Grow A Small Business Podcast

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones interviews Taylor Victoria, founder of Level Up Outsourcing and host of the "She's Making Millions" podcast. Taylor shares how she built a 7-figure outsourcing agency after struggling to find a job at 22. She explains how outsourcing transforms lives in the Philippines and why business owners must embrace AI as a co-pilot rather than fear it. Taylor highlights the power of personal development, time audits, and team alignment for high performance. She encourages business owners to explore AI tools and automate tasks to create freedom and grow their business. Key Takeaways for Small Business Owners: Embrace AI as a Co-Pilot, Not a Threat: AI won't replace your business — but business owners using AI will. Stay proactive and learn new tools weekly. Audit Your Time to Find What to Automate: Track your tasks for 1–2 weeks and use AI to identify what can be automated or delegated to free up your energy. Invest in Personal Development: Your business grows when you grow. Events, learning, and self-reflection directly impact performance and results. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Build High-Performing Teams With Clear Systems: Review your team's workflows, improve efficiency, and let people focus on high-ROI work by pairing them with AI tools. Use Outsourcing to Scale Smarter: Global talent can transform your operations and create life-changing opportunities for others, especially in the Philippines. Prepare Your Business to Be an Asset, Not a Job: Automating processes and reducing dependency on you increases business value — making it easier to scale or eventually sell. One action small business owners can take: According to Taylor Victoria, one action small business owners can take is to upload their weekly tasks into ChatGPT and ask which processes can be automated with AI, then commit to implementing one automation within the next seven days. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: AI won't replace you, but the business owner using AI will replace your business — Taylor Victoria Replace yourself with better systems, and you'll earn a promotion in your own company — Taylor Victoria Your business grows the moment you decide to grow yourself first — Taylor Victoria

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Mitch McGinley, founder of Boutique Fitness Broker, joins the podcast to share how he transformed a struggling yoga studio into a 5× exit and went on to help over 70 owners sell their businesses. He talks about growing his brokerage to $20M in annual deals, the emotional ups and downs of exiting, and the common mistakes owners make when preparing for a sale. Mitch opens up about navigating COVID, learning disciplined focus, and building a business that now supports his dream life in Spain. His journey blends resilience, smart strategy, and deep passion for helping small business owners achieve life-changing exits. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Mitch McGinley says the hardest thing in growing a small business is learning how to say no. He explains that owners constantly get pulled in different directions — ideas, opportunities, people, problems — and without the discipline to say no, you end up overwhelmed and unfocused. What's your favorite business book that has helped you the most? Mitch McGinley says his favorite business book is "Built to Sell" because it clearly explains how to shape a business into a scalable, well-structured operation that can run without the owner and eventually be sold for strong value, making it one of the most useful guides he's ever read. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Mitch McGinley says there are many great podcasts and online learning resources to help grow a small business, but instead of naming just one, he recommends continuously listening to a wide variety of shows and learning platforms because each one offers unique perspectives, lessons, and insights that can help business owners improve their skills, sharpen their thinking, and stay adaptable as their business grows. What tool or resource would you recommend to grow a small business? Mitch McGinley says that the number one tool or resource he recommends for growing a small business is artificial intelligence, because owners who don't embrace AI right now risk falling behind, while those who use it can save time, make smarter decisions, improve marketing, and operate far more efficiently. What advice would you give yourself on day one of starting out in business? Mitch McGinley says the advice he would give himself on day one of starting out in business is simply "It's gonna be okay." He explains that the journey is full of stress, doubt, and unexpected challenges, but looking back, he realizes that things always work out when you stay consistent, keep learning, and push through the hard moments. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: You don't owe anybody anything, so focus on the few things that truly matter each day – Mitch McGinley Sell your business when everything is perfect, not when you're going through chaos – Mitch McGinley Discipline is the habit that keeps small business owners moving forward when everything feels overwhelming – Mitch McGinley

