

Amazon Seller School, How to Sell on Amazon
Todd Welch
Looking to build your Amazon empire or start a successful side hustle? Look no further than this podcast! With expert advice on how to sell on Amazon, you’ll learn the secrets of top Amazon sellers who are making millions in profit. From minimizing risk to maximizing profit, there are plenty of tips and tricks that make Amazon FBA wholesale one of the most lucrative online business opportunities out there. Host Todd has built his own business to over $3.5 million in sales per year and is on track for even greater success. Whether you’re a beginner or an experienced seller, this podcast has something for everyone. Tune in now and take your Amazon selling game to the next level!
Episodes
Mentioned books

Mar 17, 2025 • 1h 3min
Amazon News: Prime Deals Exposed, Social Selling Boom & Inflation Impact
Amazon sellers, how do you compete when Prime deals are dominated by Chinese sellers, social media is becoming a sales powerhouse, and inflation takes a dip? 📉 You pay attention—or pay the price.
Full News: https://amazonseller.school/amazon-news-tariffs-robotics-and-key-insights-for-sellers/
We’re breaking down the real numbers behind Amazon Lightning Deals, the rising importance of social selling, and whether Amazon Haul can compete with Shein and Temu. Plus, what does lower inflation mean for your business? Let’s talk strategy.
Here’s what we’re covering today:
Amazon Deals Breakdown: Key Insights for Sellers
https://www.linkedin.com/feed/update/urn:li:activity:7305242392276672513/
Voice of the Seller Report 2024: Key Insights for Amazon Sellers
https://9088079.fs1.hubspotusercontent-na1.net/hubfs/9088079/Voice%20of%20the%20Seller%20Report%202024.pdf
Amazon Haul Struggles to Gain Traction Against Shein and Temu
https://www.retaildive.com/news/amazon-haul-shopper-behavior-competition-shein-temu/742025/
Inflation Drops to 2.8%—What It Means for Amazon Sellers
https://www.linkedin.com/posts/toddwelch_amazonfba-inflation-ecommerce-activity-7305583307658842112-yxMv/
Amazon is shifting fast. Let’s break it all down and talk strategy!

Mar 10, 2025 • 59min
Amazon News: Amazon’s New Portal, AI SEO Hacks & Rising Scam Alerts
Amazon sellers, Amazon just dropped major changes for service providers, a new AI-powered backend optimization guide, and a warning about fake customer service scams. 🚨 Here’s what you need to know.
Amazon’s Solution Provider Portal is now mandatory, and if you don’t register, you lose account access. Meanwhile, AI tools are changing how sellers optimize listings, and fake Amazon support scams are spiking. Plus, FBA inventory reimbursement policy updates just got delayed—giving sellers more time to prepare.
Full News: https://amazonseller.school/amazon-news-major-policy-updates-ai-search-trends-ppc-strategies/
Here’s what we’re covering today:
Amazon’s New Solution Provider Portal: A Major Change for Service Providers
https://www.linkedin.com/feed/update/urn:li:activity:7302440885143687170/
AI-Powered Amazon Listing Backend Optimization Guide
https://drive.google.com/file/d/12PMsttf3Q1HVWC8s6HEIOvBMErzMtYkp/view
Amazon Warns of Rising Fake Customer Service Scams on Social Media
https://trustworthyshopping.aboutamazon.com/amazon-scam-trends
New Effective Date for FBA Inventory Reimbursement Policy
https://sellercentral.amazon.com/seller-forums/discussions/t/ed8abc33-a1d5-417d-b2e2-03b789099833
Sellers, these updates impact your business. Let’s dive into what’s changing and how to stay ahead.

Feb 24, 2025 • 1h 8min
Navigating Tariffs & Supply Chain: Impacts on Amazon Sellers Round Table
Join us for this critical episode where we dive deep into the latest tariff changes and supply chain disruptions affecting Amazon sellers. With new U.S. tariffs on Canadian and Chinese imports, delays in trade policies, and shifting global trade routes, your Amazon business could face significant challenges—or opportunities.
Full News: https://amazonseller.school/amazon-news-key-marketplace-updates-tariffs-and-growth-strategies-for-sellers/
We’ll break down:
Tariff Updates: How the 25% tariff on Canadian imports (delayed to March 2025) and 10% tariffs on Chinese goods impact your sourcing and pricing strategies.
Supply Chain Strategies: Tips to navigate shipping container shortages, rising costs, and alternative sourcing options to protect your margins.
Amazon Seller Impacts: What these changes mean for inventory management, FBA fees, and competitive positioning on the platform.
US-China Trade War Reignites as Both Sides Impose New Tariffs
https://www.fox13news.com/news/us-china-tariffs-trade-war
If you sell on Amazon, this news matters. Let’s break down what’s changing and how to stay ahead.

Feb 20, 2025 • 59min
Cracking the Canadian Amazon Market: Scaling Strategies & Hidden Profits with Mike Sieben
Amazon sellers, are you ignoring Amazon Canada? You might be leaving a goldmine untapped. Mike Sieben, CEO of Rocky Mountain Co. and program lead at Marketplace Superheroes, reveals why Canada is the next big frontier for scaling your Amazon business.
Show Notes: https://amazonseller.school/cracking-the-canadian-amazon-market-scaling-strategies-hidden-profits-with-mike-sieben/
"Amazon is investing heavily in Canada, and the competition is way lower than in the U.S. PPC costs are 5-8X cheaper, and U.S. reviews transfer over, making product launches ridiculously easy."
In this episode, we dive into the strategies that have helped Mike grow his Canadian sales from 5% to 30% of his total revenue. He breaks down how to identify winning products, navigate logistics without headaches, and build partnerships with Canadian brands that desperately need help selling on Amazon.
Key Topics:
👉 Why Amazon Canada is like the U.S. marketplace in 2013—massive potential, low competition
👉 The hidden opportunities in selling U.S. brands in Canada
👉 How to leverage trade shows to land high-value brand partnerships
👉 The surprising reason Canadian shoppers pay 15-20% more than U.S. buyers
Mike also spills the details on Amazon’s Service Provider Network (SPN) in Canada—Amazon is literally giving sellers reps and backend access to help them scale. If you’ve been thinking about expanding internationally but worried about red tape, this episode will change your mind.
Whether you’re a wholesaler looking to break into brand partnerships or an established seller wanting to diversify beyond the U.S., this episode is packed with tactical advice to help you scale smarter.

Feb 17, 2025 • 1h 2min
Amazon News: Amazon Tops Walmart, Rising Seller Fees & FBM Limits
Amazon sellers, what happens when Amazon overtakes Walmart, seller fees drive record profits, and FBM gets new restrictions? 🚨 You adjust your strategy—or Amazon does it for you.
Full News: https://amazonseller.school/amazon-news-revenue-milestone-tariff-updates-game-changing-ad-insights/
This week, we’re breaking down Amazon’s latest moves, including its new Conversion Path Report for ad insights, the impact of rising fees, and what sellers need to do before FBM order limits hit.
Here’s what we’re covering today:
Amazon Set to Surpass Walmart in Revenue for the First Time
https://www.cnbc.com/2025/02/06/amazon-set-to-pass-walmart-in-revenue-for-first-time.html
The Mystery Inside Amazon’s Record Profits: How Much Are Higher Seller Fees Boosting the Bottom Line?
https://finance.yahoo.com/news/mystery-inside-amazon-record-profits-010823949.html
Amazon’s New FBM Order Handling Limits—Helpful or Restrictive?
https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-amazonfbm-orderhandling-activity-7295472860867829762-L_37/
Amazon’s New Conversion Path Report Gives Sellers Game-Changing Ad Insights
https://www.linkedin.com/posts/jontilley_ever-wondered-exactly-how-your-customers-activity-7290429440046551041-5wVd/
We’re talking about big changes that impact your bottom line—don’t miss it!

Feb 10, 2025 • 1h 3min
Amazon News: Temu’s Takeover, AI Price Checks & Global Expansion Risks
Amazon Sellers, what happens when Temu overtakes Amazon, Rufus AI exposes pricing, and U.S. trade rules shake up online retail? ⚡ You adapt—or get left behind.
Full News: https://amazonseller.school/amazon-news-major-e-commerce-shifts-policy-updates-seller-strategies/
From shifting global competition to AI-driven transparency, this week’s news is packed with updates that directly impact your bottom line. Whether it’s pricing strategy, international expansion, or competing with Temu’s aggressive growth, we’re breaking down what these changes mean for your business.
Join us live today at 1 PM Eastern as we dissect these game-changing updates.
Here’s what we’re covering today:
Temu Overtakes Amazon in Global Monthly Active Users
URL: https://channelx.world/2025/01/temu-global-maus-overtakes-amazon/
The Days of Price Gouging Are Over: Customers Now Have Proof with Rufus
URL: https://www.linkedin.com/feed/update/urn:li:activity:7286921547808669696/
Amazon’s International Markets: Should Sellers Expand or Focus on the U.S.?
URL: https://www.linkedin.com/posts/scott-needham-a8b39813_amazon-doesnt-disclose-the-revenue-of-each-activity-7292613452798275585-M8Yd/
Shein, Temu, and Amazon Haul Face Price Hikes as US Ends Trade Loophole
URL: https://www.reuters.com/business/retail-consumer/shein-temu-amazon-haul-set-price-hikes-us-shuts-trade-loophole-2025-02-04/
Let’s talk about how to stay ahead in a rapidly changing marketplace!

