Amazon Seller School, How to Sell on Amazon

Amazon Sellers, ready to transform your listing strategy with video content that converts? In this episode of Amazon Seller School, I sit down with Justin Willhite from ComQuest, who’s helped brands create over 2000 videos for e-commerce. We break down how you can use video to boost engagement, increase clicks, and skyrocket sales. Show Notes: https://amazonseller.school/master-video-strategy-for-amazon-listings-boost-engagement-sales-with-justin-wilhite/ The importance of video on Amazon is skyrocketing, and it’s no longer just about that main carousel video. “Amazon is putting video everywhere, from A+ content to PPC ads, and now even a TikTok-style Inspire feed.” Video is the game-changer, and Justin is here to show you how to dominate with it. If you’re not uploading videos, you’re missing out—big time. From influencer videos to PPC ads, we talk about the most effective placements for maximum ROI. One key takeaway? “If you don’t post a brand video, you’re giving away real estate to influencers or even competitors. Get your video up there, or they will!” Want a quick rundown? 👉 Fast tip: Upload that main carousel video ASAP to get extra influencer videos pulled to the top of your page. 👉 Quick fact: Amazon’s new Inspire Feed is their answer to TikTok-style shopping—and you can tap into it now. 👉 Observation: Not using videos? You’re missing out on a serious boost in conversions and customer trust. Amazon is evolving, and video is front and center. We also dig into creator connections, influencer-generated content, and how to turn all of it into PPC gold. Justin shares insider tips on how to repurpose video content for ads and live streams. Don’t wait for your competitors to catch up—listen in, learn, and start creating videos that sell.

Amazon Sellers, grab your coffee, because today’s news will get you thinking. From FTC lawsuits to FBA capacity chaos and new strategies by Temu, this week’s updates will shake up how you plan your Q4.    Full News: https://amazonseller.school/amazon-news-ftc-lawsuit-fba-capacity-limits-amp-paypal-in-buy-with-prime/   Let’s dive into the big stories that could change your game—whether you’re looking to dodge triple storage fees or curious about how Temu is trying to snatch Amazon sellers with bold offers.   Catch us live today at 11am Eastern!   Promises of ‘Passive Income’ on Amazon Led to Death Threats, FTC Says https://www.cnbc.com/2024/09/25/amazon-automation-scammers-sued-by-ftc-for-false-claims-death-threats.html Temu Woos Amazon Sellers Amid US Challenges https://www.emarketer.com/content/temu-woos-amazon-sellers-us-headwinds Amazon Sellers Struggle with October FBA Capacity Limits https://www.ecommercebytes.com/2024/09/29/amazon-sellers-struggle-with-october-fba-capacity-limits/ Amazon Sellers Face Triple Storage Rates for Q4 – Act Fast to Avoid Heavy Fees https://www.linkedin.com/posts/byoungsfl_today-is-the-first-day-of-3x-storage-rates-activity-7247080919533002752-amcB/

Amazon Sellers, we’ve all heard horror stories about account suspensions and lost revenue, but do you know what mistakes could put your business at risk? In this week’s episode of Amazon Seller School, I sit down with Leah McHugh from eCommerce Chris to tackle the most critical issues sellers are facing today—bundle and variation compliance, AI tools, and how to avoid those dreaded Amazon suspensions. Show Notes: https://amazonseller.school/avoiding-amazon-account-suspensions-bundles-variations-and-ai-compliance-with-leah-mchugh/ Amazon is cracking down harder than ever on incorrect bundles and variations, and Leah gives us the inside scoop on what the platform is really enforcing. "Amazon’s always had this policy, but now we’re seeing more suspensions because brands are pushing back." Bundling your products the wrong way? You could be suspended before you even know what hit you. Ever wonder how AI is playing a role in compliance? It's not always your friend. We dig into how Amazon’s AI is scanning listings and why it’s flagging some for suspension—even when the seller has done nothing wrong. If you've been using AI to handle compliance, you might want to think twice. "AI isn’t always the magic bullet sellers think it is." 👉 Get the right letter of authorization before bundling major brands. 🔹 👉 AI tools used for compliance often fall short, leading to more headaches. 👉 Amazon’s variation policy is extremely literal—one small mistake, and you’re at risk. 👉 Avoid suspension by following bundling guidelines to the letter. Whether you’re just starting or you’re a seasoned seller, this episode is packed with actionable insights that could save your Amazon business from costly mistakes. Don’t miss Leah’s expert advice on how to navigate Amazon’s tricky suspension landscape.