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones interviews Brian Proctor shares his unique upbringing as the son of legendary personal development teacher Bob Proctor and how he now continues his father's legacy through books, programs and coaching. He reflects on authenticity, daily small actions and reconnecting with joy as essential tools for overwhelmed small business owners. Brian emphasizes the importance of clarity, worthy goals, using imagination and eliminating procrastination through simple daily practices. He also discusses lessons from his upcoming book, encouraging listeners to "quit screwing around" and bet on themselves. This episode is filled with heartfelt stories, practical strategies, and powerful reminders to take small steps every day toward a life and business you truly want. Key Takeaways for Small Business Owners: Small daily actions create big transformations — Brian emphasizes that most people look for a massive breakthrough but overlook the power of doing one small meaningful task every single day. Clarity is everything — Overwhelm often comes from a lack of direction; Brian urges business owners to step back, find quiet time, and define a clear, worthy goal for their life and business. Reconnect with joy — Instead of grinding endlessly, he encourages finding joy in daily life, taking breaks, and doing activities that refill your energy and creativity. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Eliminate procrastination through simplicity — Brian shares his father's powerful habit: write down five things to accomplish the next day, then focus on completing them one at a time. Use imagination to think beyond current circumstances — Exercises like imagining how you'd spend $5 million help shift mindset from limitations to possibility, sparking vision and motivation. Bet on yourself — The strongest message of the episode: stop letting others' opinions shape your path. Get clear on what you want, write a letter from your future self, and take action toward the life you truly want. One action small business owners can take: According to Brian Proctor, one action small business owners can take is to write down five things tonight that they want to accomplish tomorrow, then focus solely on completing the first task before moving to the next. This creates clarity, reduces overwhelm, and builds consistent daily momentum. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Stay authentic, speak from your heart, and do the little things every day – Brian Proctor Bet on yourself and never let others' opinions dictate your direction – Brian Proctor Clarity of purpose turns overwhelm into powerful forward momentum – Brian Proctor

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Andrew Griffiths as he shares his journey from a rough childhood to buying a dive shop at 17, making major mistakes, and eventually mastering business growth. He built a marketing company to multimillion-dollar success, survived partner betrayals, and later found his true passion in writing and speaking. With 14 bestselling books and over a thousand presentations in 25 countries worldwide, he focuses on helping small business owners build financial resilience and charge what they're worth. Andrew's focus is helping business owners to redefine success on their own terms, embrace what makes them truly unique, master the art of strategic storytelling and get as close as you can to your customers. His story is an inspiring example of resilience, reinvention, and long-term entrepreneurial thinking. Andrew's latest bestselling book "Someone has to be the most expensive why not make it you?" is transforming businesses across every industry, in every corner of the planet. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Andrew Griffiths, the hardest part of growing a small business is managing cash and money. He explained that in his early years, dealing with financial pressure and cash flow was the toughest challenge he faced while scaling his business. What's your favorite business book that has helped you the most? Andrew Griffiths' favorite business book—the one that helped him the most — is "How to Win Friends and Influence People" by Dale Carnegie. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Andrew Griffiths, while he consumes a wide range of learning material, one of the online learning resources he personally values is the work of Brendan Burchard, whose programs and coaching have influenced his professional development. What tool or resource would you recommend to grow a small business? According to Andrew Griffiths, a simple but powerful tool he recommends for growing a small business is your phone, using it to regularly record videos and communicate directly with customers to build stronger engagement and visibility. What advice would you give yourself on day one of starting out in business? Andrew Griffiths says that if he could give advice to himself on day one of starting his business, he would tell himself to trust his intuition, because many of the business mistakes he made over the years were situations where his gut was right, but he ignored it and let logic overrule it. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Constant learning makes business owners more resilient and ready for constant reinvention – Andrew Griffiths Customer proximity is the ultimate strategy because loyal customers can sustain your business through anything – Andrew Griffiths Trust your intuition in business, because it will guide you more accurately than logic alone – Andrew Griffiths

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Sarah Williams from Leading Culture Limited shares how improving workplace culture can dramatically lift business performance, explaining how communication gaps and unclear direction create major problems inside teams. She outlines her diagnostic approach to uncover culture issues, backed by a real case study where clarity and engagement led to higher productivity and lower staff turnover. The conversation highlights how business owners often underestimate the financial impact of team morale, showing that people and numbers are directly connected in driving meaningful growth. Key Takeaways for Small Business Owners: Strong culture boosts performance – when communication and expectations are clear, productivity rises and problems shrink. People drive the numbers – financial results are a reflection of how well teams are supported, aligned, and motivated. Communication is almost always the core issue – when facts are missing, myths and harmful assumptions fill the gap. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Small and midsize companies can change faster – they are more agile and can act on advice without slow bureaucracy. Diagnosing the problem comes first – interviews, observations, and listening reveal what's actually happening inside the culture. Fixing culture saves real money – reducing turnover, improving engagement, and aligning goals can deliver huge financial returns. One action small business owners can take: According to Sarah Williams, one action small business owners can take is to communicate more clearly and more often, making sure every team member understands the direction of the business, what's expected of them, and how their role contributes to the bigger goals. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: The numbers are just a reflection of what your people are doing every day – Sarah Williams When communication lacks facts, people will fill the gaps with stories – Sarah Williams If you want faster progress, support and accountability will always get you there – Sarah Williams

n this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Casey Berman, founder of Leave Law Behind Casey joins Troy to share his journey from a law career he found unfulfilling to building a thriving business helping lawyers transition into new careers. Starting with blogging in 2010, Casey turned his personal story into a coaching business, later scaling it with online courses. He and his business partner now run a lean, lifestyle-driven company with five team members, generating around half a million USD annually. Casey reflects on the importance of discipline, alignment, and emotional connection in entrepreneurship, while emphasizing the value of balance, automation, and continuous learning in sustaining growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Casey Berman, the hardest thing in growing a small business is feeling worthy of success. He explains that as the business starts making good money, many entrepreneurs struggle internally with questions about whether they deserve it or how success might change them. Casey admits he once worried about becoming greedy or losing his values but learned that money itself isn't the issue—it's the love of money that causes problems. Over time, he realized that maintaining generosity, reinvesting in the business, and focusing on helping others allowed him to embrace success without guilt. What's your favorite business book that has helped you the most? Casey Berman's favorite business book that has helped him the most is The Million-Dollar, One-Person Business by Elaine Pofeldt. He found it inspiring because it showed that it's possible to build a lean, highly profitable business without a large team — something that aligns closely with how he runs Leave Law Behind. He also mentioned Rich Dad Poor Dad by Robert Kiyosaki as another influential read, especially early in his career, because it opened his eyes to the difference between being an employee and becoming an entrepreneur. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Casey Berman recommends several great podcasts and online resources for small business growth, including the Work From The Inside Out podcast episode "Discover Your Unique Genius to Build Meaningful Work," where he shares how to align your strengths with meaningful entrepreneurship, and the Digital Marketing Success Stories episode with West Kraemer, where he discusses strategies for building a niche audience and online following. He also shares practical business insights on his own website, www.caseyberman.com, focusing on growth, purpose, mindset, and transitioning from employee to entrepreneur. These resources emphasize discovering your unique value, mastering marketing in your niche, and developing the mindset needed to confidently grow and sustain a successful small business. What tool or resource would you recommend to grow a small business? Casey Berman shared that the most crucial tool for growing a small business is a robust CRM platform, which he credits as the central nervous system for managing all customer interactions and streamlining operations. He specifically highlighted the value of a CRM with integrated texting capabilities, like Salesmate.io, for enabling effective and personalized outreach to clients. This system allows a business to consolidate contacts, automate key processes, and handle payments seamlessly from one unified hub. By implementing such a foundational tool, companies can achieve greater efficiency and scalability without needing a large team. Ultimately, he champions a powerful CRM as the key to systematizing sales and marketing for sustainable growth. What advice would you give yourself on day one of starting out in business? Casey Berman would advise his day-one self that the entrepreneurial journey is an ongoing process of personal growth, not a destination to be reached. He would emphasize the critical importance of learning to enjoy the entire slog, with all its inherent ups and downs, rather than just chasing a future moment of "success." He'd stress that true happiness is found in the process of becoming your ideal self through the challenges of building a business. Finally, he would encourage himself to see and appreciate his own development, recognizing that the person behind the business is the most important project of all. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Find power in discipline by mastering the work when inspiration is absent - Casey Berman Elevate your marketing by aligning your energy with your purpose - Casey Berman Unlock success by falling in love with the process, not the prize - Casey Berman

