Grow A Small Business Podcast

In this episode of the Grow a Small Business podcast, host Michael Denehey interviews Ali Adey, Founder of She Mentors. Discover the remarkable story behind Ali Adey's global tech platform, empowering women to share knowledge, skills, and experiences online. With a bootstrap beginning and a only six contractors, Ali reveals the strategies for growing a membership platform while balancing the demands of raising a young family. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Michael delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Ali Adey mentioned that managing cash flow is one of the hardest things in growing a small business. She highlighted that it's especially challenging when bootstrapping, as it can be day-to-day. However, she also emphasised the importance of discipline and having clear boundaries in place, such as time blocking, to help manage this aspect of the business. What's your favourite business book that has helped you the most? Ali Adey's favourite business book is "Scaling Up" by Verne Harnish. She finds this book to be very helpful, as it sets up businesses for success, providing valuable insights and strategies for growth. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Ali Adey recommends the following podcasts and online learning resources to help grow a small business: Grow Small Business Podcast (hosted by Troy Trewin): This podcast provides valuable insights and tips for small business growth. The SaaS Podcast (hosted by Omar Khan): She finds this podcast helpful for professional development, particularly for gaining insights into software as a service (SaaS) businesses. Diary of a CEO (hosted by Stephen Bartlett): Another podcast Ali listens to, likely offering broader insights into entrepreneurship and business leadership. What tool or resource would you recommend to grow a small business? Ali Adey recommends ClickUp as a project management tool for growing small businesses, emphasising the importance of getting granular with task management, especially with a larger team. What advice would you give yourself on day one of starting out in business? Ali Adey would advise herself on day one of starting out in business to believe that she has everything inside her needed to succeed and not to let anyone tell her she can't do it, encouraging herself to go for it. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success is not defined by your circumstances, but by your determination – Ali Adey Building a business is like building a community; it requires trust, respect, and collaboration – Ali Adey Your mindset determines your success; believe you can, and you're halfway there – Ali Adey

In this episode, Dr. Simon Schillebeeckx, Chief Vision Officer of an innovative company Handprint, shares insights on the challenges of growing a small business. He emphasises the importance of identifying the Ideal Customer Persona and making information accessible within the team. Dr. Schillebeeckx also reflects on his journey, offering valuable lessons on sales strategies and the role of thought leadership. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. Also, he shares two insightful articles on growing a small business: "Get a Return from an Effective Chairperson of a Board" and "When Should a Growing Small Business Have a Board of Directors or Advisors?" Both articles emphasise key factors crucial for small business growth. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Dr. Simon Schillebeeckx identifies the hardest part of growing a small business as defining the Ideal Customer Persona (ICP) and scaling effectively, especially when the ICP lacks a specific role or title. He also highlights the challenge of ensuring accessible information within the team for collective alignment and learning. What's your favourite business book that has helped you the most? Dr. Simon Schillebeeckx mentioned "The Challenger Sale" as a favourite business book that has been particularly helpful. The book focuses on the importance of educating clients and challenging their assumptions rather than simply listening to their needs, which is especially relevant for complex technology sales like the ones his company engages in. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Dr. Simon Schillebeeckx mentioned that he mainly listens to podcasts for relaxation but occasionally tunes into entrepreneurship podcasts. He relies on LinkedIn and advice from others for professional development, particularly in regeneration and sustainability standards. What tool or resource would you recommend to grow a small business? Dr. Simon Schillebeeckx recommends having an internal knowledge management system, highlighting the importance of platforms like Notion and Google Drive for organising information and facilitating team collaboration. What advice would you give yourself on day one of starting out in business? Dr. Simon Schillebeeckx would advise his past self to refrain from building anything until securing five or ten letters of intent (LOIs) to ensure a more successful and focused start. He also emphasises the importance of establishing oneself as a thought leader from day one in the industry through platforms like LinkedIn, Slack, or podcasts. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Invest in coaching to grow your small business; mentors can be invaluable – Dr. Simon Schillebeeckx Success lies in understanding your ideal customer persona and effectively reaching them – Dr. Simon Schillebeeckx Become the voice of authority in your industry from day one – Dr. Simon Schillebeeckx

