Grow A Small Business Podcast

Rosy McEvedy of IV League Drips shares how she grew a $5K idea into 200+ licenses across Australia, achieving 125% growth in 3 years while building a passion-driven health brand, strong culture, and loyal team. (Episode 726 - Rosy McEvedy)

Sep 23, 2025
Rosy McEvedy, founder of Ivy League Drips, turned a $5K idea into a thriving health brand with over 200 licenses in Australia. She shares her journey from early failure to 125% growth by focusing on team culture and consumer education. Rosy discusses the challenges of managing finances, time, and the importance of hiring for cultural fit over skills. She highlights the joy of marketing and nurturing a supportive workplace while emphasizing the discipline required for success. Her story is an inspiring blend of resilience, passion, and actionable insights.
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ANECDOTE

How The Idea Originated

  • Rosy McEvedy launched Ivy League Drips after seeing the IV drip trend in the US and realizing Australia lacked the service.
  • She built the business from that idea into clinics offering 30+ nutrients, peptides, blood testing and licensing.
ANECDOTE

Early Failure Then Relaunch

  • Rosy initially launched, failed within six months, then relaunched Ivy League Drips six months later.
  • She started the successful version at age 26 and used early setbacks to refine the business.
INSIGHT

Rapid Growth Metrics

  • Over the last three years Ivy League Drips grew revenue 125% and 34% in the last year alone.
  • The business scaled to over 200 licensees and about 20 full-time equivalent staff.
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