

Amazon Seller School, How to Sell on Amazon
Todd Welch
Looking to build your Amazon empire or start a successful side hustle? Look no further than this podcast! With expert advice on how to sell on Amazon, you’ll learn the secrets of top Amazon sellers who are making millions in profit. From minimizing risk to maximizing profit, there are plenty of tips and tricks that make Amazon FBA wholesale one of the most lucrative online business opportunities out there. Host Todd has built his own business to over $3.5 million in sales per year and is on track for even greater success. Whether you’re a beginner or an experienced seller, this podcast has something for everyone. Tune in now and take your Amazon selling game to the next level!
Episodes
Mentioned books

Jul 21, 2025 • 1h 5min
Amazon News: FTC Crackdown, Prime Day Surge, and New Data Tools
Amazon Sellers, the spotlight is on your listings, your compliance, and how you handle data.
We’ll break down the latest headlines shaping your strategy—from government warnings to Prime Day performance and Amazon’s newest analytics tools. 📊🚨
Full News: https://amazonseller.school/amazon-news-ftc-warnings-prime-day-records-new-tools-to-boost-your-sales/
What’s happening right now directly impacts your bottom line.
The FTC is stepping up enforcement while Amazon evolves how it serves you data.
Staying ahead requires more than just running ads—it’s about understanding the shifts happening fast.
Here’s what we’re covering:
FTC Warns Amazon and Walmart over Sellers’ ‘Made in USA’ Claims
https://www.ecommercebytes.com/2025/07/10/ftc-warns-amazon-and-walmart-over-sellers-made-in-usa-claims/
Adobe: Prime Day Expected to Drive $23.8 Billion in Online Spend Across U.S. Retailers
https://business.adobe.com/blog/prime-day-event-expected-to-drive-23-billion-in-online-spend
Amazon Launches Custom Analytics — A Game-Changer for Sellers
https://www.linkedin.com/posts/isaac-gross-289818ba_amazon-just-wow-amazon-releases-custom-activity-7346918059539918848-pPu9/
AI Search Is Expanding the Funnel, Not Replacing It
https://www.adweek.com/performance-marketing/ai-search-is-expanding-the-funnel-not-replacing-it/

Jul 14, 2025 • 1h 3min
Amazon News: Prime Day Flop?, TikTok Buyers? & Vine and Box Sizes
Amazon Sellers, Prime Day isn’t what it used to be—and that’s only the beginning.
I’ll walk you through the sales collapse, TikTok’s shaky future, and new tactics Amazon quietly rolled out to help (or hurt) your business. 📉📦
Full News: https://amazonseller.school/amazon-news-fba-box-update-prime-day-sales-crash-vine-reviews-pre-launch-more/
I’m not sugarcoating it—this is the kind of week that separates real sellers from spectators.
If you thought Prime Day was your golden window, think again.
Between collapsing conversions and new platform shifts, this week calls for smarter strategy—not more ad spend.
Here’s what we’ll cover:
Amazon Prime Day Sales Plummet on First Day
https://www.zerohedge.com/markets/amazon-prime-day-sales-plummet-first-day
It’s Prime Day Everywhere — And Amazon Sellers Should Pay Attention
https://www.marketplacepulse.com/articles/its-prime-day-everywhere
Trump Claims “Very Wealthy People” Are Ready to Buy TikTok
https://gizmodo.com/trump-says-very-wealthy-people-are-ready-to-buy-tiktok-2000621910
Get Vine Reviews Before Your Product Launch
https://sellercentral.amazon.com/seller-forums/discussions/t/4f25bc97-946d-470d-ab93-13f385ab4644
Amazon Increases FBA Box Length to 36 Inches
https://sellercentral.amazon.com/seller-forums/discussions/t/dae82165-50b2-4b52-99d9-a7e7db80caec

Jul 11, 2025 • 9min
FBA Box Update, Prime Day Sales Drop, Tariffs & Vine Hacks: Amazon Seller News Weekly
Prime Day sales tanking—don't let it sink your strategy! Unpack Amazon's FBA box size boost, Day 1 sales plunge 41%, TikTok buyout buzz, industry-wide sales wars, ad budget pressures, tariff holdouts, FTC scams bust, Seller Central makeover, pre-launch Vine reviews, return mishaps, port delays, plus tips on BSR, UPC fixes, PPC dayparting, reimbursements, and Sponsored Ads. Hear the Helium 10 backlash and upcoming events to stay ahead. Essential listens for Amazon sellers—subscribe for weekly actionable intel to scale your business!
Full Newsletter: https://amazonseller.school/amazon-news-fba-box-update-prime-day-sales-crash-vine-reviews-pre-launch-more/

