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Destination Marketing Podcast

Latest episodes

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Oct 19, 2021 • 24min

159: Actively Volunteering In Your Community with Leena Riggs

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the 2021 eTourism Summit in Las Vegas, Nevada. He is joined by Leena Riggs, director of marketing & partnerships at Visit Rancho Cordova. Listen to hear some of the highlights of the convention so far, including an interesting comparison between Marvel's Loki and destination marketers. Also, find out Leena's organization has taken an active approach in volunteering in the community by helping fire evacuees gain access to essential hygiene elements. "They used Marvel storytelling to help us understand variants within marketing. We're all talking about the same thing so when we are targeting someone, we need to be mindful of what the hotel marketers are doing because they're basically a variant of ourselves." -Leena Riggs Visit Rancho Cordova Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Oct 12, 2021 • 33min

158: The Importance of Asset Management with Charles Lammers

In this episode of the Destination Marketing Podcast, Adam is joined by Charles Lammers, Creative Assets Manager at Wyoming Office of Tourism. Listen to learn why it’s important to have an asset management system, and how it can be helpful to those who are trying to market the destination. "When tourists visit our state, they're visiting our communities and local businesses as well. We want the tourists and the local residents to feel the same kind of sentiment about being good stewards in this area." -Charles Lammers Visit Wyoming Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Oct 5, 2021 • 40min

157: Adam's Destinations International Session

In this episode of the Destination Marketing Podcast, we go back in time to Destination International's 2021 annual conference, where Adam was able to talk to Aileen Ramos and Robb Wells about all things podcast. Listen to learn some of the reasons why incorporating this new medium in the mix is important, and some surprising things that Aileen and Robb have seen happen with their own podcasts. The Hola Laredo Podcast The Inner Coastal Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Oct 1, 2021 • 5min

156: An Interesting Turn of Events

In this bonus episode of the Destination Marketing Podcast, Adam reviews some changes that have been happening in the industry and how it can affect those who are early in their destination marketing careers. Resources Mentioned: The Destination Marketing Podcast Network Destinations International CDME Destination on the Left DMOU with Bill Geist Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Sep 28, 2021 • 33min

155: Marketing a Destination In an Evolving Industry

In this episode of the Destination Marketing Podcast, Adam finishes his trip to the Utah Tourism Conference. He is joined by Darren Dunn, president and CEO of Zartico, to talk about a new product feature that recently launched. Josh Scheer, digital marketing director at Relic, also joins this episode as a special guest host. He chats with Vicki Varela and Dave Williams from the Utah Office of Tourism about how the tourism industry has changed over the past 20 years and Dave’s recent induction into the Utah Tourism Hall of Fame. Zartico Utah Office of Tourism Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Sep 21, 2021 • 32min

154: Learning From Your Changing Destination

In this episode of the Destination Marketing Podcast, Adam continues his conversations with industry professionals at the Utah Tourism Conference. Listen to hear from Julie Terrill with Explore Logan, Kevin Lewis with Visit Greater Zion, and the team from Rootrez talk about what they've learned from the conference so far and what changes they have learned from their destination over the past year. Explore Logan Visit Greater Zion Rootrez The Influencer Marketing for Destinations Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Sep 14, 2021 • 28min

153: The Wander App and Rebranding Your Destination

Guests from Wander, Visit Ogden, and Ski Utah discuss innovative tourism technology, community spirit, and promoting skiing in Utah. They touch on the Wander app's evolution, urban revitalization in Ogden, and the ski industry's success amid challenges like the pandemic. Insights are shared on destination revitalization, local business roles, and strategies for digital tourism marketing.
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Sep 7, 2021 • 48min

152: Approaching Destination Marketing From a New Perspective with Stuart Butler

In this episode of the Destination Marketing Podcast, Adam is joined by Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach. Having recently transitioned from the agency side to the destination side, listen to hear how Stuart is utilizing his unique background to improve the use of high-quality content within the destination. "Content is not just king, but it's everything. Everything you do is content in some form or fashion. Everyone is consuming content and if you're not publishing great content as things get more competitive, you're going to get lost in the shuffle. You have to create content that people choose to consume." -Stuart Butler Visit Myrtle Beach Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Aug 31, 2021 • 38min

151: Crafting an Agritourism Experience With Neha Shah

In this episode of the Destination Marketing Podcast, Adam is joined by Neha Shah, Director of the Pittsboro-Siler City Convention & Visitors Bureau. Listen to learn how Neha's one-person marketing team was able to not only boost stakeholder engagement in her destination but also educate stakeholders on the importance of social media and how to use it effectively. "Information is a CVB director's currency and it's critical for us to be able to reach the visitor." -Neha Shah Visit Pittsboro Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Aug 24, 2021 • 46min

150: Taking Risks and Shifting Your Strategy with Emily Gonzalez and Jim Walter

In this episode of the Destination Marketing Podcast, Adam finishes up his trip to the Destinations International Convention in Baltimore, Maryland. In this final segment, he is joined by Emily Gonzalez, Vice President of Marketing and Communications at Visit Mobile, and Jim Walter, Vice President / Director of Sales & Marketing at Cheyenne, Wyoming. Listen to them talk about how Mobile is preparing for a major shift in their destinations strategy, and how Cheyenne has seen a risk taken during the pandemic pay off."A real goal for us is creating events that are authentic to our core in Cheyenne, and that visitors and residents alike will enjoy." -Jim Walter“I would encourage anyone and everyone to leave every door open. If a door closes, stick your foot in the door. Keep it open.” -Emily GonzalezVisit Mobile Visit CheyenneFollow the Destination Marketing Podcast on social media:InstagramTwitterYouTubeTikTokIf you’re enjoying the show, please leave us a rating and review on Apple Podcasts!Subscribe to our newsletter!The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network. 

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