Destination Marketing Podcast

Adam takes the show on the road to Arkansas in this week's episode of the Destination Marketing Podcast. He meets up with Gina Gemberling, president and CEO of Little Rock Convention and Visitors Bureau, to talk about some of the things that make Little Rock's CVB unique. Hear how the destination manages hundreds of employees and several venues while still maintaining a smooth workflow. "I think it's really important to look at the organization as a whole. Look at the talent that you have within, see what you can do with that talent, and find the strengths of the individuals that are with you." -Gina Gemberling Little Rock Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Today on the Destination Marketing Podcast, Adam goes on the road and leaves producer Julie Sheffield behind to host this week's episode. She interviews four hosts from various shows on the Destination Marketing Podcast Network to find out their favorite things and unexpected results they have seen come from their shows. Stay tuned to hear the advice they have on destinations wanting to start their own podcasts. Unexpected Adventures in North Alabama The Inner Coastal Podcast The Dana Point Wave The Travel Vertical Podcast Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Join Adam in this episode of the Destination Marketing Podcast to hear from Karley Cunningham, president and CEO of Big Bold Brand. Coming from outside the destination marketing world, she brings a new perspective to the table on how destinations can strengthen their brand messaging and further develop their unique brand identity. "Measuring brand is about a long-tail equation. If you think about the end thing we want to measure, how can we work backward to measure it? We need to be connecting with our strategic partners to get answers to know what they are seeing in the industry."  -Karley Cunningham  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this week's episode of the Destination Marketing Podcast, Adam talks with Brad Dean, president, and CEO of Discover Puerto Rico. They discuss all things storytelling including building a lifestyle brand, owning a color on the color wheel, and how to stand out from the crowd. "To position Puerto Rico, it's not just a great destination but a lifestyle. There's an emotional connection beyond just the travel experience. Part of the way you do that is not just by selling the beautiful places, but the beautiful faces and the stories in your destination. If we can do that, I think that creates a connection with the community that not all of us have but all of us need." -Brad Dean Discover Puerto Rico Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this bonus episode of the Destination Marketing Podcast, Adam brings on special guest Amir Eylon, president and CEO of Longwoods International, to talk about his organization's latest traveler sentiment survey. Originally created as a tool to study the effect of COVID-19 on travel and tourism, it has proven once again to be an invaluable resource as the United States heads into potential economic uncertainty. "When you look at the data for people who said they went on a staycation and you ask them where they went, they went on a regional road trip. When you hear the word staycation as marketers, don't think these are people who are going to plant themselves on the couch and not go anywhere. They are definitely going to be doing regional road trips." -Amir Eylon Longwoods International The Traveler Sentiment Survey Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Adam Stoker talks with Stuart Butler, CMO of the Myrtle Beach Area Chamber of Commerce. Today, they discuss using owned media to market your destination, building your own audience, and connecting with consumers through entertainment. "As an industry we have to change and say: 'how do we own an audience? How do we reach people higher in the funnel through branded entertainment so that over time, we can shape their thoughts and behaviors to have a higher propensity to come to our destination?" - Stuart Butler Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

For our 200th episode, Adam recounts the road that led to where he is today — CEO of Relic Agency and host of the Destination Marketing Podcast.  “It's amazing to see that this little idea that we had has pioneered an initiative in the industry. Now, I see podcasts popping up all over the place, and the amazing thing is I'm seeing the industry finally catch onto this concept that we really feel like we introduced to the industry." - Adam Stoker Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Today on the Destination Marketing Podcast, Adam is in Springfield, Illinois with Andy Waterman from IllinoiSOUTH and Terri Reifsteck, vice president of Marketing & Community Engagement at Visit Champaign County. In this episode, Andy discusses how he uses TikTok as a means of connecting with potential tourists, and Terri shares how she builds relationships with residents to bring in more visitors.  “Everyone these days wants to see what they’re experiencing before they experience it. I think that is what’s so important for us, is putting all this video content out there, that way people can see it before they experience it. I think that’s key.” - Andy Waterman IllinoiSOUTH Tourism Visit Champaign County Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

On this week's episode of the Destination Marketing Podcast, Adam takes the show on the road to Springfield, Illinois. He chats with Sarah Waggoner, tourism manager at Visit Springfield, and Brad Hoey from Experience DeKalb County about their roles at their destinations and how they were able to create immersive visitor experiences. "We're trying to make sure that we give the best visitor experience through the whole community and show things they may not be able to see to really enhance their experience." -Sarah Waggoner Visit Springfield Experience DeKalb County Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

David Holder, CEO at Clarity of Place, joins this episode of the Destination Marketing Podcast to talk about how his organization helps destinations with their strategic plans. Learn about how to make your destination's plan more flexible as well as some tips and tricks on how to make your organization a community shared value. "My view on planning is that there has to be a greater purpose to doing it. It's the ability to use stakeholder engagement as a kickstart. It may put some new expectations on us, but it's going to allow us to carve out our own communication path because now we've gotten them involved." -David Holder Clarity of Place Open Positions at Relic Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.