Jun 23, 2025 • 1h 7min
Amazon News: Prime Day Deal Drought, AI Push & Seller Pitfalls
Amazon Sellers—Prime Day is getting longer, but your margins are getting tighter.
🚨 I'm breaking down the major shifts every seller needs to know.
Full News: https://amazonseller.school/amazon-news-prime-day-expands-to-4-days-crypto-moves-and-vine-access-for-resellers-%f0%9f%9b%92%f0%9f%9a%a8/
Amazon is pushing 96 hours of Prime Day madness with celeb deals and AI curation, but many sellers are sitting it out to protect pre-tariff inventory.
Fewer Prime Day Deals in 2025 as Sellers Guard Pre-Tariff Inventory
https://www.retailbrew.com/stories/2025/06/12/some-amazon-sellers-submit-fewer-deals-for-prime-day-as-brands-hold-onto-pre-tariff-inventory-like-gold
Amazon Prime Day Expands to 4 Days with New Features and Celebrity Deals
https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date
Amazon Shuts Down Posts Program After Failing to Gain Traction with Shoppers
https://www.adweek.com/commerce/amazon-is-quietly-killing-a-program-that-brands-used-to-drive-sales-experts-say-it-never-worked/
3 Common Mistakes Amazon Sellers Should Avoid
https://www.linkedin.com/posts/christurton-amazonagency_3-things-that-all-amazon-sellers-should-not-activity-7341351625665507328-lE9K/

Jun 16, 2025 • 1h 1min
Amazon News: Walmart Fulfillment, AI Ads, and Pricing Pressure
Amazon Sellers, big shifts are in motion—from fulfillment deals to regulatory heat.
Full News: https://amazonseller.school/amazon-news-ai-video-ads-mcf-perks-for-walmart-fba-limits-policy-crackdowns/
This week, I’ll break down Amazon’s MCF promo for Walmart orders, their free AI video tool, Germany’s price control investigation, and how to raise prices without tanking conversions. 🎯💡
Short. Sharp. No fluff. Let’s get tactical.
Amazon Gives Sellers a Deal for Using MCF to Fulfill Walmart Orders
https://www.ecommercebytes.com/2025/06/11/amazon-gives-sellers-a-deal-for-using-mcf-to-fulfill-walmart-orders/
Amazon is About to Be Flooded with AI-Generated Video Ads
https://www.theverge.com/news/685160/amazon-ads-ai-video-generator-us-launch-availability
Amazon’s Pricing Controls May Be Anticompetitive, German Regulator Warns
https://www.cnbc.com/2025/06/02/amazon-antitrust-germany.html
Raising Prices Without Losing Sales: Tips for Navigating Elasticity on Amazon
https://feedvisor.com/resources/e-commerce-strategies/tips-for-navigating-elasticity-on-amazon/
Join me and stay ahead of the curve—while others react, we plan.

May 26, 2025 • 1h 3min
Amazon News: New Metrics, Fewer Competitors & Prime Day Prep
Amazon Sellers, the winds are shifting—and if you're paying attention, it’s blowing opportunity right toward your storefront. 🚨📦
Full News: https://amazonseller.school/amazon-news-prime-day-prep-fedex-returns-tariff-cuts-ai-tools-reshaping-seller-strategy/
I’ve got four stories this week that matter if you’re trying to survive and scale. From new fee-avoidance tools to review policy landmines, this episode is about staying sharp—and staying profitable.
Amazon Is Less Competitive Than Four Years Ago
https://www.marketplacepulse.com/articles/amazon-is-less-competitive-than-four-years-ago
Amazon Adds New Minimum Inventory Metric to Help Sellers Avoid Fees
https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-fbainventory-lowinventoryfee-activity-7330299740556812289-1XHt/
How FBA Sellers Can Stay Safe from Amazon’s Review Crackdown
https://forceget.com/blog/how-can-fba-sellers-avoid-amazon-review-manipulation/
Webinar: Prep for Prime Day 2025 – Maximize Your Amazon Sales
https://sellercentral.amazon.com/seller-forums/discussions/t/5a540dc2-59a8-46ed-a531-0fe72e0c1c96
Hey, we go live today at 1PM Eastern. If you want the edge before Prime Day, don’t miss it.

May 19, 2025 • 56min
Amazon News: FBA Fee Creep, Title Wars, and TikTok Trouble
Amazon Sellers, things are shifting fast—again. 🤯📦 Between AI scanning your website for compliance, TikTok virality triggering suspensions, and a brand-new two-part title format, the game just got more complicated.
Full News: https://amazonseller.school/amazon-news-fba-cost-surge-tariff-relief-and-major-listing-changes-sellers-must-know/
And we haven’t even talked about how FBA might be eating 50% of your margins. Let’s break it down before it breaks your business.
Here’s what we’re covering today:
How Amazon’s FBA Changed the Shipping Logistics Playbook in E-Commerce
https://www.retailbrew.com/stories/2025/05/15/how-amazon-s-fba-changed-the-shipping-logistics-playbook-in-e-commerce
Amazon Introduces Two-Part Titles in Historic Page Structure Overhaul
https://www.linkedin.com/posts/millerberg_history-making-change-amazon-is-making-activity-7323365087753166848-vlek/
Amazon Confirms It’s Using Your Website to Enforce Listing Compliance
https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-compliancestrategy-ecommerceoperations-activity-7328876381629505537-Dgr0/
Don’t Let Your TikTok Viral Product Kill Your Amazon Seller Account
https://riverbendconsulting.com/blog/tiktok-viral-product/?utm_campaign=7855729-ClientNewsletter&utm_source=05152025ClientNewsletterVersionA&utm_medium=email
Bring your questions, bring your listings, and bring your seatbelt. Let’s dive in.

