Amazon Seller School, How to Sell on Amazon

Amazon Sellers, what happens when Temu overtakes Amazon, Rufus AI exposes pricing, and U.S. trade rules shake up online retail? ⚡ You adapt—or get left behind. Full News: https://amazonseller.school/amazon-news-major-e-commerce-shifts-policy-updates-seller-strategies/ From shifting global competition to AI-driven transparency, this week’s news is packed with updates that directly impact your bottom line. Whether it’s pricing strategy, international expansion, or competing with Temu’s aggressive growth, we’re breaking down what these changes mean for your business. Join us live today at 1 PM Eastern as we dissect these game-changing updates. Here’s what we’re covering today: Temu Overtakes Amazon in Global Monthly Active Users URL: https://channelx.world/2025/01/temu-global-maus-overtakes-amazon/ The Days of Price Gouging Are Over: Customers Now Have Proof with Rufus URL: https://www.linkedin.com/feed/update/urn:li:activity:7286921547808669696/ Amazon’s International Markets: Should Sellers Expand or Focus on the U.S.? URL: https://www.linkedin.com/posts/scott-needham-a8b39813_amazon-doesnt-disclose-the-revenue-of-each-activity-7292613452798275585-M8Yd/ Shein, Temu, and Amazon Haul Face Price Hikes as US Ends Trade Loophole URL: https://www.reuters.com/business/retail-consumer/shein-temu-amazon-haul-set-price-hikes-us-shuts-trade-loophole-2025-02-04/ Let’s talk about how to stay ahead in a rapidly changing marketplace!

🚨 Big changes are coming for Amazon sellers! Join us LIVE as we break down the latest news that could impact your business: Full News: https://amazonseller.school/amazon-news-legal-battles-marketplace-shifts-seller-strategies-you-need-to-know/ ⚖️ Amazon Lawsuit – Allegations of secret consumer tracking could lead to major data privacy changes. What does this mean for sellers? 📱 TikTok’s Future – Microsoft & others eyeing acquisition. Will this reshape influencer marketing for Amazon brands? 🤖 AI Shopping Assistant – OpenAI’s “Operator” could transform online shopping. Will Amazon listings need to adapt? 📦 UPS Slashes Amazon Shipments – What does this mean for e-commerce logistics and your fulfillment strategy? 🔥 Stay ahead of the game with real-time insights & expert analysis! Don’t miss this discussion—tune in and share your thoughts LIVE! #AmazonNews #Ecommerce #TikTok #AI #UPS #AmazonSellers

Amazon sellers, what happens when Walmart surges ahead, Amazon faces product recalls, and a $78M brand is hacked? 🚨 You adapt or risk falling behind. Full News:https://amazonseller.school/amazon-news-major-updates-on-inventory-reviews-and-tiktok-opportunities/ From Walmart’s rapid growth to security breaches in Seller Central, we’re unpacking the key stories impacting sellers right now. Plus, we’ll dive into the pros and cons of resellers vs. direct selling and what Amazon’s new safety recall policies mean for your business. Join us live Friday at 1 PM Eastern to break down these critical updates and actionable insights. Here’s what we’re covering today: Walmart Gains Ground on Amazon: Insights from François Maingret URL: https://www.linkedin.com/posts/activity-7284562335233425408-E4XJ/ Amazon Resellers vs. Direct Selling: Which Strategy is Right for Your Brand? URL: https://www.linkedin.com/posts/blairforrest_just-caught-myself-stuck-in-the-biggest-debate-activity-7285324927367315456-5aMU/ CPSC Orders Amazon to Warn Consumers About Hazardous Products URL: https://www.aboutlawsuits.com/cpsc-orders-amazon-warn-consumers-hazardous-products-on-website/ Seller Central Account Hacked: The KeaBabies Security Breach URL: https://www.linkedin.com/posts/keababies-seller-security-incident Let’s talk about the risks, strategies, and next steps to keep your business ahead in this rapidly changing marketplace.