Feb 3, 2025 • 1h 5min
Amazon News: Lawsuit, TikTok Sale, AI Shopping, and UPS Cuts!
🚨 Big changes are coming for Amazon sellers! Join us LIVE as we break down the latest news that could impact your business:
Full News: https://amazonseller.school/amazon-news-legal-battles-marketplace-shifts-seller-strategies-you-need-to-know/
⚖️ Amazon Lawsuit – Allegations of secret consumer tracking could lead to major data privacy changes. What does this mean for sellers?
📱 TikTok’s Future – Microsoft & others eyeing acquisition. Will this reshape influencer marketing for Amazon brands?
🤖 AI Shopping Assistant – OpenAI’s “Operator” could transform online shopping. Will Amazon listings need to adapt?
📦 UPS Slashes Amazon Shipments – What does this mean for e-commerce logistics and your fulfillment strategy?
🔥 Stay ahead of the game with real-time insights & expert analysis! Don’t miss this discussion—tune in and share your thoughts LIVE! #AmazonNews #Ecommerce #TikTok #AI #UPS #AmazonSellers

Jan 27, 2025 • 54min
Amazon News: Walmart’s Surge, Seller Hacks, and Amazon’s Accountability
Amazon sellers, what happens when Walmart surges ahead, Amazon faces product recalls, and a $78M brand is hacked? 🚨 You adapt or risk falling behind.
Full News:https://amazonseller.school/amazon-news-major-updates-on-inventory-reviews-and-tiktok-opportunities/
From Walmart’s rapid growth to security breaches in Seller Central, we’re unpacking the key stories impacting sellers right now. Plus, we’ll dive into the pros and cons of resellers vs. direct selling and what Amazon’s new safety recall policies mean for your business.
Join us live Friday at 1 PM Eastern to break down these critical updates and actionable insights.
Here’s what we’re covering today:
Walmart Gains Ground on Amazon: Insights from François Maingret
URL: https://www.linkedin.com/posts/activity-7284562335233425408-E4XJ/
Amazon Resellers vs. Direct Selling: Which Strategy is Right for Your Brand?
URL: https://www.linkedin.com/posts/blairforrest_just-caught-myself-stuck-in-the-biggest-debate-activity-7285324927367315456-5aMU/
CPSC Orders Amazon to Warn Consumers About Hazardous Products
URL: https://www.aboutlawsuits.com/cpsc-orders-amazon-warn-consumers-hazardous-products-on-website/
Seller Central Account Hacked: The KeaBabies Security Breach
URL: https://www.linkedin.com/posts/keababies-seller-security-incident
Let’s talk about the risks, strategies, and next steps to keep your business ahead in this rapidly changing marketplace.

Jan 20, 2025 • 1h 10min
Amazon News: 2024 Seller Boom, TikTok Ban, and Cuban’s Amazon Critique
Amazon sellers, what do a million new sellers, TikTok bans, and Mark Cuban’s critiques mean for your business? 🚀 Let’s dive in.
Full News: https://amazonseller.school/amazon-news-a-million-new-sellers-tiktok-updates-and-game-changing-tools/
From explosive seller growth to political and legal battles shaping social media, this session breaks down the opportunities and risks you need to know. Plus, we’ll explore how to make Amazon’s AI work harder for you in 2025.
Join us live today at 1 PM Eastern to get the insights you need to navigate these shifting landscapes.
Here’s what we’re covering today:
Amazon Draws a Million New Sellers in 2024
https://www.marketplacepulse.com/articles/amazon-draws-a-million-new-sellers-in-2024
TikTok Ban Looms Amid Political and Legal Uncertainty
https://www.tomsguide.com/news/live/tiktok-ban-live-updates
Mark Cuban Criticizes Amazon Seller Fees and Counterfeit Issues
https://www.benzinga.com/news/25/01/42964012/mark-cuban-says-he-avoids-investing-in-companies-dependent-on-amazon-calling-their-seller-fees-insane-and-unsustainable
Mastering Alt Text: Unlocking Amazon’s AI Rufus for Better Rankings
https://www.linkedin.com/posts/maxwell-sigurdsonscott_amazonfba-amazonfbaseller-amazonseller-activity-7285672211124731906-IzCm/
Let’s explore these challenges and strategies to future-proof your success!

Jan 14, 2025 • 1h 5min
Amazon News: Analytics, Titles, Dormant Listings & eBay’s Facebook Move
Amazon sellers, what if you could track customer journeys, fix titles fast, and repurpose old listings for new wins? 🤔 Add in eBay joining Facebook Marketplace, and we’ve got a lot to unpack.
Full News: https://amazonseller.school/amazon-news-seller-protection-tiktok-updates-advertising-expansions/
This week, we’re diving into the tools, updates, and strategies shaping 2025. From leveraging data to navigating title rules, this is everything you need to stay ahead.
Join us live today at 11 AM Eastern as we break down the latest e-commerce game changers.
Here’s what we’re covering today:
Amazon’s New Customer Journey Analytics
https://www.linkedin.com/feed/update/urn:li:activity:7282433102503727106/
New Product Title Requirements Effective January 21, 2025
https://sellercentral.amazon.com/seller-forums/discussions/t/b2b15728-0d43-453e-974f-59eb63f73059
Repurpose Dormant Listings to Maximize Review Value
https://www.linkedin.com/posts/steven-pope_i-often-come-across-clients-who-have-left-activity-7280534788812193792-Pe5M/
eBay Listings to Appear on Facebook Marketplace
https://www.ecommercebytes.com/C/abblog/blog.pl?/comments/2025/1/1736373314.html
Let’s explore how to use these updates to boost your strategy and gain a competitive edge in 2025!


