

Amazon Seller School, How to Sell on Amazon
Todd Welch
Looking to build your Amazon empire or start a successful side hustle? Look no further than this podcast! With expert advice on how to sell on Amazon, you’ll learn the secrets of top Amazon sellers who are making millions in profit. From minimizing risk to maximizing profit, there are plenty of tips and tricks that make Amazon FBA wholesale one of the most lucrative online business opportunities out there. Host Todd has built his own business to over $3.5 million in sales per year and is on track for even greater success. Whether you’re a beginner or an experienced seller, this podcast has something for everyone. Tune in now and take your Amazon selling game to the next level!
Episodes
Mentioned books

Mar 24, 2025 • 60min
Amazon News: Etsy Shrinks, FBA Tightens, and TikTok Teaches Surprises
Amazon sellers, Etsy just lost 1.4 million sellers, FBA costs are rising, and TikTok might not grow your followers—but it will grow your Amazon sales. 🤯 Let's talk about what actually matters right now.
Full News: https://amazonseller.school/amazon-news-fba-fee-changes-etsy-declines-tiktok-sales-insights-more-you-need-to-know/
We’ll cover the seller exodus from Etsy, the new FBA cost shifts coming in 2025, and surprising cross-channel sales data from 80,000 TikTok Shop orders. Plus, if you’re hiring, you’ll want to hear the top 12 reasons your best people are quitting—and how to stop the churn.
Here’s what we’re covering today:
Etsy Loses 1.4 Million Sellers as Marketplace Momentum Slows
https://www.marketplacepulse.com/articles/etsy-lost-14-million-active-sellers-in-a-year
Amazon FBA in 2025: Rising Costs, AI Tools & Competitive Shifts Ahead
https://www.junglescout.com/resources/articles/amazon-fba-predictions/
12 Hidden Reasons Your Best Employees Leave (And How to Keep Them)
https://www.linkedin.com/feed/update/urn:li:activity:7306275824981225473/
What 80K TikTok Shop Orders Taught Us About Cross-Channel Sales
https://www.linkedin.com/posts/jbryanporter_80k-orders-into-tiktok-shop-heres-what-activity-7308110027226001408-nv8n/
If you want to scale in 2025, this stream is your roadmap. Let’s go.

Mar 21, 2025 • 9min
Quick News: FBA Fee Changes, Etsy Declines, TikTok Sales Insights & More You Need to Know
Buckle up for Etsy’s Seller Exodus & Amazon’s Fee Hike: This Week’s Must-Know News, where Todd Welch from Amazon Seller School breaks down the juiciest updates shaking the e-commerce world. This episode, we’re diving into Etsy’s 1.4 million seller drop, Amazon’s 2025 FBA fee changes, legal battles over recalls, and tariff troubles brewing for your supply chain. Plus, killer tips, hot takes, and the latest tools to keep your Amazon business booming. Don’t miss out—subscribe now and get the scoop that could make or break your next move!
Full News: https://amazonseller.school/amazon-news-fba-fee-changes-etsy-declines-tiktok-sales-insights-more-you-need-to-know/

Mar 17, 2025 • 1h 3min
Amazon News: Prime Deals Exposed, Social Selling Boom & Inflation Impact
Amazon sellers, how do you compete when Prime deals are dominated by Chinese sellers, social media is becoming a sales powerhouse, and inflation takes a dip? 📉 You pay attention—or pay the price.
Full News: https://amazonseller.school/amazon-news-tariffs-robotics-and-key-insights-for-sellers/
We’re breaking down the real numbers behind Amazon Lightning Deals, the rising importance of social selling, and whether Amazon Haul can compete with Shein and Temu. Plus, what does lower inflation mean for your business? Let’s talk strategy.
Here’s what we’re covering today:
Amazon Deals Breakdown: Key Insights for Sellers
https://www.linkedin.com/feed/update/urn:li:activity:7305242392276672513/
Voice of the Seller Report 2024: Key Insights for Amazon Sellers
https://9088079.fs1.hubspotusercontent-na1.net/hubfs/9088079/Voice%20of%20the%20Seller%20Report%202024.pdf
Amazon Haul Struggles to Gain Traction Against Shein and Temu
https://www.retaildive.com/news/amazon-haul-shopper-behavior-competition-shein-temu/742025/
Inflation Drops to 2.8%—What It Means for Amazon Sellers
https://www.linkedin.com/posts/toddwelch_amazonfba-inflation-ecommerce-activity-7305583307658842112-yxMv/
Amazon is shifting fast. Let’s break it all down and talk strategy!

