Grow A Small Business Podcast

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow a Small Business, host Michael Denehey interviews Jacqui Louder a Psychologist at Performe Sports Medicine. Discusses the parallels between sports and business, focusing on resilience, managing ego, and embracing failure as keys to success. She offers insights on building a winning team culture and practical tips for avoiding burnout, emphasising the importance of self-awareness and continual growth for small business owners. Key Takeaways for Small Business Owners: Resilience Through Setbacks: Success in both sports and business often comes from learning through setbacks and embracing failure as a growth opportunity. Managing Ego: Regularly challenge ego in business to avoid stagnation and encourage continuous improvement. Importance of Small Wins: Just like in sports, recognizing and rewarding small achievements in business contributes to long-term success. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Preventing Burnout: Self-awareness, good time management, proper sleep, and nutrition are crucial to avoiding burnout and maintaining peak performance. Creating a Positive Team Culture: Build a strong team culture by highlighting strengths before discussing areas for improvement, fostering a growth mindset, and treating everyone fairly. Sustained Success: Focus on process-oriented goals rather than just outcomes to ensure consistent progress and long-term success. One action small business owners can take: One action small business owners can take, according to Jacqui Louder, is to regularly acknowledge and celebrate small achievements within their teams. This practice not only boosts morale but also builds momentum toward achieving larger business goals. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Success in business, like in sports, comes from embracing failure and learning from it – Jacqui Louder A strong team culture is built by valuing character over personality – Jacqui Louder Mindfulness is keeping your head and heart in the same place, fully present in the moment – Jacqui Louder

In this episode of Grow a Small Business, host Troy Trewin interviews Cath McDowell, the driving force behind Howrah Plumbing. Cath reveals her journey from managing a small business to scaling it to $12M in revenue with a team of 47 over 29 years. She shares insights on building a strong company culture and the challenges of growth. Tune in to learn how dedication and strategic leadership transformed her enterprise into a thriving success. Other Resources: Marketing Funding Flywheel Ebook Mark Ritson, ex-Business School Professor, now heads the CPD-accredited Mini MBA in Marketing with 20,000 alumni in 60 countries and a team of 8 FTEs. Craig West on how ESOPs can boost productivity by 7%-23%, triple team engagement, and double retention, plus insights on benefits, costs, and timelines. Tom Lewin on Employee Share Plans: boost staff retention, transparency. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, being a learner again when moving into a new industry, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Cath McDowell believes the hardest part of growing a small business is maintaining a strong company culture while scaling. Balancing growth with the personal touch that built the business initially can be a significant challenge. What's your favourite business book that has helped you the most? Cath McDowell mentions that she doesn't have a favorite business book, as she primarily focused on training courses and practical skills for her professional development. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Cath McDowell doesn't have specific recommendations for podcasts or online learning resources for growing a small business. She prefers practical training and hands-on learning over online resources. What tool or resource would you recommend to grow a small business? Cath McDowell recommends having strong support around you as a key tool for growing a small business. She emphasizes the importance of a good team and supportive people who can help with daily tasks, job reviews, and equipment decisions. What advice would you give yourself on day one of starting out in business? Cath McDowell would advise herself to take holidays whenever possible and enjoy time off. She reflects that she never expected to stay at the same company for her entire career, and encourages balancing work with personal time. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Being committed to your business is a long-term dedication; it's not a short-term project — Cath McDowell Feedback from employees who've worked elsewhere can be incredibly valuable and reaffirming — Cath McDowell Creating a strong company culture means valuing what happens outside of work and rewarding your team — Cath McDowell

In this episode of the Grow a Small Business podcast, host Troy Trewin interviews David Gaz of The Bureau of Small Projects shares his journey to building a successful business with $3.5 million in revenue and a 40-person team. He discusses embracing a path-oriented approach to growth, the importance of resilience, and how Zen practices and mentorship have helped him maintain balance. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to David Gaz, the hardest thing in growing a small business is managing people. He emphasises that dealing with the complexities of team dynamics and maintaining a positive, productive culture can be particularly challenging. What's your favourite business book that has helped you the most? David Gaz's favourite business book that has helped him the most is "Antifragile" by Nassim Nicholas Taleb. He finds it valuable for its insights into thriving amid change and uncertainty, which he believes is crucial for navigating today's rapidly evolving business environment. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? David Gaz recommends the Grow a Small Business podcast as a great resource for growing a small business. He appreciates the podcast for its engaging content and valuable insights, making it a useful tool for entrepreneurs looking to expand their knowledge and skills. What tool or resource would you recommend to grow a small business? David Gaz suggests that tools or resources that help you stay centred and resilient are essential for growing a small business. He specifically mentions meditation and fly fishing as practices that help him maintain balance and mental clarity, which can be crucial for business growth. What advice would you give yourself on day one of starting out in business? David Gaz advises that on day one of starting a business, focus less on having a detailed business plan and more on simply starting. He emphasises that luck plays a significant role in business success, and likens it to getting hit by a freight train—it only happens if you're on the tracks. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: The only thing that guarantees success in business is to never give up – David Gaz Luck is like getting hit by a freight train; it only happens if you're on the track. – David Gaz Zen practices and resilience are key tools for thriving in a fast-changing world –David Gaz