Amazon Sellers, have you ever wondered how to truly stand out in the crowded marketplace? On this episode of Amazon Seller School, Todd Welch sits down with Kitty Lai, branding expert and co-founder of Me Brand, to uncover the secrets of building a memorable and profitable brand identity. Whether you’re a private label seller, wholesaler, or just starting out, this episode is packed with actionable tips on how branding can skyrocket your success on Amazon. Show Notes: https://amazonseller.school/mastering-brand-identity-for-amazon-success-with-kitty-lai/ Kitty's 20+ years of experience, working with renowned brands like Ted Baker, will help you create a cohesive brand that resonates with customers. “Branding is more than just a logo; it’s about creating an experience that people trust and return to.” If you want your products to stand out in a sea of competitors and cheap overseas knockoffs, this episode is a must-listen. Amazon Sellers, you’ll hear all about the importance of consistency—whether it’s in your packaging, your product photos, or your social media presence. Kitty explains how strong branding isn't just for big businesses. “Even if you’re a one-product seller, investing in your brand identity can give you a competitive edge.”  Use high-quality product photography to drive sales.  A consistent brand voice across platforms boosts trust.  Social media is a powerful tool for Amazon sellers.  Quality branding leads to customer loyalty. From choosing the right color scheme to harnessing social media for increased visibility, you’ll get expert advice on how to build a brand that not only sells but also thrives. Kitty also breaks down the power of storytelling, showing how connecting emotionally with your audience can turn one-time buyers into lifelong customers. Listen now and start transforming your brand identity today!

Amazon sellers, don’t get left behind! 🚀 Today’s hot topics will shape your future success on the platform. Whether it’s a major competitor rising fast, AI-driven title changes wrecking your rankings, or Amazon’s latest fulfillment services that could boost your sales by 20%—we’ve got it all covered in our live session. Full News: https://amazonseller.school/amazon-news-temu-ranks-no-2-ai-title-risks-and-holiday-fulfillment-fees/ You’ll get the inside scoop, plus actionable advice to navigate these updates like a pro. Join us Friday at 11am Eastern. Let’s dive into these game-changing stories and break them down for YOUR business.   Here’s what we’ll be discussing:   Temu Now Ranks as the World's No. 2 E-Commerce Site   https://www.marketplacepulse.com/articles/temu-now-ranks-as-worlds-no-2-e-commerce-site   Amazon Accelerate: Amazon’s AI-Driven Title Changes: A Risky Move for Sellers   https://www.linkedin.com/posts/byoungsfl_this-is-exactly-what-happened-when-amazon-activity-7242583349444100097-2-Rw/?utm_source=share&utm_medium=member_desktop   Amazon Accelerate: Amazon’s Fully-Managed Supply Chain Service Boosts Seller Sales by 20%   https://www.aboutamazon.com/news/small-business/supply-chain-by-amazon-service-drives-higher-sales-conversion-for-independent-sellers   Amazon Accelerate: Buy with Prime and Amazon Multi-Channel Fulfillment Expand   https://press.aboutamazon.com/2024/9/buy-with-prime-and-amazon-multi-channel-fulfillment-expand-with-new-capabilities-and-more-brands   Be there or risk missing out on key strategies to stay ahead of the competition!

Amazon Sellers, ever wondered how to scale your business to 7 figures? This episode has the answers. I sat down with Yoni Kozminski, founder of MultiplyMii, who’s taken an Amazon business from $2 million to $5 million by leveraging top Filipino talent. It’s all about strategic hiring, smart delegation, and building efficient systems that keep you out of the weeds. Show Notes: https://amazonseller.school/scaling-your-amazon-business-with-top-filipino-talent-lessons-from-yoni-kozminski/ Yoni shares invaluable insights into how hiring Filipino virtual assistants transformed his business and allowed him to focus on scaling. His approach isn’t just about getting tasks off your plate but also making sure the right people are doing the right jobs—based on skills, not just task lists. As Yoni puts it, “When you build task lists, you become the bottleneck of your own business. Instead, delegate based on skills and accountability.” Amazon Sellers, if you’ve hit that $500K to $1 million mark, this episode is packed with gems to push you to the next level. You’ll hear why building out a company wiki and SOPs (Standard Operating Procedures) is a game-changer. Yoni explains, “A company wiki is self-serve. It keeps you from getting sucked into every single task and lets your team grow independently.” Key highlights from the episode 👉: Build a team around specific skills, not tasks. 👉:  Filipino talent offers excellent value—Yoni’s top hires include graphic designers, PPC experts, and web developers. 👉:  Pay structure matters. Benefits like paid holidays and bonuses help you attract and retain top talent. Whether you're looking to scale or exit, this episode covers it all. Yoni dives deep into the importance of knowing your end game: Are you building a lifestyle business or prepping for a big liquidity event? Once you have that clarity, it’s time to set goals and delegate effectively. You’ll learn how he structured a team that helped him hit $5 million and beyond without burning out. Listen in to find out how you can start applying these strategies to your own Amazon business—using the same blueprint that worked for Yoni.

