This week on the Destination Marketing Podcast Adam is joined by Elizabeth Keller, Director at the Delaware Office of Tourism. Listen to hear what it was like advertising the home state of President Joe Biden during the election and how she was able to ask another DMO for advice. Other topics include the benefits of being a young professional in the tourism industry and how to effectively market a destination with a limited budget.

"Data can be paralyzing sometimes. You get overwhelmed. If you let it tell the narrative and tell you where to go, then your five hundred thousand dollar budget can make a big impact." -Elizabeth Keller

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

185: When Your Destination is the Headquarters of an Election with Elizabeth Keller