Destination Marketing Podcast

This week on the Destination Marketing Podcast, Adam is joined in the studio by Greg Star and Mark Ligos from Carvertise. Listen to learn more about how Carvertise is making traditional media more accessible to small and medium-size destinations, as well as how destinations can utilize it to help increase the value of the DMO to its stakeholders. "You can't drive a billboard into the parking lot of an Eagles and Giants game and interact with the fans." -Mark Ligos Carvertise Tourism Media Mayhem Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam talks with Relic's Executive Creative Director Justin Flack about the importance of branding in destination marketing. Listen to learn why your destination needs a brand strategy as well as what you can do to get started on building one. "You can create a brand but you can never determine what that brand is in the eyes of your visitors or your consumer. You can only influence what they think and everything after that is built on the experience that they have with you or in your destination." -Justin Flack Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam shares some of his 2022 New Years' resolutions for destination marketers. Learn how you can apply these principles in your destination and how to strengthen your marketing plan in the year to come. "Take a step back and think about what your overarching strategy is. Why do we do what we do?" - Adam Stoker Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Mo Parikh from Bandwango is back on this week's episode of The Destination Marketing Podcast. Listen to hear some of Mo's tips on using Bandwango effectively in your destination as well as the importance of transforming your destination into an e-commerce platform in order to increase stakeholder engagement and improve the overall visitor experience in your community. "Our mission is to enable our customers to support local businesses through the creation of unique experiences. We're on a mission to send ten million people into the doors of local businesses by 2023." -Mo Parikh Bandwango Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast, join Adam as he talks with Andreas Weissenborn, host of the Architects of Destination Advocacy Podcast, about the importance of advocacy in destinations as well as how podcasts can play a key role in not only telling the destination's story but also cultivating a community of trust between your community and your destination marketing organization. The Architects of Destination Advocacy Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Adam is back in the studio in this special episode of the Destination Marketing Podcast. He is joined by Benoit Grouchko and Evan Saunders from Near to talk all about data and how DMOs can utilize Near's technology in their destination. "With the amount of data increasingly scaling and all the focus we put on our end, I really like our ability to keep answering more and more use cases for tourism boards and being able to get one level deeper in supporting their strategy." -Benoit Grouchko Near Tourism Media Mayhem Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this final episode from the 2021 Sports ETA Symposium, Adam chats with Al Kidd, president and CEO of Sports ETA. Listen to hear how he has seen sports help the industry rebound after COVID, and how some of his recommendations on how DMOs can further utilize sports tourism in their destinations. "Sports is really the catalyst to the relaunch of tourism. We're not leading anything. Sports has its rightful place, but the dynamics of staging a new sporting event are different so there's an advantageous process they go through. That's my message to DMOs. Sports is a major catalyst that's playing its role right now in tourism with the relaunch of event activity post-COVID." -Al Kidd Sports ETA Influencer Marketing for Destinations Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam is joined by Mike Millay from Clancy's Sports Properties. Listen to hear about Mike's experience working with Disney and ESPN and some of the lessons he has learned from his years in the industry.  "We made a lot of mistakes but along the way, you learn how to do things better and improve your processes. That helped me hone my business skills. We are a lot more analytical in how we look at events and how we value them once they leave." -Mike Malay Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast, join Adam at the Sports ETA Symposium as he talks to Jennifer Stoll, executive director of the Greater Grand Junction Sports Commission. She recently released a Sports ETA white paper about measuring the success of sports, events and tourism in communities across the country. Listen to hear her words of wisdom on the subject and learn how to define and refine your destination's mission statement. "It's about the expanded definition of success in the industry. We talk so frequently about the economic side of it which we equivocate to heads in beads, that's how we all speak the lingo. Our communities benefit in a variety of ways in addition to the economic side. What does that look like if we start to identify those things and start to tell that story and how does that change our value proposition in our communities?" -Jennifer Stoll White Paper: Expanded Definition of Success for the Sports Events and Tourism Industry Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Adam continues his time in Birmingham, Alabama at the Sports ETA Symposium in this episode of the Destination Marketing Podcast. Join him and Frank Geers, president and CEO of American Cornhole, to talk about how destinations can stand out when they are trying to attract events to their community. "We are looking for long-term partnerships — cities and destinations that want to grow with us. Once you work with us and we figure out a month of the year that works in your system and in ours, if you want to bring us back year in and year out we are open-armed and want that to happen." -Frank Geers American Cornhole Sports ETA Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.