Guests Mina from Trivium Group, an Amazon ad expert, Dana/Damon from Ecom Triage, who shares operational insights, and Noah from My Amazon Guy, an Amazon consultant, dive into crucial updates for sellers. They discuss Amazon's test allowing multiple child variations to rank, the introduction of AI-driven ad prompts, and upcoming fee changes in 2026. The panel also explores the impact of TikTok Shop's rise and the importance of adapting strategies for competition while emphasizing the value of seasoned agencies over AI-driven ads.
