Grow A Small Business Podcast

In this episode of the Grow a Small Business podcast, host Michael Denehey interviews Viv Conway, co-founder of Girls Get Off, a sex toy company that has generated nearly $2 million in revenue with a team of five. Viv shares her entrepreneurial journey, the challenges of normalising female pleasure, and the innovative marketing strategies that have helped her business thrive in a traditionally taboo industry. Tune in to hear how Viv is changing perceptions and creating a supportive community around sexual wellness. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Michael delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Viv Conway, co-founder of Girls Get Off, highlights that one of the hardest aspects of growing a small business is overcoming societal taboos and perceptions around the sex toy industry. She emphasises the importance of normalising conversations about female pleasure, which has historically been stigmatised. Additionally, she notes that navigating market competition and ensuring a positive customer experience are significant challenges. What's your favourite business book that has helped you the most? Viv Conway highlights "The Big Leap" by Gay Hendricks as her favourite business book. She appreciates its insights on building a successful business through continuous innovation and validated learning, which have been crucial in her entrepreneurial journey. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Viv Conway recommends podcasts and online resources for entrepreneurs growing their small businesses. She emphasises engaging with content that normalises taboo topics like sex and pleasure. Additionally, she suggests platforms offering practical advice and strategies for niche markets. These resources provide insights into innovative marketing techniques and community building, crucial for business success. What tool or resource would you recommend to grow a small business? Viv Conway recommends that her favourite app at the moment is Slack... If you could implement one thing that would improve your efficiencies, I'd highly recommend Slack, particularly for remote teams. What advice would you give yourself on day one of starting out in business? On day one of starting Girls Get Off, Viv Conway would advise herself to embrace the journey with confidence and authenticity. She would emphasise the importance of normalising conversations around female pleasure and not being deterred by societal taboos. Additionally, she would recommend focusing on building a supportive community and leveraging humour in marketing to create a welcoming environment for customers exploring sexual wellness. Finally, she would encourage staying adaptable and learning from feedback as the business evolves. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Exercise is the number one most important habit for small business owners – Viv Conway Sometimes you're the only person who puts limits on yourself – Viv Conway Understanding exactly what you want from a new hire before bringing them on board is crucial – Viv Conway

In this episode of Grow a Small Business, host Troy Trewin interviews Benny Rubin, Founder of Senders, Benny shares insights on how he scaled his email deliverability business to serve hundreds of clients, generate millions in revenue, and send tens of millions of emails annually. He covers solutions for email sending and delivery challenges, the technical details involved, and the critical role of email marketing. Benny also highlights the importance of continuous testing and iteration in marketing strategies to drive business growth. Other Resources: Business Transformation ProgramMarketing Funding Flywheel Ebook Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Benny Rubin believes the hardest thing in growing a small business is managing the mental game, including dealing with self-doubt and the uncertainty of success. Even with confidence, the psychological challenges can be significant and ongoing. What's your favourite business book that has helped you the most? Benny Rubin's favourite business books include "Built to Sell" for its insights on preparing a business for sale, "The E-Myth Revisited" for its focus on working on your business, and "King Larry" for its unconventional story of DHL's founder. He values books that provide both practical advice and historical perspectives. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Benny Rubin prefers historical business books and insightful podcasts over modern advice. He recommends Nathan Latka's podcast for quick, actionable SaaS insights and John Marlowe's podcast for valuable exit strategies. For a broader view, "The Man Who Solved the Market" offers foundational knowledge on high-frequency trading. What tool or resource would you recommend to grow a small business? Benny Rubin recommends Missive, an email tool that transforms emails into a chat interface for team collaboration. It allows for seamless communication and drafting, enabling efficient management and integration of client interactions without traditional email complexities. What advice would you give yourself on day one of starting out in business? Benny Rubin advises himself to "stay calm and carry on." He emphasises the importance of maintaining composure and keeping focused, despite the challenges and lengthy discussions about uncertainties. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Work should never feel like a grind; if it does, something's off – Benny Rubin Stay calm and carry on; keep your head in the zone despite the uncertainties – Benny Rubin For a clear perspective, focus on historical insights rather than breathlessly chasing the latest trends – Benny Rubin

