Grow A Small Business Podcast

Troy Trewin
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Aug 20, 2023 • 46min

Founder and CEO of Zoom2u, now inspiring small-medium business owners to continuously improve by making sure that you've got an efficient way of being able to acquire customers with 85 people. (Steve Orenstein)

Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success. In this episode, Troy asked Steve Orenstein, the founder of Zoom2u based in Melbourne, Australia, the final five questions: What does Damian believe is the hardest thing when growing a small business? Finding and keeping customers is not easy, that's why Steve emphasizes the importance of building an engine that's going to deliver your customers on a regular basis where you're not having to pay for those customers back, you're not spending money on Facebook ads, or AdWords. Damian's favorite business book is "Super Pumped" by Mike Isaac. It discusses everything that was involved in building a global business that is related to building Zoom2u—a really good story of a company that went from nothing to something massive Regarding professional development, Steve finds immense value in scaling up. He loves to listen to a good podcast run by Reid Hoffman who was the founder of LinkedIn, and interviews a number of really great people. Steve suggests an effective tool for small business growth is mastering Loom, an internal tool that you use to record something that you're actually doing. And that can be something you can send to a customer. Finally, if Damian could go back to day one of starting out, he would advise himself to become resilient. And you can't be thinking about it, I'm going to make some quick money over a year or two years, you've got to really be engaged in the problem you're solving. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 ___________________________________________________________________________ Quotes: "Make sure that you've got an efficient way of being able to acquire customers." —Steve Orenstein "You need to get customers on board. And even if you end up losing money in those early days that's actually okay." —Steve Orenstein "Legal advice is always significantly cheaper. Getting that advice before you need that advice." —Steve Orenstein "Working on your business rather than inside your business is super important." —Steve Orenstein "Have a clear vision of what you're actually building and where you're heading." —Steve Orenstein __________________________________________________________________________
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Aug 17, 2023 • 21min

QFF: Founder of Brand Tasmania, who specialises in bringing the Tasmanian brand to life for the economic, social, & cultural benefit of all; now assisting company owners in creating, maintaining, and managing an exceptional brand story. (Todd Babiak)

In this week's Quick Fire Friday (QFF) episode, Michael Denehey interviews Todd Babiak, a Director at Brand Tasmanian. He is based in Hobart, Australia. We dive deep into discussing what we mean by brand and why it's essential. Apple, I think everyone knows, they've now hit $3 trillion in value, and their brand is worth a trillion. It's almost a third. And what is that, it's not the logo, it's not the Apple logo on our machines. What it is, is the story behind it, the way that they've built a reputation, for quality, for humanity, and imputing. Whether Apple is the biggest and most valuable company in the world or a small business, you can put your brand story on half the page, and you can use it for everything. So, here's the golden nugget for all fellow business owners out there: The first step is to be curious and open about what's working, what isn't working. Be open and curious about where you are today and where you want to go. And maybe just sit down with someone for an hour or even write it out. This small yet powerful step will set you on the right path to success. Remember, if we reinforced that we are at our best every single day, you can see the over time real difference. And it is often the difference between a successful company and a not-so-successful company. Ready to dive deeper into this topic? Tune in to this week's podcast episode where we unpack the secrets behind building strong workplace relationships. Link to listen now! Don't miss out on this game-changing insight. 👇 Quotes: "Be open and curious about where you are today and where you want to go." —Todd Babiak "Reinforce your best selves to stand up and to hold your difference." —Todd Babiak "Your brand is your brand, it will evolve over time, but you have to nourish and care for it and add to it constantly." —Todd Babiak "You can put your brand story on half the page, and you can use it for everything." —Todd Babiak "The first step is to be really curious and open about what's working, what isn't working." —Todd Babiak
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Aug 16, 2023 • 45min

A serial entrepreneur, consultant, and founder of a successful sports manufacturing company, Kettlebell Kings. Started the business from scratch, now sold upwards of $5 million in sales to 80+ different countries with 8 FTEs. (Chad Price)

Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success. In this episode, Troy asked Chad Price, Founder of Kettlebell Kings based in Austin, Texas, United States, the final five questions: Chad Price underscores the challenge of not knowing what you don't know when embarking on the entrepreneurial journey. His advice? Gain hands-on experience by working for a small business before starting your own. Learning from another's journey can prevent costly mistakes and accelerate your growth. Chad's unique approach centers around embracing fundamental concepts of competition and strategy. Rather than a single book, he recommends immersing yourself in resources that prepare you for the competitive minefield of modern business. Chad's go-to tool for continuous learning is YouTube! The abundance of business-focused content, TED talks, and podcasts provide a wealth of knowledge. He emphasizes tailored learning through tools like Google Alerts, ensuring you stay informed and strategic in your growth journey. Guess what? It's Google! Chad urges entrepreneurs to utilize the power of search engines to find expert insights, debunk myths, and optimize processes. Why reinvent the wheel when valuable solutions are just a search away? Finally, Chad's message is poignant: Brace for an adventurous journey. Business success isn't a walk in the park; it's an ever-evolving voyage. Surround yourself with a support network, including mentors, family, and friends. They'll be your pillars through the highs and lows. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotes: "We all have an opportunity to create something that can help the world." — Chad Price. "Perseverance is probably the number one thing that you need to develop." — Chad Price. "Find people in your network or around you that may have been on that path before." — Chad Price. "When you start a business, you're starting a brand." — Chad Price. "Find what the gaps are in your own knowledge and where you don't see yourself kind of succeeding." — Chad Price.
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Aug 13, 2023 • 1h 4min

Founder of Planet Earth Cleaning, Planet Enabler & Sustainable Speaker, now encourages small business owners to strike a healthy work-life balance and go through a continuous learning process to become successful entrepreneurs. (John Engelander)

Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success. In this episode, Troy asked John Engelander, the founder of Planet Earth Cleaning based in Melbourne, Australia, the final five questions: What does John believe is the hardest thing when growing a small business? According to John, believing in yourself can be daunting. And another tricky thing is having a spatial mind. So he emphasizes the importance of knowing what you're doing and understanding the parts initially. John's favorite business book is "The E Myth" by Michael Gerber. However, he highlights the significance of reading different business books including "The 7 Habits of Highly Effective People" and "The Power of Now." When it comes to professional development, John finds immense value in asking himself, what's the most important thing for him, balance, enough sleep, exercise, and meditation. And also listening to TOFCs Steve Bartlett. John didn't suggest any effective tool for small business growth but he mentioned that finding a good name and maintaining a healthy habit other than work is unbelievably important. Finally, if John could go back to day one of starting, he would advise himself to have a purpose, have a story, tell people about his story, tell people about his purpose, and get people excited. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotes: "Find a good name, that is unbelievably important." —John Engelander "Look at underspending your life. Because you can always live more, you can always live less." —John Engelander "Being in the moment is more important than where you're going." —John Engelander "Things that matter most should not be at the mercy of things that matter least. Start knowing what is important." —John Engelander "Everything in life can be better. So you just got to accept to a point." —John Engelander
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Aug 10, 2023 • 18min

QFF: A professional in the agribusiness and Chief Inspiration Officer of Inspire AG, now helping small-medium business owners engage with their employees to build a solid culture. (Sally Murfet)

In this week's Quick Fire Friday (QFF) episode, Rob interviews Sally Murfet, Chief Inspiration Officer of Inspire AG. She runs a business advising agribusinesses and farms across Australia, focusing on leadership, team development, and succession planning. With her extensive background in agriculture, she's now in the people space, helping businesses thrive. In one of Sally's case studies, she shared a powerful example of a client facing performance and conduct issues with an employee. After an in-depth investigation, Sally discovered that the employee had challenges with reading and writing, affecting their communication and performance. By adapting how they communicated and offering support, the business retained the employee and improved productivity significantly. So, the critical takeaway from Sally's story is to engage with your employees, understand their perspectives, and address any barriers or challenges they might face. Building a solid team with trust, respect, and support will shape your company's culture and lead to success. Ready to dive deeper into this topic? Tune in to this week's podcast episode, where we tackle small-business owners' pain and mistakes in recruiting and hiring team members. Link to listen now! Take advantage of this game-changing insight. 👇 ___________________________________________________________________________ Quotes: "Without a team of people who know, trust, respect, and support each other, you just happen to be a group of individuals that work for the same business." — Sally Murfet. "Focus on the culture and all else will take care of itself." — Sally Murfet. "Communication is behavior too. If you've got somebody that's been performing well in your business, and then suddenly things are going pear-shaped, perhaps there's an underlying reason around that." — Sally Murfet. "People are the mess and the magic of running a small business." — Sally Murfet. "Tailor how you communicate and engage with your employees." — Sally Murfet. __________________________________________________________________________
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Aug 8, 2023 • 52min

Best-Selling Author, Organizational Leadership Solutions Facilitator, and Founder of Uniquely Normal now inspiring small-medium business owners to grow faster by maintaining their levels of excellence and commitment to relationships. (Matthew Lesser)

Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success. In this episode, Troy asked Matthew Lesser, the founder of Uniquely Normal based in Fort Wayne, United States of America, the final five questions: What does Matthew believe is the hardest thing when growing a small business? Matthew believes that managing and hiring people is not an easy task. He emphasizes the importance of finding the right people that can come alongside you that get your vision will support you and be with you and help you grow it. Matthew's favorite business book is "The 7 Habits of Highly Effective People" by Steven Covey. However, he highlights the significance of learning from other business owners to cultivate effective and healthy leadership which inspired him to write his two books called "Unsatisfied" and "unEngaged Building Flourishing Organizations". It also shows his life perspective based on his personal experiences as a business owner. When it comes to professional development, Matthew finds immense value in listening to thought leaders when it comes to anything to do with leadership and anything about business. He also added that sacrificing excellence in order to go faster is essential, including learning how to maintain their levels of excellence and commitment to relationships. Damian suggests an effective tool for small business growth is taking time to ask for advice and mentorship from different business coaches with enough various experience inside the industry and creating a big impact on other people. Finally, if Matthew could go back to day one of starting out, he would advise himself to worry less, have less anxiety, and enjoy the journey. The journey at times can be laborious, especially when a business keeps on growing. Matthew found out through the years that the special key to a successful business is to keep the people you love to become part of your celebrations in life. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotes: "Get Good people to build an amazing team." —Matthew Lesser "Build relationships with employees, customers, and competitors." —Matthew Lesser "Constancy is the consistency of purpose." —Matthew Lesser "You've got to learn the importance in business of shared leadership" —Matthe Lesser "The faster you grow, the easier it is to make mistakes." —Matthew Lesser
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Aug 6, 2023 • 31min

Founder and CEO of Block2 and The Skill Xchange, now working with 21 FTEs to link entrepreneurs with the best people to meet their needs in order to improve the transparency of the business world. (Eden Spencer)

Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success. In this episode, Troy asked Eden Spencer, the founder of The Skill Xchange based in Brisbane, Australia, the final five questions: What does Eden believe is the hardest thing when growing a small business? Finding product-market fit is crucial, especially for businesses in the technology sector. Eden emphasizes the value of devoting a lot of time to both communicating the message and spending time with customers to help them find solutions to issues and improve processes. Eden's favorite business book is "Start With Why" by Simon Sinek. However, he emphasizes how important it is to take the time to discover people who can help you learn and come up with a better solution for every issue by providing you with a different viewpoint or object. When it comes to professional development, Eden believes that using a business coach on a regular basis—someone who will invest in him personally by providing him with a large amount of time—is extremely valuable for his professional development. Eden suggests that mastering time management tools, such as Microsoft Planner, which serves as the foundation for the majority of daily chores, is a beneficial tool for small business success. Finally, if Eden could go back to day one of starting out, he would advise himself to Focus on the small things and avoid trying to transform the world all at once. Starting small but concentrating on getting the proper product may assist you avoid having false expectations. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotes: "Pay attention to your users and your customers." —Eden Spencer "Being in a startup, you're acutely aware that there are some challenges that are against you from day one." —Eden Spencer "It's important that you take the lead when it comes to bringing salespeople in." —Eden Spencer "Don't try and change the world overnight." —Eden Spencer "You can really learn a lot if you talk less, and listen to other people." —Eden Spencer
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Aug 4, 2023 • 20min

QFF: An adviser and the Host of the Quick Fire Friday Podcast itself; now helping small-medium business owners evade the mistakes in recruitment and hiring team members with their Ultimate Recruitment Toolkit course. (Rob Cameron)

In this week's Quick Fire Friday (QFF) episode, Troy interviews Rob Cameron, the host of most episodes of the Quick Fire Friday Podcast. Turning the tables as Rob takes the hot seat to discuss recruitment for small businesses. Recruiting the right team members is crucial for any business, but it can be challenging, especially for small-medium business owners. That's why we've launched "The Ultimate Recruitment Toolkit," a 10-day short course designed to help you become a more effective hiring manager. This course includes a playbook with templates, phone scripts, email templates, and behavioral questions to guide you through the hiring process. We recognize that hiring A players can make a significant impact on your business's growth and success. On the other hand, making a bad hire can lead to financial and emotional costs that no one wants to deal with. That's why investing in your own learning and development as a hiring manager is crucial. Our course covers everything from creating clear job descriptions to conducting effective interviews and reference checks. Using a professional recruiter is an option, but it comes with a cost. While they can bring in a pool of great candidates, it's essential to remember that the final decision lies with you. You should be confident in the person you're hiring, as you'll be living with the consequences. So, if you're ready to take your recruitment skills to the next level, check out our Ultimate Recruitment Toolkit on growasmallbusiness.com. With the knowledge and resources provided in this course, you'll be on your way to building a strong and effective team that will drive your business to success. Ready to dive deeper into this topic? Tune in to this week's podcast episode, where we tackle the pain and mistakes small-business owners make in recruitment and hiring team members. Link to listen now! Don't miss out on this game-changing insight. 👇 ___________________________________________________________________________ Quotes: "The hardest thing in business is the people, but it's also where most of the value is." — Rob Cameron. "The impact that having an A player in your business can make on the growth and success of the business." — Rob Cameron. "The source of most of the pain and frustration in business is people when you've made a bad hire." — Rob Cameron. "The more people you can bring in at the top of the recruitment funnel, the better the odds that you're going to be able to find that A player that's really going to make a difference." — Rob Cameron. "Help people design a process that's going to give them relevant information on the A players that they want to choose from." — Rob Cameron. __________________________________________________________________________
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Aug 2, 2023 • 1h 15min

