The Podcasters Podcast How to get Sponsorship with a Small Audience
In this episode, Ash and Kane talk about why, when you have a small audience, baked-in advertising is your best strategy for sponsorship!
Related Episode: How Dynamic Advertising Makes You the Most Money
KEY TAKEAWAYS
- Remember that you are often a risk to the advertiser if you have a small audience and no social proof.
- When you use a baked-in ad, the advertisers effectively ‘own’ that episode. This way you are maximising the potential returns for the sponsor and it’s easier to sell this to them.
- ROI might be low for advertisers when a podcast first starts out, but they will continue to earn on that baked-in ad for years to come as the show grows.
- Do a host read, mid-roll baked-in ad, this is where the sponsor will get the best ROI and will want to continue to invest in your show.
- You can always switch to dynamic ads as your audience grows.
BEST MOMENTS
“You’re (the advertiser) still going to be getting leads from that ad which you are no longer paying for”
“Once you get a bigger audience, you can value your ad slots more”
“It’s a great first step and it’s all about relationships with podcasting”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk