

Amazon Seller School, How to Sell on Amazon
Todd Welch
Looking to build your Amazon empire or start a successful side hustle? Look no further than this podcast! With expert advice on how to sell on Amazon, you’ll learn the secrets of top Amazon sellers who are making millions in profit. From minimizing risk to maximizing profit, there are plenty of tips and tricks that make Amazon FBA wholesale one of the most lucrative online business opportunities out there. Host Todd has built his own business to over $3.5 million in sales per year and is on track for even greater success. Whether you’re a beginner or an experienced seller, this podcast has something for everyone. Tune in now and take your Amazon selling game to the next level!
Episodes
Mentioned books

May 26, 2025 • 1h 3min
Amazon News: New Metrics, Fewer Competitors & Prime Day Prep
Amazon Sellers, the winds are shifting—and if you're paying attention, it’s blowing opportunity right toward your storefront. 🚨📦
Full News: https://amazonseller.school/amazon-news-prime-day-prep-fedex-returns-tariff-cuts-ai-tools-reshaping-seller-strategy/
I’ve got four stories this week that matter if you’re trying to survive and scale. From new fee-avoidance tools to review policy landmines, this episode is about staying sharp—and staying profitable.
Amazon Is Less Competitive Than Four Years Ago
https://www.marketplacepulse.com/articles/amazon-is-less-competitive-than-four-years-ago
Amazon Adds New Minimum Inventory Metric to Help Sellers Avoid Fees
https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-fbainventory-lowinventoryfee-activity-7330299740556812289-1XHt/
How FBA Sellers Can Stay Safe from Amazon’s Review Crackdown
https://forceget.com/blog/how-can-fba-sellers-avoid-amazon-review-manipulation/
Webinar: Prep for Prime Day 2025 – Maximize Your Amazon Sales
https://sellercentral.amazon.com/seller-forums/discussions/t/5a540dc2-59a8-46ed-a531-0fe72e0c1c96
Hey, we go live today at 1PM Eastern. If you want the edge before Prime Day, don’t miss it.

May 19, 2025 • 56min
Amazon News: FBA Fee Creep, Title Wars, and TikTok Trouble
Amazon Sellers, things are shifting fast—again. 🤯📦 Between AI scanning your website for compliance, TikTok virality triggering suspensions, and a brand-new two-part title format, the game just got more complicated.
Full News: https://amazonseller.school/amazon-news-fba-cost-surge-tariff-relief-and-major-listing-changes-sellers-must-know/
And we haven’t even talked about how FBA might be eating 50% of your margins. Let’s break it down before it breaks your business.
Here’s what we’re covering today:
How Amazon’s FBA Changed the Shipping Logistics Playbook in E-Commerce
https://www.retailbrew.com/stories/2025/05/15/how-amazon-s-fba-changed-the-shipping-logistics-playbook-in-e-commerce
Amazon Introduces Two-Part Titles in Historic Page Structure Overhaul
https://www.linkedin.com/posts/millerberg_history-making-change-amazon-is-making-activity-7323365087753166848-vlek/
Amazon Confirms It’s Using Your Website to Enforce Listing Compliance
https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-compliancestrategy-ecommerceoperations-activity-7328876381629505537-Dgr0/
Don’t Let Your TikTok Viral Product Kill Your Amazon Seller Account
https://riverbendconsulting.com/blog/tiktok-viral-product/?utm_campaign=7855729-ClientNewsletter&utm_source=05152025ClientNewsletterVersionA&utm_medium=email
Bring your questions, bring your listings, and bring your seatbelt. Let’s dive in.

