The Podcasters Podcast

Why should you have a podcast going into 2023? Kane and Ash discuss the multiple reasons why creating a podcast this year could not only grow your business but also build your following, create multiple streams of income and much more! They also discuss why 2023 has more in store for podcasting and podcasters than ever before. KEY TAKEAWAYS Podcasting is the only media that has a long tail; it’s an asset that will pay you for weeks, months a years after you create the content. Low competition. There’s the same amount of active podcasts as there were YouTube channels back in 2007. High-value content. You are creating valuable content for your audience in long-form content such as podcasting. Multiple streams of income. The content you create for your podcast you can repurpose to use on other channels. BEST MOMENTS “You’re going to be getting paid, on the content you forgot you recorded” “It’s hard to provide a huge amount of value in sub-60seconds” “If you have a better relationship, they’re more likely to buy more from you” “Start with your long-form high-value content and then chop it up for those viral platforms such as TikTok” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

When you first begin podcasting, how should your first ten episodes look? Kane and Ash answer this question as well as outline the importance of how you launch them in this episode. KEY TAKEAWAYS Create 10 episodes initially. Upload 6 on day one, and then you have 4 in the bank for content emergencies. The 6 episodes you upload on day 1 should be your foundational episodes, they outline the overarching content that your show might cover. The 4 episodes left are your ‘bank’, it’s really important when you launch your podcast to have a bank of episodes. People don’t like brand-new things, people are more likely to listen to a podcast with 6 episodes than just one. BEST MOMENTS “You really want to make this as evergreen as possible” “Launching with 6 gives you the opportunity to chart when you launch” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Why are listeners better than viewers? Kane and Ash explore the differences between podcast listeners and viewers on platforms such as TikTok and YouTube and what makes your podcast listeners the more engaged audience. KEY TAKEAWAYS Because podcasts are longer, you get more time to build trust and relationships with your listeners. Content online has got shorter and smaller and it gives creators a lot less time to capture their audience's attention. You can provide better value via a podcast which your audience knows. Podcasting is passive, allowing your audience to do other things at the same time. Trust leads to consumption and buying. One podcast listener is worth around 5k views on Instagram or TikTok. BEST MOMENTS “Length Matters” “On a podcast, people go on it knowing the length” “If you bumped into your podcast host in the street you could probably have an entire conversation” “One podcast listener is worth around 5k views on Instagram” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

The launch process of your podcast is essential to its success. Listen in with Ash and Kane to find out exactly why and what you should be doing to launch a number 1 podcast in the ‘pre-launch’ stage. To find out about the first stage, the pre-pre-launch, listen to the previous episode of The Podcasters Podcast (45). KEY TAKEAWAYS This is the most important part of the launch process. The pre-launch is the period from two weeks, up until your launch date. You can only get into new and noteworthy in the first 8 weeks of your podcast launch, so you want to push as much volume on launch day as possible and a great strategy to do this is with a giveaway. Your prize for the giveaway doesn’t need to be a big-ticket item but making it specific to your audience is a great way to get as much interest as possible. Social media lives are a good way to market your podcast in your pre-launch phase. Utilise direct messages, connecting with your existing audience and talking to them about your giveaway is a proven strategy for a successful launch. Make sure they reply so you can then explain how they participate. Spread out your communication e.g email one day, live a different day. You don’t want to bombard people with too much in one go. Make sure you have 10 episodes recorded before going live. 6 to go live with and 4 for your ‘bank’ so you have content in reserve at all times. BEST MOMENTS “The overarching strategy is a giveaway” “You have 12 hours for people to listen and subscribe to your show” “I dmed about a thousand people” “If you can handpick your listeners, you don’t need a lot of them you just need the valuable ones” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. The launch process of your podcast is essential to its success. Listen in with Ash and Kane to find out exactly why and what you should be doing to launch a number 1 podcast in the ‘pre-pre-launch’ stage. To find out about the second stage, the pre-launch, listen in to the next episode of The Podcasters Podcast. KEY TAKEAWAYS As a new podcaster, you want to try and get into the ‘New and Noteworthy’ on Apple podcasts for exposure. How you launch directly impacts this. Ranking in the top 10 or top 20 of your podcast category when you launch exponentially grows your reach and as well as gaining more listeners straight away, this also means you are more likely to get sponsorship deals and great guests early on. The pre-pre-launch is the first part of the launch process. It’s about gaining interest and building excitement. People don’t like ‘new’ but prolonged exposure can make things feel less new and so generate more likeability. The second stage is the pre-launch, which will be covered in part 2 of this series. BEST MOMENTS “You can actually start this launch system before you 100%  know what the title and concept of your podcast is” “You don’t need to have a launch date to start talking about it” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

