Amazon Sellers, ready to up your game? This week, we’re diving into the latest updates you need to stay competitive on the platform, from Amazon’s redirected links steering traffic to competitors, to TikTok’s “Q5” period offering huge post-holiday ad opportunities. Each update has direct implications for your strategies—don’t miss out! Full News: https://amazonseller.school/amazon-news-major-updates-on-seller-logistics-policy-changes-trending-tactics/ Hey, here are the topics we’ll tackle live on Friday at 11 am Eastern: No Honeymoon Period: Successful Launches Require Strategy Amazon’s “honeymoon period” myth is officially debunked. Launch success now depends on data-driven rankings, traffic strategies, and consistent content quality. https://www.billiondollarsellers.com/p/bdsn-no-such-thing-as-a-honeymoon-period-on-amazon Why Q5 is TikTok’s Golden Opportunity for Advertisers Post-holiday spending surge on TikTok’s Q5 offers Amazon sellers a prime advertising window. Take advantage of budget-friendly ad space and high-engagement audiences. https://adage.com/article/digital-marketing-ad-tech-news/why-q5-tiktoks-golden-opportunity-advertisers/2585961 Amazon Redirects Customers to Competitors on Your Listing Amazon is now guiding customers from your listings to competitors, sparking seller frustration. Learn what it means for your brand visibility and why the FTC might get involved. https://www.linkedin.com/posts/jonelder_not-cool-amazon-amazon-has-hit-a-ugcPost-7251938505642164225-TuUi/ Top Cities for Amazon Sellers With Shenzhen and other Chinese cities leading seller counts, U.S. sellers face increased competition. Discover the key locations and strategies shifting the Amazon marketplace. https://www.smartscout.com/reports/top-cities-for-amazon-sellers

Amazon Sellers, if you’re still laser-focused on ACoS and Tacos, you’re missing out. In today’s episode, I sit down with Elizabeth Greene, PPC strategist and founder of Junglr, to break down the real Amazon ad metrics you need for sustainable growth. This isn’t just about squeezing out an extra sale or two; it’s about learning how to allocate ad spend smartly to scale your brand. Show Notes: https://amazonseller.school/beyond-acos-unlock-amazon-ppc-success-with-elizabeth-greenes-top-strategies-for-2024/ Amazon Sellers, it’s time to rethink how you structure ad campaigns. Elizabeth dives into why grouping keywords in one campaign limits scalability and why separating by match types and ad groups is essential for long-term success. “If you throw all your keywords in one campaign, you’ll end up with a big structure that performs well—but you can’t scale it. You’re missing out on critical control.” 👉 Set up single campaigns for control 👉 Prioritize keywords by budget 👉 Use autos, broads, and exact matches strategically 👉 Track ad spend allocation by product From understanding the hidden cost benefits of auto campaigns to learning the best ways to manage large SKU sets, this episode is loaded with insights you won’t find in traditional ad guides. Elizabeth reveals how optimizing ads for both profitability and market share can help keep your Amazon business cash-flow positive. Want more insight into allocating ad spend by product? Elizabeth breaks down why it’s essential to look at ad spend by SKU and match it to performance: “If you’re spending 30% of your budget on a low-performing product, you’re losing money where you could be growing.”

📣 Amazon Sellers – ever felt the pressure of low-price competition or fluctuating fees? We’re diving deep this Friday at 11 am Eastern to break down the most critical updates shaking up your Amazon strategy.   We’ll start with Amazon’s new “Low-Cost Store,” a direct play against Temu, bringing unbranded products to the forefront with unbeatable prices under $20. Plus, if you’ve noticed your FBA fees creeping up, Aaron Cordovez has the insights on the October 15th fee hike and how you might need to adjust.   Also, if FBA shipment visibility has been a challenge, we’ll talk about Amazon’s latest notifications to help you track deliveries and navigate potential disruptions. Finally, Nish Udayakumar will walk us through the “5 Harsh Truths” every seller should know about staying profitable and avoiding the traps of over-promising and under-delivering.   Get ready to learn and adapt! Links to each topic below:   Amazon’s New “Low-Cost Store” Aims to Rival Temu with Unbranded Bargains https://www.linkedin.com/feed/update/urn:li:activity:7254543125820428289/ New FBA Shipment Notifications for Better Visibility https://sellercentral.amazon.com/seller-forums/discussions/t/0360bc68-5292-4fd9-a121-e77f8ec5a102 PER-UNIT FULFILLMENT FEES Huge Increase – Effective Oct 15th https://www.linkedin.com/feed/update/urn:li:activity:7251974582750867459/ 5 Harsh Truths for Amazon Sellers on Building a Profitable Business https://www.linkedin.com/feed/update/urn:li:activity:7254374706168918016/   Full News: https://amazonseller.school/amazon-news-critical-updates-on-amazons-ai-tools-tiktok-shop-and-fba-changes/  