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow A Small Business, host Michael Denehey interviews Allan Dib, Managing Director of Lean Marketing, about his journey to creating successful marketing strategies that have generated millions in revenue. Allan shares insights on essential metrics like lifetime value and cost of acquisition, and discusses how clear messaging and understanding your target market can transform your business. Tune in for actionable tips to enhance your marketing plan and drive business growth. Key Takeaways for Small Business Owners: Define Your Target Market Clearly: Identify and understand your ideal clients in detail to tailor your marketing efforts effectively. Aim to be so specific that you can recognize your target audience in daily interactions. Focus on Lifetime Value and Cost of Acquisition: Calculate the lifetime value of your clients and the cost of acquiring them. Aim for a cost of acquisition that is a fraction of the client's lifetime value to ensure profitability. Develop a Solid Marketing Strategy: Before diving into tactics like ads or website changes, build a comprehensive marketing plan. Use it as a blueprint to guide your actions and ensure alignment with your business goals. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Craft a Compelling Message: Your marketing message must resonate with your target audience. Avoid amplifying a weak message – ensure it's clear and appealing before investing in widespread promotion. Leverage Data and Metrics: Regularly track and analyze key metrics such as click-through rates, bounce rates, and conversion rates. Focus on metrics that reflect business outcomes, like lifetime value and cost of acquisition. Continuous Improvement: Regularly revisit and refine your marketing plan based on performance data and client feedback. Adapting and improving over time will help you stay relevant and competitive. One action small business owners can take: One action small business owners can take is to download and complete the "One Page Marketing Plan" available on Allan Dib's website. This simple, single-page framework helps clarify your target market, message, and strategy, providing a focused approach to guide your marketing efforts and improve business results. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Marketing is not about throwing random tactics against the wall; it's about having a clear strategy and plan – Allan Dib The most important metrics to track are lifetime value and cost of acquisition; everything else is secondary – Allan Dib Your marketing message should be so compelling that your ideal clients feel like you're speaking directly to them – Allan Dib

In this episode of Grow a Small Business, host Troy Trewin sits down with Lesley van Tuil about scaling a small business. Lesley shares insights on hiring top talent, building a strong culture, and balancing professional development. They discuss key strategies, including the impact of mentorship and tools like Good to Great. Tune in for practical advice and personal growth tips for entrepreneurs. Other Resources: An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it's FREE. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Lesley van Tuil identifies the hardest thing in growing a small business as the need for constant flexibility and adaptability. She emphasizes the challenge of keeping up with rapidly changing industry patterns and making quick, effective decisions amidst evolving conditions. What's your favourite business book that has helped you the most? Lesley van Tuil's favorite business book is "Good to Great" by Jim Collins. She finds it particularly impactful for understanding how any business, regardless of its starting point, can grow into a significant, successful enterprise. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Lesley van Tuil recommends the Manager Tools podcast as a valuable resource for small business growth. The podcast offers concise, practical advice on management and professional development, making it a great tool for addressing team issues and improving business skills. What tool or resource would you recommend to grow a small business? Lesley van Tuil recommends having the right support systems as a key resource for growing a small business. This support can vary for each person but is crucial for success, providing the necessary guidance and assistance to navigate business challenges effectively. What advice would you give yourself on day one of starting out in business? Lesley van Tuil advises herself on day one of starting out in business to not focus on the small things. She suggests that many of the concerns that seemed critical at the beginning will turn out to be insignificant in the long run, and everything will eventually fall into place. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: The right people on your team are the key to unlocking extraordinary growth — Lesley van Tuil Flexibility and quick decision-making are crucial in navigating the ever-changing landscape of business — Lesley van Tuil Building a kick-ass culture starts with genuine personal connections with your team — Lesley van Tuil

