Nodes of Design

Matt Clack is a hands-on dreamer with strong digital and integrated background for the world's biggest brands. He is currently the Creative Head, Brand Studio APAC at Google, where he leads a team of exceptional creative directors, art directors, designers, technologists, motion designers— helping to make Google's brand meaningful with the help of creativity, storytelling, and technology. He is also the winner of many prestigious global design accolades, to list a few,  Webby  Awards, New York Festivals Advertising Awards, FWA, AWWWWARDS, AdStars, D&AD, and many more. In this episode of Nodes of Design, Matt shares his insights on Brand strategy and help us understand its importance. He also spoke on what product brand strategy is and discussed the best practices for enabling better consistency of the brand over an organization. Later in the episode, we spoke about narrating a story through the brand and deciding what mediums to convey. Takeaways - What is a brand strategy? What is the product brand strategy? Best practices to establish consistency of brand in the organization? Medium Publication - https://medium.com/design-warp Books recommended by Matt Clack. Well-written and Red - Alfredo Marcantonio The Monocle Book of Japan - Tyler Brule  Design, Form, and Chaos -  Paul Rand Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts. If this episode helped you understand and learn something new, please share and rate us and be a part of the knowledge-sharing community #Spreadknowledge.  This podcast aims to make design education accessible to all, as knowledge shouldn't hide behind paywalls. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Lijo Joseph is a passionate design intrapreneur with 19+ years of experience delivering innovative user-centric design experience and creative direction for digital applications. Lijo is currently the Head of Design - India & APAC at TCS. He started a design studio at Kochi, handpicked, and built a new team of 70+ creative designers in 2 years, which became the most sought-after design hub for India's digital enterprise. He is also the winner of prestigious global design accolades for which he delivered 1000+  design solutions in the area of digital platforms, presentations, motion graphics. And again, he holds a patent in the design of the Haptic-Enabled User Interface for Mobile  Point-Of-Sale. Lijo describes his philosophy as think with the heart and acts with the brain," thereby nurturing a work culture that is Positive, Friendly, and Informal. In this episode of Nodes of Design, Lijo shares his insights on starting a global design team from zero and rapidly scaling and maintaining it; he also discussed bringing up people's creativity from different aspects and channelling them into one common goal. He also shared his insights on managing and supporting the team for their better growth. Takeaways: What is design management, Process of Scaling Design Teams, Enabling a growth environment for all. Medium Publication - https://medium.com/design-warp Lijo Joseph recommends books. MRITYUNJAYA THE DEATH CONQUEROR -    Shivaji Sawant Captain Cool: The M.S. Dhoni Story - Gulu Ezekiel If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Gabriele Romagnoli is Passionate about innovation and technology that help digital businesses grow. He is on an endless quest to show how immersive technologies like 3D, VR, and AR can provide value to users, companies, and investors. He is presently working as XR Coach at GR Talk and International Business Developer at Binkies 3D and previously worked at various organizations like VR/AR Association, Johnson & Johnson,  BaseClear BV Leiden,  & Queen's Medical Center. He is also a Keynote speaker on numerous occasions like AWE2019, VRdays, and Glue.Work.  In this episode, Gabriele shares his insights on creating immersive experiences and discuss on few strategies. He also spoke on the future of Immersive Experience Design and how designers can leverage it and shared few details on how to narrate a story as storytelling plays a preeminent role in creating everlasting experiences.  Takeaways: What are immersive technologies, Strategies that help you create immersive experiences? How storytelling affects the immersion, you are making.  Books recommended by Gabriele Romagnoli.  Never Split the Difference: Negotiating as if Your Life Depended on It  - Chris Voss  Testing Business Ideas: A Field Guide for Rapid Experimentation - David J. Bland  This Is Service Design Doing: Applying Service Design Thinking in the Real World - Marc Stickdorn  If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Aaron Breuer entered the workforce as a freelancer. Self Studied and got licenses for many different trades and worked in many various industries. He was always a DIY type of person and was inspired by 3D Printing but was taken back by the lack of 3D Modeling software for the DIY/ Self-taught people and so he decided to make SelfCAD. He the Founder and president - the brains behind SelfCAD. Also, he trains and manages a big team of professionals in the 3D Printing industry. In this episode, Aaron had shared insights with us on 3D printing design and how being a designer can utilize the concept of 3D Printing for better visualization and faster workflow. He also mentioned various steps and practices to get kickstarted with the world of 3D print Design. In the end, we spoke about a few limitations to keep in mind while working on 3D printing Designs. Takeaways: What is 3D Printing, Process, and terminologies in a 3D world, Limitations of 3D Printing. 3D Printing SelfCAD University - https://www.reddit.com/r/SelfCAD_University/ Designer Tales by Designers- Design Warp Medium Publication - https://medium.com/design-warp If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Jason Blackheart is a Design Leader, Culture Builder, and storyteller with over two decades of experience building design systems at Microsoft—setting the vision, defining strategy, and delivering impact. Jason also holds two patents in his name. In this episode, Jason sharted his experience in building and maintaining the fluent design system at Microsoft with his team and shared the process and strategy on how to build design systems at scale and keep it evolving as per needs. We also discussed how to define these systems to make people across various teams, following the common usability factor and building the design system's culture as a product rather than a service. Takeaways: What are the design systems? How to build a culture of Design Systems, Maintaining the design system, and scaling it. Books recommended by Jason Blackheart. Why we make things and why it matters - Peter Korn Daring Leadership - Brene Brown The User Illusion - Tor Norretranders - Designer Tales by Designers- Design Warp Medium Publication - https://medium.com/design-warp If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Akshay Kore is a Product designer working on Human-computer interaction problems. He has previously worked with the AI and Research group at Microsoft and led design for the SME vertical at Cleartax. He is currently working with Observe.ai designing AI products and systems, and he also holds a patent on his name. He loves to make stuff, read and write about technology. In this episode, Akshay shared some great insights on design for AI-based products and also how designers can leverage the power of AI in their workflow; we also discussed the process of how one can start this practice of designing for AI products along with various ways to satisfy user expectations and provide delightful experiences using AI. Takeaways: What is designing for AI, Understanding different types of AI usage scenarios, The Process flow for AI-based product/services The book written by Akshay Kore - Designing Human-Centric AI Experiences: Applied UX Design for Artificial Intelligence Books recommended by Akshay Kore The Great Mental Models - Shane Parrish The Three-Body Problem- Liu Cixin Deep Work - Cal Newport - Designer Tales by Designers- Design Warp Medium Publication - https://medium.com/design-warp  If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Guru Vaidya is a Technical Evangelist with over a decade of experience in product evangelism. Currently, he is a Solution Consulting Manager at Adobe. Previously he had worked for companies like Nvidia, Dream forest films, and Pixion. Over the years, guru has helped launch several product versions of Adobe and Autodesk software across India. These include Press conferences and Trade Shows like FMX, Broadcast India, IBC. Guru has vast experience in value selling to enterprises. It has helped him close deals with clients like Cognizant, NDTV, Infosys, ETV, Star India, Reliance and Prime Focus.  Product pitching is important for designers to pitch their decisions or the products that they design. In this episode, Guru explained what exactly is product pitching and shared effective techniques, and in the later, we discussed how to structure content before pitching.  Takeaways: What is product pitching? Techniques for effective pitching/presentation, Content structuring and presentation preparation?  Books recommended by Guru Vaidya. Guns, Germs and Steel - Jared Diamond The Origin of Species - Charles Darwin Essentialism - The Disciplined Pursuit of Less - Greg McKeown  Design Warp Medium Publication - https://medium.com/design-warp  If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Pål Eirik Paulsen is an interaction designer, information architect, usability specialist, content lead, test lead, scrum master, project lead and speaker with over two-decade of experience. Currently, he manages a team of UX designers in Sopra Steria as Head of User Experience. Previously, he worked for companies like Idean, Capgemini, Backelite, Olavstoppen AS, Statoil, MTO-LABS and many more startups. The functional design identifies its design objective and is more concerned with what is to be done and less with how it looks. In this episode, Paul shared some great techniques for designing for function-first design and parameters to check and help us break the core of the functional design. Takeaways: What is Functional Design, What is the process involved, What are parameters to functional design Books recommended by Pål Eirik Paulsen - Designing with web standards by  Jeffrey Zeldman & Ethan Marcotte - The Lean Startup by Eric Ries - Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp Design Warp Medium Publication - https://medium.com/design-warp If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Kirell Benzi is a data artist, speaker and data visualization lecturer. He holds a PhD in Data Science, presently working as Head Of Research at Ekino. His software engineering and creative coding expertise have allowed him to design new methods specially dedicated to his data passion. Consequently, his work has been shown in museums (ArtLab, Swiss National Museum), newspapers and magazines (La Recherche, 20minutes, Le Temps) and on over 100 websites in 10 languages (including Gizmodo, Engadget, The MarketPlace, TechRadar, Co.Design, Phys.org, VICE and Digital Trends.  He was also a keynote speaker on various occasions, including TedX.  In this episode, Kirell shares his insights on data art, explaining to us how one can create art and imbibe emotions using data and shared the procedure of getting started into data art. We also discussed choosing a form to tell a narrative.  Takeaways: What is data art? How to get started with data art, Future trends in technology-based art. Books recommended by Kirell Benzi  Data Visualization - Andy Kirk - Design for Information - Isabel Meirelles - Win without pitching - Blair Enns Design Warp Medium Publication - https://medium.com/design-warp If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

An engineer with a master's degree in clinical drug design, Tanushree is the perfect example that science and spirituality can walk together. As a teacher with the Art of Living, she has been facilitating youth empowerment programs for over a decade and has trained thousands of youth on mind management and meditation. In this episode, Tanushree shares how meditation can help creative to effectively manage the mind and think creatively with the help of few practices. She shared a few insights on one can resist the feeling of self-doubt and be getting compared.  Takeaways: What is meditation, Impact of meditation on the mind to think creatively, How to manage self-doubt  Books recommended by Tanushree Bishnoi  Celebrating Silence - Sri Sri Ravishankar  Stumbling into infinity - Michael Fischman  Wyrd Sisters- Terry Pratchett  Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts. You can reach Tanushree via her mail @tanushreebishnoi@gmail.com. If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.