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of "Grow a Small Business," host Michael Denehey explores the inspiring journey of Shannah Kennedy, Founder of Shannah Kennedy Coaching. Discover how strategic planning and healthy habits have driven their impressive revenue growth and empowered their team members. Gain valuable insights into effective business strategies and learn how to apply them to your own entrepreneurial journey. Key Takeaways for Small Business Owners: Align Business with Personal Passions: Shannah Kennedy integrates her passions, such as yoga and walking, into her business model. This approach not only brings personal fulfillment but also creates unique value propositions for clients. Adapt Strategies with Life Stages: As life changes, so should your business and personal strategies. Shannah shifted from running marathons to engaging in activities like walking and yoga, demonstrating the importance of adapting your approach to maintain balance and sustainability. Long-Term Planning and Pacing: Developing a 10-year plan helps reduce the pressure of achieving everything immediately, fostering long-term business success. Pacing oneself prevents burnout and promotes steady growth. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Prioritize Health Like an Athlete: Viewing oneself as an athlete, Shannah emphasizes the need for recovery, hydration, nutrition, and rest. These fundamentals are crucial for sustaining high performance in both personal and business realms. Incorporate Regular Breaks: Taking regular breaks, akin to athletes' Gatorade stations, helps refresh and ground oneself. This practice can improve decision-making and overall business performance. Strategic Planning and Execution: Shannah underscores the importance of having a clear plan and pacing oneself to ensure long-term success. A well-structured plan instills confidence and supports informed decision-making. One action small business owners can take: One action small business owners can take, as advised by Shannah Kennedy, is to implement a habit plan. Start with simple, foundational habits such as making your bed, moving your body, and practicing mindful breathing each morning before diving into work. This approach helps set the tone for the day, ensuring a focused and productive mindset. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Strategic planning and pacing are crucial for long-term business success – Shannah Kennedy Implementing small, consistent habits can lead to high performance in business – Shannah Kennedy Focus on what truly serves your business and life; shed old habits that no longer do – Shannah Kennedy

In this episode, join us as we explore the remarkable journey of Cynthia Kay, CEO of CK & CO, from humble beginnings to $1 million in revenue. Discover how her business acumen, strategic hiring, and commitment to compliance fueled her success. Gain insights into the importance of mentorship and how Cynthia balanced business growth with personal fulfilment. She discusses her book "Small Business, Big Success: Proven Strategies to Beat the Odds and Grow a Great Business" by Cynthia Kay provides practical advice for small business owners. It covers topics like building a strong team, achieving operational excellence, effective hiring practices, compliance, mentorship, and balancing personal and professional life. The book is designed to help entrepreneurs navigate the challenges of running a small business and achieve significant growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Cynthia Kay, the hardest aspect of growing a small business is not merely sticking to familiar routines but daring to innovate and step out of one's comfort zone. Despite the gravitational pull toward the known, success often requires bold moves and embracing change. What's your favourite business book that has helped you the most? Cynthia Kay's favorite business book, which she has found immensely helpful, is "Good to Great." This seminal work by Jim Collins emphasizes the importance of building a great company by getting the right people on board and ensuring they are in the right roles, echoing the sentiment that people are the most critical asset in any organization. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Cynthia Kay suggests utilizing a variety of resources for professional development. She particularly recommends exploring TED Talks for their diverse range of topics and perspectives, which offer valuable insights in manageable timeframes. Additionally, she finds mini-courses on platforms like LinkedIn Learning beneficial for targeted learning in specific areas of interest or skill development. What tool or resource would you recommend to grow a small business? Cynthia Kay recommends the book "Small Business, Big Success: Beat the Odds & Grow a Great Small Business" as a valuable tool for business owners at any stage. This resource provides practical strategies and insights to help navigate the challenges of small business growth, offering a roadmap for success based on real-world experiences. What advice would you give yourself on day one of starting out in business? Cynthia Kay would advise herself to start her business 10 years earlier, feeling that she had waited too long to begin. This highlights the importance of seizing opportunities and taking bold steps in pursuit of entrepreneurial goals. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Invest in people, and they'll bring ideas that sustain businesses – Cynthia Kay Don't just keep doing the same old thing; be bold and step out." - Cynthia Kay Balance is different for every person; find what's right for you." - Cynthia Kay

