Kath McCann

General Manager of Marketing, Public Affairs & Social Impact at the Tasmania Football Club; led the organisation from a dining-table startup to a 30+ staff operation and 215,000 founding members, with deep experience in tourism, marketing and stakeholder engagement.

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Oct 2, 2025 • 24min

QFF: Kath McCann on Building Tasmania Football Club from Dining Table Startup to 30+ Staff & 215K Members – Scaling Fast, Winning Community Trust, and Sharing Key Business Lessons Every Small Business Owner Can Use to Succeed. (Episode 730 - Kath McCann

In this insightful discussion, Kath McCann, General Manager of Marketing at Tasmania Football Club, shares her journey of transforming a dining-table idea into a 30+ staff operation with 215,000 members. She emphasizes the power of a clear purpose and simple plans for growth. Kath discusses the importance of community engagement through storytelling and listening, as well as balancing rapid scaling with necessary governance. Her experiences offer valuable lessons in leadership, trust-building, and the need for purposeful customer connections.

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