

Amazon Seller School, How to Sell on Amazon
Todd Welch
Looking to build your Amazon empire or start a successful side hustle? Look no further than this podcast! With expert advice on how to sell on Amazon, you’ll learn the secrets of top Amazon sellers who are making millions in profit. From minimizing risk to maximizing profit, there are plenty of tips and tricks that make Amazon FBA wholesale one of the most lucrative online business opportunities out there. Host Todd has built his own business to over $3.5 million in sales per year and is on track for even greater success. Whether you’re a beginner or an experienced seller, this podcast has something for everyone. Tune in now and take your Amazon selling game to the next level!
Episodes
Mentioned books

Aug 25, 2025 • 57min
Amazon News: Damaged FBA, AI Control & Best Buy Enters the Fight
📦 Amazon Sellers, your warehouse strategy, listing tools, and recovery settings just changed.
Full News: https://amazonseller.school/amazon-news-fba-policy-shift-ai-tools-new-marketplaces-q4-prep-strategies/
I’m going to cover Amazon’s damaged inventory update, Best Buy’s new threat, and why your peak season prep may already be at risk. 🤖
If you’re serious about profit and control, this is one stream you don’t want to miss.
Amazon Sellers, your FBA damaged goods just got a policy overhaul.
Now you get to choose—cash back or take back—but only if you act.
We’ll also talk about the new AI Seller Assistant.
Amazon says it helps, but what else is it tracking?
Meanwhile, Best Buy’s third-party marketplace just went live.
If you’re in tech, appliances, or sports merch—this might be your next channel.
And if your top SKUs are already facing storage limits…
You’re not alone. The Q4 warehouse squeeze has started.
Here’s what I’m breaking down:
Amazon FBA Sellers: New Policy Changes How Damaged Inventory Is Handled
https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonfba-ecommerceoperations-amazonsellers-activity-7362223607365709824-D6_d/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAB-QogBLwK8SYvtYifqkq7rznc8y1J89dw
Amazon Launches AI Seller Assistant – Helpful or Just More Oversight?
https://www.linkedin.com/posts/jonelder_amazon-launches-ai-seller-assistant-activity-7362127116156481536-a9Ux/
Best Buy Launches Digital Marketplace, More Than Doubling Products Online
https://www.businesswire.com/news/home/20250819865705/en/Best-Buy-launches-digital-marketplace-more-than-doubling-number-of-products-available-online
Is Amazon FBA Running Out of Room Already?
https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/8/1755574498.html

Aug 19, 2025 • 1h 6min
Amazon News: AI Commerce War, Supply Shifts & Q4 Seller Surge
Amazon Sellers, the fight for your customer is now between bots—not brands.
Join me as we break down the AI arms race, smarter sourcing, and what sellers must do right now to dominate Q4. 🤖🛒
Full News: https://amazonseller.school/amazon-news-ai-agents-prime-deal-prep-vine-for-bulky-items-big-seller-wins-this-week/
It’s not just about listings anymore—it’s about where and how you show up.
Amazon Sellers, the AI takeover isn't coming—it's here.
This week’s headlines prove that visibility, agility, and timing now decide who wins.
Here’s what we’re covering:
The AI Commerce Wars Have Begun
https://www.forbes.com/sites/jasongoldberg/2025/08/08/the-ai-commerce-wars-have-begun/
How AI Is Reshaping Supplier Negotiations
https://hbr.org/2025/07/how-ai-is-reshaping-supplier-negotiations
Get Ready for the Holiday Shopping Season
https://sellercentral.amazon.com/seller-forums/discussions/t/b1ede982-1f26-4db4-9bb7-18a88bb7f7d0
E-commerce Experts Predict Boom in TikTok Shop, Live Selling in 2025
https://www.ainvest.com/news/commerce-experts-predict-boom-tiktok-shop-live-selling-2025-2508/

Aug 11, 2025 • 1h 1min
Amazon News: ChatGPT Privacy Leak, India Tariffs & AI Team Shakeup
Amazon Sellers, this week’s headlines come with risk, opportunity, and a reality check.
I’ll break down how your ChatGPT chats went public, what Trump’s new tariff means for sourcing, and how one seller cut his team in half—and they liked it. 🔥🧠
Full News:
This isn’t theory. It’s what’s hitting your business right now.
Amazon Sellers, your supply chain, tech stack, and privacy settings are all being tested.
This isn’t just noise—it’s action you need to take now to stay ahead.
Here’s what we’re covering:
Your public ChatGPT queries are getting indexed by Google and other search engines
https://techcrunch.com/2025/07/31/your-public-chatgpt-queries-are-getting-indexed-by-google-and-other-search-engines/
Trump’s 50% Tariff on Indian Goods Could Reshape Amazon’s Apparel Supply Chain
https://www.ndtv.com/world-news/us-retailers-weigh-options-as-donald-trump-doubles-tariff-9043904
He Replaced Half His Team with AI — And They Thanked Him
https://www.linkedin.com/posts/coreyganim_i-replaced-half-my-team-with-7-ai-apps-activity-7359229855562907648-_x-M/
Competitor Spying Prompts for Amazon Sellers
https://www.sellerprompts.com/prompts/competitor-spying-prompts-for-amazon-sellers

