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Amazon Seller School, How to Sell on Amazon

Latest episodes

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Apr 7, 2025 • 47min

Amazon News: TikTok Takeover, Tariff Chaos & Seller Margin Squeeze

Amazon Sellers, what happens when Amazon tries to buy TikTok, China tariffs pile up, and 65% of sellers raise prices—but still lose profit? 🚨 You stop scrolling and start paying attention. Full News: https://amazonseller.school/amazon-news-tiktok-takeover-4-day-prime-day-tariffs-ai-tools-reshape-seller-strategy/ This week’s headlines are packed with high-stakes shifts: Amazon bidding for TikTok, new tariffs hitting hard, de minimis rules ending, and sellers scrambling to protect margins as shoppers push back. These aren’t side stories—they’re the frontlines of where e-commerce is heading. Here’s what we’re covering today: Amazon Makes Surprise Bid for TikTok Amid Looming U.S. Ban https://www.investing.com/news/stock-market-news/amazon-said-to-make-bid-for-tiktok--nyt-3963384 New China Tariffs Could Disrupt Amazon Sellers and Raise Prices https://www.geekwire.com/2025/how-will-the-new-china-tariffs-impact-amazons-e-commerce-business/ De Minimis Exemption for Chinese Imports Ends May 2—Amazon Sellers Should Prepare https://www.supplychaindive.com/news/de-minimis-china-trump-elimination-tariffs/744313/ 65% of Amazon Sellers Raised Prices in 2024—But Shoppers Still Noticed https://www.forbes.com/sites/garydrenik/2025/04/02/65-of-amazon-sellers-raised-prices-in-2024-did-shoppers-notice/ If you’re on Amazon, these changes aren’t optional—they’re operational. Let’s talk strategy.
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Mar 31, 2025 • 1h 8min

Amazon News: Buyer Breakdown, Fee Backlash & AI Search Shake-Up

Amazon sellers, what do you do when your most loyal customers are tapped out, new deal fees land like a punch to the gut, and Amazon quietly rolls out an AI that changes how people shop? 🧠💥 You dig in—and pivot. Full News: https://amazonseller.school/amazon-news-ai-shopping-fee-hikes-tiktok-trends-big-retail-moves-you-cant-ignore/ This week, we’re diving into the real numbers behind Amazon’s repeat buyers, who’s not shopping (and why that matters), and how ChatGPT is now helping FBA sellers source U.S.-made products. Plus, we’ll cover Amazon’s controversial new fee structure and the Interests AI tool that could completely change product discovery. Here’s what we’re covering today: Amazon’s 99% Repeat Rate and Female Shopper Dominance Raise Growth Questions https://retailwire.com/discussion/amazon-shoppers-women-repeat-rate/ Amazon’s New Deal & Coupon Fees Spark Outrage Among Sellers https://www.linkedin.com/feed/update/urn:li:activity:7309193012054474752/ How ChatGPT Helped Automate USA Product Sourcing for Amazon FBA https://www.linkedin.com/feed/update/urn:li:activity:7305965912912736256/ Amazon’s New Interests AI Could Transform Product Discovery https://www.linkedin.com/feed/update/urn:li:activity:7309954679159828480/ Let's break it down—what's changing, who's affected, and how to stay competitive.
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Mar 28, 2025 • 10min

Amazon’s AI Boom & Fee Fury: This Week’s Seller News Survival Guide

Get the inside track with *Amazon’s AI Boom & Fee Fury: This Week’s Seller Survival Guide*! Todd Welch from Amazon Seller School unpacks Amazon’s new AI shopping tools, fee hikes sparking outrage, TikTok’s $700-per-shopper trend, and Walmart’s logistics power play. From unbeatable tips to fiery opinions and can’t-miss events, this episode’s your playbook to outsmart the competition. Subscribe now and arm yourself with the know-how to dominate the e-commerce jungle—let’s win big together! Full News: https://amazonseller.school/amazon-news-ai-shopping-fee-hikes-tiktok-trends-big-retail-moves-you-cant-ignore/
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Mar 24, 2025 • 60min

