Grow A Small Business Podcast

QFF: Kath McCann on Building Tasmania Football Club from Dining Table Startup to 30+ Staff & 215K Members – Scaling Fast, Winning Community Trust, and Sharing Key Business Lessons Every Small Business Owner Can Use to Succeed. (Episode 730 - Kath McCann

Oct 2, 2025
In this insightful discussion, Kath McCann, General Manager of Marketing at Tasmania Football Club, shares her journey of transforming a dining-table idea into a 30+ staff operation with 215,000 members. She emphasizes the power of a clear purpose and simple plans for growth. Kath discusses the importance of community engagement through storytelling and listening, as well as balancing rapid scaling with necessary governance. Her experiences offer valuable lessons in leadership, trust-building, and the need for purposeful customer connections.
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ANECDOTE

From Dining Table To 30+ Staff

  • Kath started as the first full-time employee and ran the startup from her dining table.
  • The organisation scaled from four people to just over 30 in about a year.
ADVICE

Start With A Simple Plan

  • Define a clear purpose, simple operating principles, and measurable short-term milestones early.
  • Use a rudimentary, action-focused plan as your North Star to avoid overwhelm and stay accountable.
ADVICE

Listen Then Act On Customer Feedback

  • Go out and listen to customers using both quantitative surveys and qualitative roadshows.
  • Circle back and implement feedback to build trust and deeper engagement.
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