Amazon Sellers, this week’s news is packed with essential updates that can impact your business. From Vendor Central closures to Walmart overtaking Amazon in U.S. spending, the competition is heating up! Plus, we’ll cover how scammers are targeting private label listings and a new tool to boost conversions with 3D models. 🛠️   Get the insights you need to stay ahead of the curve. Let’s dive into what’s happening on Amazon and how you can protect your business while finding new growth opportunities.   We’ll cover the following news live today, Friday at 11 a.m. Eastern:   Amazon’s Vendor Central Closures: What Sellers Need to Know https://www.linkedin.com/posts/chris-mccabe-2646555_it-looks-like-amazon-plans-to-close-permanently-activity-7239353780922724352-lq1Z/   Walmart.com Surpasses Amazon in Average Annual Spending https://cirpamazon.substack.com/p/walmartcom-surpasses-amazon-by-at   Boost Conversions with 3D Models on Amazon Listings https://sellercentral.amazon.com/seller-forums/discussions/t/2845ac0a-820e-466a-a403-7d787eaa77f6   Scammers Targeting Private Label Listings on Amazon https://www.linkedin.com/posts/toddwelch_we-have-this-scammer-on-one-of-our-listings-activity-7237082869246910465--JZZ/

Amazon Sellers, do you want to close deals faster and secure long-term relationships with suppliers? This episode is for you. We dive into The 15-Minute Close, Nicholas Coriano’s process for closing deals efficiently and building partnerships that last. Whether you’re dealing with warm leads or breaking the ice with cold ones, Nicholas walks you through his five-step process to streamline negotiations and elevate your Amazon business. Show Notes: https://amazonseller.school/mastering-sales-for-amazon-sellers-the-15-minute-close-with-nicholas-coriano/ In this conversation, Nicholas shares his years of experience and thousands of client calls, teaching you how to "get your prospect to say yes, over and over again." He explains the importance of letting your customer talk, listening carefully to their pain points, and offering tailored solutions that resonate. Amazon sellers know that success comes from relationships. Nicholas reminds us that “the best way to sell is by providing extreme value through solving a problem." Whether you're new to selling or a seasoned pro, his insights will sharpen your skills and help you land those hard-to-get accounts. Key highlights from the episode: 👉 Warm lead vs cold lead approaches 👉 Why active listening is your most powerful tool 👉 Building rapport with smaller brands for better results 👉 The importance of follow-ups and delivering on your promises You’ll also hear how Nicholas has leveraged these strategies across various industries, including Amazon, and why his approach works even with larger deals. Get ready for actionable tips that will change the way you sell on Amazon.

Join us for a deep dive into the latest e-commerce developments! We'll unpack Amazon's upcoming Prime Big Deal Days, examine the regulatory scrutiny facing Temu and Shein over hazardous baby products, and explore Amazon's improved Multi-Channel Fulfillment delivery times. Plus, we'll analyze a fascinating UX experiment that could revolutionize Amazon's search results page. Don't miss this comprehensive look at the forces shaping online retail in 2024!   Full News: https://amazonseller.school/amazon-checkout-issues-during-labor-day-sale/

Join Todd Welch in this insightful episode of the Amazon Seller School podcast as he chats with Steven Pope from My Amazon Guy. Steven dives into his $250,000 loss on Amazon and shares what went wrong, how he bounced back, and what every seller can learn from his experience. Discover why optimizing your click-through rate (CTR) is critical for success and the importance of having the right product strategy. Whether you’re new to Amazon or looking to level up your game, this episode is packed with actionable advice. 🔗 Show Notes & Resources: https://amazonseller.school/lessons-from-losing-250k-on-amazon-with-steven-pope/ Subscribe to the podcast for more expert tips on growing your Amazon business!