Learn how to work by referral and cultivate your database for business success. Prioritize the 3 Cs and invest in building and nurturing relationships. Take action to make customers' lives better and overcome market challenges. Discover the power of the 'Do It Now' campaign for phenomenal success.
Working by referral is a proven method for building a successful business by maintaining consistent contact and providing quality care to clients to generate repeat business and referrals.
Cultivating a database of relationships, rather than a mere contact list, is crucial for businesses, focusing on investing time, energy, and care into the A+ and A clients who are more likely to refer business and generate loyalty.
Deep dives
Overview of the Do It Now Campaign
The podcast episode introduces the Do It Now Campaign, which has been highly successful in invigorating and engaging members. The campaign addresses current market conditions, particularly in the real estate business, where there has been a significant slowdown in transactions due to factors like interest rates and inflation. The Do It Now Campaign encourages entrepreneurs to take immediate action to kickstart their businesses and achieve success. By focusing on the fundamentals, such as working by referral and cultivating a database of relationships, entrepreneurs can generate a steady stream of high-quality leads and referrals. The podcast emphasizes the importance of consistent contact, care, and community building to deepen relationships and establish trust with clients.
Working by Referral and Lead Generation
Working by referral is presented as a proven method for building a successful business. It involves maintaining consistent contact and providing quality care to clients in order to generate repeat business and referrals. The episode highlights the significance of lead generation, emphasizing that no business can thrive without a steady flow of high-quality leads. The speaker cautions against relying solely on technology and other external sources for lead generation, stressing the need for consistent effort and making lead generation a primary focus. By consistently generating high-quality leads through working by referral, entrepreneurs can increase sales, income, and have greater freedom to choose their clients.
Cultivating a Database and the Three C's
The episode emphasizes the importance of cultivating a database of relationships rather than a mere contact list. The speaker encourages entrepreneurs to sort and qualify their database, categorizing contacts into A+, A, B, C, and D levels of priority. The focus is on investing time, energy, and care into the A+ and A clients who are more likely to refer business and generate loyalty. The episode introduces the concept of the three C's: contact, care, and community. Entrepreneurs are advised to consistently contact their database through various means, including mail, e-reports, and social media. Additionally, personal care is emphasized, such as writing personal notes, making visits, and building a sense of community among clients to deepen relationships and trust.
Do you want to get your business off to a great start this year? In this episode, Brian shares the three core principles that have helped him achieve phenomenal success over many decades, no matter the market conditions.