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Gail Eaton-Briggs, founder of Every When Solutions, shares how her concept of Conscious Grit helps small business owners move from burnout and self-doubt to clarity and purpose. Drawing on her background in leadership and neuroscience, Gail explains how awareness, mindset shifts, and deliberate action can transform both individuals and teams. She highlights the importance of recognizing tipping points, building resilience, and surrounding yourself with supportive people. Through her coaching and online programs, Gail empowers business owners to grow with confidence and authenticity. Key Takeaways for Small Business Owners: Shift from Unconscious to Conscious Grit – Success requires more than hard work; it's about being aware, intentional, and strategic in your actions. Mindset Matters Most – Regularly check in with your thoughts and beliefs; developing a growth mindset can completely transform your business outlook. Recognize Your Tipping Point – Pay attention to pivotal moments or advice that can spark meaningful change and move you toward conscious growth. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Invest in Deep Development – Growth doesn't happen in a single session or workshop; it takes consistent reflection, learning, and practice over time. Choose Your Circle Wisely – Surround yourself with supportive people who lift you up, not "emotional vampires" who drain your energy and confidence. Value Your Worth – Don't undervalue your services; believe in the quality of what you offer and price it accordingly—your clients will respect it. One action small business owners can take: According to Gail Eaton-Briggs, one action small business owners can take is to consciously check in with their mindset. If you are feeling stuck or overwhelmed, assess your internal dialogue and actively work to shift from a fixed to a growth mindset. She recommends seeking out resources on achieving a growth mindset to help reframe challenges as solvable opportunities. This practice is essential for moving from a state of exhausting "unconscious grit" to a powerful and deliberate "conscious grit," where you can start making tangible progress. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: To move from exhausted to empowered, you must shift from unconscious grit to conscious grit - Gail Eaton-Briggs Your tipping point is often just one piece of trusted advice away from changing your entire trajectory - Gail Eaton-Briggs Be mindful of the emotional vampires in your life, the people you allow to influence you will either sustain or drain your energy - Gail Eaton-Briggs

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews John D. Marvin, former President and CEO of Texas State Optical, shares his 25-year journey leading one of America's most iconic optical brands. He talks about growing the company from 100 to 130 locations and over $130 million in annual revenue, adapting to major industry disruptions, and mentoring the next generation of optometrists. John also dives into lessons on leadership, faith over fear, and the power of listening to customers. His story is a masterclass in resilience, innovation, and building purpose-driven growth in a changing marketplace. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to John D. Marvin, the hardest thing about growing a small business is implementing change. He explains that it's easy to keep doing what's familiar, but real growth requires the courage to challenge old habits and adapt to new realities. Marvin points out that while individuals struggle with personal change, organizational change is even tougher—because it involves employees, resistance, and the fear of losing people. Yet, without embracing change, he says, a business risks becoming irrelevant. What's your favorite business book that has helped you the most? John D. Marvin's favorite business book is Think and Grow Rich by Napoleon Hill. He says it has helped him the most because it lays out the 13 core principles of success, not just for making money but for living a rich and meaningful life. For Marvin, the biggest lesson from the book is that success begins with mastering your thoughts — what you focus on and believe ultimately shapes the results you achieve. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? John D. Marvin, former President and CEO of Texas State Optical, recommends continuously learning from great resources to grow a small business. He often listens to John Maxwell's Leadership Podcast for insights on personal and team development, and explores podcasts or materials by authors whose books he's currently reading to deepen his understanding. Marvin emphasizes the value of ongoing education through audiobooks and practical leadership content, believing that consistent learning, reflection, and application are key to adapting and thriving in business. What tool or resource would you recommend to grow a small business? John D. Marvin recommends using strong time management and scheduling tools to grow a small business. He believes that success often comes down to discipline — keeping promises, managing priorities, and staying organized. Marvin emphasizes using a reliable calendar or planner, whether digital (like Apple Calendar) or traditional (such as Franklin Covey or Day-Timer systems), to plan ahead and follow through on commitments. For him, effective scheduling isn't just about productivity — it's about building trust, consistency, and professionalism, which are the real foundations of sustainable business growth. What advice would you give yourself on day one of starting out in business? John D. Marvin says the advice he'd give himself on day one of starting out in business is simple but powerful — just start. He admits that in his early years, he often delayed taking action because he felt he needed to study more or perfect his plan first. Over time, he realized that true learning and progress only happen through doing, not waiting. Marvin compares it to climbing mountains — you build the skills and confidence to tackle bigger challenges by starting with smaller ones. His message to new entrepreneurs: don't wait for perfect conditions — take the first step, learn along the way, and keep climbing. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Replace fear with faith, and you'll start seeing opportunities where others see obstacles — John D. Marvin The only way to learn how to climb mountains is by climbing mountains — start small, but start now — John D. Marvin Success begins with mastering your thoughts; what you focus on is what you create — John D. Marvin