In this episode of the Grow a Small Business podcast, host Troy Trewin interviews Tim Tutt, co-founder of Night Shift Development. Tim shares his journey of scaling the data analytics company to a 25-member team, highlighting the importance of culture, patience, and prioritization. With significant revenue growth, Tim discusses key strategies for building a sustainable and successful business. Tune in to gain valuable insights from his experience in the tech industry. Troy discusses flywheel, a product aimed at growing small businesses, and recommends getting a copy of the Marketing Funding Flywheel eBook from the Grow A SmallBusiness website. This eBook contains 41 pages filled with over 50 tools and tips for your business. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Tim Tutt believes that the hardest thing in growing a small business is managing people. As a founder, your primary role is to ensure that your team is supported and capable of helping you achieve your business goals. Balancing the needs of the team with the demands of business growth can be challenging, requiring a delicate touch and a deep understanding of both the business and the individuals involved. What's your favourite business book that has helped you the most? Tim Tutt's favorite business book, one he refers to often, is "The Hard Thing About Hard Things" by Ben Horowitz. He finds it immensely valuable, especially for building a strong company culture. One of the most impactful quotes for him from the book is "Take care of the people, the products, and the profits, in that order," which has guided his approach to building his company. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Tim Tutt mentioned that podcasts are not his primary source of learning, but he finds value in listening to a good handful of them on topics that are relevant to him. However, he leans more towards reading blog posts and recommendations from other founders on specific topics of interest. What tool or resource would you recommend to grow a small business? Tim Tutt highly recommends a carefully managed calendar as a crucial tool for growing a small business. He uses Calendly to schedule meetings and blocks out specific times for focused work. Time blocking, in particular, is a strategy he finds valuable for ensuring he has dedicated time for important tasks amidst the demands of running a business. What advice would you give yourself on day one of starting out in business? Tim Tutt would advise himself on day one of starting out in business to push through the tough times. He acknowledges that there will be many difficult days and moments of doubt, but he emphasizes the importance of maintaining strong conviction in the business idea and team. He believes that with determination and belief in the vision, one can overcome obstacles and succeed. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Prioritization is the key to handling the countless fires in business — Tim Tutt Building a culture of trust and transparency drives team success — Tim Tutt Strong conviction in your vision will help you push through the hardest times — Tim Tutt

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of the Grow Small Business podcast, host Michael Denehey interviews Joey Coleman, Chief Experience Composer at Design Symphony. Joey explores the critical first 100 days of the employee experience, detailing the eight key phases and offering actionable strategies for enhancing retention and engagement. He also introduces a thoughtful approach for expressing gratitude to current team members. Additionally, Joey Coleman discusses his new book, "Never Lose an Employee Again: The Simple Path to Remarkable Retention," published on June 27, 2023, provides a thorough guide for businesses aiming to enhance employee retention and engagement. It presents a structured approach that covers the entire employee experience, from recruitment to long-term involvement. Coleman, an authority on employee experience, shares practical strategies for each stage of the employee journey, ensuring employees feel appreciated and connected from their first day. Key Takeaways for Small Business Owners: Focus on the First 100 Days: Pay close attention to the employee's experience in the first 100 days. This period is critical for setting the tone and ensuring long-term engagement. The Eight Phases of Employee Experience: Break down the employee experience into eight phases: assess, accept, affirm, activate, acclimate, accomplish, adopt, and advocate. Each phase is crucial for different aspects of employee engagement and retention. Assessment Phase: During the assessment phase, prospective employees are evaluating whether they want to join your team. Make sure your website and job listings showcase your company culture and values. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Onboarding is Key: Spend more than just a few days on onboarding. Slow down the process and invest time in teaching new hires the ropes. This initial investment can lead to long-term engagement and productivity. Invest in Training for Managers: Many managers are promoted for their technical skills, not their people management skills. Invest in training for managers, especially in remote management, to ensure they can effectively lead and retain team members. Appreciate Your Team: Show appreciation to your current team members. Consider sending personalized video messages highlighting their contributions and value to the team. This simple gesture can have a significant impact on morale and retention. One action small business owners can take: One action small business owners can take, as suggested by Joey Coleman, is to send personalized video messages to their team members, highlighting their contributions and expressing appreciation for their work. This simple gesture can have a significant impact on employee morale and retention. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Slow down the onboarding process to grow the kind of employee you want – Joey Coleman Effective managers are made through proper training, not just promotions – Joey Coleman A simple gesture of appreciation can dramatically change how employees feel about their employer – Joey Coleman