Fueled by the desire to champion Product Stewardship, reducing the negative environmental impact of marketable products; earning $500,000 last year, averaging 50,000+ in sales with 8 FTEs. (Oscar Langoulant)

Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success. In this episode, Troy asked Oscar Langoulant, of We Assist Co based in Melbourne, Australia, the final five questions: Oscar emphasizes that the hardest thing about growing a small business is learning to say "no" to opportunities that may seem financially appealing in the short term but do not align with the true value and sustainability of the business. He advises business owners to focus on long-term growth and charge what their goods or services are truly worth, even if it means selling higher-priced packages. Trusting in the value they provide will yield positive results and attract customers who appreciate that value. Oscar recommends "You, Inc." by John McGrath, which provides valuable insights into a new perspective. Additionally, he mentions "Playing to Win" by Roger Martin, the former CEO of Procter and Gamble, which discusses strategy and decision-making, mindset, and personal growth. Oscar suggests the GASB Podcast and the "Neil Patel Podcast," which likely cover marketing and business-related topics. He also enjoys "Living 4D" with Paul Chek, and although he focuses on learning Chinese currently, he encourages others to explore podcasts that align with their interests and professional development goals. Uber and Upwork are valuable tools for outsourcing tasks to cost-effective freelancers. Additionally, Google offers a wealth of resources for website development, SEO, and other aspects of running an online business. Utilizing Google's technical documents and the Facebook ad library can provide valuable insights into competitors' strategies. Finally, Oscar's advice to himself on day one would be to charge more for the goods or services provided. He realized the importance of valuing his offerings appropriately, trusting in their worth, and not undervaluing his business. Charging what the business truly deserves contributes to long-term success and growth. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 ___________________________________________________________ Quotes: "We try to create the relationship, create the trust." — Oscar Langoulant. "There is nothing that we can't do because what really happens is we specialize in the first instances of research." — Oscar Langoulant. "Success probably looks like walking into larger organizations growing that market understanding of how we can do this differently." — Oscar Langoulant. "Create a business that has a good NPS so that people want to refer." — Oscar Langoulant. "Trust what the cost of your goods is." — Oscar Langoulant. ___________________________________________________________
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Jul 30, 2023 • 44min

An Entrepreneur, Purpose-led Coach, & Founder of Wyseminds, now supports female entrepreneurs to find purpose-led growth on their own terms by eliminating the complexity and concentrating on the best course of action for progress. (Julie Perkins)

Exciting opportunity for small to medium business owners employing 5-30 team members. Are you ready to learn, grow, and invest in your ongoing development? Don't miss out on our latest podcast featuring a special guest who shares invaluable insights for business success. In this episode, Troy Trewin asked Julie Perkins, the founder of Wyseminds based out of Amsterdam in the Netherlands, the final five questions: What does Julie believe is the hardest thing when growing a small business? Damian emphasizes keeping things relevant, and exciting, and keeping it curious and moving towards purpose is what makes running a business difficult. So he states the importance of having a strong network so you have to position yourself in this beautiful niche and be very clear about what you do and who you fit into and who you support. Julie's favorite business book is "Digital Darwinism" by Tom Goodwin. And the thing she liked about it was it places digitalization in a specific way in a business. She also said that his writing could help you start to get it in perspective by getting you to question where, what for, and also about the history of innovation. When it comes to professional development, Julie finds immense value in making herself redundant on a continual basis. One of her favorite platforms is 'Mind Valley' which provides broad viewpoints going back to the accessibility of education. Juli suggests an effective tool for small business growth is learning the power of the network. This includes taking their network very seriously, investing in it, cherishing it, and celebrating it. And associating yourself with others in the industry, by making a particular niche out of yourself. Finally, if Julie could go back to day one of starting out, he would advise himself to be prepared and enjoy the ride. And that is going to be the most important thing that keeps her going day and night because it's going to be a very tough journey. Making sure to be super geared up for those good times and not good times to keep her eyes on the vision and the purpose. Keep her eyes on it and keep fitting well. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 ___________________________________________________________________________ Quotes: "Keep great ideas alive in the community." —Julie Perkins "​​Put yourself back in and make yourself redundant because that space for a founder of a small business is priceless." —Julie Perkins "If you get a purpose and you live an embedded purpose, the financial success side also will sort itself out." —Julie Perkins "Protect others, protect yourself, and ensure that your value is not just for today." —Julie Perkins "Don't be afraid of niche. It's not small. It's nesting to Nesler to discover." —Julie Perkins __________________________________________________________________________

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