Amazon Seller School, How to Sell on Amazon

Amazon sellers, are you ignoring Amazon Canada? You might be leaving a goldmine untapped. Mike Sieben, CEO of Rocky Mountain Co. and program lead at Marketplace Superheroes, reveals why Canada is the next big frontier for scaling your Amazon business. Show Notes: https://amazonseller.school/cracking-the-canadian-amazon-market-scaling-strategies-hidden-profits-with-mike-sieben/ "Amazon is investing heavily in Canada, and the competition is way lower than in the U.S. PPC costs are 5-8X cheaper, and U.S. reviews transfer over, making product launches ridiculously easy." In this episode, we dive into the strategies that have helped Mike grow his Canadian sales from 5% to 30% of his total revenue. He breaks down how to identify winning products, navigate logistics without headaches, and build partnerships with Canadian brands that desperately need help selling on Amazon. Key Topics: 👉 Why Amazon Canada is like the U.S. marketplace in 2013—massive potential, low competition 👉 The hidden opportunities in selling U.S. brands in Canada 👉 How to leverage trade shows to land high-value brand partnerships 👉 The surprising reason Canadian shoppers pay 15-20% more than U.S. buyers Mike also spills the details on Amazon’s Service Provider Network (SPN) in Canada—Amazon is literally giving sellers reps and backend access to help them scale. If you’ve been thinking about expanding internationally but worried about red tape, this episode will change your mind. Whether you’re a wholesaler looking to break into brand partnerships or an established seller wanting to diversify beyond the U.S., this episode is packed with tactical advice to help you scale smarter.

Amazon sellers, what happens when Amazon overtakes Walmart, seller fees drive record profits, and FBM gets new restrictions? 🚨 You adjust your strategy—or Amazon does it for you. Full News: https://amazonseller.school/amazon-news-revenue-milestone-tariff-updates-game-changing-ad-insights/ This week, we’re breaking down Amazon’s latest moves, including its new Conversion Path Report for ad insights, the impact of rising fees, and what sellers need to do before FBM order limits hit. Here’s what we’re covering today: Amazon Set to Surpass Walmart in Revenue for the First Time https://www.cnbc.com/2025/02/06/amazon-set-to-pass-walmart-in-revenue-for-first-time.html The Mystery Inside Amazon’s Record Profits: How Much Are Higher Seller Fees Boosting the Bottom Line? https://finance.yahoo.com/news/mystery-inside-amazon-record-profits-010823949.html Amazon’s New FBM Order Handling Limits—Helpful or Restrictive? https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-amazonfbm-orderhandling-activity-7295472860867829762-L_37/ Amazon’s New Conversion Path Report Gives Sellers Game-Changing Ad Insights https://www.linkedin.com/posts/jontilley_ever-wondered-exactly-how-your-customers-activity-7290429440046551041-5wVd/ We’re talking about big changes that impact your bottom line—don’t miss it!

Amazon Sellers, what happens when Temu overtakes Amazon, Rufus AI exposes pricing, and U.S. trade rules shake up online retail? ⚡ You adapt—or get left behind. Full News: https://amazonseller.school/amazon-news-major-e-commerce-shifts-policy-updates-seller-strategies/ From shifting global competition to AI-driven transparency, this week’s news is packed with updates that directly impact your bottom line. Whether it’s pricing strategy, international expansion, or competing with Temu’s aggressive growth, we’re breaking down what these changes mean for your business. Join us live today at 1 PM Eastern as we dissect these game-changing updates. Here’s what we’re covering today: Temu Overtakes Amazon in Global Monthly Active Users URL: https://channelx.world/2025/01/temu-global-maus-overtakes-amazon/ The Days of Price Gouging Are Over: Customers Now Have Proof with Rufus URL: https://www.linkedin.com/feed/update/urn:li:activity:7286921547808669696/ Amazon’s International Markets: Should Sellers Expand or Focus on the U.S.? URL: https://www.linkedin.com/posts/scott-needham-a8b39813_amazon-doesnt-disclose-the-revenue-of-each-activity-7292613452798275585-M8Yd/ Shein, Temu, and Amazon Haul Face Price Hikes as US Ends Trade Loophole URL: https://www.reuters.com/business/retail-consumer/shein-temu-amazon-haul-set-price-hikes-us-shuts-trade-loophole-2025-02-04/ Let’s talk about how to stay ahead in a rapidly changing marketplace!

