The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. This week on The Podcaster’s Podcast. Kane and Ash talk about the latest industry update in the podcast world. This includes a game changing update on the most powerful podcast platform, YouTube… KEY TAKEAWAYS YouTube is taking over podcasting – YouTube is already the second biggest search engine and many content creators are harnessing the power of this to push video based content. But now YouTube is launching its own podcast platform, this could revolutionise how Podcasts are discovered and consumed. Ash and Kane speculate about being able to monetize your podcast on YouTube through the use of ads. This is already a massive benefit of putting video content on the platform, so hopefully this will be implemented into podcasts too. Listeners that already tune into the audio version of your show are not likely to move to YouTube, as they already have a mode of consumption that suits them. Putting a video version of your show on YouTube will be more effective at drawing in new audiences. Spotify is launching a new competitor to TikTok which will work as a new way to consume video podcast content. Video platforms are better for engaging with your audience, especially if you broadcast your content live. BEST MOMENTS “Podcasts have terrible discoverability due to the lack of a powerful search engine, BUT this does mean that podcasts have a long tail and your show will be discoverable for a long time” “Podcasters must move to video. You can create short, medium and long form content and monetise all of it!” “I don’t think anyone listening to the audio podcast will move to YouTube. This change is more likely to improve discoverability for NEW audiences.” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedin Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. This week on The Podcaster’s Podcast. Kane and Ash talk about video in podcasting. Is creating visual content essential to success? The world is putting an emphasis on video formats, with platforms like TikTok, Twitch and YouTube being some of the BEST places to be discovered and to grow your following. You may not have the skills to create your own video content, or you may not want to reveal yourself online in that way. Here are Kane and Ash’s top tips for growing your following as an AUDIO ONLY podcast! KEY TAKEAWAYS Video formats are great for discoverability and platforms such as YouTube have algorithms to help your content get seen. As an audio only podcast, you need to find ways to grow the audience without the help of these systems. The No.1 way to do this is to double down on your niche, create a podcast that makes you the top person in your field. That way, you will be at the top of the charts, the top of search results and you will grow organically through word of mouth. Find your niche and create QUALITY content. Once you have your niche, the key is quality. Get a good microphone, invest in high quality production and be consistent. Get good guests and promote through word of mouth. Sharing your audiences with your guests, getting guests to promote your show on social media. Ask your guest who you should interview next and get recommended. Slowly build up the calibre of your guest and collaborate to grow your following. BEST MOMENTS “A lot of people say they want to make a podcast to help entrepreneur business owners – but WHAT do you want to help them with? Find your niche” “Picking the right titles and shownotes, getting the best name for your podcast. These are the thing that will help you get discovered as an audio only podcast”  “You need low competition and content, with high demand.” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. This week on The Podcaster’s Podcast. Kane is going it along with mindset coach Paul Sheppard. Paul and Kane discuss imposter syndrome and anxiety, giving you top tips for pushing outside of your comfort zone and stopping procrastination. KEY TAKEAWAYS You might have an unconscious habit of avoiding success. Transactionalities are where you analyse what state of ego you are currently operating in. This can help us identify the behaviours that are stopping us. Regressing into a child-state may cause you to avoid responsibilities, this is something that you need to train yourself out of through calming techniques. The limbic system is the part of the body that triggers the fight or flight response, this is at odds with the pre-frontal cortex and can prevent us from taking action on a task. It is more natural for your brain to focus on the negative in a situation to protect yourselves from danger. The fear of criticism online can be transformed into constructive feedback that can be harnessed for success. BEST MOMENTS “You do not want to be the best kept secret, do not let procrastination hold you back” “You might be going into a child ego-state, realising that isn’t enough, you need to get yourself in a soothing state to break free”  “Every person we meet has their own troubles and demons, and they might try to express that onto you” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE GUEST Follow Paul on Linkedin - https://www.linkedin.com/in/pjsheppard/?originalSubdomain=uk Mindset Coach Website - https://mindsetchangeuk.com/?gclid=CjwKCAiAr4GgBhBFEiwAgwORrQq2DZ_QXLvgWc4umKElgw4g6Dz29TttiF5hzNH1uc7oahFLJxJbpxoC-QsQAvD_BwE ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Should you do solo episodes or interview episodes when first starting your podcast? There is no set answer to this question and in this episode, Ash and Kane explore the reasons why. KEY TAKEAWAYS Which is easier for you to commit to long-term, solo episodes, interviews or a mix of both? Solo content is quicker, you aren’t reliant on anyone else either. The biggest problem with solo content is that the content requires a lot more effort and planning. With interviews, you will need to do research but the content almost creates itself as it’s a conversation. Sometimes a mix of interviews and solo episodes can work really well but bear in mind that it will impact the variety of your analytics BEST MOMENTS “Solo, you can do it whenever you don’t have to book it in your schedule, you do it when you have time” “I would recommend having a detailed bullet point list” “The biggest upside to interviews is the marketing” “By doing different types of content you will reach a more varied audience” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Thom, Kane and Ash for a discussion about production, including the different ways you can manage production and which may suit you and your podcast the most. KEY TAKEAWAYS You can manage production yourself, hire someone in-house, hire a freelancer or hire an agency to manage it. Freelancers: You must be good at identifying talent as there are many choices, and you also have to spend time managing it, often you will need multiple people to manage different tasks. It can represent a lot of work and time for you. Agencies: They immediately overcome the downsides to freelancers, but they come at a higher cost. Inhouse: They cost more than freelancers, but you have to manage them too. however, the upside is you have the ultimate control over their work. DIY: Perfect if your alternative is not doing it at all. But you only have so many hours in the day and you will be spending your time on non-income-generating tasks that you may not even be particularly good at. Freelancers aren’t that accountable to you, which means they won’t always be reliable. An agency has invaluable knowledge, experience and support that you would never get from freelancers or even your own team. BEST MOMENTS “What’s your budget, what are you trying to achieve here?” “The undeniable upside to freelancers is it’s probably the most cost-effective” “You’re really just buying hands at that point who can do things that you can’t” “No one I have ever listened to who has a successful podcast has said ‘I really wish I was still doing the editing’” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Have you ever wondered how to grow all of your social media channels with just one piece of content a week? Tune into this episode with Ash and Kane as they explain not only how to do this but why it could be the key to unlocking your creator potential. KEY TAKEAWAYS Any content you can think of can be created off the back of recording a podcast episode. Before recording your podcast, think about what your end goal is, what other content do you want to create from this piece? There is the trinity of content: Podcasts, YouTube and TikTok. Podcast is long-form and this is where you will build your audience. TikTok won’t give you a loyal audience but it will give you virality. YouTube is great for both and its great for monetisation and discoverability. Try and think about how you will edit clips from your longer-form content. For YouTube, look at SEO tools and find out what is trending in your niche before creating content. BEST MOMENTS “You can’t turn 20 TikToks into a podcast but you can turn a podcast into 20 TikToks” “The virality you can get on TikTok is mad” “Find the things that are trending and then create content that answers or is related to those questions” “You get all of the upsides, all the good things, without the pain” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Fiona runs the first PR podcast agency in the UK and joins The Podcasters Podcast in this episode. She talks about her background, why she started POWPR and gives some great hints and tips on how you can accelerate your podcast through PR. KEY TAKEAWAYS Originally having a successful background in Television, Fiona has a wealth of experience in TV that she then translates into Podcasting. After having a child, Fiona no longer wanted to go back to the TV industry, this is when she made the switch to podcasting. There isn’t really PR for podcasting and when Fiona released this she decided to double down on this as her niche. Podcast PR through traditional media is about defining your brand and bringing accreditation to your Podcast in ways you can’t do via social media. If just starting, the minimum PR to do is to have a standard press release, many templates are easy to find online. When communicating with a journalist, try and make it as personal as you can and make it clear you have done your research. Ensure you include assets for them to look at straight away. The biggest mistake people make with PR is that they think it’s not for them. It can take time to see results but this doesn’t mean it isn’t worth doing. PR is for anyone. Think about what it is you want to achieve with your PR and your Podcast and build your plan and goals around that before starting. BEST MOMENTS “When I look at a show, I just treat it like a TV show” “It’s really increasing your brand, getting your story out there” “You know your show better than anybody so you should have a good idea of who you want to listen to it” “[PR] is something you need to be persistent and consistent with” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE GUEST Fiona Fraser What to include in a Press Pack: https://www.linkedin.com/pulse/get-pr-your-podcast-fiona-fraser/?trackingId=robqHxgWQK6yHW%2B2yAd5eg%3D%3D Instagram: www.instagram.com/thepodcastexpert Founder of POWPRhttps://www.powpr.co.uk ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Ash and Kane talk about the value of community in Podcasting including the many reasons your podcast community can make your podcast a success and how you can utilise its power. If you have any episode suggestions please contact us! WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk KEY TAKEAWAYS Communities are infinitely valuable for a variety of things from monetisation to connecting with your audience. An email/mailing list for your listeners is a great way to build your community. You can reach out to your community/audience for a variety of things, helping you with the growth and monetisation of your podcast. Retention marketing is another way to utilise your community, you can reach your biggest podcast fans via your community. If you have a community, your listeners will feel more valued and connected to you. They will help promote your show and they are easy to monetise. BEST MOMENTS “It’s better than paid traffic, it’s better than social media” “You can directly message and communicate with your audience” “The retention element of a community is one of my favourite elements” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Matt Gilhooly is quite new to the podcasting scene, he launched ‘The Life Shift’ Podcast in March 2022 but has already recorded over 40 episodes! He joins The Podcasters Podcast to talk about the strength of the podcasting community, the why behind his podcast as well as the importance of your ‘who’: your guests and audience. KEY TAKEAWAYS The life shift podcast is about picking out pivotal moments in people’s lives, based originally on Matt’s own life-changing moment after the death of his mother. The concept behind the podcast is very unique, it allows the listeners to connect to Matt and his guests in a real human and unadulterated way. Matt understands the concept of the ‘podfade’ but because he is so passionate about what he does and the human connection it creates he doesn’t believe it is something that will happen to him and his podcast. You can’t solely create a podcast for business reasons, you need a strong why to have long-lasting success. Your listeners can sense passion. There are a lot of prescriptive rules for podcasting which doesn’t always feel like it aligns with Matt’s vision, his show’s concept doesn’t always feel like it fits. You don’t need to do video as well as podcasting, it’s more important that you focus on the audio first and foremost. If you then have the time to commit to video that’s great. Something that surprised Matt about podcasting is how non-competitive people are in the podcasting space and community. BEST MOMENTS “It’s probably the best and most fulfilling journey I have been on” “I understand the podfade as a concept” “Podcasting is a long game, you’ve got to have a passion about what you’re talking about” “There are a lot of people who are like ‘this is the way you should do it’” “Your competitors are your best collaborators” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE GUEST Matt Gilhooly is a creator - podcaster, communicator, and educator. He is the creator, producer, editor, and host of The Life Shift Podcast. Spurred by his own life-altering experiences, Matt helps others share the stories of pivotal moments in their lives that changed everything forever on The Life Shift Podcast.He also enjoys designing content, such as communication materials, coloring books, digital art, pitch decks, and other forms of media. Matt has self-published over 10 coloring books on Amazon and released a children's book that celebrates individuality and confidence, "I Can Be Anyone: A Soul's Journey," in June 2021.Matt earned his master’s in mass communications from the University of Florida in 2022 and an MBA from the University of Central Florida in 2004. He believes that we must take time to support the people around us to achieve success.Connect with Matt:www.thelifeshiftpodcast.comPatreon: www.patreon.com/thelifeshiftpodcastLinkedIn: https://www.linkedin.com/in/mattgilhooly/Facebook: www.facebook.com/thelifeshiftpodcastInstagram: www.instagram.com/thelifeshiftpodcast ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Thom and Kane answer one of the first questions they are asked when someone starts podcasting; where and how do I host my podcast? KEY TAKEAWAYS One of the biggest benefits of podcasting as a medium is that you have a central place, your hosting site, where all the podcasting platforms then pull from. There are no algorithms in the way or reach restrictions, you have a relationship with your hosting platform and everything gets pushed out to the individual ‘players’. There are a lot of good options now for hosting your podcast, how you pick one will depend on the type of podcast you are creating, the level of control and features you want and what you are willing to pay. All platforms have their own ad marketplace which will be bespoke to them, it’s worth considering this before choosing one. Be wary of free services, this means you are the product. It means you will probably have very limited features and also ads added to your show without any control. BEST MOMENTS “It’s important that people understand and appreciate what makes podcasting different in how its distribution works” “Think about the amount of data you are going to use…some podcast hosts charge you on the amount of data you use” “If it’s free, it means you’re the product” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk