Grow A Small Business Podcast
Troy Trewin
Our weekly 30 minute podcast helps you, a small business owner with 5 to 30 team members, take your company to the next level. The Grow A Small Business community, weekly cast, blog and leadership email supports leaders get through the pain of growth.
With insights, lessons learned, books and tools as well as habits these experienced small business owners suggest you develop, our interviews unearth tremendous value for anyone wanting to grow their business with less stress.
With insights, lessons learned, books and tools as well as habits these experienced small business owners suggest you develop, our interviews unearth tremendous value for anyone wanting to grow their business with less stress.
Episodes
Mentioned books

Aug 31, 2025 • 44min
From Pastor to Laundromat Leader: Jordan Berry shares the inspiring journey of building Laundromat Resource, growing a dedicated team of 7, overcoming failures, and finding lasting success in business, leadership, and life. (Episode 716 - Jordan Berry)
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Jordan Berry, founder of Laundromat Resource, who transformed his journey from pastor to entrepreneur in the laundromat industry. Despite early failures, he persevered and now oversees multiple sites generating over $50K in monthly sales with strong 45% margins, netting about $22K profit. Alongside running laundromats, Jordan built a thriving membership model, courses, and a podcast to guide others entering the business. With a team of seven, he focuses on customer experience, community impact, and sustainable growth. His story reflects how resilience, learning from setbacks, and smart scaling can lead to remarkable success in both business and life. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Jordan Berry shared that the hardest part of growing a small business has been managing the emotional ups and downs. The highs can be exhilarating, but the lows can be tough, and staying steady without quitting has been his biggest challenge. What's your favorite business book that has helped you the most? Jordan Berry shared that his favorite business book is Buy Back Your Time by Dan Martell. It helped him shift his mindset to focus only on the work he should personally do while delegating the rest. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Jordan Berry shared that he learns a lot from podcasts and online resources like Alex Hormozi, Lewis Howes, and Ed Mylett. He also recommends the Marketing School Podcast by Neil Patel and Eric Siu for quick, practical marketing insights. What tool or resource would you recommend to grow a small business? Jordan Berry shared that one of the most valuable resources for business growth is solid bookkeeping. He recommends tools like QuickBooks or FreshBooks, and ideally working with a CPA, to keep finances clear and under control. What advice would you give yourself on day one of starting out in business? Jordan Berry shared that if he could go back, he would "borrow someone else's 10,000 hours." Learning from experienced people before starting would have saved him a lot of money, mistakes, and emotional strain. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Customer experience is everything; people remember how you made them feel – Jordan Berry Success isn't just about money – it's about creating space to design the life you want – Jordan Berry Borrow someone else's 10,000 hours before you start—it will save you years of pain – Jordan Berry

Aug 28, 2025 • 22min
QFF: From Grief to Growth: Mitch McPherson, Founder of Stay ChatTY, on Turning Tragedy into Purpose, Building a Mission-Driven Business, Breaking Mental Health Stigma & Finding Success in Small Business. (Episode 715 - Mitch McPherson)
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Michael Denehey speaks with Mitch McPherson, Founder of Stay ChatTY, who turned personal tragedy into a powerful mission. Mitch shares how he built a thriving, purpose-driven organization while breaking down mental health stigma in workplaces and communities. He reveals the biggest challenges small business owners face with mental health, why vulnerability builds stronger teams, and how finding your "why" can fuel resilience and success. This conversation is packed with inspiration, practical strategies, and a powerful reminder that business growth and wellbeing go hand in hand. If you or someone you know is struggling with mental health, support is available. In Australia, you can contact Lifeline on 13 11 14 for free, confidential crisis support 24/7. If you're outside Australia, please reach out to local crisis services in your area, or dial your local emergency number if you are in immediate danger. Key Takeaways for Small Business Owners: Turning Tragedy into Purpose – Mitch transformed the devastating loss of his brother into the foundation of Stay ChatTY, creating impact through advocacy and education. Mental Health in Business Matters – Small business owners must prioritize their own wellbeing and actively support their teams to avoid burnout and crisis. Vulnerability Builds Trust – Open, honest conversations from leaders create stronger connections, trust, and healthier workplace culture. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Watch for Signs of Change – Mental health struggles aren't always negative behaviors; any noticeable change in team members can be a signal to check in. Boundaries Prevent Burnout – Saying "no," balancing work with personal life, and focusing on physical health are crucial for long-term success. Lead by Example – Employees follow what they see, not just what they hear—owners must live their values to truly influence their teams. One action small business owners can take: According to Mitch McPherson, one action small business owners can take is to lead by example – genuinely living and breathing the values they promote, especially around mental health – so their team sees consistency between words and actions. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Change in a person's behavior, whether positive or negative, is always a signal worth noticing — Mitch McPherson Never lose sight of your 'why'; it's the compass that keeps you steady through burnout and stress — Mitch McPherson Vulnerability in leaders builds trust and connection stronger than any policy ever could — Mitch McPherson

Aug 26, 2025 • 28min
From Fortune 50 CFO to Founder of Poe Wolf Partners: Renita Wolf's Journey Helping Business Owners Exit Successfully & Why Only 10% of Businesses Sell (and How to Beat the Odds). (Episode 714 - Renita Wolf)
In this episode of Grow a Small Business, host Troy Trewin interviews Renita Wolf, founder of Poe Wolf Partners, who transitioned from a Fortune 50 CFO career to helping small and mid-sized business owners prepare for successful exits. Renita shares her insights on why nearly 90% of businesses listed for sale never sell, and how she guides owners to align their business with personal goals while increasing value and reducing owner dependency. She discusses the emotional challenges of letting go, the importance of being organized and consistent, and her holistic approach to exit planning. Renita also reveals how she bootstrapped her firm, leveraged mentors, and embraced learning as part of her entrepreneurial journey. This inspiring conversation highlights the critical steps entrepreneurs must take to protect their legacy and maximize success when planning their exit. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Renita Wolf said the hardest thing in growing a small business is staying confident when you don't know everything and are running everything yourself, often with just a small team. She explained that uncertainty can shake confidence, but she overcomes it by being comfortable learning new things and accepting that she might be bad at them at first, knowing she will improve over time What's your favorite business book that has helped you the most? Renita Wolf shared that her favorite business books are "Key Person of Influence" and "Oversubscribed" by Daniel Priestley, which she always goes back to. She also values the work of Blair Enns, especially his books on Winning Without Pitching, since sales was not her forte and these resources helped her approach clients more effectively. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Renita Wolf recommended Donald Miller's Business Made Simple and the StoryBrand podcast as excellent resources for small business owners. She explained that they cut through the noise in the marketplace and provide a clear, actionable framework that makes it easier for entrepreneurs to stay focused and grow their businesses. What tool or resource would you recommend to grow a small business? Renita Wolf recommended that every small business owner should have a simple KPI dashboard with around five key metrics. She explained that tracking these helps owners think strategically, measure consistency, and monitor progress—whether it's content strategy, social engagement, or other business drivers—making it a powerful tool for sustainable growth What advice would you give yourself on day one of starting out in business? Renita Wolf's advice to herself on day one of starting her business would be: "Don't wait for perfect — just start." She emphasized that taking action early is more important than waiting until everything feels ready. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Being organized and consistent is the foundation of small business success – Renita Wolf Your business is more than financials — it's your legacy for family, community, and employees – Renita Wolf Focus on who you serve, how you help, and what makes you different from the competition – Renita Wolf

Aug 24, 2025 • 42min
From Kraft Foods to entrepreneur, Joe Zentmyer built and sold First Ascent Rock Climbing, then founded Snaggletooth Goby, growing aquariums into profit with online expansion, subscription revenue, and resilience. (Episode 713 - Joe Zentmyer)
In this episode of Grow a Small Business, host Troy Trewin interviews Joe Zentmyer, Founder of Snaggletooth Goby, shares his entrepreneurial journey from leaving corporate life at Kraft Foods to co-founding First Ascent Rock Climbing, which grew to seven gyms before being sold in 2021. He explains how his passion for aquariums led him to purchase and expand a local store into a growing business, adding recurring revenue streams and online sales. Joe reflects on the challenges of scaling during COVID, including managing hundreds of employees and navigating shutdowns. He highlights the importance of numbers, people management, and hiring the right team for growth. Finally, he offers advice on resilience, balance, and building a strong culture while scaling a small business. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Joe Zentmyer shares that the hardest part of growing a small business is the pace of decision-making and filtering feedback. He explains that entrepreneurs often hear only the extremes—overly positive or overly negative voices—while the real insights usually lie in the middle. What's your favorite business book that has helped you the most? Joe Zentmyer told that one of the most impactful books for him is "The Energy Bus" by Jon Gordon, which focuses on motivating people, getting them aligned, and building positive momentum within a team. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Joe Zentmyer shares that he listens widely to many business podcasts and online resources, cycling through different voices to absorb as much knowledge as possible. He believes entrepreneurs should avoid sticking to just one source and instead learn from a wide range of perspectives. What tool or resource would you recommend to grow a small business? Joe Zentmyer shares that small business owners should not hesitate to invest in simple online apps and tools that save time on repetitive tasks. Even spending $20–$50 a month on the right software can free up valuable hours, making efficiency a key growth resource. What advice would you give yourself on day one of starting out in business? Joe Zentmyer shares that if he could go back, he would tell himself to believe in the journey and enjoy the ride. Building a business is full of challenges and surprises, but embracing the process with confidence makes it worthwhile. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success in small business happens when the sum of the team is greater than the whole – Joe Zentmyer The right people are easier to find than trying to fix the wrong ones – Joe Zentmyer If you think as a leader you can force people to do what they don't want, you're sorely mistaken – Joe Zentmyer

Aug 21, 2025 • 28min
QFF: Jeffrey Klubeck, founder of The Integrity Game®, shares how soft skills, deep accountability, and his 10-point model help leaders grow fast, boost team engagement, and build businesses ready for exit. (Episode 712 - Jeffrey Klubeck)
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron speaks with Jeffrey Klubeck, founder of The Integrity Game, dives into how soft skills and accountability drive leadership growth and team engagement. He explains his 10-point Integrity Game framework, designed to make self-reflection easy and impactful for business owners. Jeffrey shares how understanding emotional patterns and aligning daily actions with long-term goals leads to real transformation. He also touches on helping businesses prepare for exit by focusing on internal clarity and strategic structure. Packed with insights and humor, this episode is a masterclass in leading with purpose. Key Takeaways for Small Business Owners: Soft Skills Drive Strong Leadership: Mastering communication, empathy, and self-awareness creates better leaders, stronger teams, and healthier work cultures. Accountability Starts Within: Before holding others accountable, business owners must develop self-accountability and align their actions with their values and goals. Engagement Requires Understanding: To truly engage teams, take the time to understand who your people really are and what they genuinely want—not just what the business needs. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Behavioral Blocks Limit Growth: Often, underperformance isn't about lack of skills—it's about fear, habits, or emotional blocks. Leaders must learn to identify and remove these. The Integrity Game 10-Point Model: Jeffrey's framework helps individuals and teams align purpose, potential, and performance – building businesses with strong structural integrity. Plan Your Exit Early: Start with the end in mind. Know your exit strategy, build systems that support it, and identify trusted advisors who can guide the transition. One action small business owners can take: According to Jeffrey Klubeck, one action small business owners can take is to start identifying and building relationships with trusted advisors early, so they're prepared for future growth, challenges, and eventual exit planning. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Soft skills aren't optional—they're the foundation of strong leadership – Jeffrey Klubeck Accountability feels like an attack until you're ready to take responsibility – Jeffrey Klubeck Structural integrity isn't just for buildings—your business needs it to survive pressure too – Jeffrey Klubeck

Aug 19, 2025 • 47min
Tessa Thomas on Growing Pipeline Solutions: From F45 Coach to Global Partner, Helping Boutique Fitness Studios Streamline Operations with Smart Automation, and Achieving 350% Growth Through COVID and Beyond. (Episode 711 - Tessa Thomas)
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Tessa Thomas, co-founder of Pipeline Solutions, a Toronto-based SaaS platform helping boutique fitness studios streamline operations, automate workflows, and unlock data-driven insights. Tessa shares how the business launched in 2019, navigated the chaos of COVID-19, and still achieved 300%+ annual growth post-pandemic. Now operating globally with clients across North America, Australia, and beyond, Pipeline's success is rooted in deep industry knowledge, user-centric design, and a strong remote team. Tessa discusses the importance of personal development, transparency in leadership, and obsessing over metrics like churn to drive real impact. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Tessa Thomas believes the hardest thing in growing a small business is that it's a daily effort—you have to consistently show up and ensure everything works as expected. She highlights how even the biggest businesses operate day-to-day, and for small business owners, there's no room for autopilot. From team absences to tech issues, she emphasizes that running a business requires constant attention, problem-solving, and staying close to the people you're serving, which can be both challenging and crucial. What's your favorite business book that has helped you the most? Tessa Thomas's favorite business books that have helped her the most are 10x Is Easier Than 2x and Be Your Future Self Now by Dr. Benjamin Hardy and Dan Sullivan. She says these books have really stuck with her—not just for business growth, but also for gaining personal clarity and direction. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Tessa Thomas recommends The Startup CEO Show by Mark MacLeod as a great podcast for small business growth. Mark, a former CFO at Shopify and now a coach for startup CEOs, shares deep insights and interviews with founders, especially within the Canadian ecosystem. Tessa appreciates the practical advice and founder-focused conversations that help navigate the challenges of scaling a business. What tool or resource would you recommend to grow a small business? Tessa Thomas recommends Slack as a key tool to help grow a small business. While it may seem simple, she emphasizes that strong, clear communication is critical—especially for remote teams. Slack keeps everyone connected, aligned on goals, and engaged with the company's purpose, making it essential for maintaining momentum and team cohesion during growth. What advice would you give yourself on day one of starting out in business? Tessa Thomas says the advice she would give herself on day one of starting her business is simple but powerful: "It's worth it." She'd remind herself that despite the challenges and uncertainties ahead, the journey, growth, and impact make it all worthwhile. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: The business will never outgrow the founder—your mindset sets the ceiling – Tessa Thomas Harmony, not balance, is the key to sustaining life and business together – Tessa Thomas Success isn't a destination; it's a commitment to keep showing up every day – Tessa Thomas

Aug 17, 2025 • 28min
How Chris M. Walker Built 'Legiit' from Freelancing in Bathrooms to an 8-Figure Global Platform with 100K+ Users, Zero Investors, 40+ Team Members & a Vision to Help Every Business on Earth—One Smart Risk at a Time. (Episode 710 - Chris M. Walker)
In this episode of Grow a Small Business, host Troy Trewin interviews Chris M. Walker, founder of Legiit, a global platform helping over 100,000 businesses grow through affordable, high-quality freelance services. Chris shares his journey from working in low-level IT and taking sales calls from the bathroom to building an 8-figure business without external investors. He opens up about building a strong remote team across continents, the importance of personal branding, and the power of long-term vision. Listeners will also hear his thoughts on leadership, AI, and maintaining sustainable business growth. It's a masterclass in bootstrapping, mindset, and smart risk-taking. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Chris M. Walker shared that the hardest thing in growing a small business is constantly keeping the balance between bringing in enough business without breaking the systems, while still delivering a high-quality product or service. What's your favorite business book that has helped you the most? Chris M. Walker shared that his favorite business book that has helped him the most is the Steve Jobs biography by Walter Isaacson. He mentioned it taught him a lot about what to do—and what not to do—especially in leadership and dealing with people. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Chris M. Walker shared that he doesn't listen to many podcasts regularly, but he did give a shoutout to the "Grow A Small Business" podcast itself. He emphasized that most of his learning has come from personal experience, books, and courses, rather than relying heavily on external podcast resources. What tool or resource would you recommend to grow a small business? Chris M. Walker recommended ChatGPT as the number one tool to help grow a small business. He said that a $20 ChatGPT subscription is more valuable than any other tool you'll ever buy, highlighting its ability to save time, boost productivity, and simplify complex tasks. What advice would you give yourself on day one of starting out in business? Chris M. Walker shared that the advice he would give himself on day one of starting out in business is to figure out his long-term goal before doing anything else. He emphasized that without a clear direction, it's easy to fall into the trap of constantly chasing short-term wins, reacting to problems, and making poor decisions. According to him, having a long-term vision helps avoid getting stuck in survival mode and allows for more intentional, strategic growth. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Figure out your long-term goal before doing anything else, or you'll end up chasing chaos — Chris M. Walker Personal branding isn't optional anymore—it's your secret weapon in business — Chris M. Walker Real freedom comes from owning your business, not just doing the work in it — Chris M. Walker

Aug 14, 2025 • 21min
QFF: Unlock Marketing Success with Troy Trewin, Founder of Grow A Small Business – How 15 Extra Hours Weekly Drove Brand Growth, Boosted Profits, and Delivered Winning Strategies in Email Marketing, People, and Scaling. (Episode 709 - Troy on Marketing)
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Grow A Small Business, host Amanda Jones chats with Troy Trewin, founder of Grow A Small Business, about the critical role marketing plays in driving small business growth. Troy shares how unlocking 15 extra hours per week through better delegation transformed one client's marketing efforts and boosted profits. They discuss the importance of strategy before tactics, the power of email marketing, and building a strong personal and business brand. The conversation also highlights professional development as a key driver for staying ahead in marketing. Packed with real examples and practical tips, this episode offers actionable insights for sustainable scaling. Key Takeaways for Small Business Owners: Unlock Time for Marketing – Delegate tasks to free up at least 15 extra hours a week for focused marketing work, especially in the mornings when energy is highest. Prioritize Strategy Before Tactics – Avoid jumping straight into promotions; build a clear marketing strategy aligned with your business goals first. Leverage Email Marketing – Regular, well-crafted emails to your audience deliver one of the highest returns on marketing investment. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Invest in Professional Development – Dedicate at least 2.5 hours a week to learning through podcasts, books, and courses to keep your marketing skills sharp. Track the Right Metrics – Monitor key data like lifetime value to customer acquisition cost (LTV:CAC) and test campaigns thoroughly before deciding on results. Build Brand Consistency – Focus on both personal and business branding to strengthen market presence and trust over time. One action small business owners can take: According to Troy Trewin, one action small business owners can take is to block out dedicated time each week—starting with at least two one-hour sessions in the mornings—solely for working on marketing strategy and execution without distractions. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: If you don't carve out time for marketing, it simply won't happen – Troy Trewin Strategy without tactics is slow success; tactics without strategy is certain failure – Troy Trewin Email marketing remains the king of return on investment for small businesses – Troy Trewin Delegation isn't just a leadership skill—it's a marketing growth hack – Troy Trewin Professional development is the fuel that keeps your marketing engine running – Troy Trewin

Aug 12, 2025 • 31min
From Vinomofo CPO to CPO on call: Robyn Djelassi is Shaking Up How Companies Access Executive Level HR Advice - How She Bootstrapped a Revolutionary Business Model and Launched CPO Connect with an Agile Team. (Episode 708 - Robyn Djelassi)
In this episode of Grow a Small Business, host Troy Trewin interviews Robyn Djelassi, founder of Impact People Solutions. After a 25-year corporate HR career and a top role at Vinomofo, Robyn launched Impact People Solutions in 2022 to give growing Australian businesses access to top-tier people leadership without the full-time cost. Their flagship service, CPO Connect, embeds a fractional Chief People Officer into your business. Bootstrapped from day one, Robyn has grown the business from a solo consultancy into a cash-positive team of eight. This is a story of building a business on clarity, commerciality, and treating adults like adults. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Robyn, the hardest thing in growing a small business is time. Finding enough of it to get everything done, especially when you're wearing multiple hats as a founder. What's your favorite business book that has helped you the most? Robyn's favourite business book is Who Moved My Cheese by Spencer Johnson. Despite being an oldie, she finds it incredibly relevant and continues to refer to it even today. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? One of Robyn's go-to podcasts for professional development is How I Work by Amantha Imber. She appreciates Amantha's insights on productivity and building habits that stick. What tool or resource would you recommend to grow a small business? Robyn recommends using Microsoft To Do List as a simple yet powerful tool to manage daily tasks. Despite using more advanced tools like HubSpot, she finds this one still does the best job of helping her stay on track and productive. What advice would you give yourself on day one of starting out in business? If she could go back to day one of starting her business, Robyn would tell herself: "Be patient." Success doesn't happen overnight, and learning to breathe and enjoy the journey is key. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Good people help good people. Kindness in business always comes back around – Robyn Djelassi You don't need funding to succeed. You need grit, trust, and a hell of a work ethic! – Robyn Djelassi Success is doing the work you love with people you respect, not just chasing numbers. – Robyn Djelassi

Aug 10, 2025 • 48min
Nick Ellsmore of Hivint: From Uni Startup to $47M in Exits – Winning National Awards, Scaling Fast in Cybersecurity, Building 'No BS' Culture & Creating SecurityColony to Help Small Biz Access Big-League Consulting Tools. (Episode 707 - Nick Ellsmor
In this episode of Grow a Small Business, host Troy Trewin interviews Nick Ellsmore, ex-founder of Hivint, a cybersecurity consulting firm he co-founded in 2015 and sold in just three years for $23M. Nick shares how he went from starting his first business during university to exiting two companies for a combined $47M. He talks about building Security Colony to give small businesses access to enterprise-grade tools, the importance of storytelling in marketing, and creating a strong, values-driven culture. A few years on from leaving the business, Nick reflects on his journey, the mindset shifts that helped him grow, and the lessons learned from scaling fast in a demanding industry. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress points during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Nick Ellsmore, the hardest thing is maintaining focus, momentum, and the "will to keep your business alive" through the rollercoaster of small business growth. Staying consistent when things get tough is often what defines long-term success. What's your favorite business book that has helped you the most? Nick Ellsmore has shared that his favorite business book is Early Exits by Basil Peters. It helped him understand how to structure businesses for strategic acquisition, especially when building with an exit in mind. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Nick Ellsmore recommends the 90 Day Year by Todd Herman, a goal-setting and execution system that breaks the year into manageable 90-day sprints. It helped him stay focused on what truly moves the needle in business. What tool or resource would you recommend to grow a small business? According to Nick Ellsmore, the One Page Strategic Plan from Verne Harnish's Scaling Up is a game-changing tool. It helps align teams, clarify strategy, and focus everyone on priorities—all in one concise page. What advice would you give yourself on day one of starting out in business? Nick Ellsmore has shared that if he could go back, he'd simply tell himself, "It's going to be okay." Despite the challenges and stress, everything will work out. Trust the process, keep pushing, and don't forget to breathe. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success in business isn't about brilliance, it's about consistency and the will to keep going – Nick Ellsmore For your team, for your clients, for potential acquirers, story-telling is key: Why you? Why now? – Nick Ellsmore If you want to sell your business one day, start building it that way from day one – Nick Ellsmore