Mar 10, 2025 • 59min
Amazon News: Amazon’s New Portal, AI SEO Hacks & Rising Scam Alerts
Amazon sellers, Amazon just dropped major changes for service providers, a new AI-powered backend optimization guide, and a warning about fake customer service scams. 🚨 Here’s what you need to know.
Amazon’s Solution Provider Portal is now mandatory, and if you don’t register, you lose account access. Meanwhile, AI tools are changing how sellers optimize listings, and fake Amazon support scams are spiking. Plus, FBA inventory reimbursement policy updates just got delayed—giving sellers more time to prepare.
Full News: https://amazonseller.school/amazon-news-major-policy-updates-ai-search-trends-ppc-strategies/
Here’s what we’re covering today:
Amazon’s New Solution Provider Portal: A Major Change for Service Providers
https://www.linkedin.com/feed/update/urn:li:activity:7302440885143687170/
AI-Powered Amazon Listing Backend Optimization Guide
https://drive.google.com/file/d/12PMsttf3Q1HVWC8s6HEIOvBMErzMtYkp/view
Amazon Warns of Rising Fake Customer Service Scams on Social Media
https://trustworthyshopping.aboutamazon.com/amazon-scam-trends
New Effective Date for FBA Inventory Reimbursement Policy
https://sellercentral.amazon.com/seller-forums/discussions/t/ed8abc33-a1d5-417d-b2e2-03b789099833
Sellers, these updates impact your business. Let’s dive into what’s changing and how to stay ahead.

Feb 24, 2025 • 1h 8min
Navigating Tariffs & Supply Chain: Impacts on Amazon Sellers Round Table
Join us for this critical episode where we dive deep into the latest tariff changes and supply chain disruptions affecting Amazon sellers. With new U.S. tariffs on Canadian and Chinese imports, delays in trade policies, and shifting global trade routes, your Amazon business could face significant challenges—or opportunities.
Full News: https://amazonseller.school/amazon-news-key-marketplace-updates-tariffs-and-growth-strategies-for-sellers/
We’ll break down:
Tariff Updates: How the 25% tariff on Canadian imports (delayed to March 2025) and 10% tariffs on Chinese goods impact your sourcing and pricing strategies.
Supply Chain Strategies: Tips to navigate shipping container shortages, rising costs, and alternative sourcing options to protect your margins.
Amazon Seller Impacts: What these changes mean for inventory management, FBA fees, and competitive positioning on the platform.
US-China Trade War Reignites as Both Sides Impose New Tariffs
https://www.fox13news.com/news/us-china-tariffs-trade-war
If you sell on Amazon, this news matters. Let’s break down what’s changing and how to stay ahead.

Feb 20, 2025 • 59min
Cracking the Canadian Amazon Market: Scaling Strategies & Hidden Profits with Mike Sieben
Amazon sellers, are you ignoring Amazon Canada? You might be leaving a goldmine untapped. Mike Sieben, CEO of Rocky Mountain Co. and program lead at Marketplace Superheroes, reveals why Canada is the next big frontier for scaling your Amazon business.
Show Notes: https://amazonseller.school/cracking-the-canadian-amazon-market-scaling-strategies-hidden-profits-with-mike-sieben/
"Amazon is investing heavily in Canada, and the competition is way lower than in the U.S. PPC costs are 5-8X cheaper, and U.S. reviews transfer over, making product launches ridiculously easy."
In this episode, we dive into the strategies that have helped Mike grow his Canadian sales from 5% to 30% of his total revenue. He breaks down how to identify winning products, navigate logistics without headaches, and build partnerships with Canadian brands that desperately need help selling on Amazon.
Key Topics:
👉 Why Amazon Canada is like the U.S. marketplace in 2013—massive potential, low competition
👉 The hidden opportunities in selling U.S. brands in Canada
👉 How to leverage trade shows to land high-value brand partnerships
👉 The surprising reason Canadian shoppers pay 15-20% more than U.S. buyers
Mike also spills the details on Amazon’s Service Provider Network (SPN) in Canada—Amazon is literally giving sellers reps and backend access to help them scale. If you’ve been thinking about expanding internationally but worried about red tape, this episode will change your mind.
Whether you’re a wholesaler looking to break into brand partnerships or an established seller wanting to diversify beyond the U.S., this episode is packed with tactical advice to help you scale smarter.

Feb 17, 2025 • 1h 2min
Amazon News: Amazon Tops Walmart, Rising Seller Fees & FBM Limits
Amazon sellers, what happens when Amazon overtakes Walmart, seller fees drive record profits, and FBM gets new restrictions? 🚨 You adjust your strategy—or Amazon does it for you.
Full News: https://amazonseller.school/amazon-news-revenue-milestone-tariff-updates-game-changing-ad-insights/
This week, we’re breaking down Amazon’s latest moves, including its new Conversion Path Report for ad insights, the impact of rising fees, and what sellers need to do before FBM order limits hit.
Here’s what we’re covering today:
Amazon Set to Surpass Walmart in Revenue for the First Time
https://www.cnbc.com/2025/02/06/amazon-set-to-pass-walmart-in-revenue-for-first-time.html
The Mystery Inside Amazon’s Record Profits: How Much Are Higher Seller Fees Boosting the Bottom Line?
https://finance.yahoo.com/news/mystery-inside-amazon-record-profits-010823949.html
Amazon’s New FBM Order Handling Limits—Helpful or Restrictive?
https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-amazonfbm-orderhandling-activity-7295472860867829762-L_37/
Amazon’s New Conversion Path Report Gives Sellers Game-Changing Ad Insights
https://www.linkedin.com/posts/jontilley_ever-wondered-exactly-how-your-customers-activity-7290429440046551041-5wVd/
We’re talking about big changes that impact your bottom line—don’t miss it!

Feb 10, 2025 • 1h 3min
Amazon News: Temu’s Takeover, AI Price Checks & Global Expansion Risks
Amazon Sellers, what happens when Temu overtakes Amazon, Rufus AI exposes pricing, and U.S. trade rules shake up online retail? ⚡ You adapt—or get left behind.
Full News: https://amazonseller.school/amazon-news-major-e-commerce-shifts-policy-updates-seller-strategies/
From shifting global competition to AI-driven transparency, this week’s news is packed with updates that directly impact your bottom line. Whether it’s pricing strategy, international expansion, or competing with Temu’s aggressive growth, we’re breaking down what these changes mean for your business.
Join us live today at 1 PM Eastern as we dissect these game-changing updates.
Here’s what we’re covering today:
Temu Overtakes Amazon in Global Monthly Active Users
URL: https://channelx.world/2025/01/temu-global-maus-overtakes-amazon/
The Days of Price Gouging Are Over: Customers Now Have Proof with Rufus
URL: https://www.linkedin.com/feed/update/urn:li:activity:7286921547808669696/
Amazon’s International Markets: Should Sellers Expand or Focus on the U.S.?
URL: https://www.linkedin.com/posts/scott-needham-a8b39813_amazon-doesnt-disclose-the-revenue-of-each-activity-7292613452798275585-M8Yd/
Shein, Temu, and Amazon Haul Face Price Hikes as US Ends Trade Loophole
URL: https://www.reuters.com/business/retail-consumer/shein-temu-amazon-haul-set-price-hikes-us-shuts-trade-loophole-2025-02-04/
Let’s talk about how to stay ahead in a rapidly changing marketplace!

Feb 3, 2025 • 1h 5min
Amazon News: Lawsuit, TikTok Sale, AI Shopping, and UPS Cuts!
🚨 Big changes are coming for Amazon sellers! Join us LIVE as we break down the latest news that could impact your business:
Full News: https://amazonseller.school/amazon-news-legal-battles-marketplace-shifts-seller-strategies-you-need-to-know/
⚖️ Amazon Lawsuit – Allegations of secret consumer tracking could lead to major data privacy changes. What does this mean for sellers?
📱 TikTok’s Future – Microsoft & others eyeing acquisition. Will this reshape influencer marketing for Amazon brands?
🤖 AI Shopping Assistant – OpenAI’s “Operator” could transform online shopping. Will Amazon listings need to adapt?
📦 UPS Slashes Amazon Shipments – What does this mean for e-commerce logistics and your fulfillment strategy?
🔥 Stay ahead of the game with real-time insights & expert analysis! Don’t miss this discussion—tune in and share your thoughts LIVE! #AmazonNews #Ecommerce #TikTok #AI #UPS #AmazonSellers

Jan 27, 2025 • 54min
Amazon News: Walmart’s Surge, Seller Hacks, and Amazon’s Accountability
Amazon sellers, what happens when Walmart surges ahead, Amazon faces product recalls, and a $78M brand is hacked? 🚨 You adapt or risk falling behind.
Full News:https://amazonseller.school/amazon-news-major-updates-on-inventory-reviews-and-tiktok-opportunities/
From Walmart’s rapid growth to security breaches in Seller Central, we’re unpacking the key stories impacting sellers right now. Plus, we’ll dive into the pros and cons of resellers vs. direct selling and what Amazon’s new safety recall policies mean for your business.
Join us live Friday at 1 PM Eastern to break down these critical updates and actionable insights.
Here’s what we’re covering today:
Walmart Gains Ground on Amazon: Insights from François Maingret
URL: https://www.linkedin.com/posts/activity-7284562335233425408-E4XJ/
Amazon Resellers vs. Direct Selling: Which Strategy is Right for Your Brand?
URL: https://www.linkedin.com/posts/blairforrest_just-caught-myself-stuck-in-the-biggest-debate-activity-7285324927367315456-5aMU/
CPSC Orders Amazon to Warn Consumers About Hazardous Products
URL: https://www.aboutlawsuits.com/cpsc-orders-amazon-warn-consumers-hazardous-products-on-website/
Seller Central Account Hacked: The KeaBabies Security Breach
URL: https://www.linkedin.com/posts/keababies-seller-security-incident
Let’s talk about the risks, strategies, and next steps to keep your business ahead in this rapidly changing marketplace.


