Why Listeners are Better than Viewers

Because podcasts are longer, you get more time to build trust and relationships with your listeners.

Content online has got shorter and smaller and it gives creators a lot less time to capture their audience's attention.

You can provide better value via a podcast which your audience knows.

Podcasting is passive, allowing your audience to do other things at the same time.

Trust leads to consumption and buying. One podcast listener is worth around 5k views on Instagram or TikTok.