Amazon Sellers, are you really tracking the right numbers in your business? In today’s episode of Amazon Seller School, we’re digging into the numbers that truly matter with Tyler Jefcoat, the founder of Seller Accountant. Tyler has helped seven and eight-figure sellers streamline their financial strategies. Now, he’s breaking down the exact KPIs you should be tracking to grow smart, not just fast. Show Notes: https://amazonseller.school/mastering-amazon-seller-kpis-with-tyler-jeffcoat-boost-your-profit-margins-and-grow-smart/ If you’re feeling overwhelmed by the financial side of your Amazon business, don’t worry—we’ve got you covered. Tyler lays out actionable tips on how to understand unit economics, why Return on Inventory Investment (ROI) matters more than profit margins, and how to avoid being buried in dead stock. “Do I make money every time I sell a unit? We call that unit economics. When I sell a product, do I have a smile on my face afterward or do I have a frowny face?” Amazon Sellers, it's time to take a hard look at your profitability. Tyler walks us through PAG (Post-Advertising Gross Profit) and explains why every seller needs to know their numbers inside and out if they want to succeed. Don’t get caught with bad data that could destroy your business. “Bad data is like driving blind—it can tank your cash flow fast.” 👉 Track your COGS (Cost of Goods Sold) alongside your advertising expenses 👉 Strong supplier relationships can save you thousands 👉 ROI is the key to determining the real health of your business 👉 Kill underperforming SKUs and double down on winners Whether you’re just getting started or already pulling in six figures, this episode is packed with no-nonsense advice for scaling your Amazon business. Tyler breaks down complex financial metrics into simple, practical steps anyone can follow. Tune in now and learn how to track the right metrics so you can maximize profits and avoid cash flow disasters.

Amazon Sellers, we’ve got some big changes on the horizon, and they’re not exactly in our favor. Whether it's bundling restrictions, capacity limits, or new fees, these updates could seriously impact your Q4. Here’s what you need to know before it's too late. We’ll dive into these breaking stories live, discussing what they mean for your business and how to navigate these new challenges. Get ahead now! Full News: https://amazonseller.school/amazon-news-custom-bundle-changes-awd-challenges-and-key-holiday-updates-you-need/ Goodbye Custom Bundles? How Amazon’s New Rules Could Tank Your Q4 https://amazonseller.school/goodbye-custom-bundles-how-amazons-new-rules-could-tank-your-q4/ Amazon AWD Faces Capacity Challenges—What This Means for Sellers https://amazonstoragepros.com/breaking-amazon-awd-faces-capacity-challenges-what-this-means-for-sellers/ Amazon’s New Refund Administration Fee—What You Need to Know https://www.linkedin.com/feed/update/urn:li:activity:7252000050455740417/ Amazon Laid the Brandless Foundation for Temu https://www.marketplacepulse.com/articles/amazon-laid-the-brandless-foundation-for-temu  

Amazon Sellers, ready to transform your listing strategy with video content that converts? In this episode of Amazon Seller School, I sit down with Justin Willhite from ComQuest, who’s helped brands create over 2000 videos for e-commerce. We break down how you can use video to boost engagement, increase clicks, and skyrocket sales. Show Notes: https://amazonseller.school/master-video-strategy-for-amazon-listings-boost-engagement-sales-with-justin-wilhite/ The importance of video on Amazon is skyrocketing, and it’s no longer just about that main carousel video. “Amazon is putting video everywhere, from A+ content to PPC ads, and now even a TikTok-style Inspire feed.” Video is the game-changer, and Justin is here to show you how to dominate with it. If you’re not uploading videos, you’re missing out—big time. From influencer videos to PPC ads, we talk about the most effective placements for maximum ROI. One key takeaway? “If you don’t post a brand video, you’re giving away real estate to influencers or even competitors. Get your video up there, or they will!” Want a quick rundown? 👉 Fast tip: Upload that main carousel video ASAP to get extra influencer videos pulled to the top of your page. 👉 Quick fact: Amazon’s new Inspire Feed is their answer to TikTok-style shopping—and you can tap into it now. 👉 Observation: Not using videos? You’re missing out on a serious boost in conversions and customer trust. Amazon is evolving, and video is front and center. We also dig into creator connections, influencer-generated content, and how to turn all of it into PPC gold. Justin shares insider tips on how to repurpose video content for ads and live streams. Don’t wait for your competitors to catch up—listen in, learn, and start creating videos that sell.

Amazon Sellers, grab your coffee, because today’s news will get you thinking. From FTC lawsuits to FBA capacity chaos and new strategies by Temu, this week’s updates will shake up how you plan your Q4.    Full News: https://amazonseller.school/amazon-news-ftc-lawsuit-fba-capacity-limits-amp-paypal-in-buy-with-prime/   Let’s dive into the big stories that could change your game—whether you’re looking to dodge triple storage fees or curious about how Temu is trying to snatch Amazon sellers with bold offers.   Catch us live today at 11am Eastern!   Promises of ‘Passive Income’ on Amazon Led to Death Threats, FTC Says https://www.cnbc.com/2024/09/25/amazon-automation-scammers-sued-by-ftc-for-false-claims-death-threats.html Temu Woos Amazon Sellers Amid US Challenges https://www.emarketer.com/content/temu-woos-amazon-sellers-us-headwinds Amazon Sellers Struggle with October FBA Capacity Limits https://www.ecommercebytes.com/2024/09/29/amazon-sellers-struggle-with-october-fba-capacity-limits/ Amazon Sellers Face Triple Storage Rates for Q4 – Act Fast to Avoid Heavy Fees https://www.linkedin.com/posts/byoungsfl_today-is-the-first-day-of-3x-storage-rates-activity-7247080919533002752-amcB/