May 12, 2025 • 1h
Amazon News: AI Listings, Tariff Landmines & FBA Space Cutbacks
Amazon Sellers, storage space just vanished before Prime Day, Chinese sellers are eating your lunch, and now Amazon’s telling you how to write your titles—with AI. 🔥📉 This is the week where small mistakes turn into big setbacks.
Full News: https://amazonseller.school/amazon-news-prime-day-dates-ai-listing-tools-tariff-trouble-and-fba-inventory-cuts/
We’ll break down the surprise FBA capacity cuts, the lopsided competition with Chinese sellers, how to use (and not abuse) Amazon’s new AI tools, and the legal minefield sellers are stepping into with shady tariff tactics.
Here’s what we’re covering today:
Amazon Slashes Inventory Capacity Ahead of Prime Day
https://www.linkedin.com/posts/justus-mai-01312a221_amazon-just-hit-inventory-capacity-with-a-activity-7325948331266920449-jfFq/
Why Chinese Sellers Dominate Amazon—and What U.S. Sellers Are Up Against
https://www.linkedin.com/posts/steve-chou_chinese-sellers-dominate-amazon-its-not-activity-7324417447137071105-m0mx/
Amazon’s Newest AI Tool Aims to Improve Product Listings for Sellers
https://techcrunch.com/2025/05/08/amazons-newest-ai-tool-is-designed-to-enhance-product-listings/
Tariff “Workarounds” That Could Get Amazon Sellers in Serious Legal Trouble
https://www.linkedin.com/posts/garyhuang_ecommercestrategy-tariffs-importexport-activity-7326078262227456002-wUcI/
Let’s dig into what’s happening—and what to do next.

May 5, 2025 • 59min
Amazon News: Prime Day Protests, Return Badges & 3PL Power Plays
Amazon Sellers, Prime Day is losing traction, new return badges are changing buyer behavior, and Amazon’s not just dominating retail—it’s crushing logistics too. 📦🚨 If you’re still selling like it’s 2022, this week’s news should shake that up.
Full News: https://amazonseller.school/amazon-news-tariff-turmoil-prime-day-pullouts-buy-box-reversals/
We’re covering skipped sales events, badge-driven conversions, eBay’s ad gamble, and how Amazon quietly became the top logistics company in the U.S.
Here’s what we’re covering today:
Some Amazon Sellers Skip Prime Day Due to Trump Tariffs
https://www.techinasia.com/news/amazon-sellers-skip-prime-day-due-trump-tariffs
New Amazon Return Badges Could Boost or Break Your Sales
https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-ecommerce-productlistings-activity-7323431928802533378-_w0R/
eBay Sales Flat as CFO Departs, Ad Revenue Rises
https://www.ecommercebytes.com/2025/04/30/ebay-sales-nearly-flat-in-first-quarter-replaces-chief-financial-officer/
Amazon Dominates the U.S. 3PL Market Again in 2025
https://www.scdigest.com/ONTARGET/25-04-25_Top_10_3PLs.php?cid=22782
Let’s dig in, connect the dots, and talk seller strategy.

Apr 28, 2025 • 1h 6min
Amazon News: ChatGPT Checkout, Reseller Bans & Market Shakeups
Amazon Sellers, AI just got its own checkout button, resellers are under fire, and the platforms are tightening their belts for a recession. 🤖💸 If you sell online, these headlines directly impact your strategy.
Full News: https://amazonseller.school/amazon-news-prime-deadlines-tariff-shocks-suspensions-rising-shopifys-bold-ai-move/
We’ll break down Shopify’s bold ChatGPT move, why Amazon is suspending resellers faster than ever, and what a potential downturn means for Amazon, Walmart, and eBay sellers. Plus, Etsy is cleaning house—so what can we learn from their Reverb sale?
Here’s what we’re covering today:
Shopify Builds Checkout Into ChatGPT—What It Means for Amazon Sellers
https://www.linkedin.com/posts/vanessaamazonproblemsolver_ecommerce-amazon-chatgpt-activity-7320487273907507201-Lrmy/
Which Marketplace Wins in a Recession?
https://www.ecommercebytes.com/C/abblog/blog.pl?/pl/2025/4/1745005145.html
Why Resellers Are Suspended More Frequently
https://www.ecommercechris.com/amazon-reseller-suspensions-2025-supply-chain-requirements/
Etsy Sells Reverb to Refocus on Core Marketplace Growth
https://www.investing.com/news/sec-filings/etsy-divests-reverb-in-strategic-refocus-on-core-marketplaces-93CH-3995871
Let’s talk tactics—and what these changes mean for your next move.

Apr 25, 2025 • 12min
Prime Day Prep, Tariff Hikes, Shopify AI: Amazon Seller News
Don’t get left behind! Nail Prime Day 2025 deadlines, outsmart 245% tariffs, dodge Amazon’s Haul pitfalls, and stay ahead of Shopify’s game-changing AI checkout with this must-listen episode. Packed with pro tips to source smarter, bold insights to avoid suspensions, and key events to boost your game, it’s your ticket to dominating the e-commerce battlefield. Subscribe now and take control of your Amazon success!
Full News: https://amazonseller.school/amazon-news-prime-deadlines-tariff-shocks-suspensions-rising-shopifys-bold-ai-move/

Apr 21, 2025 • 1h 5min
Amazon News: Customs Schemes, Haul Shake-Up & the Veteran Seller Edge
Amazon Sellers, Chinese suppliers are pushing illegal tariff dodges, Amazon’s Haul is pivoting hard, and veteran sellers still dominate the leaderboard. There’s a lot moving—and most of it impacts your margin or your risk.
Full News: https://amazonseller.school/amazon-news-tariffs-shake-up-pricing-amazon-shifts-haul-strategy-and-sellers-face-new-limits/
We’re digging into shady under-invoicing offers, Amazon’s quiet shift to U.S. warehouses for Haul, and why sellers from 2019 and earlier still rule the top spots. Plus, we’ll look at why some Chinese sellers may end up paying less in tariffs than you do.
Here’s what we’re covering today:
Chinese Suppliers Offer Illegal Tariff Workarounds to U.S. Amazon Sellers
https://finance.yahoo.com/news/exclusive-chinese-suppliers-offering-u-180458865.html
Amazon Shifts Strategy on Haul as Tariffs Threaten Ultra-Cheap Imports
https://www.theverge.com/news/645465/amazon-haul-temu-ultra-cheap-tariffs-trump
Veteran Sellers Still Rule Amazon — But There’s Room for Newcomers
https://www.marketplacepulse.com/articles/veteran-amazon-sellers-increasingly-dominate
Why Chinese Amazon Sellers May Pay Less Tariffs Than U.S. Sellers
https://www.linkedin.com/posts/scott-needham-a8b39813_1118-billion-dollars-on-amazon-comes-from-activity-7318680166916898817-Rqx_/
Let’s break down what’s real, what’s risky, and how to respond.

Apr 18, 2025 • 6min
Seller News Recap: Tariffs, Haul Shifts, and Your Path to Profit
Dive into *This Week’s Seller News* with Todd Welch from Amazon Seller School! We’re unpacking tariffs spiking prices, Amazon’s Haul pivot, and new FBA limits tripping up sellers. Get the latest on dodging illegal supplier schemes, scaling with B2B, and outsmarting Chinese competition. Packed with tips, bold takes, and must-hit events, this episode’s your guide to thriving in e-commerce chaos. Subscribe now and let’s conquer the marketplace together!
Full News: https://amazonseller.school/amazon-news-tariffs-shake-up-pricing-amazon-shifts-haul-strategy-and-sellers-face-new-limits/

