Adam Stoker talks with Stuart Butler, CMO of the Myrtle Beach Area Chamber of Commerce. Today, they discuss using owned media to market your destination, building your own audience, and connecting with consumers through entertainment.

"As an industry we have to change and say: 'how do we own an audience? How do we reach people higher in the funnel through branded entertainment so that over time, we can shape their thoughts and behaviors to have a higher propensity to come to our destination?" - Stuart Butler

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

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201: The Importance of Owned Media with Stuart Butler