Amazon Sellers, we’ve all heard horror stories about account suspensions and lost revenue, but do you know what mistakes could put your business at risk? In this week’s episode of Amazon Seller School, I sit down with Leah McHugh from eCommerce Chris to tackle the most critical issues sellers are facing today—bundle and variation compliance, AI tools, and how to avoid those dreaded Amazon suspensions. Show Notes: https://amazonseller.school/avoiding-amazon-account-suspensions-bundles-variations-and-ai-compliance-with-leah-mchugh/ Amazon is cracking down harder than ever on incorrect bundles and variations, and Leah gives us the inside scoop on what the platform is really enforcing. "Amazon’s always had this policy, but now we’re seeing more suspensions because brands are pushing back." Bundling your products the wrong way? You could be suspended before you even know what hit you. Ever wonder how AI is playing a role in compliance? It's not always your friend. We dig into how Amazon’s AI is scanning listings and why it’s flagging some for suspension—even when the seller has done nothing wrong. If you've been using AI to handle compliance, you might want to think twice. "AI isn’t always the magic bullet sellers think it is." 👉 Get the right letter of authorization before bundling major brands. 🔹 👉 AI tools used for compliance often fall short, leading to more headaches. 👉 Amazon’s variation policy is extremely literal—one small mistake, and you’re at risk. 👉 Avoid suspension by following bundling guidelines to the letter. Whether you’re just starting or you’re a seasoned seller, this episode is packed with actionable insights that could save your Amazon business from costly mistakes. Don’t miss Leah’s expert advice on how to navigate Amazon’s tricky suspension landscape.

Amazon Sellers, have you ever wondered how to truly stand out in the crowded marketplace? On this episode of Amazon Seller School, Todd Welch sits down with Kitty Lai, branding expert and co-founder of Me Brand, to uncover the secrets of building a memorable and profitable brand identity. Whether you’re a private label seller, wholesaler, or just starting out, this episode is packed with actionable tips on how branding can skyrocket your success on Amazon. Show Notes: https://amazonseller.school/mastering-brand-identity-for-amazon-success-with-kitty-lai/ Kitty's 20+ years of experience, working with renowned brands like Ted Baker, will help you create a cohesive brand that resonates with customers. “Branding is more than just a logo; it’s about creating an experience that people trust and return to.” If you want your products to stand out in a sea of competitors and cheap overseas knockoffs, this episode is a must-listen. Amazon Sellers, you’ll hear all about the importance of consistency—whether it’s in your packaging, your product photos, or your social media presence. Kitty explains how strong branding isn't just for big businesses. “Even if you’re a one-product seller, investing in your brand identity can give you a competitive edge.”  Use high-quality product photography to drive sales.  A consistent brand voice across platforms boosts trust.  Social media is a powerful tool for Amazon sellers.  Quality branding leads to customer loyalty. From choosing the right color scheme to harnessing social media for increased visibility, you’ll get expert advice on how to build a brand that not only sells but also thrives. Kitty also breaks down the power of storytelling, showing how connecting emotionally with your audience can turn one-time buyers into lifelong customers. Listen now and start transforming your brand identity today!

Amazon sellers, don’t get left behind! 🚀 Today’s hot topics will shape your future success on the platform. Whether it’s a major competitor rising fast, AI-driven title changes wrecking your rankings, or Amazon’s latest fulfillment services that could boost your sales by 20%—we’ve got it all covered in our live session. Full News: https://amazonseller.school/amazon-news-temu-ranks-no-2-ai-title-risks-and-holiday-fulfillment-fees/ You’ll get the inside scoop, plus actionable advice to navigate these updates like a pro. Join us Friday at 11am Eastern. Let’s dive into these game-changing stories and break them down for YOUR business.   Here’s what we’ll be discussing:   Temu Now Ranks as the World's No. 2 E-Commerce Site   https://www.marketplacepulse.com/articles/temu-now-ranks-as-worlds-no-2-e-commerce-site   Amazon Accelerate: Amazon’s AI-Driven Title Changes: A Risky Move for Sellers   https://www.linkedin.com/posts/byoungsfl_this-is-exactly-what-happened-when-amazon-activity-7242583349444100097-2-Rw/?utm_source=share&utm_medium=member_desktop   Amazon Accelerate: Amazon’s Fully-Managed Supply Chain Service Boosts Seller Sales by 20%   https://www.aboutamazon.com/news/small-business/supply-chain-by-amazon-service-drives-higher-sales-conversion-for-independent-sellers   Amazon Accelerate: Buy with Prime and Amazon Multi-Channel Fulfillment Expand   https://press.aboutamazon.com/2024/9/buy-with-prime-and-amazon-multi-channel-fulfillment-expand-with-new-capabilities-and-more-brands   Be there or risk missing out on key strategies to stay ahead of the competition!