Amazon Seller School, How to Sell on Amazon

Dive into *This Week’s Seller News* with Todd Welch from Amazon Seller School! We’re unpacking tariffs spiking prices, Amazon’s Haul pivot, and new FBA limits tripping up sellers. Get the latest on dodging illegal supplier schemes, scaling with B2B, and outsmarting Chinese competition. Packed with tips, bold takes, and must-hit events, this episode’s your guide to thriving in e-commerce chaos. Subscribe now and let’s conquer the marketplace together! Full News: https://amazonseller.school/amazon-news-tariffs-shake-up-pricing-amazon-shifts-haul-strategy-and-sellers-face-new-limits/

Amazon sellers, Chinese competitors are hiking prices or leaving the U.S., Amazon just started letting shoppers buy from other websites inside its app, and vendors are fleeing to 3P faster than ever. 🔥 Buckle up—this week’s news hits hard. Full News: https://amazonseller.school/amazon-news-tariffs-surge-ai-expands-and-sellers-pivot-strategies-to-stay-competitive/ We’ll break down what 125% tariffs mean for your pricing strategy, how Amazon’s “Buy for Me” AI might change off-Amazon competition, why more vendors are ditching Vendor Central, and how free image generation with ChatGPT is reshaping content creation for sellers. Here’s what we’re covering today: Chinese Amazon Sellers to Hike Prices or Exit U.S. Market as Tariffs Surge https://www.reuters.com/technology/chinese-sellers-amazon-hike-prices-or-exit-us-tariffs-soar-association-says-2025-04-10/ Amazon’s New “Buy for Me” AI Feature May Change How Sellers Compete https://www.theverge.com/news/642947/amazon-ai-buy-products-other-websites Why Amazon Vendors Are Fleeing to 3P or Agencies—And What You Can Do About It https://www.linkedin.com/posts/scott-needham-a8b39813_one-amazon-vendor-manager-can-have-up-to-activity-7316144374197678081-Zhaf/ ChatGPT Image Generation Is Now Free—And It’s Changing Content Creation https://www.cnet.com/tech/services-and-software/chatgpt-image-generation-is-now-free-for-everyone-heres-how-many-images-you-get/ Let’s break this all down and talk next moves.

Amazon sellers, here's the cold truth: you're ignoring the second-largest Amazon marketplace on the planet. Japan isn’t just sushi and sumo—it’s a massive e-commerce opportunity you’re sleeping on. Show Notes: https://amazonseller.school/uncovering-the-hidden-goldmine-how-to-start-selling-on-amazon-japan-with-gary-huang/ In this episode of Amazon Seller School, I sat down with Gary Huang—Amazon Japan insider, sourcing expert, and founder of the Seven Figure Seller Summit—to expose what most sellers miss: Japan is wide open, it’s growing fast, and the competition is weak. The barriers to entry are what keep your competitors out. Don’t let the language, compliance, or logistics scare you. That’s your moat. "You have to be willing to do things other sellers aren’t willing to do if you want to win." Period. Gary walks us through his Six Bridges to Selling in Japan framework—a real-world playbook that’s launching 7-figure sellers into an overlooked goldmine. You’ll learn: 👉 How to evaluate product-market fit for Japan using Amazon’s Product Opportunity Explorer 👉 Why Japanese logistics are faster and cheaper than shipping to the US or EU 👉 What localization actually means (hint: it’s not Google Translate) 👉 How to ride Amazon’s Global Review Program for a trust boost from day one Amazon sellers, imagine launching into a $55B marketplace where the #1 yoga mat only has 373 reviews. In the US? That same product has over 75,000. "If I can sell in Japan without speaking Japanese, you can too." We also dig into real case studies, like how Gary turned selling kites into becoming a top seller in Japan—and the wild story of how KFC became the Christmas dinner tradition over there. You’ll hear about cultural quirks, like how Japanese consumers react to marketing, what “Japanification” of your listings actually looks like, and why brands like Starbucks crush it by leaning into cherry blossom season. You’ll also find out: 👉 Why Facebook is basically dead in Japan but LINE and Twitter are where the real action is 👉 How Amazon Japan’s PPC costs are 30% to 70% cheaper than the US 👉 Why shipping from China to Japan takes one week, not a month 👉 How to navigate import compliance without starting a Japanese company This episode is full of actionable steps and mindset shifts to help you expand globally without getting buried in red tape. Gary even drops a free resource—the Japan Scorecard—to evaluate whether your product has legs in Japan. Don’t miss this. You’ll walk away realizing Japan might be the best move you’ve never considered.