Aug 4, 2025 • 1h 2min
Amazon News: Google Exit, Feedback Shift & FBA Prep Ending Soon
Amazon Sellers, Amazon just pulled a disappearing act from Google—and that’s only one of the fires we’re putting out today.
Join me as we break down the new seller feedback system, the war on agentic bots, and why you’ll soon be doing your own prep work again. 🚨📦
Full News: https://amazonseller.school/amazon-news-fba-prep-ending-google-ads-opportunity-and-ai-selling-strategies-unleashed/
I’ll give you the facts—and the friction sellers are facing this week.
Big changes are hitting four key areas: traffic, trust, tech, and prep.
These aren’t minor updates—they’re strategic moves that could impact your operations and profitability fast.
Here’s what we’re covering:
Amazon Pulls Back from Google Shopping Ads, Creating Rare Opportunity for Sellers
https://digiday.com/media-buying/amazon-has-abruptly-cut-google-shopping-ad-spending-cue-speculation/
Sellers Protest a Major Change to Amazon Feedback Coming August 4th
https://www.ecommercebytes.com/2025/07/29/sellers-protest-a-major-change-to-amazon-feedback-coming-august-4th/
Shopify & Amazon Block Agentic AI Bots and Begin the War
https://www.shopifreaks.com/shopify-amazon-block-agentic-ai-bots-and-begin-the-war/
Amazon FBA to End Prep Services Starting January 2026
https://www.ecommercebytes.com/2025/07/28/amazon-fba-will-no-longer-offer-prep-services/
No guesswork—just seller-focused insight and strategy that cuts through the noise.

Jul 28, 2025 • 40min
Amazon News: Prime Day Mystery, Walmart Shift & Seller Surge
Amazon Sellers, the headlines are loud—but what they’re not saying matters more.
Join us as we dig into Amazon’s missing metric, Walmart’s aggressive brand defense, and what 100,000 million-dollar sellers are doing differently. 🎯📉
Full News: https://amazonseller.school/amazon-news-prime-day-surges-ai-backlash-and-new-seller-tools-revealed/
I'm bringing the receipts—and the reality.
You’re not crazy for feeling the pressure.
When platforms change the rules mid-game, the only winning move is awareness and action.
Here’s what we’ll cover:
Amazon’s Prime Day Recap Raises Eyebrows with Missing Key Metric
https://finance.yahoo.com/news/amazon-prime-day-celebratory-recap-002829661.html
Walmart Cracks Down on Unauthorized Beauty Listings — Amazon Sellers Take Note
https://www.linkedin.com/posts/brandonfishman_walmart-just-did-what-amazon-should-have-activity-7353789754888376320-y7oR/
100,000 Million-Dollar Amazon Sellers
https://www.marketplacepulse.com/articles/100000-million-dollar-amazon-sellers
Is an AI Backlash Looming on the Horizon?
https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/7/1752872497.html
We’ll break it down, sort it out, and call it like it is—for sellers who want to thrive, not just survive.

Jul 21, 2025 • 1h 5min
Amazon News: FTC Crackdown, Prime Day Surge, and New Data Tools
Amazon Sellers, the spotlight is on your listings, your compliance, and how you handle data.
We’ll break down the latest headlines shaping your strategy—from government warnings to Prime Day performance and Amazon’s newest analytics tools. 📊🚨
Full News: https://amazonseller.school/amazon-news-ftc-warnings-prime-day-records-new-tools-to-boost-your-sales/
What’s happening right now directly impacts your bottom line.
The FTC is stepping up enforcement while Amazon evolves how it serves you data.
Staying ahead requires more than just running ads—it’s about understanding the shifts happening fast.
Here’s what we’re covering:
FTC Warns Amazon and Walmart over Sellers’ ‘Made in USA’ Claims
https://www.ecommercebytes.com/2025/07/10/ftc-warns-amazon-and-walmart-over-sellers-made-in-usa-claims/
Adobe: Prime Day Expected to Drive $23.8 Billion in Online Spend Across U.S. Retailers
https://business.adobe.com/blog/prime-day-event-expected-to-drive-23-billion-in-online-spend
Amazon Launches Custom Analytics — A Game-Changer for Sellers
https://www.linkedin.com/posts/isaac-gross-289818ba_amazon-just-wow-amazon-releases-custom-activity-7346918059539918848-pPu9/
AI Search Is Expanding the Funnel, Not Replacing It
https://www.adweek.com/performance-marketing/ai-search-is-expanding-the-funnel-not-replacing-it/

