Amazon Seller School, How to Sell on Amazon

Amazon sellers, are you struggling to break into brand partnerships or facing challenges with reseller dynamics? This episode dives deep into the friction between brands and resellers and reveals actionable strategies to bridge the gap. Robyn Johnson, founder of Marketplace Blueprint, shares her decade-long expertise in eCommerce, offering insights that could redefine your approach to selling. Show Notes: https://amazonseller.school/why-brands-dont-love-resellers-and-how-to-win-them-over-insights-from-robyn-johnson/ "Many brands struggle with resellers because of liability issues, compliance concerns, and lack of control over listings. But as a reseller, if you can position yourself as a problem-solver, not a problem, you can earn their trust." We discuss how to address brand pain points, including creating Amazon-only SKUs, improving compliance, and running data-driven ads to add real value. Robyn also explains why transparency is your strongest weapon when building trust: "It’s not about getting engaged on the first date; brands want to know you bring real value to the table." Key Topics: 👉 Why brands often resist resellers—and how to change their minds. 👉 How Amazon’s focus on compliance is reshaping the marketplace. 👉 Strategies for resellers to stand out and add value. 👉 The future of resellers in a maturing Amazon ecosystem. Robyn also highlights the importance of diversifying beyond Amazon and understanding your role in a brand's broader e-commerce strategy. Whether you’re a reseller trying to stand out or a brand deciding whether to work with resellers, this episode is packed with insights you can’t afford to miss.

Amazon Sellers, what happens when fees rise, storefronts evolve, and tariffs reshape the game? 🤔 You pivot or fall behind. From sellers diversifying platforms to Amazon testing storefront prominence, we’re breaking down the critical changes shaping your strategy for 2025. Whether it’s leveraging Rufus for visuals or tracking regulatory impacts, this session will give you the insights you need to thrive. Full News: https://amazonseller.school/amazon-news-key-updates-on-rufus-recommendations-temu-restrictions-storefronts-and-more/ Join us live today at 11 AM Eastern to explore these game-changing updates. Here’s what we’re covering today: Why 2024 Was the Year Sellers Became Less Loyal to Amazon https://www.modernretail.co/technology/why-2024-was-the-year-sellers-became-less-loyal-to-amazon/ The Importance of Visual Content in Rufus Recommendations https://www.linkedin.com/feed/update/urn:li:activity:7277937430886854656/ ‘Gonna Be Interesting’: Mark Cuban on How Tariffs Could Boost Chinese Sellers on Amazon and Walmart https://www.aol.com/gonna-interesting-mark-cuban-says-170041317.html Amazon Storefronts to Take Center Stage in 2025 https://www.linkedin.com/posts/youval-peltier-74586319_were-going-to-see-a-lot-more-of-amazon-storefronts-activity-7280615668540915712-P9zS/ We’re covering the tools, trends, and tactics you need to stay ahead in a rapidly shifting e-commerce world. Don’t miss it!

Amazon sellers, are you ready to crack the code on Amazon DSP? This episode dives deep into advanced advertising strategies with Sam Lee, VP of Amazon DSP at Trivium Group. If you’ve hit a plateau with PPC and are wondering when to take the leap to DSP, this is your guide. Show Notes: https://amazonseller.school/unlock-the-power-of-amazon-dsp-advanced-ad-strategies-with-sam-lee/ Discover why “if your premier product is sub-100 reviews, do not touch DSP. It’s absolutely not worth your time.” Sam shares practical tips on custom-curated audiences, contextual targeting, and leveraging Amazon Marketing Cloud to elevate your campaigns. Sam also breaks down DSP’s key metrics, including the minimum ad spend, review thresholds, and how DSP integrates with PPC to optimize your results. Don’t miss the insider tips on using AMC data—if you’re pulling data but not acting on it, you’re just wasting your time. 👉 DSP works best for sellers spending $15K–$20K/month on PPC. 👉 DSP lets you retarget or create custom audiences based on browsing and purchasing behavior. Learn what makes Amazon DSP a powerhouse for scaling, whether you’re on or off Amazon.

Amazon sellers, what do you do when Amazon starts pressuring your pricing, competitors exploit loopholes, and a fellow seller gets $5M stuck in FBA? 🚨 You pay attention. This week, we’re tackling the hottest headlines that impact your business—from the Temu pricing battle to policy loopholes harming U.S. sellers and Amazon’s shiny new AI image tool. Full News: https://amazonseller.school/amazon-news-pricing-wars-tiktok-shop-insights-walmarts-shift-and-more/ Join us live today at 11 AM Eastern to get the insights you need to navigate these challenges. Here’s what we’re covering today: Amazon Presses Chinese Sellers Over Temu Pricing https://www.techedt.com/amazon-presses-chinese-sellers-over-temu-pricing E-commerce Wars: How the US is Losing the Battle https://medium.com/@shinghi/e-commerce-wars-and-how-the-us-is-losing-aef59e958f7b $5 Million Stuck at FBA Without Reason: A Seller’s Frustration https://sellercentral.amazon.com/seller-forums/discussions/t/3b5747e6-682d-4a04-9d98-921c265e9248 Create Custom Brand Imagery in Seconds with Image Generator https://sellercentral.amazon.com/seller-forums/discussions/t/31f2e816-ee1f-44d1-85ee-b492725763f4 We’re unpacking the latest strategies, risks, and tools to keep your business thriving in this evolving marketplace.

Amazon sellers, are you ready to move beyond Amazon and embrace the full potential of omnichannel e-commerce? In this Amazon Seller School podcast episode, I sit down with Andrew Morgans, founder of Marknology and a true e-commerce pioneer. Andrew shares his journey from selling car parts on eBay to helping brands achieve over $2 billion in sales. He breaks down what it takes to diversify successfully, leveraging platforms like Walmart, TikTok Shop, and Chewy—plus why international Amazon marketplaces are still goldmines for sellers. Show Notes: https://amazonseller.school/omnichannel-mastery-for-amazon-sellers-insights-with-andrew-morgans/ Andrew doesn’t hold back when talking about Walmart, calling it a “game-changer for sellers who know how to replicate their Amazon strategies.” We dive into Walmart Fulfillment Services, category-specific opportunities, and why a high-end product might flop there despite strong Amazon sales. Amazon Sellers also get a masterclass on TikTok Shop, a platform Andrew says has an “amazing upside” for creative products and viral campaigns. “TikTok removes the friction to purchase,” he explains, with their seamless integration and crazy-low ad costs. But don’t be fooled—success on TikTok isn’t about keyword research but storytelling. 👉 Use Walmart Fulfillment Services to maximize your sales potential. 👉 TikTok Shop might hit $50 billion in sales this year. 👉 Don’t skip Amazon international expansion; it’s an untapped goldmine. 👉 Always build your website to reinforce buyer trust. Whether you’re scaling up on Amazon or considering a pivot to other platforms, this episode is packed with actionable strategies.

Amazon sellers, what happens when $1M in toys vanishes, competition wipes out profits, and Amazon starts tracking your margins? 🎯 You pay attention or pay the price. Full News: https://amazonseller.school/amazon-news-scams-uk-fee-changes-and-2024-e-commerce-insights/ From sophisticated freight scams to deal fatigue and Amazon’s newest margin-tracking system, today’s news hits sellers right where it counts: your bottom line. Join us live this Friday at 11 AM Eastern as we break down the headlines, the risks, and the moves you need to make to stay competitive. Here’s what we’re covering: Holiday Heist Diverts $1M in Toys Using Sophisticated Scam https://nypost.com/2024/12/16/business/holiday-heist-diverts-1m-in-toys-on-3-different-trucks-in-new-type-of-scam/ No Black Friday Windfall for Chinese Sellers Amid Rising Competition https://www.scmp.com/tech/tech-trends/article/3289727/no-black-friday-windfall-chinese-sellers-temu-and-amazon-competition-rises Retailers Take Note: Consumers Say There Are Too Many Deals https://www.pymnts.com/consumer-insights/2024/retailers-take-note-consumers-say-there-are-too-many-deals/ Amazon Sellers, This Isn’t “Greater Transparency”—It’s Theft in Disguise https://www.linkedin.com/feed/update/urn:li:activity:7275555561767636993/ We’re covering the trends, the risks, and the strategies sellers need to stay sharp this season.

Amazon sellers, what happens when reviews get manipulated, TikTok faces a ban, and Amazon targets influencers? You must adapt or risk falling behind. Full News: https://amazonseller.school/amazon-news-black-friday-success-tiktok-challenges-new-seller-tools/ This week, we’re tackling real issues shaking the e-commerce world—from fake reviews to TikTok uncertainty and the truth about Amazon's success. Join us live this Friday at 11 AM Eastern as we break down what you need to know (and do) to stay ahead. Here’s what we’re covering: Amazon Shoppers Duped by Vevor’s Manipulated Reviews, Sellers Demand Action https://nypost.com/2024/11/18/business/china-based-tool-giant-vevor-manipulates-customer-reviews-while-amazon-turns-a-blind-eye-sources/ TikTok Faces Ban After Court Upholds Divest-or-Ban Law https://www.theverge.com/2024/12/6/24297454/tiktok-divest-or-ban-dc-circuit-court-appeals Amazon Targets Influencer Reviews on TikTok, YouTube, Instagram https://techxplore.com/news/2024-12-amazon-tiktok-youtube-instagram.html Mastering Amazon Success: Focus on Fundamentals, Not Hacks https://www.linkedin.com/feed/update/urn:li:activity:7270012506541019136/ Let’s dive deep and equip you for the changes ahead.

Amazon Sellers, are you frustrated with listings that just won’t rank, no matter how much money you throw at ads? In this week’s episode, I sit down with Alex Chiru, an Amazon SEO wizard who has launched over 400 products in just four months. He reveals cutting-edge strategies to fix backend issues, dominate with Amazon’s own tools, and avoid common pitfalls. If you’ve been relying on third-party platforms for optimization, this episode will flip your entire approach to SEO. Show Notes: https://amazonseller.school/master-amazon-seo-with-alex-chiru-game-changing-strategies-for-sellers/ Most sellers don’t even know the category alignment in their listings is off. Alex explains how one simple backend tweak can take your product from invisible to top-ranked. “If the category isn’t perfectly aligned, you’ll see issues like unmerged reviews, skyrocketing ad costs, and plummeting rankings.” From leveraging Amazon’s Product Opportunity Explorer to decoding the “General Ledger,” Alex drops actionable advice you can implement today. Learn how to pinpoint keywords with high click-through rates and move them to the front of your titles and bullet points for massive ranking boosts. This episode is packed with practical gems: 👉 Inspect your backend categories to resolve hidden ranking issues. 👉 Use Amazon’s native tools, not scraped data, for keyword research. 👉 Focus your SEO efforts on titles, first bullets, and high-quality images. 👉 Sell smarter, not harder, by promoting complementary products in your A+ Content and brand story. “Amazon customers don’t care about your brand history—they care about your images, titles, and price.” Alex’s approach is all about efficiency and accuracy, cutting through the noise of unnecessary tools to make the data Amazon gives you work harder. Don’t miss this episode—it could save you thousands in ad spend and wasted time.

Amazon Sellers, are you ready to level up your strategy? 🚀 From identifying the best (and worst) product categories to boosting conversions with subtle image tweaks, today’s session is packed with actionable insights. I’ll also break down how AI like Perplexity is reshaping shopping trends and how a QR code strategy turned one-time buyers into loyal customers. If you sell on Amazon, this live event is a must-watch. Full News: https://amazonseller.school/amazon-news-best-worst-categories-tiktoks-ai-tools-and-fba-delays/ What We’re Covering Today: Best and Worst Amazon Categories for Sellers https://www.junglescout.com/resources/reports/best-and-worst-amazon-categories-pdf/ Perplexity Takes the Lead in AI Shopping https://www.marketplacepulse.com/articles/perplexity-takes-lead-in-ai-shopping This QR Code Strategy Is Winning Back Amazon Customers https://www.linkedin.com/feed/update/urn:li:activity:7262836148400451585/ Stop Leading Shoppers Off Amazon – Subtle Changes That Boost Conversions https://www.linkedin.com/feed/update/urn:li:activity:7265349643796889600/

Amazon sellers, how much are your lackluster images and videos costing you? In this episode of Amazon Seller School, I sit down with Rafael Veloz, founder of Share It Studio and a Telly Award-winning filmmaker, to dive deep into the game-changing strategies behind killer Amazon content. From eye-popping hero images to scroll-stopping video ads, Rafael shares his expertise in crafting content that converts browsers into buyers. Show Notes: https://amazonseller.school/mastering-video-ads-and-a-content-for-amazon-success-with-rafael-veloz/ Rafael doesn't hold back as he explains, "Content is not just the key; it's like the whole body. The product is the head, and without the right content, the body doesn’t function." We explore how to strategically break visual patterns in your niche, use Premium A+ Content to tell a brand story, and why your PPC videos need to grab attention in three seconds flat. If you’re not optimizing your listing with data-driven visuals and engaging videos, you’re leaving money on the table—and Rafael explains exactly why. 👉 Discover the secrets to Premium A+ Content (and how to unlock it for free) 👉 Learn the "Marvel Technique" for PPC videos that convert 👉 See why cultural relevance in Spanish keywords can double your reach 👉 Find out how Rafael turned a listing from $500K/month to $800K in just three months Whether you're a seasoned pro or just starting, this episode is packed with actionable insights that can transform your Amazon game. Listen now and learn how to create content that drives clicks, builds trust, and boosts conversions.