Amazon Sellers, what happens when Amazon tries to buy TikTok, China tariffs pile up, and 65% of sellers raise prices—but still lose profit? 🚨 You stop scrolling and start paying attention. Full News: https://amazonseller.school/amazon-news-tiktok-takeover-4-day-prime-day-tariffs-ai-tools-reshape-seller-strategy/ This week’s headlines are packed with high-stakes shifts: Amazon bidding for TikTok, new tariffs hitting hard, de minimis rules ending, and sellers scrambling to protect margins as shoppers push back. These aren’t side stories—they’re the frontlines of where e-commerce is heading. Here’s what we’re covering today: Amazon Makes Surprise Bid for TikTok Amid Looming U.S. Ban https://www.investing.com/news/stock-market-news/amazon-said-to-make-bid-for-tiktok--nyt-3963384 New China Tariffs Could Disrupt Amazon Sellers and Raise Prices https://www.geekwire.com/2025/how-will-the-new-china-tariffs-impact-amazons-e-commerce-business/ De Minimis Exemption for Chinese Imports Ends May 2—Amazon Sellers Should Prepare https://www.supplychaindive.com/news/de-minimis-china-trump-elimination-tariffs/744313/ 65% of Amazon Sellers Raised Prices in 2024—But Shoppers Still Noticed https://www.forbes.com/sites/garydrenik/2025/04/02/65-of-amazon-sellers-raised-prices-in-2024-did-shoppers-notice/ If you’re on Amazon, these changes aren’t optional—they’re operational. Let’s talk strategy.

Amazon sellers, what do you do when your most loyal customers are tapped out, new deal fees land like a punch to the gut, and Amazon quietly rolls out an AI that changes how people shop? 🧠💥 You dig in—and pivot. Full News: https://amazonseller.school/amazon-news-ai-shopping-fee-hikes-tiktok-trends-big-retail-moves-you-cant-ignore/ This week, we’re diving into the real numbers behind Amazon’s repeat buyers, who’s not shopping (and why that matters), and how ChatGPT is now helping FBA sellers source U.S.-made products. Plus, we’ll cover Amazon’s controversial new fee structure and the Interests AI tool that could completely change product discovery. Here’s what we’re covering today: Amazon’s 99% Repeat Rate and Female Shopper Dominance Raise Growth Questions https://retailwire.com/discussion/amazon-shoppers-women-repeat-rate/ Amazon’s New Deal & Coupon Fees Spark Outrage Among Sellers https://www.linkedin.com/feed/update/urn:li:activity:7309193012054474752/ How ChatGPT Helped Automate USA Product Sourcing for Amazon FBA https://www.linkedin.com/feed/update/urn:li:activity:7305965912912736256/ Amazon’s New Interests AI Could Transform Product Discovery https://www.linkedin.com/feed/update/urn:li:activity:7309954679159828480/ Let's break it down—what's changing, who's affected, and how to stay competitive.

Get the inside track with *Amazon’s AI Boom & Fee Fury: This Week’s Seller Survival Guide*! Todd Welch from Amazon Seller School unpacks Amazon’s new AI shopping tools, fee hikes sparking outrage, TikTok’s $700-per-shopper trend, and Walmart’s logistics power play. From unbeatable tips to fiery opinions and can’t-miss events, this episode’s your playbook to outsmart the competition. Subscribe now and arm yourself with the know-how to dominate the e-commerce jungle—let’s win big together! Full News: https://amazonseller.school/amazon-news-ai-shopping-fee-hikes-tiktok-trends-big-retail-moves-you-cant-ignore/