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow A Small Business, host Michael Denehey interviews Melina Palmer founder of The Brainy Business. Melina shares insights on effective pricing strategies, customer psychology, and how behavioural economics can transform your business. Learn practical tips on using high anchors, bundling, and thoughtful pricing to boost sales and customer satisfaction. Key Takeaways for Small Business Owners: Understand Subconscious Decision-Making: Recognize that most customer decisions are made subconsciously. Use this knowledge to tailor your pricing and marketing strategies to align with how people naturally make choices. Confident Pricing is Crucial: Develop confidence in your pricing. A lack of confidence can lead to discounting and negatively affect customer perception. Ensure that your pricing reflects the value you provide. Leverage Anchoring Techniques: Use anchoring by presenting higher-priced options first. This makes subsequent options appear more affordable and increases the likelihood of higher-value purchases. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Incorporate Bundling Strategies: Create bundles of products or services to offer high-value options without needing to add new items. Bundling can also set a high anchor price, making individual items seem more reasonably priced. Align Pricing with Business Identity: Decide whether your business is positioned as a provider of quality or value. Tailor your pricing strategy to match this positioning, using whole numbers for quality and rounded-down figures for value. Communicate Pricing Changes Effectively: When adjusting prices, ensure that you and your team are clear on the reasons and benefits. Effective communication about pricing can help in overcoming internal resistance and gaining buy-in from all stakeholders. One action small business owners can take: According to Melina Palmer One actionable step small business owners can take is to implement anchoring in their pricing strategy. Start by presenting higher-priced options first to create a perception of value, making subsequent lower-priced options appear more attractive and affordable. This tactic can effectively increase the perceived value of your offerings and drive more sales. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Understanding subconscious decision-making can transform your pricing strategy – Melina Palmer Bundling products can create high-value perceptions without needing new offerings – Melina Palmer Confident pricing reflects the true value of your product or service – Melina Palmer

In this episode of Grow a Small Business, host Troy Trewin interviews Kate Parker, Founder of Harrier Trail Running Shares Her Impressive Journey and Secrets to Achieving Consistent 30% YoY Growth and a 97% NPS. Kate shares her experiences on scaling, managing quality, and navigating leadership challenges. She offers valuable insights into balancing work and life, and strategies for successful business growth. Don't miss this episode for practical advice and inspiration. Other Resources: NPS. An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it's FREE. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Kate Parker, the hardest thing in growing a small business is being confident in your choices. She highlights the challenge of navigating numerous potential paths for growth and making decisions with confidence in a rapidly evolving business environment. What's your favourite business book that has helped you the most? Kate Parker's favourite business books that have helped her the most are "The Seven Habits of Highly Effective People" by Stephen Covey and "How to Win Friends and Influence People" by Dale Carnegie. She finds these old-school business classics to be major inspirations for her. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Kate Parker recommends the Hammersley Brothers podcast for those in e-commerce, as it provides valuable insights. She also values funded courses for managerial and leadership development, which she takes advantage of through UK government schemes. What tool or resource would you recommend to grow a small business? Kate Parker recommends using Excel as a versatile tool for small business growth. She finds it invaluable for tracking KPIs, managing cash flows, and creating profit and loss statements, making it a foundational resource for business management. What advice would you give yourself on day one of starting out in business? Kate Parker advises herself on day one of starting out in business to "be strong, keep the focus, and don't settle for less than you expect." This guidance emphasises resilience, clarity, and maintaining high standards. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Constantly improve your product; quality is key to retaining customers – Kate Parker Be clear about role expectations to avoid difficult conversations later – Kate Parker As a leader, be confident in your choices and stay true to your vision – Kate Parker

