Amazon Seller School, How to Sell on Amazon Mastering Amazon Seller KPIs with Tyler Jefcoat: Boost Your Profit Margins and Grow Smart
Amazon Sellers, are you really tracking the right numbers in your business? In today’s episode of Amazon Seller School, we’re digging into the numbers that truly matter with Tyler Jefcoat, the founder of Seller Accountant.
Tyler has helped seven and eight-figure sellers streamline their financial strategies. Now, he’s breaking down the exact KPIs you should be tracking to grow smart, not just fast.
If you’re feeling overwhelmed by the financial side of your Amazon business, don’t worry—we’ve got you covered. Tyler lays out actionable tips on how to understand unit economics, why Return on Inventory Investment (ROI) matters more than profit margins, and how to avoid being buried in dead stock.
“Do I make money every time I sell a unit? We call that unit economics. When I sell a product, do I have a smile on my face afterward or do I have a frowny face?”
Amazon Sellers, it's time to take a hard look at your profitability. Tyler walks us through PAG (Post-Advertising Gross Profit) and explains why every seller needs to know their numbers inside and out if they want to succeed. Don’t get caught with bad data that could destroy your business. “Bad data is like driving blind—it can tank your cash flow fast.”
👉 Track your COGS (Cost of Goods Sold) alongside your advertising expenses
👉 Strong supplier relationships can save you thousands
👉 ROI is the key to determining the real health of your business
👉 Kill underperforming SKUs and double down on winners
Whether you’re just getting started or already pulling in six figures, this episode is packed with no-nonsense advice for scaling your Amazon business. Tyler breaks down complex financial metrics into simple, practical steps anyone can follow.
Tune in now and learn how to track the right metrics so you can maximize profits and avoid cash flow disasters.