Amazon Seller School, How to Sell on Amazon Amazon News: Cyber Week Wins, AI Agents Rise & 2026 FBA Reality Check
Dec 5, 2025
This week, Andrew Morgans, founder of Marknology, and Chelsea Cohen, co-founder of SoStocked, share their insights on Amazon's evolving landscape. They tackle how AI is reshaping buyer behavior, with 20% of orders influenced by AI, and discuss essential inventory management strategies to avoid stockouts during peak season. The duo also addresses upcoming compliance pressures and the significant implications of Amazon's 2026 fee structure for sellers. Tune in for practical advice that can protect your margins and visibility!
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Transparency Code Take Down Before Black Friday
- Todd had a best-seller suppressed during Black Friday for 30 units missing Transparency codes and had to supply documentation.
- They restored the listing just in time, highlighting how fragile listings can be during peak season.
Use AWD Selectively For Top SKUs
- Use AWD selectively for top SKUs so you avoid the risk of putting everything into a new fulfillment system.
- Test a hybrid FBA+AWD model with your two best sellers before moving all inventory.
Manage Ads And Pricing To Prevent Stockouts
- Monitor runway and back off ad spend or raise price when replenishment can't arrive in time to avoid stockouts.
- Use data to decide whether to slowly raise price or accept a short stockout to protect rank and profit.