The Podcasters Podcast How to Launch a Number 1 Podcast - Part 2
The launch process of your podcast is essential to its success. Listen in with Ash and Kane to find out exactly why and what you should be doing to launch a number 1 podcast in the ‘pre-launch’ stage.
To find out about the first stage, the pre-pre-launch, listen to the previous episode of The Podcasters Podcast (45).
KEY TAKEAWAYS
- This is the most important part of the launch process. The pre-launch is the period from two weeks, up until your launch date.
- You can only get into new and noteworthy in the first 8 weeks of your podcast launch, so you want to push as much volume on launch day as possible and a great strategy to do this is with a giveaway.
- Your prize for the giveaway doesn’t need to be a big-ticket item but making it specific to your audience is a great way to get as much interest as possible.
- Social media lives are a good way to market your podcast in your pre-launch phase.
- Utilise direct messages, connecting with your existing audience and talking to them about your giveaway is a proven strategy for a successful launch. Make sure they reply so you can then explain how they participate.
- Spread out your communication e.g email one day, live a different day. You don’t want to bombard people with too much in one go.
- Make sure you have 10 episodes recorded before going live. 6 to go live with and 4 for your ‘bank’ so you have content in reserve at all times.
BEST MOMENTS
“The overarching strategy is a giveaway”
“You have 12 hours for people to listen and subscribe to your show”
“I dmed about a thousand people”
“If you can handpick your listeners, you don’t need a lot of them you just need the valuable ones”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk