Amazon Seller School, How to Sell on Amazon Amazon News: Variation Breakthroughs, AI Ad Prompts & 2026 Fee Pressure
Nov 21, 2025
Guests Mina from Trivium Group, an Amazon ad expert, Dana/Damon from Ecom Triage, who shares operational insights, and Noah from My Amazon Guy, an Amazon consultant, dive into crucial updates for sellers. They discuss Amazon's test allowing multiple child variations to rank, the introduction of AI-driven ad prompts, and upcoming fee changes in 2026. The panel also explores the impact of TikTok Shop's rise and the importance of adapting strategies for competition while emphasizing the value of seasoned agencies over AI-driven ads.
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Multiple Variations Can Dominate SERPs
- Amazon is testing showing multiple child variations from the same parent ASIN in page-one organic results.
- This can boost brand real estate in low-competition niches but may crowd out smaller sellers in competitive categories.
Consolidate Traffic Into One Strong Listing
- Drive traffic to one optimized listing rather than splitting reviews across multiple child ASINs.
- Focus on superior main image, product quality, and reasonable pricing to let Amazon reward conversions.
AI Prompts Surface Key PDP Details
- Amazon rolled out AI-powered sponsored prompts that pull from PDP, reviews, brand store and keywords.
- These prompts can influence buyer decisions and will reward cleaner PDPs and stronger brand content.