Nodes of Design#32: Brand Strategy by Matt Clack

Matt Clack is a hands-on dreamer with strong digital and integrated background for the world's biggest brands.

He is currently the Creative Head, Brand Studio APAC at Google, where he leads a team of exceptional creative directors, art directors, designers, technologists, motion designers— helping to make Google's brand meaningful with the help of creativity, storytelling, and technology. He is also the winner of many prestigious global design accolades, to list a few,  Webby  Awards, New York Festivals Advertising Awards, FWA, AWWWWARDS, AdStars, D&AD, and many more.

In this episode of Nodes of Design, Matt shares his insights on Brand strategy and help us understand its importance. He also spoke on what product brand strategy is and discussed the best practices for enabling better consistency of the brand over an organization. Later in the episode, we spoke about narrating a story through the brand and deciding what mediums to convey.

Takeaways - What is a brand strategy? What is the product brand strategy? Best practices to establish consistency of brand in the organization?

Medium Publication - https://medium.com/design-warp

Books recommended by Matt Clack.

Well-written and Red - Alfredo Marcantonio

The Monocle Book of Japan - Tyler Brule 

Design, Form, and Chaos -  Paul Rand

Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts.

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Nodes of Design is a non-profit and self-sponsored initiative by Tejj.