🚨 Big changes are coming for Amazon sellers! Join us LIVE as we break down the latest news that could impact your business: Full News: https://amazonseller.school/amazon-news-legal-battles-marketplace-shifts-seller-strategies-you-need-to-know/ ⚖️ Amazon Lawsuit – Allegations of secret consumer tracking could lead to major data privacy changes. What does this mean for sellers? 📱 TikTok’s Future – Microsoft & others eyeing acquisition. Will this reshape influencer marketing for Amazon brands? 🤖 AI Shopping Assistant – OpenAI’s “Operator” could transform online shopping. Will Amazon listings need to adapt? 📦 UPS Slashes Amazon Shipments – What does this mean for e-commerce logistics and your fulfillment strategy? 🔥 Stay ahead of the game with real-time insights & expert analysis! Don’t miss this discussion—tune in and share your thoughts LIVE! #AmazonNews #Ecommerce #TikTok #AI #UPS #AmazonSellers

Amazon sellers, what happens when Walmart surges ahead, Amazon faces product recalls, and a $78M brand is hacked? 🚨 You adapt or risk falling behind. Full News:https://amazonseller.school/amazon-news-major-updates-on-inventory-reviews-and-tiktok-opportunities/ From Walmart’s rapid growth to security breaches in Seller Central, we’re unpacking the key stories impacting sellers right now. Plus, we’ll dive into the pros and cons of resellers vs. direct selling and what Amazon’s new safety recall policies mean for your business. Join us live Friday at 1 PM Eastern to break down these critical updates and actionable insights. Here’s what we’re covering today: Walmart Gains Ground on Amazon: Insights from François Maingret URL: https://www.linkedin.com/posts/activity-7284562335233425408-E4XJ/ Amazon Resellers vs. Direct Selling: Which Strategy is Right for Your Brand? URL: https://www.linkedin.com/posts/blairforrest_just-caught-myself-stuck-in-the-biggest-debate-activity-7285324927367315456-5aMU/ CPSC Orders Amazon to Warn Consumers About Hazardous Products URL: https://www.aboutlawsuits.com/cpsc-orders-amazon-warn-consumers-hazardous-products-on-website/ Seller Central Account Hacked: The KeaBabies Security Breach URL: https://www.linkedin.com/posts/keababies-seller-security-incident Let’s talk about the risks, strategies, and next steps to keep your business ahead in this rapidly changing marketplace.

Amazon sellers, what do a million new sellers, TikTok bans, and Mark Cuban’s critiques mean for your business? 🚀 Let’s dive in. Full News: https://amazonseller.school/amazon-news-a-million-new-sellers-tiktok-updates-and-game-changing-tools/ From explosive seller growth to political and legal battles shaping social media, this session breaks down the opportunities and risks you need to know. Plus, we’ll explore how to make Amazon’s AI work harder for you in 2025. Join us live today at 1 PM Eastern to get the insights you need to navigate these shifting landscapes. Here’s what we’re covering today: Amazon Draws a Million New Sellers in 2024 https://www.marketplacepulse.com/articles/amazon-draws-a-million-new-sellers-in-2024 TikTok Ban Looms Amid Political and Legal Uncertainty https://www.tomsguide.com/news/live/tiktok-ban-live-updates Mark Cuban Criticizes Amazon Seller Fees and Counterfeit Issues https://www.benzinga.com/news/25/01/42964012/mark-cuban-says-he-avoids-investing-in-companies-dependent-on-amazon-calling-their-seller-fees-insane-and-unsustainable Mastering Alt Text: Unlocking Amazon’s AI Rufus for Better Rankings https://www.linkedin.com/posts/maxwell-sigurdsonscott_amazonfba-amazonfbaseller-amazonseller-activity-7285672211124731906-IzCm/ Let’s explore these challenges and strategies to future-proof your success!

Amazon sellers, what if you could track customer journeys, fix titles fast, and repurpose old listings for new wins? 🤔 Add in eBay joining Facebook Marketplace, and we’ve got a lot to unpack. Full News: https://amazonseller.school/amazon-news-seller-protection-tiktok-updates-advertising-expansions/ This week, we’re diving into the tools, updates, and strategies shaping 2025. From leveraging data to navigating title rules, this is everything you need to stay ahead. Join us live today at 11 AM Eastern as we break down the latest e-commerce game changers. Here’s what we’re covering today: Amazon’s New Customer Journey Analytics https://www.linkedin.com/feed/update/urn:li:activity:7282433102503727106/ New Product Title Requirements Effective January 21, 2025 https://sellercentral.amazon.com/seller-forums/discussions/t/b2b15728-0d43-453e-974f-59eb63f73059 Repurpose Dormant Listings to Maximize Review Value https://www.linkedin.com/posts/steven-pope_i-often-come-across-clients-who-have-left-activity-7280534788812193792-Pe5M/ eBay Listings to Appear on Facebook Marketplace https://www.ecommercebytes.com/C/abblog/blog.pl?/comments/2025/1/1736373314.html Let’s explore how to use these updates to boost your strategy and gain a competitive edge in 2025!