Jul 14, 2025 • 1h 3min
Amazon News: Prime Day Flop?, TikTok Buyers? & Vine and Box Sizes
Amazon Sellers, Prime Day isn’t what it used to be—and that’s only the beginning.
I’ll walk you through the sales collapse, TikTok’s shaky future, and new tactics Amazon quietly rolled out to help (or hurt) your business. 📉📦
Full News: https://amazonseller.school/amazon-news-fba-box-update-prime-day-sales-crash-vine-reviews-pre-launch-more/
I’m not sugarcoating it—this is the kind of week that separates real sellers from spectators.
If you thought Prime Day was your golden window, think again.
Between collapsing conversions and new platform shifts, this week calls for smarter strategy—not more ad spend.
Here’s what we’ll cover:
Amazon Prime Day Sales Plummet on First Day
https://www.zerohedge.com/markets/amazon-prime-day-sales-plummet-first-day
It’s Prime Day Everywhere — And Amazon Sellers Should Pay Attention
https://www.marketplacepulse.com/articles/its-prime-day-everywhere
Trump Claims “Very Wealthy People” Are Ready to Buy TikTok
https://gizmodo.com/trump-says-very-wealthy-people-are-ready-to-buy-tiktok-2000621910
Get Vine Reviews Before Your Product Launch
https://sellercentral.amazon.com/seller-forums/discussions/t/4f25bc97-946d-470d-ab93-13f385ab4644
Amazon Increases FBA Box Length to 36 Inches
https://sellercentral.amazon.com/seller-forums/discussions/t/dae82165-50b2-4b52-99d9-a7e7db80caec

Jul 11, 2025 • 9min
FBA Box Update, Prime Day Sales Drop, Tariffs & Vine Hacks: Amazon Seller News Weekly
Prime Day sales tanking—don't let it sink your strategy! Unpack Amazon's FBA box size boost, Day 1 sales plunge 41%, TikTok buyout buzz, industry-wide sales wars, ad budget pressures, tariff holdouts, FTC scams bust, Seller Central makeover, pre-launch Vine reviews, return mishaps, port delays, plus tips on BSR, UPC fixes, PPC dayparting, reimbursements, and Sponsored Ads. Hear the Helium 10 backlash and upcoming events to stay ahead. Essential listens for Amazon sellers—subscribe for weekly actionable intel to scale your business!
Full Newsletter: https://amazonseller.school/amazon-news-fba-box-update-prime-day-sales-crash-vine-reviews-pre-launch-more/

Jun 23, 2025 • 1h 7min
Amazon News: Prime Day Deal Drought, AI Push & Seller Pitfalls
Amazon Sellers—Prime Day is getting longer, but your margins are getting tighter.
🚨 I'm breaking down the major shifts every seller needs to know.
Full News: https://amazonseller.school/amazon-news-prime-day-expands-to-4-days-crypto-moves-and-vine-access-for-resellers-%f0%9f%9b%92%f0%9f%9a%a8/
Amazon is pushing 96 hours of Prime Day madness with celeb deals and AI curation, but many sellers are sitting it out to protect pre-tariff inventory.
Fewer Prime Day Deals in 2025 as Sellers Guard Pre-Tariff Inventory
https://www.retailbrew.com/stories/2025/06/12/some-amazon-sellers-submit-fewer-deals-for-prime-day-as-brands-hold-onto-pre-tariff-inventory-like-gold
Amazon Prime Day Expands to 4 Days with New Features and Celebrity Deals
https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date
Amazon Shuts Down Posts Program After Failing to Gain Traction with Shoppers
https://www.adweek.com/commerce/amazon-is-quietly-killing-a-program-that-brands-used-to-drive-sales-experts-say-it-never-worked/
3 Common Mistakes Amazon Sellers Should Avoid
https://www.linkedin.com/posts/christurton-amazonagency_3-things-that-all-amazon-sellers-should-not-activity-7341351625665507328-lE9K/

Jun 16, 2025 • 1h 1min
Amazon News: Walmart Fulfillment, AI Ads, and Pricing Pressure
Amazon Sellers, big shifts are in motion—from fulfillment deals to regulatory heat.
Full News: https://amazonseller.school/amazon-news-ai-video-ads-mcf-perks-for-walmart-fba-limits-policy-crackdowns/
This week, I’ll break down Amazon’s MCF promo for Walmart orders, their free AI video tool, Germany’s price control investigation, and how to raise prices without tanking conversions. 🎯💡
Short. Sharp. No fluff. Let’s get tactical.
Amazon Gives Sellers a Deal for Using MCF to Fulfill Walmart Orders
https://www.ecommercebytes.com/2025/06/11/amazon-gives-sellers-a-deal-for-using-mcf-to-fulfill-walmart-orders/
Amazon is About to Be Flooded with AI-Generated Video Ads
https://www.theverge.com/news/685160/amazon-ads-ai-video-generator-us-launch-availability
Amazon’s Pricing Controls May Be Anticompetitive, German Regulator Warns
https://www.cnbc.com/2025/06/02/amazon-antitrust-germany.html
Raising Prices Without Losing Sales: Tips for Navigating Elasticity on Amazon
https://feedvisor.com/resources/e-commerce-strategies/tips-for-navigating-elasticity-on-amazon/
Join me and stay ahead of the curve—while others react, we plan.