In this episode of Grow a Small Business, host Troy Trewin interviews Feras Alhlou, co-founder of Startup With Feras, sharing insights from 21 years of experience. He discusses scaling strategies for managing a 60-member team and cultivating a thriving business culture. With revenue generated exceeding $10 million, Feras offers practical advice on overcoming entrepreneurial challenges. To connect with Feras, feel free to reach out via LinkedIn, Facebook, Instagram, or Twitter. Other Resources: The Ultimate Recruitment Toolkit Online Short CourseThe 4 by 2 rule when growing a small business Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Feras Alhlou, the hardest thing in growing a small business is managing the mindset needed to handle unknowns and challenges. Entrepreneurs often underestimate the demands and difficulties, including financial constraints and the need to pivot or adapt. It's crucial to remain resilient and persistent, even when facing unexpected obstacles and uncertainties. What's your favourite business book that has helped you the most? Feras Alhlou's favourite business book that has helped him the most is "Good to Great" by Jim Collins. He found it foundational in understanding how to build and sustain a successful business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Feras Alhlou recommends "The Startup of You" by Reid Hoffman, co-founder of LinkedIn, as a great book to help grow a small business. He also finds value in various YouTube videos and podcasts, such as Professor Scott Galloway's "Prof G Podcast," for insightful perspectives on business and entrepreneurship. What tool or resource would you recommend to grow a small business? Feras Alhlou recommends investing in a CRM (Customer Relationship Management) tool as a crucial resource for growing a small business. Additionally, he emphasizes the importance of implementing systems and processes, using tools like Asana or Basecamp, to streamline operations and enhance efficiency. What advice would you give yourself on day one of starting out in business? Feras Alhlou advises that on day one of starting out in business, you should "Don't quit." He emphasizes persistence and learning from mistakes, stating that no one can guarantee success, but having a good team, being smart, and putting in the effort greatly increase the chances of success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: You have to lead by example and live the culture you want to see – Feras Alhlou Don't quit; persistence and learning from mistakes are key to success – Feras Alhlou Manage the imbalance of work and life with resilience and hard work – Feras Alhlou

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow a Small Business, host Rob Cameron interviews Ruchi Pinniger, founder of Watch Her Prosper®, who shares her journey from Wall Street to helping women redefine prosperity. Ruchi's expertise has enabled clients to achieve multi-seven-figure revenues through a blend of financial strategy and holistic mindset coaching. Tune in to learn how her approach can transform your business and financial well-being.. To remain connected with Ruchi and advance in your Redefining Prosperity journey, please click here to download your complimentary Redefining Prosperity Workbook™. Key Takeaways for Small Business Owners: Adopt her RIR MethodTM: Use Ruchi's Recognize, Interrupt, Reframe technique to shift negative money beliefs and language into positive, empowering statements that foster an abundance mindset. Implement a Savings Strategy: Establish separate accounts for taxes and emergency funds. Allocate a percentage of your income to these accounts regularly to maintain financial stability and avoid surprises. Regularly Review Expenses: Audit your business expenses to identify and eliminate unused subscriptions and unnecessary costs. This simple practice can result in significant savings. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Focus on Joyful, Profitable Activities: Assess your revenue streams to identify which ones are draining your energy without providing adequate returns. Let go of unprofitable activities and focus on those that bring you joy and financial rewards. Recognize Emotional Triggers: Understand that your subconscious beliefs about money influence your financial behaviour. Address these emotional triggers to make more informed and confident financial decisions. Embrace Holistic Prosperity: Redefine prosperity to include not just financial success, but also well-being, spirituality, and healthy relationships with money and people. This comprehensive approach can lead to more meaningful and sustainable success. One action small business owners can take: One actionable step small business owners can take, as advised by Ruchi Pinniger, is to implement her RIR MethodTM (Recognize, Interrupt, Reframe) in their daily practice. This method involves recognizing negative money beliefs or language, interrupting these patterns, and reframing them into positive, gratitude-focused statements. By adopting this approach, business owners can cultivate an abundance mindset and improve their relationship with money, leading to more confident and empowered financial decision-making. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Prosperity isn't just about the money; it's an inside job involving well-being, spirituality, and healthy relationships with money and people – Ruchi Pinniger Recognize, Interrupt, Reframe: Change your negative money beliefs into positive, empowering thoughts to attract abundance – Ruchi Pinniger True prosperity combines financial stability with a sense of joy and fulfilment in what you do. — Ruchi Pinniger

In this episode of "Grow a Small Business," host Troy Trewin interviews Lesley Hensell co-founder Riverbend Consulting shares her journey from starting with a team of 4 to scaling to nearly 100 employees. She highlights the firm's impressive 327% revenue growth and its role in solving complex issues for Amazon sellers. Lesley discusses the tools and strategies that contributed to their success and offers insights into navigating rapid business growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Lesley Hensell, the hardest thing in growing a small business is managing payroll and scaling effectively. She emphasises the challenges of balancing increased costs with revenue growth and the complexities of hiring and maintaining a team while ensuring consistent cash flow. What's your favourite business book that has helped you the most? Lesley Hensell's favourite business book that has helped her the most is Deep Work by Cal Newport. She also recommends Newport's other works, including Digital Minimalism and A World Without Email, for further insights on productivity and focus. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Lesley Hensell recommends Cal Newport's podcast, which complements his book Deep Work. She also suggests using productivity tools like RescueTime and ClickUp to help manage time and tasks effectively. What tool or resource would you recommend to grow a small business? Lesley Hensell recommends RescueTime for tracking time spent on tasks and improving productivity, and ClickUp for managing projects and workflows efficiently. What advice would you give yourself on day one of starting out in business? Lesley Hensell would advise herself on day one to accept that things won't always go as planned and that's okay. She emphasises the importance of adapting to unexpected challenges rather than sticking rigidly to preconceived plans. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success isn't a destination but a daily journey of serving clients, team members, and family – Lesley Hensell Use your happiest clients as a source of referrals; they're your best advocates – Lesley Hensell Embrace unexpected paths; they often lead to the most rewarding destinations – Lesley Hensell

In this episode of Grow a Small Business, host Troy Trewin interviews Andrew Miller of Growth Experts shares insights on scaling from a solo startup to a thriving agency with $500K in annual revenue and a 7-member team. He discusses the crucial role of strategic marketing, achieving work-life balance, and managing early-stage company growth. Tune in to learn about building a successful marketing foundation and navigating the challenges of growing a business. Other Resources: Marketing funding flywheel ebook Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, being a learner again when moving into a new industry, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Andrew Miller, the hardest thing in growing a small business is staying afloat and not giving up. He emphasises the importance of persistence, launching with a Minimum Viable Product (MVP), and having patience to avoid rushing through key steps in the business development process. What's your favourite business book that has helped you the most? Andrew Miller's favorite business book that has helped him the most is "Emotional Intelligence" by Daniel Goleman. He finds it valuable for understanding and improving empathy, which is crucial for effective leadership and personal development. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Andrew Miller recommends using courses on Udemy, watching free content on YouTube, and listening to audiobooks and podcasts. While he doesn't specify particular podcasts, he suggests focusing on a few high-quality ones and leveraging online resources for ongoing learning. What tool or resource would you recommend to grow a small business? Andrew Miller recommends using the SEO tool SEOptimer for a free audit of your website's SEO. Additionally, he suggests checking out his book, which provides over 20 tools for SEO and more than 100 tools for free marketing resources. What advice would you give yourself on day one of starting out in business? Andrew Miller advises himself on day one of starting out in business to hire sooner. He emphasizes that while saving money is important, hiring an employee can help bring in more clients and achieve a better work-life balance. He reflects that optimizing for work and money for too long took a toll on his health and relationships. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Embrace empathy and patience—it pays dividends in business and life – Andrew Miller Balance is key: good sleep, nature, and exercise fuel productivity – Andrew Miller Start lean, listen to customers, and persist—patience is the ultimate virtue – Andrew Miller