Amazon sellers, what do a million new sellers, TikTok bans, and Mark Cuban’s critiques mean for your business? 🚀 Let’s dive in. Full News: https://amazonseller.school/amazon-news-a-million-new-sellers-tiktok-updates-and-game-changing-tools/ From explosive seller growth to political and legal battles shaping social media, this session breaks down the opportunities and risks you need to know. Plus, we’ll explore how to make Amazon’s AI work harder for you in 2025. Join us live today at 1 PM Eastern to get the insights you need to navigate these shifting landscapes. Here’s what we’re covering today: Amazon Draws a Million New Sellers in 2024 https://www.marketplacepulse.com/articles/amazon-draws-a-million-new-sellers-in-2024 TikTok Ban Looms Amid Political and Legal Uncertainty https://www.tomsguide.com/news/live/tiktok-ban-live-updates Mark Cuban Criticizes Amazon Seller Fees and Counterfeit Issues https://www.benzinga.com/news/25/01/42964012/mark-cuban-says-he-avoids-investing-in-companies-dependent-on-amazon-calling-their-seller-fees-insane-and-unsustainable Mastering Alt Text: Unlocking Amazon’s AI Rufus for Better Rankings https://www.linkedin.com/posts/maxwell-sigurdsonscott_amazonfba-amazonfbaseller-amazonseller-activity-7285672211124731906-IzCm/ Let’s explore these challenges and strategies to future-proof your success!

Amazon sellers, what if you could track customer journeys, fix titles fast, and repurpose old listings for new wins? 🤔 Add in eBay joining Facebook Marketplace, and we’ve got a lot to unpack. Full News: https://amazonseller.school/amazon-news-seller-protection-tiktok-updates-advertising-expansions/ This week, we’re diving into the tools, updates, and strategies shaping 2025. From leveraging data to navigating title rules, this is everything you need to stay ahead. Join us live today at 11 AM Eastern as we break down the latest e-commerce game changers. Here’s what we’re covering today: Amazon’s New Customer Journey Analytics https://www.linkedin.com/feed/update/urn:li:activity:7282433102503727106/ New Product Title Requirements Effective January 21, 2025 https://sellercentral.amazon.com/seller-forums/discussions/t/b2b15728-0d43-453e-974f-59eb63f73059 Repurpose Dormant Listings to Maximize Review Value https://www.linkedin.com/posts/steven-pope_i-often-come-across-clients-who-have-left-activity-7280534788812193792-Pe5M/ eBay Listings to Appear on Facebook Marketplace https://www.ecommercebytes.com/C/abblog/blog.pl?/comments/2025/1/1736373314.html Let’s explore how to use these updates to boost your strategy and gain a competitive edge in 2025!

Amazon sellers, are you struggling to break into brand partnerships or facing challenges with reseller dynamics? This episode dives deep into the friction between brands and resellers and reveals actionable strategies to bridge the gap. Robyn Johnson, founder of Marketplace Blueprint, shares her decade-long expertise in eCommerce, offering insights that could redefine your approach to selling. Show Notes: https://amazonseller.school/why-brands-dont-love-resellers-and-how-to-win-them-over-insights-from-robyn-johnson/ "Many brands struggle with resellers because of liability issues, compliance concerns, and lack of control over listings. But as a reseller, if you can position yourself as a problem-solver, not a problem, you can earn their trust." We discuss how to address brand pain points, including creating Amazon-only SKUs, improving compliance, and running data-driven ads to add real value. Robyn also explains why transparency is your strongest weapon when building trust: "It’s not about getting engaged on the first date; brands want to know you bring real value to the table." Key Topics: 👉 Why brands often resist resellers—and how to change their minds. 👉 How Amazon’s focus on compliance is reshaping the marketplace. 👉 Strategies for resellers to stand out and add value. 👉 The future of resellers in a maturing Amazon ecosystem. Robyn also highlights the importance of diversifying beyond Amazon and understanding your role in a brand's broader e-commerce strategy. Whether you’re a reseller trying to stand out or a brand deciding whether to work with resellers, this episode is packed with insights you can’t afford to miss.

Amazon Sellers, what happens when fees rise, storefronts evolve, and tariffs reshape the game? 🤔 You pivot or fall behind. From sellers diversifying platforms to Amazon testing storefront prominence, we’re breaking down the critical changes shaping your strategy for 2025. Whether it’s leveraging Rufus for visuals or tracking regulatory impacts, this session will give you the insights you need to thrive. Full News: https://amazonseller.school/amazon-news-key-updates-on-rufus-recommendations-temu-restrictions-storefronts-and-more/ Join us live today at 11 AM Eastern to explore these game-changing updates. Here’s what we’re covering today: Why 2024 Was the Year Sellers Became Less Loyal to Amazon https://www.modernretail.co/technology/why-2024-was-the-year-sellers-became-less-loyal-to-amazon/ The Importance of Visual Content in Rufus Recommendations https://www.linkedin.com/feed/update/urn:li:activity:7277937430886854656/ ‘Gonna Be Interesting’: Mark Cuban on How Tariffs Could Boost Chinese Sellers on Amazon and Walmart https://www.aol.com/gonna-interesting-mark-cuban-says-170041317.html Amazon Storefronts to Take Center Stage in 2025 https://www.linkedin.com/posts/youval-peltier-74586319_were-going-to-see-a-lot-more-of-amazon-storefronts-activity-7280615668540915712-P9zS/ We’re covering the tools, trends, and tactics you need to stay ahead in a rapidly shifting e-commerce world. Don’t miss it!

