Nodes of Design#33: Designing for Omnichannel Experiences by Pradeep Nayar

Pradeep Nayar was a design leader who has worked in larger organizations to drive digital transformation by embracing lean practices and design thinking methods & frameworks. He believes in a human-centred approach to problem-solving that builds upon human empathy's strengths to drive innovation and out-of-box thinking.

He was currently VP of Global Digital Product & Design at Hyatt Hotels Corporations. Previously, he worked for companies like InVision, Allstate, DePaul University, Grainger,  Tribune Company, Charter Global, and Allied Solutions Group. Pradeep describes himself as "My passion for the people I lead and the customers I serve, by understanding human needs, envisioning solutions, and driving the use of technology to make lives easier, drive me forward."

In this episode, Pradeep shares his insights on Designing for Omnichannel Experiences - helping us understand an omnichannel experience design and the need to design for omnichannel experiences.

He also discussed the process/approach one must follow while designing for Omnichannel Experiences to keep in mind the context of seamlessness and even helped us understand how we differentiate Omnichannel from multi-channel experiences. In the later part, we discussed a few examples in the modern industry implementing the omnichannel design strategy.

Takeaways: What is an Omnichannel Experience,  How to design for Omnichannel experiences, Difference between Omnichannel and Multichannel.

This episode is a tribute to Pradeep Nayar. May his guidance and his lessons are always with us. Our condolences.

Books recommended by Pradeep Nayar

-This Is Service Design Doing: Applying Service Design Thinking in the Real World by Marc Stickdorn.

- Inspired: How to Create Tech Products Customers Love by Marty Cagan

-  User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts.

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Nodes of Design is a non-profit and self-sponsored initiative by Tejj.