In this episode of Grow a Small Business, host Michael Denehey interviews Dave McQuillen, the founder of Sufferfest (wahooX), shares his journey from passionate entrepreneur to scaling Sufferfest into a leading cycling brand. He discusses the role of his exceptional team in reshaping cycling culture and reveals the strategies that fueled their success. Tune in to discover insights into growing a business and making a significant industry impact. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Michael delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Dave McQuillen, the hardest thing in growing a small business is choosing what not to do. He emphasizes the importance of focusing on what truly drives success and avoiding distractions from bright, shiny objects that can divert attention and resources. What's your favorite business book that has helped you the most? Dave McQuillen's favorite business books are "Why We Buy" by Paco Underhill and "Setting the Table" by Danny Meyer. He values "Why We Buy" for its insights into consumer behavior and merchandising, and "Setting the Table" for its lessons on customer experience and leadership. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Dave McQuillen didn't find podcasts to be particularly influential during his time with Sufferfest, but he mentioned enjoying cycling podcasts now that he's out of the industry. For growing a small business, he emphasizes the importance of tools that facilitate meaningful conversations with customers, rather than just quantitative surveys. Prototyping ideas and getting feedback directly from users is also crucial. What tool or resource would you recommend to grow a small business? Dave McQuillen recommends using tools that facilitate direct, meaningful conversations with customers. He emphasizes the value of prototyping ideas and gathering feedback through interactive discussions rather than relying solely on quantitative surveys. What advice would you give yourself on day one of starting out in business? Dave McQuillen advises that he might not give himself any specific advice on day one. He believes that if he had known how challenging and consuming the journey would be, he might have been too scared to start. Embracing the unknown and adapting as things progressed was, in his view, advantageous to his success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Invest in your team; it's the best way to scale your business effectively – Dave McQuillen Understanding your customers daily is crucial; it's not something you can delegate – Dave McQuillen The most transformative industry changes are often the hardest to recognize and act on – Dave McQuillen

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow a Small Business, host Michael Denehey interviews financial expert Greg Crabtree from Carr, Riggs & Ingram (CRI) shares the principles behind his company, Simple Numbers, which successfully generated $20M in revenue with a lean team of 30 members. Greg discusses key metrics for small business success, including the importance of maintaining two months of cash flow and the Total Labor Efficiency Ratio (LER). He offers actionable insights for optimizing profitability and managing capital effectively. Key Takeaways for Small Business Owners: Simplify Financial Reporting: Use Simple Numbers to present financial data clearly and make it actionable, moving beyond traditional accounting practices. Focus on Gross Margin: Prioritize gross margin over revenue to accurately assess business health and profitability. Revenue alone can be misleading. Implement the Total Labor Efficiency Ratio (LER): Aim for $2 of gross margin for every $1 of labor to ensure efficient use of resources and boost profitability. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Maintain Two Months of Cash Flow: Having two months of operating expenses in cash and zero line of credit debt is crucial for financial stability and effective decision-making. Avoid Overcapitalization: More than two months of cash can lead to complacency. Properly manage excess capital to avoid underperforming investments. Use Rolling 12-Month Data: Analyze financial metrics over a rolling 12-month period rather than monthly to get a more accurate picture of business performance. One action small business owners can take: One actionable step small business owners can take is to calculate their Total Labor Efficiency Ratio (LER). Aim to achieve at least $2 of gross margin for every $1 spent on labor. This metric will help you gauge labor efficiency and ensure that your business is operating profitably. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Revenue is vanity; gross margin is reality – Greg Crabtree The most important number on the P&L is the contribution margin, not profit – Greg Crabtree Simplify your financial data to make it actionable and insightful for better decision-making – Greg Crabtree

In this episode of Grow a Small Business, host Troy Trewin sits down with Nikki Chamberlain, Founder of Outsourced HQ, shares how she reached $600K in revenue and scaled to 23 team members. She delves into her strategies for building a dynamic company culture, the significance of strategic mentoring, and approaches to sustainable growth. Tune in for actionable insights and key strategies for driving business success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Nikki Chamberlain believes that the hardest thing in growing a small business is moving out of a reactive mindset. It involves delegating tasks effectively and trusting others to handle responsibilities, even if they might not execute them with the same precision or capacity as the business owner. This shift from managing every detail to empowering a team is crucial for sustainable growth. What's your favourite business book that has helped you the most? Nikki Chamberlain's favorite business book that has helped her the most is "The Diary of a CEO" by Steven Bartlett. She found it particularly insightful for its practical advice on business and personal development. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Nikki Chamberlain recommends the "Build" podcast by Layla Hall-Moses, which focuses on building effective teams and fostering a strong company culture. For online learning, she suggests exploring resources that emphasize team dynamics and professional development. What tool or resource would you recommend to grow a small business? Nikki Chamberlain recommends using a CRM tool like Dubsado. It helps automate up to 80% of daily paperwork, including client onboarding, forms, contracts, and communications, streamlining operations and maintaining long-term client relationships. What advice would you give yourself on day one of starting out in business? Nikki Chamberlain would advise her day-one self to ask for help sooner and to avoid being too proud. She emphasizes the importance of reaching out for support and guidance early on, rather than trying to handle everything alone, even if it feels daunting. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Don't let pride keep you from seeking the help you need to succeed – Nikki Chamberlain Effective mentoring is a cornerstone of sustainable business growth – Nikki Chamberlain The cost of replacing great staff far exceeds the investment in their happiness and growth –Nikki Chamberlain

In this episode of Grow a Small Business, host Troy Trewin interviews Mark Hubbard, the successful founder of Blizzard Brewery. Hubbard shares his journey of growing the brewery from its inception to a successful exit, discussing the challenges he overcame and the strategies that drove his success. He emphasises the importance of strategic planning, effective communication, and achieving work-life balance. Hubbard's insights offer valuable lessons for entrepreneurs aiming for long-term business success. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, being a learner again when moving into a new industry, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Mark Hubbard, the hardest thing in growing a small business is sustaining growth. He points out that while growth is rewarding and necessary for business success, it requires continuous innovation and idea generation. Keeping up with growth can feel like a relentless treadmill, where you must consistently find ways to achieve and sustain progress. What's your favourite business book that has helped you the most? Mark Hubbard's favorite business book that has helped him the most is The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter by Michael Watkins. He found it particularly useful for establishing discipline and meeting deadlines when opening his business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Mark Hubbard suggests listening to industry-specific podcasts such as Brews News and those from Crafty Point Media. These podcasts help him stay plugged into the brewing community and feel part of the industry. For broader learning, he also finds value in online learning tools that keep business owners informed and engaged. What tool or resource would you recommend to grow a small business? Mark Hubbard recommends using planning and forecasting as a key tool for growing a small business. He emphasizes the importance of creating realistic forecasts and plans that genuinely reflect what you can achieve. Accurate forecasting serves as a practical roadmap for business growth and helps avoid unrealistic expectations. What advice would you give yourself on day one of starting out in business? Mark Hubbard advises that on day one of starting a business, you should focus on the concept of "how do you eat an elephant? One bite at a time." This means breaking down your grand vision into manageable steps and making steady progress toward your goals. Having a clear plan and taking it step by step will help you navigate the overwhelming aspects of starting and growing a business. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Growth can be a master, rewarding yet demanding continuous innovation and ideas – Mark Hubbard Balance is key; without it, you may find yourself held hostage by your own business – Mark Hubbard Success in business starts with a clear vision and tackling it one step at a time – Mark Hubbard

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow A Small Business, host Rob Cameron interviews brand and marketing consultant Neil Krikul. Neil breaks down the word 'sustainability' and shares how he integrates it into marketing strategies, emphasising the importance of commercial outcomes before maximising societal and environmental impacts. Neil shares insights from a recent product launch case study, emphasising strategies to minimise advertising waste. His key advice for small business owners is to prioritise by doing less and outsourcing where possible, allowing more time to focus on impactful activities. Listeners can also access his free eBook, offering practical tips to save time and money by reducing marketing waste. Key Takeaways for Small Business Owners: Integrate Sustainability: Incorporate sustainability into your brand strategy and you'll benefit from being the leader. It's not just about communicating sustainability but also demonstrating it through actions. Understand Your Market: Conduct thorough research to understand your business's position in the market, customer motivations, and competitive landscape. Use both qualitative and quantitative data for a comprehensive view. Minimise Marketing Waste: Adopt zero-based budgeting for your marketing efforts. Focus on reaching the right audience with optimal frequency to avoid wasting advertising spend. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Prioritise and Focus: As a small business, prioritise your efforts and resources. Concentrate on high-impact activities and delegate tasks where possible to maximise efficiency. Leverage Data: Use data to inform your strategies and measure effectiveness. Track both qualitative insights (like customer feedback) and quantitative metrics (like analytics) to guide decisions. Offer Practical Resources: Utilise tools and resources, such as Neil's free ebook on minimising marketing waste, to implement effective strategies and improve your marketing outcomes. One action small business owners can take: One actionable step small business owners can take, according to Neil Krikul, is to adopt zero-based budgeting for their marketing efforts. This involves setting your marketing budget based on specific objectives and needs rather than historical spend, allowing you to allocate resources more effectively and minimise waste. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Sustainability in branding is not just about talking the talk but walking the walk with genuine actions – Neil Krikul Understanding both qualitative and quantitative data is crucial for developing a well-rounded marketing strategy – Neil Krikul Zero-based budgeting helps you allocate your marketing spend based on real objectives, not just past budgets – Neil Krikul