Amazon News: Etsy Shrinks, FBA Tightens, and TikTok Teaches Surprises

Amazon sellers, Etsy just lost 1.4 million sellers, FBA costs are rising, and TikTok might not grow your followers—but it will grow your Amazon sales. 🤯 Let's talk about what actually matters right now. Full News: https://amazonseller.school/amazon-news-fba-fee-changes-etsy-declines-tiktok-sales-insights-more-you-need-to-know/ We’ll cover the seller exodus from Etsy, the new FBA cost shifts coming in 2025, and surprising cross-channel sales data from 80,000 TikTok Shop orders. Plus, if you’re hiring, you’ll want to hear the top 12 reasons your best people are quitting—and how to stop the churn. Here’s what we’re covering today: Etsy Loses 1.4 Million Sellers as Marketplace Momentum Slows https://www.marketplacepulse.com/articles/etsy-lost-14-million-active-sellers-in-a-year Amazon FBA in 2025: Rising Costs, AI Tools & Competitive Shifts Ahead https://www.junglescout.com/resources/articles/amazon-fba-predictions/ 12 Hidden Reasons Your Best Employees Leave (And How to Keep Them) https://www.linkedin.com/feed/update/urn:li:activity:7306275824981225473/ What 80K TikTok Shop Orders Taught Us About Cross-Channel Sales https://www.linkedin.com/posts/jbryanporter_80k-orders-into-tiktok-shop-heres-what-activity-7308110027226001408-nv8n/ If you want to scale in 2025, this stream is your roadmap. Let’s go.
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Mar 21, 2025 • 9min

Quick News: FBA Fee Changes, Etsy Declines, TikTok Sales Insights & More You Need to Know

Buckle up for Etsy’s Seller Exodus & Amazon’s Fee Hike: This Week’s Must-Know News, where Todd Welch from Amazon Seller School breaks down the juiciest updates shaking the e-commerce world. This episode, we’re diving into Etsy’s 1.4 million seller drop, Amazon’s 2025 FBA fee changes, legal battles over recalls, and tariff troubles brewing for your supply chain. Plus, killer tips, hot takes, and the latest tools to keep your Amazon business booming. Don’t miss out—subscribe now and get the scoop that could make or break your next move!   Full News: https://amazonseller.school/amazon-news-fba-fee-changes-etsy-declines-tiktok-sales-insights-more-you-need-to-know/
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Mar 17, 2025 • 1h 3min

Amazon News: Prime Deals Exposed, Social Selling Boom & Inflation Impact

Amazon sellers, how do you compete when Prime deals are dominated by Chinese sellers, social media is becoming a sales powerhouse, and inflation takes a dip? 📉 You pay attention—or pay the price. Full News: https://amazonseller.school/amazon-news-tariffs-robotics-and-key-insights-for-sellers/ We’re breaking down the real numbers behind Amazon Lightning Deals, the rising importance of social selling, and whether Amazon Haul can compete with Shein and Temu. Plus, what does lower inflation mean for your business? Let’s talk strategy. Here’s what we’re covering today: Amazon Deals Breakdown: Key Insights for Sellers https://www.linkedin.com/feed/update/urn:li:activity:7305242392276672513/ Voice of the Seller Report 2024: Key Insights for Amazon Sellers https://9088079.fs1.hubspotusercontent-na1.net/hubfs/9088079/Voice%20of%20the%20Seller%20Report%202024.pdf Amazon Haul Struggles to Gain Traction Against Shein and Temu https://www.retaildive.com/news/amazon-haul-shopper-behavior-competition-shein-temu/742025/ Inflation Drops to 2.8%—What It Means for Amazon Sellers https://www.linkedin.com/posts/toddwelch_amazonfba-inflation-ecommerce-activity-7305583307658842112-yxMv/ Amazon is shifting fast. Let’s break it all down and talk strategy!
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Mar 10, 2025 • 59min

Amazon News: Amazon’s New Portal, AI SEO Hacks & Rising Scam Alerts

Amazon sellers, Amazon just dropped major changes for service providers, a new AI-powered backend optimization guide, and a warning about fake customer service scams. 🚨 Here’s what you need to know. Amazon’s Solution Provider Portal is now mandatory, and if you don’t register, you lose account access. Meanwhile, AI tools are changing how sellers optimize listings, and fake Amazon support scams are spiking. Plus, FBA inventory reimbursement policy updates just got delayed—giving sellers more time to prepare. Full News: https://amazonseller.school/amazon-news-major-policy-updates-ai-search-trends-ppc-strategies/ Here’s what we’re covering today: Amazon’s New Solution Provider Portal: A Major Change for Service Providers https://www.linkedin.com/feed/update/urn:li:activity:7302440885143687170/ AI-Powered Amazon Listing Backend Optimization Guide https://drive.google.com/file/d/12PMsttf3Q1HVWC8s6HEIOvBMErzMtYkp/view Amazon Warns of Rising Fake Customer Service Scams on Social Media https://trustworthyshopping.aboutamazon.com/amazon-scam-trends New Effective Date for FBA Inventory Reimbursement Policy https://sellercentral.amazon.com/seller-forums/discussions/t/ed8abc33-a1d5-417d-b2e2-03b789099833 Sellers, these updates impact your business. Let’s dive into what’s changing and how to stay ahead.
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Feb 24, 2025 • 1h 8min