In this episode, Chelsea Husum, founder of a successful construction company American GPR & Coring, discusses her journey from a solo entrepreneur to managing a team and doubling revenue each year. She emphasizes the challenges of rapid growth and the importance of building a strong team culture. Chelsea's story showcases the rewards of perseverance and strategic business development. Join us for an insightful conversation with Chelsea Husum in this episode of "Grow a Small Business. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Chelsea Husum mentioned that setting boundaries and time management are among the hardest things in growing a small business. This reflects the challenge of balancing work demands with personal life, a common struggle for many entrepreneurs aiming for growth. What's your favourite business book that has helped you the most? Chelsea Husum mentioned that one of her favorite business books that has helped her the most is "The Success Principles" by Jack Canfield. This book likely provided her with valuable insights and strategies for achieving success in her business endeavors. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Chelsea Husum recommended Chris and Laurie Harder's podcast as a valuable resource for small business growth. Their podcast covers various aspects of entrepreneurship, offering real insights into the challenges and successes of running a business. What tool or resource would you recommend to grow a small business? Chelsea Husum suggests delegating tasks to experts as a crucial tool for small business growth. Recognizing her strengths and weaknesses, she advises hiring professionals like CPAs for accounting needs, allowing entrepreneurs to focus on core business activities while ensuring tasks are handled effectively by experts. What advice would you give yourself on day one of starting out in business? On day one of starting out in business, Chelsea Husum would advise herself to "keep your head up. You got this. Whatever you go through is going to be worth it." This advice reflects her resilience and belief in the journey despite the challenges that come with entrepreneurship. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success in business comes from connecting deeply with people – Chelsea Husum Set boundaries and prioritize self-care to sustain your business – Chelsea Husum Surround yourself with inspiring, successful people who lift you up – Chelsea Husum

In this episode, Anatoliy Labinskiy Founder of Gsm Growth Agency and Co-founder of Ecomscout shares his journey from one to 44 employees, highlighting his significant achievements and success in e-commerce. His ventures have generated millions in revenue, showcasing remarkable growth and business acumen. Tune in to learn from his journey and insights. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business? Anatoliy Labinskiy believes the hardest thing in growing a small business is maintaining financial stability and seeing the results of your hard work pay off. He emphasizes that the journey involves overcoming significant challenges and staying committed to your goals despite obstacles. 2. What's your favourite business book that has helped you the most? Anatoliy Labinskiy's favorite business book that has helped him the most is "No Excuses" by Brian Tracy. This book shifted his mindset by teaching him how to eliminate excuses and effectively manage his time, which has been crucial for his personal and professional growth. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Anatoliy Labinskiy recommends listening to the "Marketing School" podcast by Neil Patel and Eric Siu for valuable insights on growing a small business. He also suggests watching interviews with successful entrepreneurs and CEOs, such as those with Elon Musk, to learn from their experiences and strategies. 4. What tool or resource would you recommend to grow a small business? Anatoliy Labinskiy recommends using Facebook Business Manager as a key tool for growing a small business. He highlights its effectiveness in managing and optimizing advertising campaigns, which can significantly boost business growth and reach. 5. What advice would you give yourself on day one of starting out in business? Anatoliy Labinskiy would advise his younger self to "just do it" and trust the process. He believes that facing challenges and making mistakes are integral parts of the entrepreneurial journey, ultimately leading to growth and success. He emphasizes the importance of perseverance and not giving up, no matter the obstacles faced. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success is not final; failure is not fatal: It is the courage to continue that counts – Anatoliy Labinskiy Opportunities don't happen, you create them -- Anatoliy Labinskiy The only way to do great work is to love what you do – Anatoliy Labinskiy

