In this episode, Brian unpacks the stories we tell ourselves, explains how challenge and loss can benefit us and teaches how we can write our own happy ending. YOU WILL LEARN:How to identify your personal blind spots.How you can go on to succeed after loss.Why your story is not over. MENTIONED IN THIS EPISODE:Episode 166, Discipline Equals Freedom with Jocko WillinkEpisode 261, Matthew McConaughey – an Interview on His New Book, “Greenlights.” INSPIRATIONAL QUOTES FROM THIS EPISODE:“Talented salespeople make for talented excuse makers.” – Brian Buffini“Sometimes loss devastates us. Sometimes loss paralyzes us. Sometimes loss actually frees us up on the road to success.” – Brian Buffini“A kick in the teeth may be the greatest thing in the world for you.” – Brian Buffini“Sometimes you need to turn the page and forgive people. Sometimes you need to turn page and forgive yourself. And, sometimes, you need to turn the page because it’s just time to forget.” – Brian Buffini “You're in control of how your story ends.” – Brian Buffiniitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

4 snips
Jul 8, 2025 • 26min
S2E310 What I Learned from Lou Holtz
Discover the profound impact of legendary coach Lou Holtz on personal growth and leadership. Learn about three pivotal questions that can transform your career. Embrace the 'WIN' principle to prioritize what truly matters. Explore the importance of continual growth and self-evaluation. The conversation emphasizes active living and the necessity of pursuing dreams at any age. Through personal anecdotes, the insights shared highlight the power of mentorship, trust, and authenticity in overcoming life's challenges.

Jul 3, 2025 • 11min
Quick Cut: S2E309 Getting Your Business in Order
Click here to listen to the full episodeBecause they can struggle to get organized, many small business owners suffer with a constant sense of being behind. In this episode, Brian shares the five elements that entrepreneurs and small business owners can use to create more structure, eliminate overwhelm and succeed at the highest levels. YOU WILL LEARN:· Why business goals must be specific.· How to track production stats.· How a good coach can help. MENTIONED IN THIS EPISODE:itsagoodlife.comFree business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “It's very easy for the business to own us, instead of us owning the business.” – Brian Buffini “People with goals succeed because they know where they're going.” – Earl Nightingale “You don't get paid for the hour, you get paid for the value you bring to the hour.” – Jim Rohn “What gets measured, gets managed.” – Peter Drucker “Know your hourly worth.” – Brian Buffiniitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Jul 1, 2025 • 36min
S2E308 The Secret Ingredient to Make More Sales with Darin Dawson
Even in the AI era, strong relationships will always be at the heart of every good business. In this episode, Darin Dawson, co-founder of BombBomb and Chief Growth Officer at Buffini & Company, shares how to build long-lasting relationships that will lead to a stream of referrals and increase your bottom line, now and in the future. YOU WILL LEARN:· The importance of trust and transparency in sales.· The role of video in business communication.· The future of AI in small business. MENTIONED IN THIS EPISODE: S2E302 Demystifying AI with Michael Thorne AI Bootcamp Business Consultation “The Spirit-Filled Life,” by Charles F. Stanley Band of Brothers NOTEWORTHY QUOTES FROM THIS EPISODE: “Nothing in this world happens without a sale.” – Brian Buffini “You're better in person.” – Darin Dawson “We are created to be in community with each other and to create a feedback loop that's constant.” – Darin Dawson“The people that will win with AI will use it to enhance their ability to connect with people.” – Darin Dawson “Be of value and abundance will follow.” – Darin Dawsonitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Jun 26, 2025 • 10min
Quick Cut: S2E307 How to Delight Your Customers
Click here to listen to the full episodeIn today’s transactional society, entrepreneurs who consistently exceed their customers’ expectations will stand out and achieve phenomenal success. In this episode, Brian teaches why a positive focus on providing exceptional customer service builds a strong business culture, forges long-lasting relationships and creates a tribe of loyal advocates who refer. YOU WILL LEARN:· Why you must fill the need.· How to go the extra mile.· How to make it extraordinary. NOTEWORTHY QUOTES FROM THIS EPISODE: “Delight your customers. That's the secret to success in business. No-one ever went out of business having millions of delighted customers.” – Warren Buffet “Poor customer service is the death knell for a business.” – Brian Buffini “One of the key ingredients to building trust is consistency.” – Brian Buffini “People don't get to talk much about great service, so give them something to talk about.” – Brian Buffini “It's easier today than ever before to get a fan. It's easier today to delight your customers, because so many people are just trying to meet the basic needs.” – Brian Buffini “Focus your mind on delighting your customers, and you'll have a delightful business.” – Brian Buffini Hosted on Acast. See acast.com/privacy for more information.

Jun 24, 2025 • 44min
S2E306 Goals Aren't Enough - A Conversation with Jon Gordon
What does it take to build a truly great team? In this episode, Jon Gordon discusses his new book, “The 7 Commitments of a Great Team,” and explains why it’s commitment – not just talent – that separates great teams from the rest. YOU WILL LEARN:· The commitments that great teams must make.· Why commitments are greater than goals.· Why positivity is a competitive advantage. MENTIONED IN THIS EPISODE: “The 7 Commitments of a Great Team,” by Jon Gordon “The Energy Bus,” by Jon Gordon “The Hard Hat,” by Jon Gordon The Peak Experience Leadership Conference S2E294, The Power to Change with Craig Groeschel NOTEWORTHY QUOTES FROM THIS EPISODE: “Teammates are forever.” – Coach Richie Moran “Devotion is what drives discipline.” – Jon Gordon “You'll never have commitment without connection.” – Jon Gordon “Leaders go first. They lead the way. They demonstrate commitment.” – Jon Gordon “When you demonstrate commitment, you get commitment back.” – Jon Gordonitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Jun 19, 2025 • 10min
Quick Cut: S2E305 Ownership Is Everything
Click here to listen to the full episodeIt’s human nature to make excuses when things don’t go your way but if you take responsibility for where you are and why, you’ll get on track to live the good life. In this episode, Brian teaches how to succeed in your relationships, health, finances and business life by ditching the excuses and taking ownership instead. YOU WILL LEARN:· The types of excuses we make.· The reasons we make those excuses. · The importance of outside perspective. NOTEWORTHY QUOTES FROM THIS EPISODE: “Excuses are the lies we tell ourselves.” – Jocko Willink “When we take ownership and truly embrace where we are and why we are, then we get to go to work.” – Brian Buffini “Excuses do have purpose. They save face, they lower expectations and they justify low performance.” – Brian Buffini “Ownership means I choose to do this, I embrace this on purpose.” – Brian Buffini “Change is hard. We're like homing pigeons - we want to go back to what we know.” – Brian Buffiniitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Jun 17, 2025 • 37min
S2E304 How to Accelerate Your Business - The Activator Advantage with Matt Dixon
In this engaging conversation, Matt Dixon, the founding partner of DCM Insights and author of The Activator Advantage, shares insights on customer engagement and business growth. He discusses the five types of business developers and emphasizes the importance of nurturing relationships over traditional sales tactics. Matt explains how Activators deliver personal and business value, leverage professional networks, and foster deep connections to enhance client loyalty. His reflections on the role of storytelling in building relationships add a personal touch to his practical advice.