Amazon Seller School, How to Sell on Amazon Uncovering the Hidden Goldmine: How to Start Selling on Amazon Japan with Gary Huang
Amazon sellers, here's the cold truth: you're ignoring the second-largest Amazon marketplace on the planet. Japan isn’t just sushi and sumo—it’s a massive e-commerce opportunity you’re sleeping on.
In this episode of Amazon Seller School, I sat down with Gary Huang—Amazon Japan insider, sourcing expert, and founder of the Seven Figure Seller Summit—to expose what most sellers miss: Japan is wide open, it’s growing fast, and the competition is weak.
The barriers to entry are what keep your competitors out. Don’t let the language, compliance, or logistics scare you. That’s your moat. "You have to be willing to do things other sellers aren’t willing to do if you want to win." Period.
Gary walks us through his Six Bridges to Selling in Japan framework—a real-world playbook that’s launching 7-figure sellers into an overlooked goldmine.
You’ll learn:
👉 How to evaluate product-market fit for Japan using Amazon’s Product Opportunity Explorer
👉 Why Japanese logistics are faster and cheaper than shipping to the US or EU
👉 What localization actually means (hint: it’s not Google Translate)
👉 How to ride Amazon’s Global Review Program for a trust boost from day one
Amazon sellers, imagine launching into a $55B marketplace where the #1 yoga mat only has 373 reviews. In the US? That same product has over 75,000. "If I can sell in Japan without speaking Japanese, you can too."
We also dig into real case studies, like how Gary turned selling kites into becoming a top seller in Japan—and the wild story of how KFC became the Christmas dinner tradition over there.
You’ll hear about cultural quirks, like how Japanese consumers react to marketing, what “Japanification” of your listings actually looks like, and why brands like Starbucks crush it by leaning into cherry blossom season.
You’ll also find out:
👉 Why Facebook is basically dead in Japan but LINE and Twitter are where the real action is
👉 How Amazon Japan’s PPC costs are 30% to 70% cheaper than the US
👉 Why shipping from China to Japan takes one week, not a month
👉 How to navigate import compliance without starting a Japanese company
This episode is full of actionable steps and mindset shifts to help you expand globally without getting buried in red tape.
Gary even drops a free resource—the Japan Scorecard—to evaluate whether your product has legs in Japan.
Don’t miss this. You’ll walk away realizing Japan might be the best move you’ve never considered.