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow A Small Business, host Rob Cameron interviews Cara Armstrong from Jarvie & Co. about the significance of a holistic commercial strategy for business growth. Cara shares a case study where she successfully helped a client shorten their sales cycle by targeting ready-to-buy customers. She highlights the importance of a customer-centric approach and tailoring marketing messages to resonate deeply with potential buyers. For further insights, Cara invites listeners to visit her website and follow her LinkedIn series on the seven core elements of a commercial strategy. Key Takeaways for Small Business Owners: Customer-Centric Strategy: Always put your customer at the forefront of every decision. Understanding their needs, pain points, and aspirations deeply will help tailor your offerings and improve customer satisfaction. Identify Your Ideal Customer: Go beyond basic demographics and understand your ideal customer on a deeper level. This includes their desires, challenges, and what makes them ideal for your business. Address Critical Unmet Needs: Focus on solving a priority problem or meeting a crucial desire for your customers. This ensures your product or service is seen as a necessary solution, reducing sales resistance. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Optimize Your Sales Funnel: Tailor your marketing messages to target customers who are further along in their buying journey. This reduces the time spent on convincing and increases conversion rates. Holistic Commercial Strategy: Look at your business's commercial strategy as a whole, ensuring all elements from marketing to sales are aligned and working together seamlessly. Continuous Tweaking and Improvement: Regularly review and tweak your commercial strategy based on feedback and performance. Small adjustments can lead to significant improvements in efficiency and effectiveness. One action small business owners can take: Cara Armstrong's key action for small business owners is to adopt a customer-centric strategy. Focus on deeply understanding your ideal customer's needs, pain points, and aspirations. Use this insight to tailor your marketing and sales efforts so that they address the specific issues and desires of customers who are ready to buy. This approach helps to shorten the sales cycle and make selling more effective and enjoyable. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Make your sales process about solving your customer's unmet needs, not just pitching your product – Cara Armstrong Understanding your ideal customer is the foundation for accelerating business growth – Cara Armstrong Sales should be the natural outcome of a well-crafted commercial strategy – Cara Armstrong

In this episode of Grow a Small Business, host Troy Trewin interviews Amber De La Garza from The Productivity Specialist. Amber reveals how she grew her business to generate nearly $400K in revenue with a dynamic team of 4. Discover her secrets to scaling success, achieving work-life balance, and thriving in the competitive world of small business. This insightful conversation is packed with actionable advice for any entrepreneur looking to grow a small business and reach new heights. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. What do you think is the hardest thing in growing a small business? According to Amber De La Garza, the hardest thing in growing a small business is marketing. She emphasizes the challenge of navigating the myriad ways to market effectively and finding a strategy that consistently works. Amber highlights the importance of understanding marketing principles, even if you use a marketing agency, to ensure you know if it's working and if the right strategies are being implemented. What's your favourite business book that has helped you the most? Amber De La Garza's favorite business book that has helped her the most is "Profit First" by Mike Michalowicz. She cites it as having made the biggest impact on her business approach and financial management. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Amber De La Garza recommends listening to podcasts and watching videos based on specific challenges you're facing. She suggests dipping in and out of various resources as needed, rather than consistently consuming content without a targeted purpose. What tool or resource would you recommend to grow a small business? Amber De La Garza recommends every small business to have a good project or task management system. Her team uses ClickUp, but she also mentions Asana as a great alternative, emphasizing the importance of these tools for managing tasks and projects effectively. What advice would you give yourself on day one of starting out in business? Amber De La Garza advises that she would tell herself on day one of starting out in business to have peace and confidence that everything would work out exactly as it was meant to be, likely bigger and better than she could have imagined. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Encourage your team to have work-life balance for sustainable success – Amber De La Garza Invest in a good project or task management system for your business – Amber De La Garza The journey would have looked different if I had known it would all work out exactly as it was meant to be – Amber De La Garza