How can you make sure that as a podcast creator, you never run out of ideas? In this episode, Kane and Ash give you the tips and knowledge you need to ensure you have ideas for your content forever! KEY TAKEAWAYS Your ideal listeners are your content. Whenever you are speaking to anyone within your niche, pay attention and write down any question or idea they have. As an expert, it can be easy to forget what content those at a different part of your journey might want to know. Mostly there is no such thing as content that’s ‘too basic’. BEST MOMENTS “Ask your audience what to say” “We all forget what it’s like to be a beginner” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Kane and Ash talk about how many listeners you need for your podcast to make money as well as how to utilise a smaller audience. They also bust the myths around listenership and why you need a lot less of an audience than you may think to monetise your podcast. KEY TAKEAWAYS Most industry professionals overestimate the number of listeners you need to make money. But the truth is there are many ways to monetise your podcast and in some instances, you just need one listener! One podcast download is equal to 5k Instagram followers or 20k+ TikTok views because it is long-form, it’s entertaining or educational (or both) and you build trust and relationships with your audience; it’s much easier to sell to this customer base. Many people only think about ads and sponsorship when it comes to monetising your podcast. But this is only a narrow way to make money from podcasting. BEST MOMENTS “A lot of our content is about niching down your audience and being specific about who you want to serve” “You can’t make money through sponsorship on one listener but you can have them attend your courses, your mastermind, your book, that’s all you need, is just one” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

How can you use your podcast to help people and leverage your business? Ash and Kane discuss why these are some of the biggest benefits of having a podcast and also talk about the longevity of the content you create and why this matters. KEY TAKEAWAYS People will always go back and listen to your old content/episodes. The content you create as a podcast continues to have use weeks, months, even years after you made it. When you need help, most people google for the information. If your podcast is SEO optimised then they will find podcast episodes that are relevant. If your goal is to help as many people as possible, then a podcast is a great platform, you can passively help people for years. If you are in the business of helping people, via mentorship or coaching for example, you can leverage your podcast as an asset. BEST MOMENTS “50% of all podcast downloads a day are 4 weeks or older” “It’s the ultimate leverage” “You can help people, you can monetise, your podcast is an asset unlike any other content online” VALUABLE RESOURCES 4 Steps to the Perfect Podcast Launch Just Launch Already! How to Get YOUR Podcast Launched Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Thom and Ash talk all about promoting your podcast in this episode, including the best places for promotion and what you may be doing wrong. KEY TAKEAWAYS It’s tempting to just post a link to your podcast on your social media, but this isn’t going to grow your podcast quickly Make sure your show is worth listening to, and that it either has great content or is entertaining. There’s no point in promoting something you don’t recognise has value. Find out who your listeners are because then you can figure out where your audience is and promote to them It’s more valuable to advertise in one or two key spaces than to spread yourself thin across many multiple platforms and places. BEST MOMENTS “Everyone wants the secret magic answer but there are some things you can look out for to grow your show in a meaningful way” “When someone listens to your podcast you’re stealing their time” “Have an audience avatar for who your best listeners are” “You can really easily spread yourself too thin” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Listen in to this episode with Ash and Kane to learn the secret marketing strategy that nobody seems to be using right now! Harness its utility and your podcast could be peaking in the charts within a matter of days! KEY TAKEAWAYS It’s simply, old-school marketing. Talking and networking with people face to face. This strategy works best for professional podcasters but isn’t exclusive to them. Whenever you are attending industry events, market your podcast! A great way to do this is with simple business cards with a QR code linking to your podcast and just hand them out. These events are full of your ideal listeners. BEST MOMENTS “This works better for professional podcasters” “Most importantly, they could be podcast listeners” “I almost guarantee that they will start peaking in that charts” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk