QFF: Unlock purpose-driven growth with Anita Dahlenburg, Founder of B-spoke Co! Discover how B Corp certification helps businesses boost profits, attract talent, and make a real impact on people & planet. (Episode 721 - Anita Dahlenburg)

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Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.

Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!

In this episode of Quick Fire Friday, host Amanda Jones speaks with Anita Dahlenburg, Founder of The Bespoke Co. Anita shares her journey from chartered accountant to purpose-driven business strategist, helping small and medium businesses embrace sustainability while staying profitable. She explains the B Corp movement, how it empowers even small businesses to align profit with people and planet, and the surprising benefits like stronger team engagement and community support. Anita also highlights practical steps business owners can take today to start acting more like a B Corp and how this approach can future-proof their growth. This inspiring conversation shows how values-based strategies can create a competitive edge while driving long-term success. The B Impact Assessment is a free digital tool used by over 150,000 businesses to measure, manage, and improve their positive impact on their workers, community, environment, and customers. It is the first step toward becoming a B Corp Certified company.

Key Takeaways for Small Business Owners:

B Corp is for everyone – small and medium businesses can successfully adopt it, not just large corporations.

Profit and purpose go hand in hand – sustainable practices strengthen long-term profitability and resilience.

Your team is your driver – employee engagement and pride can keep businesses accountable during tough times. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?

Start with simple actions – reduce waste, support local suppliers, and prioritize employee wellbeing to move toward B Corp standards.

It's a journey, not a badge – B Corp certification requires ongoing commitment and continuous improvement.

Values build competitive advantage – today's consumers and talent are drawn to businesses that are transparent, ethical, and purpose-driven. One action small business owners can take: According to Anita Dahlenburg, one action small business owners can take is to begin with the free B Impact Assessment, which helps them evaluate their practices, uncover opportunities for improvement, and set a roadmap toward purpose-driven, sustainable growth.

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Quotable quotes from our special Grow A Small Business podcast guest:

Profit and purpose are not opposites — they are partners in building a future-proof business – Anita Dahlenburg Consumers today don't just buy products, they buy the values your business stands for – Anita Dahlenburg Your team's pride in your purpose can carry your business further than profit alone – Anita Dahlenburg