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Destination Marketing Podcast

Latest episodes

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Nov 23, 2021 • 18min

169: Words of Wisdom from Sports ETA Hall of Fame Inductee Denny Gann

This week on the Destination Marketing Podcast, Adam is joined by 2021 Sports ETA Hall of Fame inductee Denny Gann. Listen to hear his advice on how to bring profitable sports events to your destination as well as how to know what kinds of events are a good fit for your community. "Always design your events with athletic eyes. Look at it through John Brown's eyes if you want to sell it to John Brown. Look at it as the soccer player. What's he going to see? What is the volleyball player going to do? Structure your event for that athlete and the rest will follow." -Denny Gann Explore Sioux City Denny Gann Hall of Fame Tourism Media Mayhem Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Nov 19, 2021 • 11min

168: The Economic Impact of Sports Tourism with David Galbaugh

This week on the Destination Marketing Podcast, Adam is joined by David Galbaugh, Vice President of Sports Sales & Marketing at Greater Birmingham CVB. Listen to learn how his destination has been preparing to host the 2022 World Games and how they predict that this huge event will impact their destination. "Do your due diligence and make sure that the event is a good fit for your community, and then go out and put your heart and soul into it. Every destination is special and every destination has what it takes to bring in multiple events if you make sure it's a good fit." -David Galbaugh Visit Birmingham Birmingham Sports 2022 World Games Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Nov 16, 2021 • 17min

167: Destination Collaboration With Brooke Jung

In this episode of the Destination Marketing Podcast, Adam is joined by Brook Jung, Executive Director of Visit Hopkinsville and President of Team Kentucky. They chat about what it’s like to be part of Team Kentucky and how small DMOs can benefit by collaborating with each other. "Give folks organic information about what is true and authentic to your destination, because that is appealing and it is going to appeal to an events rights holder. It may take a little bit of time to find the perfect fit, but be true to yourself and your destination." -Brook Jung Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Nov 12, 2021 • 15min

166: When Your City Bids for the FIFA World Cup with Jackie Reau

Today on the Destination Marketing Podcast, Adam is on the road at the Sports ETA Symposium in Birmingham, Alabama. He is joined in this episode by Jackie Reau, CEO of Game Day Communications. Listen to hear how she was able to help Cincinnati bid for the 2026 FIFA world cup, and what it would look like if the city were to be chosen to host this global event. "Once you have those partnerships and relationships, it becomes much easier to rally around and do this. It's a lot of work but it's potentially very rewarding." -Jackie Reau Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Nov 9, 2021 • 28min

165: Introducing the Traveler Sentiment Survey from Longwoods International with Amir Eylon

Get a sneak-peek into the Travel Vertical Podcast in this episode of the Destination Marketing Podcast. Adam and Laurie are joined by Amir Eylon, president & CEO at Longwoods International, to talk about how his company has been helping destination marketing organizations discover traveler sentiment throughout the pandemic by producing weekly reports since early 2020. Learn how it works, why it was started and how your destination can benefit from this tool. Learn more about the Traveler Sentiment Survey here. Check out the Travel Vertical Podcast. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Nov 5, 2021 • 31min

164: Blazing the Trail for Autism Education in the Hospitality Industry with Marc Garcia

In this episode of the Destination Marketing Podcast, Adam is joined by Marc Garcia, President, and CEO of Visit Mesa, AZ. Listen to learn how he was able to make his destination the country’s first autism-certified city and his recommendations on providing key stakeholders with education about autism. Also, learn some of the things coming up for Mesa including the largest amateur sports complex in the nation. "Often when we talk about autism, we are talking about kids. Well, these kids are going to be adults. Is the country ready — is the world ready to provide the services necessary to these folks? Not right now." -Marc Garcia Visit Mesa Learn more about Mesa's autism certification here. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Nov 2, 2021 • 25min

163: Improving Stakeholder Sentiment in Stockton, CA with Wes Rhea

In this episode of the Destination Marketing Podcast, Adam is joined by Wes Rhea, CEO of Visit Stockton, CA. Listen to hear how Wes is working to improve resident sentiment in his community by using tools from Bandwango and Zartico to help not only tell the destination's story but prove the brand's effectiveness to stakeholders and residents. "We're all selling quality of life in some way. Economic development sometimes can sell square footage, buildings and incentives, but when it really comes down to it a company is not going to move their business or employees there because you have great square footage. It's really about how is it to live in your city." -Wes Rhea Visit Stockton Bandwango Zartico Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Oct 29, 2021 • 22min

162: What Is The Impactulator? with Jason Holic

In this episode of the Destination Marketing Podcast, Adam is joined by Jason Holic, vice president of business applications & insights at Experience Kissimmee. Learn about how Kissimmee has discovered a new way to measure the impact of a DMO on the community through its new tool The Impactulator. "There is an interplay between branding and performance marketing. If you can figure out how that works for your destination, then you can get everybody within your DMO to work together and more easily communicate to your stakeholders, partners and members based on those metrics that they need." -Jason Holic The Impactulator Experience Kissimmee Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Oct 26, 2021 • 21min

161: Increasing Stakeholder Engagement through Volunteer Work with Shelbi Walker

The Destination Marketing Podcast is back with another episode, live from eTourism summit in Las Vegas. Adam is joined by Shelbi Walker, Engagement & Sales Manager at Visit Concord, CA, to find out how she was able to increase stakeholder engagement through volunteering in her community. Listen to learn from her experiences and hear how she was able to become a member of the board of directors for one of these nonprofits. "Once a month, I try and have a volunteer opportunity for us to do. I think that it has created incredible relationships for us, especially during this time. Getting out and showing that you're selling the community but you're also trying to be in the community helps the community see that you care about it." -Shelbi Walker Visit Concord Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.
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Oct 22, 2021 • 18min

160: Using Influencers to Tell Your Destination’s Story with Mark Romig

On this episode of the Destination Marketing Podcast, Adam is joined at the eTourism Summit by Mark Romig, Chief Marketing Officer for New Orleans & Company. Listen to learn how New Orleans handles hurricane crises as well as how Mark has utilized influencer marketing to help tell his destination’s story.  "Connect with an agency or someone who works in this world of influencers. It's important because there are so many influencers out there. Give it a shot. If you haven't done it before, I recommend that you try the influencer program and I think you won't be disappointed." -Mark Romig Visit New Orleans The Influencer Marketing for Destinations Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

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