Omnichannel Mastery for Amazon Sellers: Insights with Andrew Morgans

Amazon sellers, are you ready to move beyond Amazon and embrace the full potential of omnichannel e-commerce? In this Amazon Seller School podcast episode, I sit down with Andrew Morgans, founder of Marknology and a true e-commerce pioneer.

Andrew shares his journey from selling car parts on eBay to helping brands achieve over $2 billion in sales. He breaks down what it takes to diversify successfully, leveraging platforms like Walmart, TikTok Shop, and Chewy—plus why international Amazon marketplaces are still goldmines for sellers.

Show Notes: https://amazonseller.school/omnichannel-mastery-for-amazon-sellers-insights-with-andrew-morgans/

Andrew doesn’t hold back when talking about Walmart, calling it a “game-changer for sellers who know how to replicate their Amazon strategies.” We dive into Walmart Fulfillment Services, category-specific opportunities, and why a high-end product might flop there despite strong Amazon sales.

Amazon Sellers also get a masterclass on TikTok Shop, a platform Andrew says has an “amazing upside” for creative products and viral campaigns. “TikTok removes the friction to purchase,” he explains, with their seamless integration and crazy-low ad costs. But don’t be fooled—success on TikTok isn’t about keyword research but storytelling.

👉 Use Walmart Fulfillment Services to maximize your sales potential.
👉 TikTok Shop might hit $50 billion in sales this year.
👉 Don’t skip Amazon international expansion; it’s an untapped goldmine.
👉 Always build your website to reinforce buyer trust.

Whether you’re scaling up on Amazon or considering a pivot to other platforms, this episode is packed with actionable strategies.