Grow A Small Business Podcast QFF: Unlocking Small Business Growth and Profitability with Fractional CFO Expertise – A Conversation with Carla Titus, Founder & CEO of Wealth & Worth Within, on How Knowing Your Numbers Can Transform Financial Success. (Episode 724 - Carla Titus)
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!
Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.
Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!
In this episode of Quick Fire Friday, host Rob Cameron speaks with Carla Titus, Founder & CEO of Wealth & Worth Within, to explore the power of fractional CFO services for growing businesses. Carla explains how small business owners can access big-company financial strategies without the high cost of a full-time CFO, helping them boost revenue, improve profitability, and manage cash flow more effectively. She shares common challenges entrepreneurs face, such as lack of financial planning, unclear margins, and struggles with scaling, while offering practical solutions to overcome them. Carla also highlights the importance of knowing your numbers, setting financial goals, and aligning operations with finance for sustainable growth. Listeners will learn how fractional CFOs can support funding efforts, clean up financials, and prepare businesses for future exits. This insightful conversation provides actionable advice for business owners ready to strengthen their financial foundation and drive long-term success. Key Takeaways for Small Business Owners: Think Big Without the Big Cost – A fractional CFO gives you Fortune 500-level financial strategy tailored for your small business.
Plan or Pay the Price – Without clear goals, budgets, and projections, growth becomes chaos instead of strategy.
Cash Flow is King – Revenue doesn't matter if money isn't in the bank; know where your margins leak.
Clean Books = Growth Fuel – Investors and lenders say "yes" to businesses with accurate, transparent financials. Profit Drives Valuation – The more profitable you are, the higher your exit potential and business worth. Pay Yourself First – Don't just build your business; build your personal wealth and secure your financial future.
One action small business owners can take: According to Carla Titus, one action small business owners can take is to build a clear 12-month financial forecast – mapping revenue, expenses, and profit goals—to gain clarity, avoid surprises, and make data-driven decisions for growth.
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Quotable quotes from our special Grow A Small Business podcast guest: If you don't know your numbers, you can't truly know your business – Carla Titus Pay yourself, build wealth, and don't wait for the exit to enjoy your success – Carla Titus A clear financial plan turns chaos into confidence – Carla Titus