Apr 14, 2025 • 1h 1min
Amazon News: Chinese Sellers Retreat, AI Checkout, and Vendor Exodus
Amazon sellers, Chinese competitors are hiking prices or leaving the U.S., Amazon just started letting shoppers buy from other websites inside its app, and vendors are fleeing to 3P faster than ever. 🔥 Buckle up—this week’s news hits hard.
Full News: https://amazonseller.school/amazon-news-tariffs-surge-ai-expands-and-sellers-pivot-strategies-to-stay-competitive/
We’ll break down what 125% tariffs mean for your pricing strategy, how Amazon’s “Buy for Me” AI might change off-Amazon competition, why more vendors are ditching Vendor Central, and how free image generation with ChatGPT is reshaping content creation for sellers.
Here’s what we’re covering today:
Chinese Amazon Sellers to Hike Prices or Exit U.S. Market as Tariffs Surge
https://www.reuters.com/technology/chinese-sellers-amazon-hike-prices-or-exit-us-tariffs-soar-association-says-2025-04-10/
Amazon’s New “Buy for Me” AI Feature May Change How Sellers Compete
https://www.theverge.com/news/642947/amazon-ai-buy-products-other-websites
Why Amazon Vendors Are Fleeing to 3P or Agencies—And What You Can Do About It
https://www.linkedin.com/posts/scott-needham-a8b39813_one-amazon-vendor-manager-can-have-up-to-activity-7316144374197678081-Zhaf/
ChatGPT Image Generation Is Now Free—And It’s Changing Content Creation
https://www.cnet.com/tech/services-and-software/chatgpt-image-generation-is-now-free-for-everyone-heres-how-many-images-you-get/
Let’s break this all down and talk next moves.

Apr 9, 2025 • 1h 12min
Uncovering the Hidden Goldmine: How to Start Selling on Amazon Japan with Gary Huang
Amazon sellers, here's the cold truth: you're ignoring the second-largest Amazon marketplace on the planet. Japan isn’t just sushi and sumo—it’s a massive e-commerce opportunity you’re sleeping on.
Show Notes: https://amazonseller.school/uncovering-the-hidden-goldmine-how-to-start-selling-on-amazon-japan-with-gary-huang/
In this episode of Amazon Seller School, I sat down with Gary Huang—Amazon Japan insider, sourcing expert, and founder of the Seven Figure Seller Summit—to expose what most sellers miss: Japan is wide open, it’s growing fast, and the competition is weak.
The barriers to entry are what keep your competitors out. Don’t let the language, compliance, or logistics scare you. That’s your moat. "You have to be willing to do things other sellers aren’t willing to do if you want to win." Period.
Gary walks us through his Six Bridges to Selling in Japan framework—a real-world playbook that’s launching 7-figure sellers into an overlooked goldmine.
You’ll learn:
👉 How to evaluate product-market fit for Japan using Amazon’s Product Opportunity Explorer
👉 Why Japanese logistics are faster and cheaper than shipping to the US or EU
👉 What localization actually means (hint: it’s not Google Translate)
👉 How to ride Amazon’s Global Review Program for a trust boost from day one
Amazon sellers, imagine launching into a $55B marketplace where the #1 yoga mat only has 373 reviews. In the US? That same product has over 75,000. "If I can sell in Japan without speaking Japanese, you can too."
We also dig into real case studies, like how Gary turned selling kites into becoming a top seller in Japan—and the wild story of how KFC became the Christmas dinner tradition over there.
You’ll hear about cultural quirks, like how Japanese consumers react to marketing, what “Japanification” of your listings actually looks like, and why brands like Starbucks crush it by leaning into cherry blossom season.
You’ll also find out:
👉 Why Facebook is basically dead in Japan but LINE and Twitter are where the real action is
👉 How Amazon Japan’s PPC costs are 30% to 70% cheaper than the US
👉 Why shipping from China to Japan takes one week, not a month
👉 How to navigate import compliance without starting a Japanese company
This episode is full of actionable steps and mindset shifts to help you expand globally without getting buried in red tape.
Gary even drops a free resource—the Japan Scorecard—to evaluate whether your product has legs in Japan.
Don’t miss this. You’ll walk away realizing Japan might be the best move you’ve never considered.