May 12, 2025 • 1h
Amazon News: AI Listings, Tariff Landmines & FBA Space Cutbacks
Amazon Sellers, storage space just vanished before Prime Day, Chinese sellers are eating your lunch, and now Amazon’s telling you how to write your titles—with AI. 🔥📉 This is the week where small mistakes turn into big setbacks.
Full News: https://amazonseller.school/amazon-news-prime-day-dates-ai-listing-tools-tariff-trouble-and-fba-inventory-cuts/
We’ll break down the surprise FBA capacity cuts, the lopsided competition with Chinese sellers, how to use (and not abuse) Amazon’s new AI tools, and the legal minefield sellers are stepping into with shady tariff tactics.
Here’s what we’re covering today:
Amazon Slashes Inventory Capacity Ahead of Prime Day
https://www.linkedin.com/posts/justus-mai-01312a221_amazon-just-hit-inventory-capacity-with-a-activity-7325948331266920449-jfFq/
Why Chinese Sellers Dominate Amazon—and What U.S. Sellers Are Up Against
https://www.linkedin.com/posts/steve-chou_chinese-sellers-dominate-amazon-its-not-activity-7324417447137071105-m0mx/
Amazon’s Newest AI Tool Aims to Improve Product Listings for Sellers
https://techcrunch.com/2025/05/08/amazons-newest-ai-tool-is-designed-to-enhance-product-listings/
Tariff “Workarounds” That Could Get Amazon Sellers in Serious Legal Trouble
https://www.linkedin.com/posts/garyhuang_ecommercestrategy-tariffs-importexport-activity-7326078262227456002-wUcI/
Let’s dig into what’s happening—and what to do next.

May 5, 2025 • 59min
Amazon News: Prime Day Protests, Return Badges & 3PL Power Plays
Amazon Sellers, Prime Day is losing traction, new return badges are changing buyer behavior, and Amazon’s not just dominating retail—it’s crushing logistics too. 📦🚨 If you’re still selling like it’s 2022, this week’s news should shake that up.
Full News: https://amazonseller.school/amazon-news-tariff-turmoil-prime-day-pullouts-buy-box-reversals/
We’re covering skipped sales events, badge-driven conversions, eBay’s ad gamble, and how Amazon quietly became the top logistics company in the U.S.
Here’s what we’re covering today:
Some Amazon Sellers Skip Prime Day Due to Trump Tariffs
https://www.techinasia.com/news/amazon-sellers-skip-prime-day-due-trump-tariffs
New Amazon Return Badges Could Boost or Break Your Sales
https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-ecommerce-productlistings-activity-7323431928802533378-_w0R/
eBay Sales Flat as CFO Departs, Ad Revenue Rises
https://www.ecommercebytes.com/2025/04/30/ebay-sales-nearly-flat-in-first-quarter-replaces-chief-financial-officer/
Amazon Dominates the U.S. 3PL Market Again in 2025
https://www.scdigest.com/ONTARGET/25-04-25_Top_10_3PLs.php?cid=22782
Let’s dig in, connect the dots, and talk seller strategy.

Apr 28, 2025 • 1h 6min
Amazon News: ChatGPT Checkout, Reseller Bans & Market Shakeups
Amazon Sellers, AI just got its own checkout button, resellers are under fire, and the platforms are tightening their belts for a recession. 🤖💸 If you sell online, these headlines directly impact your strategy.
Full News: https://amazonseller.school/amazon-news-prime-deadlines-tariff-shocks-suspensions-rising-shopifys-bold-ai-move/
We’ll break down Shopify’s bold ChatGPT move, why Amazon is suspending resellers faster than ever, and what a potential downturn means for Amazon, Walmart, and eBay sellers. Plus, Etsy is cleaning house—so what can we learn from their Reverb sale?
Here’s what we’re covering today:
Shopify Builds Checkout Into ChatGPT—What It Means for Amazon Sellers
https://www.linkedin.com/posts/vanessaamazonproblemsolver_ecommerce-amazon-chatgpt-activity-7320487273907507201-Lrmy/
Which Marketplace Wins in a Recession?
https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/4/1745005145.html
Why Resellers Are Suspended More Frequently
https://www.ecommercechris.com/amazon-reseller-suspensions-2025-supply-chain-requirements/
Etsy Sells Reverb to Refocus on Core Marketplace Growth
https://www.investing.com/news/sec-filings/etsy-divests-reverb-in-strategic-refocus-on-core-marketplaces-93CH-3995871
Let’s talk tactics—and what these changes mean for your next move.