Grow A Small Business Podcast QFF: Dominic Monkhouse of Monkhouse & Company: Expert in Business Strategy & Growth | Learn How to Master Positioning, Risk Management, and Revenue Growth for Small Businesses with 5-30 Team Members. (Episode 538 - Dominic Monkhouse)
In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow a Small Business, host Michael Denehey interviews Dominic Monkhouse of Monkhouse & Company, an expert in business strategy and growth. Dominic shares insights on mastering positioning, managing risk, and driving revenue for small businesses with 5-30 team members. Listen in to learn actionable strategies to boost your confidence and business performance. Don't forget to leave a review! Other Resources: Mind Your F**king Business by Dominic Monkhouse Key Takeaways for Small Business Owners: Define Your Ideal Customer Profile (ICP): Understand who your ideal customers are by identifying their specific challenges and needs. Tailor your marketing efforts to address these directly.
Proactive Outreach: Don't wait for customers to come to you. Use targeted emails, phone calls, and LinkedIn connections to reach out to potential clients, clearly explaining how you can solve their problems.
Test and Iterate: Spend time testing your marketing and sales strategies. Collect feedback from your target market and adjust your approach based on their responses and needs. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?
Risk Reduction for Customers: Make it easy for potential customers to say yes by reducing perceived risks. This can include offering free workshops, smaller commitments, or guarantees to demonstrate your value.
Understand Your Unique Value Proposition: Identify why your current customers chose you over competitors. Use this information to refine your marketing messages and strengthen your positioning.
Continuous Improvement: Regularly seek feedback from your customers on what you do well and where you can improve. Use this feedback to make quick adjustments and long-term strategic decisions.
One action small business owners can take: One actionable step small business owners can take is to analyze why recent customers chose your business over competitors. By understanding the specific reasons behind their decision, you can refine your marketing and sales strategies, enhance your positioning, and attract more ideal clients.
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Quotable quotes from our special Grow A Small Business podcast guest: Define your ideal customer profile to take control of your market β Dominic Monkhouse Double your marketing spend, double your revenue, if your strategy is right β Dominic Monkhouse Reflect on why customers chose you to focus on acquiring more of the right clients β Dominic Monkhouse