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Etinosa Agbonlahor, CEO of Decision Alpha, about how behavioral economics can transform pricing strategies for small businesses. Etinosa explains how confident pricing decisions not only increase revenue but also strengthen customer retention and long-term growth. She shares insights into using psychology to frame prices effectively and highlights the importance of reviewing pricing regularly. The conversation also touches on overcoming the fear of raising prices and building confidence as a business owner. Etinosa's Behavioral Pricing Playbook explains how to create pricing that scales, sticks, and prevents revenue leaks. Around 80% of businesses undervalue their offerings—and it shows. Most pricing decisions are reactive, based on gut feelings, competitor comparisons, or fear of losing clients. Many business owners postpone pricing optimization until much later, missing out on the powerful compounding effect it could have early on. Studies reveal that improving pricing delivers 2–4 times greater revenue impact than focusing solely on customer acquisition. Key Takeaways for Small Business Owners: Review Your Pricing Regularly – Treat pricing as a business feature, not a one-time task. Revisit it quarterly to ensure it reflects your current value and market position. Confidence is Key – Most pricing problems come from mindset, not the market. Believe in the value you provide before setting or adjusting prices. Use Psychology in Pricing – How you frame your prices matters as much as the numbers themselves. Smart positioning can make your offers more appealing. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Simplify the Customer's Choice – Structure pricing tiers so customers naturally choose your ideal package. Most buyers lean toward the middle option when presented clearly. Reduce the "Pain of Paying" – For low-cost products, consider annual payments over monthly ones to lessen customer resistance and reduce churn. Retain Before You Acquire – Focus on keeping existing customers happy and increasing their spending rather than constantly chasing new ones. One action small business owners can take: According to Etinosa Agbonlahor, one action small business owners can take is to review their pricing strategy regularly—analyzing whether it truly reflects the value they offer and aligns with customer perception. By treating pricing as an ongoing process rather than a one-time setup, business owners can boost profitability, strengthen confidence, and ensure sustainable growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Pricing isn't just about numbers, it's about confidence and the value you believe you deliver – Etinosa Agbonlahor The biggest pricing challenge often lives between your ears, not in the market – Etinosa Agbonlahor Treat your pricing like a living feature of your business, not a set-and-forget decision – Etinosa Agbonlahor

John Ferguson, founder of Hobart Gutter Guard Co., shares his inspiring journey from community services to creating a $500K lifestyle business. He reveals how documenting standard operating procedures and effective delegation allowed him to slash his work hours to just two per week. John discusses the importance of marketing mastery, the joys of scaling, and the challenges of contractor reliance. He emphasizes a mindset of resilience and the value of clear vision in overcoming early hurdles, ultimately guiding others toward achieving true freedom in business.