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of "Grow a Small Business," hosted by Michael Denehey, we welcome Evan Batten, Founder of Move You Media, to share his insights on empowering businesses with effective social media strategies. With over 30 years of media experience, Evan discusses how small businesses can create authentic video content to drive engagement and growth. Tune in to learn practical tips and the importance of storytelling in your business communication. Key Takeaways for Small Business Owners: Modular Approach to Social Media Content Creation: Project V Framework: Evan Batten discusses how Project V offers a modular approach to creating social media content. This framework includes one-to-one coaching, 24-hour video on-demand content, and the Blueprint Builder strategy to help businesses understand why they are making videos, who the audience is, and where the videos will be shown. Empowering All Staff to Create Content: Inclusive Training: Project V's approach ensures that everyone in the organization, from the CEO to entry-level employees, can participate in content creation. This democratizes the process and leverages the unique perspectives of all staff members. Overcoming Comfort Barriers: By involving even those least likely to be comfortable with technology or on-camera work, Project V helps build confidence and skills across the organization. Enhancing Communications Efficiency: Immediate Content Creation: Instead of waiting for scheduled shoots, staff can create and share content immediately. This is particularly useful for capturing spontaneous moments or addressing timely events. Support for Comms Departments: Comms departments can benefit from the influx of content created by staff, enabling them to focus on editing and strategizing rather than content generation. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Practical Tips for Creating Engaging Videos: Getting Outside: Recording videos outdoors can significantly increase engagement and make content more dynamic. Eye Contact with the Lens: Maintaining eye contact with the camera lens, rather than the screen, helps create a more authentic and engaging connection with the audience. Evan suggests marking the lens on your phone with a small sticker or liquid paper to easily find and focus on it. Flexibility in Content Creation: Reduced Pressure: Staff can record videos at their own pace and comfort, reducing the pressure and stress associated with scheduled video shoots. Adaptability for Leaders: Leaders traveling or working under tight schedules can record videos when they feel most prepared and energetic, ensuring the best possible presentation. Building Authentic Connections: Universal Applicability: The methods taught in Project V are applicable across various sectors, from charities to finance, enabling all types of organizations to make authentic connections with their audience. One action small business owners can take: One action small business owners can take, as advised by Evan Batten, is to start creating authentic video content using their smartphones. By focusing on storytelling and capturing real moments, they can engage their audience and enhance their business's online presence. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Harness the power of storytelling to make authentic connections with your audience — Evan Batten Consistency in video content can significantly boost your brand's visibility — Evan Batten Empower your team to contribute to your social media presence with ease — Evan Batten

In this episode of "Grow a Small Business," join host Troy Trewin as he interviews Cassandra Sasso, founder of Wander. Discover Cassandra's journey from interior design to creating eco-cabins, and learn valuable lessons in leadership and sustainable growth. Meet the core team behind Wander's success, which generated over $1.25 million in revenue in its second year. Other Resources: NPS Score: An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it's FREE. Podcast on NPS By Troy Trewin Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Cassandra Sasso, one of the biggest challenges in growing a small business is managing her impatience. Despite experiencing fast growth, she sometimes feels limited by the pace of progress, highlighting the importance of patience and perspective in navigating the growth journey. What's your favourite business book that has helped you the most? Cassandra Sasso's favorite business book that has helped her the most is "Unreasonable Hospitality" by Will Guidara. This book focuses on finding your edge by delighting people at times when they least expect it, offering valuable insights that Cassandra has applied to her business, Wander. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Cassandra Sasso recommends anything by Brené Brown for personal and professional development. While not specifically focused on business growth, Brené Brown's work on vulnerability, courage, and leadership can provide valuable insights for small business owners looking to grow their businesses. What tool or resource would you recommend to grow a small business? Cassandra Sasso suggests that one of the most valuable resources for growing a small business is mentorship or advisory boards. Establishing an advisory board with diverse expertise and perspectives can provide valuable guidance, insights, and support to navigate the challenges of business growth and decision-making. What advice would you give yourself on day one of starting out in business? Cassandra Sasso's advice to herself on day one of starting out in business would be: "Do you realize what the fuck you've just done?" This humorous but reflective advice likely highlights the magnitude of the journey ahead and the importance of embracing the challenges and opportunities that come with starting a business. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success is never linear; it's about embracing the journey of growth – Cassandra Sasso Trust yourself to make judgment calls, especially when it comes to building your team – Cassandra Sasso Delighting customers when they least expect it is the essence of sustainable business growth – Cassandra Sasso