Amazon sellers, are you struggling to break into brand partnerships or facing challenges with reseller dynamics? This episode dives deep into the friction between brands and resellers and reveals actionable strategies to bridge the gap. Robyn Johnson, founder of Marketplace Blueprint, shares her decade-long expertise in eCommerce, offering insights that could redefine your approach to selling. Show Notes: https://amazonseller.school/why-brands-dont-love-resellers-and-how-to-win-them-over-insights-from-robyn-johnson/ "Many brands struggle with resellers because of liability issues, compliance concerns, and lack of control over listings. But as a reseller, if you can position yourself as a problem-solver, not a problem, you can earn their trust." We discuss how to address brand pain points, including creating Amazon-only SKUs, improving compliance, and running data-driven ads to add real value. Robyn also explains why transparency is your strongest weapon when building trust: "It’s not about getting engaged on the first date; brands want to know you bring real value to the table." Key Topics: 👉 Why brands often resist resellers—and how to change their minds. 👉 How Amazon’s focus on compliance is reshaping the marketplace. 👉 Strategies for resellers to stand out and add value. 👉 The future of resellers in a maturing Amazon ecosystem. Robyn also highlights the importance of diversifying beyond Amazon and understanding your role in a brand's broader e-commerce strategy. Whether you’re a reseller trying to stand out or a brand deciding whether to work with resellers, this episode is packed with insights you can’t afford to miss.

Amazon Sellers, what happens when fees rise, storefronts evolve, and tariffs reshape the game? 🤔 You pivot or fall behind. From sellers diversifying platforms to Amazon testing storefront prominence, we’re breaking down the critical changes shaping your strategy for 2025. Whether it’s leveraging Rufus for visuals or tracking regulatory impacts, this session will give you the insights you need to thrive. Full News: https://amazonseller.school/amazon-news-key-updates-on-rufus-recommendations-temu-restrictions-storefronts-and-more/ Join us live today at 11 AM Eastern to explore these game-changing updates. Here’s what we’re covering today: Why 2024 Was the Year Sellers Became Less Loyal to Amazon https://www.modernretail.co/technology/why-2024-was-the-year-sellers-became-less-loyal-to-amazon/ The Importance of Visual Content in Rufus Recommendations https://www.linkedin.com/feed/update/urn:li:activity:7277937430886854656/ ‘Gonna Be Interesting’: Mark Cuban on How Tariffs Could Boost Chinese Sellers on Amazon and Walmart https://www.aol.com/gonna-interesting-mark-cuban-says-170041317.html Amazon Storefronts to Take Center Stage in 2025 https://www.linkedin.com/posts/youval-peltier-74586319_were-going-to-see-a-lot-more-of-amazon-storefronts-activity-7280615668540915712-P9zS/ We’re covering the tools, trends, and tactics you need to stay ahead in a rapidly shifting e-commerce world. Don’t miss it!

Amazon sellers, are you ready to crack the code on Amazon DSP? This episode dives deep into advanced advertising strategies with Sam Lee, VP of Amazon DSP at Trivium Group. If you’ve hit a plateau with PPC and are wondering when to take the leap to DSP, this is your guide. Show Notes: https://amazonseller.school/unlock-the-power-of-amazon-dsp-advanced-ad-strategies-with-sam-lee/ Discover why “if your premier product is sub-100 reviews, do not touch DSP. It’s absolutely not worth your time.” Sam shares practical tips on custom-curated audiences, contextual targeting, and leveraging Amazon Marketing Cloud to elevate your campaigns. Sam also breaks down DSP’s key metrics, including the minimum ad spend, review thresholds, and how DSP integrates with PPC to optimize your results. Don’t miss the insider tips on using AMC data—if you’re pulling data but not acting on it, you’re just wasting your time. 👉 DSP works best for sellers spending $15K–$20K/month on PPC. 👉 DSP lets you retarget or create custom audiences based on browsing and purchasing behavior. Learn what makes Amazon DSP a powerhouse for scaling, whether you’re on or off Amazon.