Destination Marketing Podcast

This week, Adam continues his trip to Baltimore, Maryland at the Destinations International Annual Convention. He is joined by Christopher Keane from Visit Baltimore and Brian Bossuyt from Visit the Poconos to talk about what's been going on in their destinations over the past year and a half. Learn about how they have helped their destinations stand out from the crowd and how an anti-littering campaign was utilized in tourism marketing. "You need to go back and look at what you’ve done really well in the past and how that may differ from other destinations and focus on that.  If you can focus on what you do really well, and make sure you can differentiate that from other destinations, you’re going to be successful." -Christopher Keane "We are stewards of the destination. We have the resources and are the ones that are bringing the visitors, so we should be doing our part to make sure the destination is succeeding and the residents are succeeding as well." -Brian Bossuyt Visit Baltimore: https://baltimore.org/ Visit the Poconos: https://www.poconomountains.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to the Destinations International Convention in Baltimore, Maryland. He is joined by Ted Sullivan, Chief Marketing Officer at Zartico, and Bree Nidds, Vice President of Sales at Discover Lehigh Valley. Listen to their discussion about the future of the tourism industry and the importance of collaboration and partnerships. “Be prepared to get out of your comfort zone and do something completely different. I learned a lot from the European DMO’s about how they relate to their resident first before the visitor. If you have happy residents, then they’re the biggest ambassador of that destination.” -Ted Sullivan “Partnership is going to be very important — partnership beyond our own destination. When we get that world heritage designation, we have to then partner outside with the other world heritage sites. That’s going to be critical for us.” - Bree Nidds Zartico: https://www.zartico.com/ Discover Lehigh Valley: https://www.discoverlehighvalley.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, Adam takes the show on the road to the Destinations International Annual Convention in Baltimore, Maryland. He is joined by Amelia Ritter, Digital Marketing and Content Manager at Livingston County, as well as Ray Hoyt, President of Visit Tulsa. Listen to hear how Ray was able to pioneer a change in the Tulsa tourism sector and how Amelia was able to engage stakeholders during her destination's recent website overhaul. “Start with the stakeholder. Reach out and be transparent about what you’re doing and why you’re doing it. You’re not in it to make the CVB look better. You’re in it to make those stakeholders look better.” -Amelia Ritter “Start with your business community. Start with the big employers because they have a lot to say and they’ve already invested in the community. If you can help them change their perspective of the destination, they’re going to spend that money because it always costs more to replace somebody than to keep somebody.” - Ray Hoyt Visit Tulsa: https://visittulsa.com/ Visit Livingston County: https://visitlivingstoncounty.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam chats with Guilherme (Gui) Cunha, Chief Administrator of the Office of Economic Development and Tourism for Seminole County, Florida. Listen to learn how he got into the tourism industry and how his role has changed in just the last few weeks. In the episode, Gui and Adam discuss the new NCAA interim name, image and likeness policy and how Seminole County has utilized it to create a unique college athlete influencer program. They also talk about how Seminole County's Instagram page, Do Orlando North, grew from 2,000 to 107,000 followers in less than a year. "We bought into the concept that content is king. Our entire basis for tourism is that you're not getting that manicured visitor's guide. We want there to be every type of content for the targeted audiences and for the services that we offer within our county." - Guilherme Cunha Learn more about Do Orlando North Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of The Destination Marketing Podcast, Adam chats with Allie Martin, president of Fame and Fortune Brand Management. Listen to learn some of Allie's PR secrets and how destinations can use them to increase their thought leadership to more easily access earned media. "You are helping journalists do their job more efficiently, more easily and you're getting them great results. If you  approach any of these tactics with the thought that I am helping them because I have great value, you are going to take the pressure off of yourself and that's going to come across so clearly." -Allie Martin Fame and Fortune Brand Management Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast, Adam takes the show on the road to the Texas Travel and Tourism College. Listen to his conversation with Jennifer Roush, Senior Director of Operations and Events at Texas Travel Alliance, and Erika Boyd, Interim President & CEO at Texas Travel Alliance. Topics include the importance of furthering education in the travel and tourism industry, as well as the history and purpose of the Texas Travel and Tourism College. "Most people in the industry are willing to help each other no matter what . . . because the rising tide lifts all boats. Travel and tourism have a lift across the economy and if we're helping each other in different communities, then we're all going to be stronger for it." -Erika Boyd Texas Travel Alliance Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this episode of the Destination Marketing Podcast, Adam takes the show on the road to College Station Texas. He is joined by Kindra Fry, Senior Manager of Sports, Tourism & Events at Visit College Station. Listen to hear them talk about how her destination weathered the pandemic by focusing on personal growth, as well as how they dealt with the division of their CVB over the past year. "You have to look at how you are going to develop. Personal growth and professional growth with the individuals is so important to me and it's important to them too. I think that's the only way we get better as a team." -Kindra Fry Visit College Station Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

In this special episode of the Destination Marketing Podcast, Adam is joined by Josh Scheer and Sasha Jackson, the hosts of the Destination Marketing Podcast Network's newest show, Tourism Media Mayhem. Hear what they have to say about media buying in the tourism industry, and get a sneak peek of what you can find on their show. "It really needs to be full funnel. You're going to miss out on opportunities if you're not focused on the top, and you're going to miss out on opportunities if you're not focused on the bottom." -Josh Scheer on the importance of focusing on the entire marketing funnel Tourism Media Mayhem Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

Let's talk about strategy! In this episode of the Destination Marketing Podcast, we are joined by Chris Cavanaugh, President and Founder of Magellan Strategy Group. Listen to learn from his decades of experience in the industry and find out what you can do to increase the effectiveness of your destination's strategy. "Every strategy document needs to be a living and breathing exercise that is continually revisited. Strategy documents shouldn't be stone tablets. There should be opportunities for revisiting and refreshing the strategy every year." -Chris Cavanaugh on the importance of keeping your strategy fresh. Magellan Strategy Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

This week on the Destination Marketing Podcast, we are joined by Jake Steinman, founder and CEO of travelAbility. Listen to learn about his foundation and how your destination can take steps towards becoming more accessible to those with disabilities. "Our role is to help destinations prepare their industries for people with disabilities so that they will enjoy it more, and that they'll have accurate expectations of when they are there." -Jake Steinman Check out travelAbility: https://travelability.net/ Apply for an eTSY award: bit.ly/eTSYAwards2021 Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.