Amazon sellers, are you ready to crack the code on Amazon DSP? This episode dives deep into advanced advertising strategies with Sam Lee, VP of Amazon DSP at Trivium Group. If you’ve hit a plateau with PPC and are wondering when to take the leap to DSP, this is your guide. Show Notes: https://amazonseller.school/unlock-the-power-of-amazon-dsp-advanced-ad-strategies-with-sam-lee/ Discover why “if your premier product is sub-100 reviews, do not touch DSP. It’s absolutely not worth your time.” Sam shares practical tips on custom-curated audiences, contextual targeting, and leveraging Amazon Marketing Cloud to elevate your campaigns. Sam also breaks down DSP’s key metrics, including the minimum ad spend, review thresholds, and how DSP integrates with PPC to optimize your results. Don’t miss the insider tips on using AMC data—if you’re pulling data but not acting on it, you’re just wasting your time. 👉 DSP works best for sellers spending $15K–$20K/month on PPC. 👉 DSP lets you retarget or create custom audiences based on browsing and purchasing behavior. Learn what makes Amazon DSP a powerhouse for scaling, whether you’re on or off Amazon.

Amazon sellers, what do you do when Amazon starts pressuring your pricing, competitors exploit loopholes, and a fellow seller gets $5M stuck in FBA? 🚨 You pay attention. This week, we’re tackling the hottest headlines that impact your business—from the Temu pricing battle to policy loopholes harming U.S. sellers and Amazon’s shiny new AI image tool. Full News: https://amazonseller.school/amazon-news-pricing-wars-tiktok-shop-insights-walmarts-shift-and-more/ Join us live today at 11 AM Eastern to get the insights you need to navigate these challenges. Here’s what we’re covering today: Amazon Presses Chinese Sellers Over Temu Pricing https://www.techedt.com/amazon-presses-chinese-sellers-over-temu-pricing E-commerce Wars: How the US is Losing the Battle https://medium.com/@shinghi/e-commerce-wars-and-how-the-us-is-losing-aef59e958f7b $5 Million Stuck at FBA Without Reason: A Seller’s Frustration https://sellercentral.amazon.com/seller-forums/discussions/t/3b5747e6-682d-4a04-9d98-921c265e9248 Create Custom Brand Imagery in Seconds with Image Generator https://sellercentral.amazon.com/seller-forums/discussions/t/31f2e816-ee1f-44d1-85ee-b492725763f4 We’re unpacking the latest strategies, risks, and tools to keep your business thriving in this evolving marketplace.

Amazon sellers, are you ready to move beyond Amazon and embrace the full potential of omnichannel e-commerce? In this Amazon Seller School podcast episode, I sit down with Andrew Morgans, founder of Marknology and a true e-commerce pioneer. Andrew shares his journey from selling car parts on eBay to helping brands achieve over $2 billion in sales. He breaks down what it takes to diversify successfully, leveraging platforms like Walmart, TikTok Shop, and Chewy—plus why international Amazon marketplaces are still goldmines for sellers. Show Notes: https://amazonseller.school/omnichannel-mastery-for-amazon-sellers-insights-with-andrew-morgans/ Andrew doesn’t hold back when talking about Walmart, calling it a “game-changer for sellers who know how to replicate their Amazon strategies.” We dive into Walmart Fulfillment Services, category-specific opportunities, and why a high-end product might flop there despite strong Amazon sales. Amazon Sellers also get a masterclass on TikTok Shop, a platform Andrew says has an “amazing upside” for creative products and viral campaigns. “TikTok removes the friction to purchase,” he explains, with their seamless integration and crazy-low ad costs. But don’t be fooled—success on TikTok isn’t about keyword research but storytelling. 👉 Use Walmart Fulfillment Services to maximize your sales potential. 👉 TikTok Shop might hit $50 billion in sales this year. 👉 Don’t skip Amazon international expansion; it’s an untapped goldmine. 👉 Always build your website to reinforce buyer trust. Whether you’re scaling up on Amazon or considering a pivot to other platforms, this episode is packed with actionable strategies.