Amazon sellers, Etsy just lost 1.4 million sellers, FBA costs are rising, and TikTok might not grow your followers—but it will grow your Amazon sales. 🤯 Let's talk about what actually matters right now. Full News: https://amazonseller.school/amazon-news-fba-fee-changes-etsy-declines-tiktok-sales-insights-more-you-need-to-know/ We’ll cover the seller exodus from Etsy, the new FBA cost shifts coming in 2025, and surprising cross-channel sales data from 80,000 TikTok Shop orders. Plus, if you’re hiring, you’ll want to hear the top 12 reasons your best people are quitting—and how to stop the churn. Here’s what we’re covering today: Etsy Loses 1.4 Million Sellers as Marketplace Momentum Slows https://www.marketplacepulse.com/articles/etsy-lost-14-million-active-sellers-in-a-year Amazon FBA in 2025: Rising Costs, AI Tools & Competitive Shifts Ahead https://www.junglescout.com/resources/articles/amazon-fba-predictions/ 12 Hidden Reasons Your Best Employees Leave (And How to Keep Them) https://www.linkedin.com/feed/update/urn:li:activity:7306275824981225473/ What 80K TikTok Shop Orders Taught Us About Cross-Channel Sales https://www.linkedin.com/posts/jbryanporter_80k-orders-into-tiktok-shop-heres-what-activity-7308110027226001408-nv8n/ If you want to scale in 2025, this stream is your roadmap. Let’s go.

Buckle up for Etsy’s Seller Exodus & Amazon’s Fee Hike: This Week’s Must-Know News, where Todd Welch from Amazon Seller School breaks down the juiciest updates shaking the e-commerce world. This episode, we’re diving into Etsy’s 1.4 million seller drop, Amazon’s 2025 FBA fee changes, legal battles over recalls, and tariff troubles brewing for your supply chain. Plus, killer tips, hot takes, and the latest tools to keep your Amazon business booming. Don’t miss out—subscribe now and get the scoop that could make or break your next move!   Full News: https://amazonseller.school/amazon-news-fba-fee-changes-etsy-declines-tiktok-sales-insights-more-you-need-to-know/

Amazon sellers, how do you compete when Prime deals are dominated by Chinese sellers, social media is becoming a sales powerhouse, and inflation takes a dip? 📉 You pay attention—or pay the price. Full News: https://amazonseller.school/amazon-news-tariffs-robotics-and-key-insights-for-sellers/ We’re breaking down the real numbers behind Amazon Lightning Deals, the rising importance of social selling, and whether Amazon Haul can compete with Shein and Temu. Plus, what does lower inflation mean for your business? Let’s talk strategy. Here’s what we’re covering today: Amazon Deals Breakdown: Key Insights for Sellers https://www.linkedin.com/feed/update/urn:li:activity:7305242392276672513/ Voice of the Seller Report 2024: Key Insights for Amazon Sellers https://9088079.fs1.hubspotusercontent-na1.net/hubfs/9088079/Voice%20of%20the%20Seller%20Report%202024.pdf Amazon Haul Struggles to Gain Traction Against Shein and Temu https://www.retaildive.com/news/amazon-haul-shopper-behavior-competition-shein-temu/742025/ Inflation Drops to 2.8%—What It Means for Amazon Sellers https://www.linkedin.com/posts/toddwelch_amazonfba-inflation-ecommerce-activity-7305583307658842112-yxMv/ Amazon is shifting fast. Let’s break it all down and talk strategy!

Amazon sellers, Amazon just dropped major changes for service providers, a new AI-powered backend optimization guide, and a warning about fake customer service scams. 🚨 Here’s what you need to know. Amazon’s Solution Provider Portal is now mandatory, and if you don’t register, you lose account access. Meanwhile, AI tools are changing how sellers optimize listings, and fake Amazon support scams are spiking. Plus, FBA inventory reimbursement policy updates just got delayed—giving sellers more time to prepare. Full News: https://amazonseller.school/amazon-news-major-policy-updates-ai-search-trends-ppc-strategies/ Here’s what we’re covering today: Amazon’s New Solution Provider Portal: A Major Change for Service Providers https://www.linkedin.com/feed/update/urn:li:activity:7302440885143687170/ AI-Powered Amazon Listing Backend Optimization Guide https://drive.google.com/file/d/12PMsttf3Q1HVWC8s6HEIOvBMErzMtYkp/view Amazon Warns of Rising Fake Customer Service Scams on Social Media https://trustworthyshopping.aboutamazon.com/amazon-scam-trends New Effective Date for FBA Inventory Reimbursement Policy https://sellercentral.amazon.com/seller-forums/discussions/t/ed8abc33-a1d5-417d-b2e2-03b789099833 Sellers, these updates impact your business. Let’s dive into what’s changing and how to stay ahead.