Navigating Tariffs & Supply Chain: Impacts on Amazon Sellers Round Table

Join us for this critical episode where we dive deep into the latest tariff changes and supply chain disruptions affecting Amazon sellers. With new U.S. tariffs on Canadian and Chinese imports, delays in trade policies, and shifting global trade routes, your Amazon business could face significant challenges—or opportunities.  Full News: https://amazonseller.school/amazon-news-key-marketplace-updates-tariffs-and-growth-strategies-for-sellers/ We’ll break down:   Tariff Updates: How the 25% tariff on Canadian imports (delayed to March 2025) and 10% tariffs on Chinese goods impact your sourcing and pricing strategies.   Supply Chain Strategies: Tips to navigate shipping container shortages, rising costs, and alternative sourcing options to protect your margins.   Amazon Seller Impacts: What these changes mean for inventory management, FBA fees, and competitive positioning on the platform. US-China Trade War Reignites as Both Sides Impose New Tariffs https://www.fox13news.com/news/us-china-tariffs-trade-war If you sell on Amazon, this news matters. Let’s break down what’s changing and how to stay ahead.
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Feb 20, 2025 • 59min

Cracking the Canadian Amazon Market: Scaling Strategies & Hidden Profits with Mike Sieben

Amazon sellers, are you ignoring Amazon Canada? You might be leaving a goldmine untapped. Mike Sieben, CEO of Rocky Mountain Co. and program lead at Marketplace Superheroes, reveals why Canada is the next big frontier for scaling your Amazon business. Show Notes: https://amazonseller.school/cracking-the-canadian-amazon-market-scaling-strategies-hidden-profits-with-mike-sieben/ "Amazon is investing heavily in Canada, and the competition is way lower than in the U.S. PPC costs are 5-8X cheaper, and U.S. reviews transfer over, making product launches ridiculously easy." In this episode, we dive into the strategies that have helped Mike grow his Canadian sales from 5% to 30% of his total revenue. He breaks down how to identify winning products, navigate logistics without headaches, and build partnerships with Canadian brands that desperately need help selling on Amazon. Key Topics: 👉 Why Amazon Canada is like the U.S. marketplace in 2013—massive potential, low competition 👉 The hidden opportunities in selling U.S. brands in Canada 👉 How to leverage trade shows to land high-value brand partnerships 👉 The surprising reason Canadian shoppers pay 15-20% more than U.S. buyers Mike also spills the details on Amazon’s Service Provider Network (SPN) in Canada—Amazon is literally giving sellers reps and backend access to help them scale. If you’ve been thinking about expanding internationally but worried about red tape, this episode will change your mind. Whether you’re a wholesaler looking to break into brand partnerships or an established seller wanting to diversify beyond the U.S., this episode is packed with tactical advice to help you scale smarter.
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Feb 17, 2025 • 1h 2min

Amazon News: Amazon Tops Walmart, Rising Seller Fees & FBM Limits

Amazon sellers, what happens when Amazon overtakes Walmart, seller fees drive record profits, and FBM gets new restrictions? 🚨 You adjust your strategy—or Amazon does it for you. Full News: https://amazonseller.school/amazon-news-revenue-milestone-tariff-updates-game-changing-ad-insights/ This week, we’re breaking down Amazon’s latest moves, including its new Conversion Path Report for ad insights, the impact of rising fees, and what sellers need to do before FBM order limits hit. Here’s what we’re covering today: Amazon Set to Surpass Walmart in Revenue for the First Time https://www.cnbc.com/2025/02/06/amazon-set-to-pass-walmart-in-revenue-for-first-time.html The Mystery Inside Amazon’s Record Profits: How Much Are Higher Seller Fees Boosting the Bottom Line? https://finance.yahoo.com/news/mystery-inside-amazon-record-profits-010823949.html Amazon’s New FBM Order Handling Limits—Helpful or Restrictive? https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-amazonfbm-orderhandling-activity-7295472860867829762-L_37/ Amazon’s New Conversion Path Report Gives Sellers Game-Changing Ad Insights https://www.linkedin.com/posts/jontilley_ever-wondered-exactly-how-your-customers-activity-7290429440046551041-5wVd/ We’re talking about big changes that impact your bottom line—don’t miss it!

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