The Podcasters Podcast Secrets of BIG Money Sponsorship
What are the secrets of big money sponsorship? Kane and Ash talk about the key things you need to know when speaking to a sponsor!
KEY TAKEAWAYS
- The sponsors you speak to need to value your audience. Think about what sponsor would have a product or service that would serve your audience the best?
- If you find a sponsor whose audience matches yours, the sponsor will value them and your audience will also value the ads you put out. You are providing value for both.
- If you find success with one sponsor, look for related searches to find more sponsors.
- To reach out to sponsors, you can approach them directly on their websites, LinkedIn or even find their head of marketing or sponsorships if they are a large company.
- It’s a mistake for you to negotiate a CPM deal for your first or early sponsorship, you’ll make much more money if you negotiate a fixed-term cost and use a baked-in ad so the sponsor gets a bigger ROI.
- You can repurpose your podcast content on other platforms (e.g TikTok, YouTube) and negotiate more money as your impressions are higher.
- It’s worth having less from a sponsor and instead building a long-term relationship with them.
BEST MOMENTS
“If they get the best return on investment, they will pay you more and they will pay you again”
“The trap most podcasters fall in is they are negotiating sponsorship deals on a CPM”
“Try and build long-term relationships with a sponsor even if it means taking less”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk