The Podcasters Podcast How to Create a High Impact and High Value Podcast with Paul Zelizer
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Paul, in his own words, has been interested in making the world a better place for a long time. Paul is a business owner and coach and has been running one of the longest social entrepreneur podcasts on the planet. He joins Ash in this episode to give his top tips and advice for podcasting as well as why he believes it is one of the best platforms out there.
KEY TAKEAWAYS
- One of Paul’s first careers was working with vulnerable people including those suffering from mental illness. He managed to do this for over 15 years but after burning out, reinvented himself as a social entrepreneur.
- When creating his podcast, Paul already had a small audience but he concentrated on having great guests from the beginning and this is what he attributes his early success to.
- Podcasting is a unique way to start conversations and build communities, allowing people to learn from one another and support each other too. Paul sees it as his role to facilitate this.
- People can get caught up on audience size and download numbers in order to monetise. But what is more important is who your audience are.
- Paul became really clear about whom he wanted to serve in his business and on his podcast, allowing him to have focus on what he was producing, maximising his impact and profitability.
- You can’t appeal to everyone, it’s much more advantageous to niche down and focus on one type of audience and even one platform, such as podcasting, than spreading yourself too thin across people and platforms.
- Podcasting is uniquely intimate as a platform.
- Consistency is difficult but essential in podcasting.
BEST MOMENTS
“I reinvented myself as a social entrepreneur”
“I had some really strong guests right off the bat”
“It’s a way to start a conversation and build a community”
“You can be making thousands of pounds with a 100 downloads”
“You’re so much better off getting one thing right, or finding one audience”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE GUEST
Paul is one of the first business coaches to focus on the needs of social entrepreneurs and impact business leaders. He is the former Director of Social Media for Wisdom 2.0, one of the premier conscious business brands in the world. In 2017, he founded Awarepreneurs - two of the things the company is known for is our popular social entrepreneur podcast and the Awarepreneurs Community, a global network of hundreds of social entrepreneurs who support each other in growing our businesses, increasing our positive impact and enhancing our wellbeing.
The 4 Questions Every Social Entrepreneurs Needs to Ask PDF is free at www.paulzelizer.com
Podcast site is www.awarepreneurs.com
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk